{"id":107,"date":"2021-03-11T17:33:18","date_gmt":"2021-03-11T09:33:18","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=107"},"modified":"2026-03-13T12:26:34","modified_gmt":"2026-03-13T04:26:34","slug":"%e5%af%a6%e9%ab%94%e6%b4%bb%e5%8b%95%e5%8f%88%e5%96%8a%e5%8d%a1%ef%bc%81%ef%bc%9f%e4%bd%a0%e7%9a%84%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7%e5%82%99%e6%a1%88%e6%ba%96%e5%82%99%e5%a5%bd%e4%ba%86%e5%97%8e","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=107","title":{"rendered":"4\u7a2e\u7dda\u4e0a\u6578\u4f4d\u884c\u92b7\u5de5\u5177\uff0c\u4f48\u5c40\u5168\u901a\u8def\u7dda\u4e0a\u7dda\u4e0b\u865b\u5be6\u5b8c\u7f8e\u878d\u5408"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"534\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/04\/\u5927\u5716\uff5c\u65b9\u683c\u5b50.png\" alt=\"\" class=\"wp-image-316\"\/><\/figure>\n\n\n\n<p id=\"3733\">\u9806\u61c9\u6642\u4ee3\u6f6e\u6d41\u7684\u8b8a\u5316\uff0c\u4eba\u985e\u7684\u6d88\u8cbb\u7fd2\u6163\u5f9e\u5be6\u9ad4\u6f38\u6f38\u8d70\u5230\u7dda\u4e0a\uff0c\u5728\u6578\u4f4d\u5316\u7684\u8fd1\u7a0b\u4e0a\uff0c2020\u5e74\u7684\u75ab\u60c5\u7121\u7591\u662f\u63a8\u4e86\u9019\u80a1\u8da8\u52e2\u4e00\u628a\u3002\u9084\u5728\u9075\u5faa\u4ee5\u5f80\u71df\u696d\u6a21\u5f0f\u7684\u7522\u696d\u5011\uff0c\u90fd\u4e0d\u5f97\u4e0d\u5168\u9762\u63a5\u53d7\u6578\u4f4d\u5316\u6d6a\u6f6e\u7684\u4f86\u81e8\u3002<\/p>\n\n\n\n<p id=\"b5b4\">\u6839\u64da2020\u5e74\u81fa\u7063\u7db2\u8def\u5831\u544a\u6307\u51fa\uff0c\u5728\u5404\u985e\u7db2\u8def\u4f7f\u7528\u884c\u70ba\u4e2d\uff0c\u4f7f\u7528\u983b\u7387\u7684\u524d3\u540d\u5206\u5225\u70ba\uff1a<strong>\u300c\u9910\u98f2\u5916\u9001\u300d\uff0836.5%\uff09\u3001\u300c\u7dda\u4e0a\u5b78\u7fd2\u300d\uff0825.1%\uff09\u53ca\u300c\u700f\u89bd\u7db2\u8def\u65b0\u805e\u300d\uff0819.0%\uff09<\/strong>\uff0c\u4f34\u96a8\u84575G\u7684\u5e36\u52d5\u4ee5\u53ca\u653f\u5e9c\u63a8\u52d5\u7522\u696d\u6578\u4f4d\u8f49\u578b\u4e4b\u4e0b\uff0c2021\u5e74\u7684\u7db2\u8def\u4f7f\u7528\u7387\u52e2\u5fc5\u6703\u6709\u66f4\u5f37\u70c8\u7684\u6210\u9577\u3002<\/p>\n\n\n\n<p id=\"709a\">\u7db2\u8def\u4f7f\u7528\u983b\u7387\u9ad8\u7684\u7522\u696d\uff0c\u96fb\u5546\u3001\u5f71\u97f3\u5e73\u53f0\u3001\u5916\u9001\u5e73\u53f0\u65e9\u5c31\u5728\u6578\u5e74\u524d\u958b\u59cb\u4f48\u5c40\uff0c\u5546\u54c1\u3001\u670d\u52d9\u3001\u5ba3\u50b3\u624b\u6cd5\u5168\u9762on 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id=\"3cdb\">\u6216\u8a31\u9019\u500b\u5371\u6a5f\u540c\u6642\u4e5f\u662f\u4e00\u500b\u6a5f\u6703\uff0c\u8b93\u5404\u5927\u54c1\u724c\u4e3b\u958b\u59cb\u601d\u8003\u5982\u4f55\u5728\u5c11\u4e86\u5be6\u9ad4\u6d3b\u52d5\u6642\uff0c\u4f9d\u7136\u80fd\u9748\u6d3b\u904b\u7528\u6578\u4f4d\u5de5\u5177\u9032\u884c\u5b8c\u6574\u884c\u92b7\u5ba3\u50b3\uff0c\u964d\u4f4e\u5c0d\u65bc\u7dda\u4e0b\u6d3b\u52d5\u7684\u904e\u5ea6\u4f9d\u8cf4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"534\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/03\/\u5167\u6587\u5716\uff5cMedium.png\" alt=\"4\u7a2e\u7dda\u4e0a\u6578\u4f4d\u884c\u92b7\u5de5\u5177\u5e6b\u4f60\u6e96\u5099\u597d\u5099\u6848\" class=\"wp-image-108\"\/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d7cad2902a6\" aria-label=\"\u5167\u5bb9\u76ee\u9304\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d7cad2902a6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.wenk-media.com\/?p=107\/#%E2%98%9E_%E7%B7%9A%E4%B8%8B%E9%AB%94%E9%A9%97%E8%AE%8A%E5%BE%97%E9%9B%A3%E8%83%BD%E5%8F%AF%E8%B2%B4%EF%BC%8C%E5%88%A9%E7%94%A8%E7%B7%9A%E4%B8%8A%E6%95%B8%E4%BD%8D%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%E8%A6%8F%E5%8A%83_Plan_B\" title=\"\u261e \u7dda\u4e0b\u9ad4\u9a57\u8b8a\u5f97\u96e3\u80fd\u53ef\u8cb4\uff0c\u5229\u7528\u7dda\u4e0a\u6578\u4f4d\u884c\u92b7\u5de5\u5177\u898f\u5283 Plan B\">\u261e \u7dda\u4e0b\u9ad4\u9a57\u8b8a\u5f97\u96e3\u80fd\u53ef\u8cb4\uff0c\u5229\u7528\u7dda\u4e0a\u6578\u4f4d\u884c\u92b7\u5de5\u5177\u898f\u5283 Plan B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.wenk-media.com\/?p=107\/#%E2%98%9E_4_%E7%A8%AE%E7%B7%9A%E4%B8%8A%E6%95%B8%E4%BD%8D%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%EF%BC%8C%E6%89%93%E9%80%A0_Plan_B_%E5%B9%AB%E7%B7%9A%E4%B8%8B%E6%B4%BB%E5%8B%95%E5%81%9A%E5%A5%BD%E8%90%AC%E5%85%A8%E6%BA%96%E5%82%99\" title=\"\u261e 4 \u7a2e\u7dda\u4e0a\u6578\u4f4d\u884c\u92b7\u5de5\u5177\uff0c\u6253\u9020 Plan B \u5e6b\u7dda\u4e0b\u6d3b\u52d5\u505a\u597d\u842c\u5168\u6e96\u5099\">\u261e 4 \u7a2e\u7dda\u4e0a\u6578\u4f4d\u884c\u92b7\u5de5\u5177\uff0c\u6253\u9020 Plan B \u5e6b\u7dda\u4e0b\u6d3b\u52d5\u505a\u597d\u842c\u5168\u6e96\u5099<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.wenk-media.com\/?p=107\/#%E2%96%B8_%E5%BD%B1%E9%9F%B3%E7%9B%B4%E6%92%AD%E3%80%81%E8%A6%96%E8%A8%8A\" title=\"\u25b8 \u5f71\u97f3\u76f4\u64ad\u3001\u8996\u8a0a\">\u25b8 \u5f71\u97f3\u76f4\u64ad\u3001\u8996\u8a0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.wenk-media.com\/?p=107\/#%E2%96%B8_%E5%AE%A2%E8%A3%BD%E5%8C%96EDM%E9%82%80%E8%AB%8B%E3%80%81%E5%95%8F%E5%8D%B7%E8%AA%BF%E6%9F%A5\" title=\"\u25b8 \u5ba2\u88fd\u5316EDM\u9080\u8acb\u3001\u554f\u5377\u8abf\u67e5\">\u25b8 \u5ba2\u88fd\u5316EDM\u9080\u8acb\u3001\u554f\u5377\u8abf\u67e5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.wenk-media.com\/?p=107\/#%E2%96%B8_AR%E6%BF%BE%E9%8F%A1\" title=\"\u25b8 AR\u6ffe\u93e1\">\u25b8 AR\u6ffe\u93e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.wenk-media.com\/?p=107\/#%E2%96%B8_%E4%BA%92%E5%8B%95%E6%B4%BB%E5%8B%95%E7%B6%B2%E9%A0%81\" title=\"\u25b8 \u4e92\u52d5\u6d3b\u52d5\u7db2\u9801\">\u25b8 \u4e92\u52d5\u6d3b\u52d5\u7db2\u9801<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%E2%98%9E_%E7%B7%9A%E4%B8%8B%E9%AB%94%E9%A9%97%E8%AE%8A%E5%BE%97%E9%9B%A3%E8%83%BD%E5%8F%AF%E8%B2%B4%EF%BC%8C%E5%88%A9%E7%94%A8%E7%B7%9A%E4%B8%8A%E6%95%B8%E4%BD%8D%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%E8%A6%8F%E5%8A%83_Plan_B\"><\/span><strong>\u261e <strong>\u7dda\u4e0b\u9ad4\u9a57\u8b8a\u5f97\u96e3\u80fd\u53ef\u8cb4\uff0c<\/strong>\u5229\u7528\u7dda\u4e0a\u6578\u4f4d\u884c\u92b7\u5de5\u5177\u898f\u5283 Plan B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"b97a\">\u53d7\u5230\u75ab\u60c5\u7684\u5f71\u97ff\uff0c\u6d3b\u52d5\u505c\u8fa6\u5ef6\u671f\u5c62\u898b\u4e0d\u9bae\uff0c\u9593\u63a5\u9020\u6210\u5546\u54c1\u6eef\u92b7\u6216\u5ba3\u50b3\u4e0d\u4f73\u7b49\u554f\u984c\u8b93\u54c1\u724c\u4e3b\u6df1\u53d7\u5176\u64fe\u3002\u4f46\u662f\u96e3\u9053\u54c1\u724c\u5c31\u6b64\u4e0d\u7c4c\u8fa6\u5be6\u9ad4\u6d3b\u52d5\uff1f\u9019\u4e5f\u672a\u514d\u56e0\u564e\u5ee2\u98df\u3002\u5f8c\u75ab\u60c5\u6642\u4ee3\u958b\u59cb\u7684\u54c1\u724c\u4e3b\u8207\u4ee3\u7406\u5546\u6c38\u9060\u90fd\u8981\u591a\u4e00\u5c64\u601d\u8003\uff0c\u5982\u4f55\u5728\u5be6\u9ad4\u6d3b\u52d5\u81e8\u6642\u558a\u5361\u6642\uff0c\u7dda\u4e0a\u9084\u6709\u6d3b\u52d5\u80fd\u73a9\u3001\u6709\u5f97\u5ba3\u50b3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ea54\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%E2%98%9E_4_%E7%A8%AE%E7%B7%9A%E4%B8%8A%E6%95%B8%E4%BD%8D%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%EF%BC%8C%E6%89%93%E9%80%A0_Plan_B_%E5%B9%AB%E7%B7%9A%E4%B8%8B%E6%B4%BB%E5%8B%95%E5%81%9A%E5%A5%BD%E8%90%AC%E5%85%A8%E6%BA%96%E5%82%99\"><\/span>\u261e 4 \u7a2e\u7dda\u4e0a\u6578\u4f4d\u884c\u92b7\u5de5\u5177\uff0c<strong style=\"font-weight: bold;\">\u6253\u9020 Plan B<\/strong> <strong>\u5e6b\u7dda\u4e0b\u6d3b\u52d5\u505a\u597d\u842c\u5168\u6e96\u5099<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e79c\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_%E5%BD%B1%E9%9F%B3%E7%9B%B4%E6%92%AD%E3%80%81%E8%A6%96%E8%A8%8A\"><\/span><strong><strong><strong>\u25b8<\/strong><\/strong><\/strong> <strong>\u5f71\u97f3\u76f4\u64ad<\/strong>\u3001\u8996\u8a0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"e79c\">\u5982\u679c\u4f60\u7684\u6d3b\u52d5\u6703\u6709\u5927\u91cf\u89c0\u773e\u96c6\u4e2d\u5728\u540c\u4e00\u7a7a\u9593\uff0c\u4e0d\u7ba1\u662f\u6f14\u5531\u6703\u9084\u662f\u6f14\u8b1b\uff0c\u73fe\u5728\u958b\u59cb\uff0c\u5c31\u5148<strong>\u5c07\u73fe\u5834\u76f4\u64ad\u7684\u7d0d\u5165\u8a08\u5283\u4e2d\u5427\uff01<\/strong>\u5c07\u7fa4\u805a\u6e1b\u5230\u6700\u5c0f\uff0c\u4fdd\u7559\u6700\u7cbe\u83ef\u7684\u6f14\u51fa\u5167\u5bb9\uff0c\u8207\u7db2\u53cb\u5728\u7dda\u4e0a\u76f8\u898b\u3002\u60f3\u597d\u76f4\u64ad\u7684\u914d\u5957\u63aa\u65bd\uff0c\u9700\u4e0d\u9700\u8981\u5c0e\u64ad\uff1f\u7522\u54c1\u8a72\u5982\u4f55\u5c55\u793a\uff1f\u5982\u4f55\u8207\u7db2\u53cb\u4e92\u52d5\uff1f\u53c8\u8a72\u600e\u9ebc\u5728\u6700\u77ed\u7684\u6642\u9593\u5c07\u76f4\u64ad\u7684\u8a0a\u606f\u50b3\u905e\u51fa\u53bb\uff0c\u5c07\u76f4\u64ad\u7684\u6548\u76ca\u6700\u5927\u5316\uff1f\u56e0\u61c9\u75ab\u60c5\u5f71\u97ff\uff0c\u4e5f\u53ef\u52a0\u5165\u9060\u8ddd\u8996\u8a0a\uff01\u6539\u7528\u7dda\u4e0a\u8996\u8a0a\u65b9\u5f0f\u8207\u7c89\u7d72\u4e92\u52d5\uff0c\u8b93\u7c89\u7d72\u5c31\u7b97\u8eab\u8655\u7570\u5730\u4e5f\u80fd\u5920\u540c\u6b65\u611f\u53d7\u5230\u6d3b\u52d5\u7684\u6b61\u6a02\u6c1b\u570d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"f539\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_%E5%AE%A2%E8%A3%BD%E5%8C%96EDM%E9%82%80%E8%AB%8B%E3%80%81%E5%95%8F%E5%8D%B7%E8%AA%BF%E6%9F%A5\"><\/span><strong>\u25b8 \u5ba2\u88fd\u5316EDM\u9080\u8acb<\/strong>\u3001\u554f\u5377\u8abf\u67e5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p 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class=\"wp-block-heading\" id=\"02d8\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_AR%E6%BF%BE%E9%8F%A1\"><\/span><strong>\u25b8 AR\u6ffe\u93e1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"02d8\">\u5be6\u9ad4\u6d3b\u52d5\u4e00\u5b9a\u6703\u6709\u7684\u6253\u5361\u80cc\u677f\uff0c\u4f55\u4e0d\u628a\u9019\u500b\u8a2d\u8a08\u8f49\u79fb\u5230\u81ea\u5a92\u9ad4\u4e0a\u5462\uff1f\u4e00\u6a23\u7684\u54c1\u724c\u8cc7\u8a0a\uff0c\u4e00\u6a23\u7684\u884c\u92b7\u4f01\u5283\uff0c\u540c\u6a23\u4e5f\u53ef\u4ee5<strong>\u7d50\u5408KOL\u9080\u60c5\u9032\u884c\u5ba3\u50b3\u64f4\u6563<\/strong>\uff0c\u7a7a\u9593\u66f4\u4e0d\u53d7\u9650\u3002\u4e0b\u4e00\u6b21\u5728\u88fd\u4f5c\u6253\u5361\u80cc\u677f\u6642\uff0c\u8003\u616e\u540c\u6b65\u4e5f\u505a\u4e00\u6b3e\u6ffe\u93e1\u5427\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b155\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_%E4%BA%92%E5%8B%95%E6%B4%BB%E5%8B%95%E7%B6%B2%E9%A0%81\"><\/span><strong><strong><strong>\u25b8<\/strong><\/strong> \u4e92\u52d5\u6d3b\u52d5\u7db2\u9801<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"b155\">\u904a\u6232\u5316\u7684\u6d3b\u52d5\u7db2\u9801\u6240\u5e36\u4f86\u7684\u6578\u4f4d\u9ad4\u9a57\uff0c\u7a81\u7834\u7a7a\u9593\u8207\u6642\u9593\u7684\u9650\u5236\u3002\u5e36\u5165\u597d\u73a9\u6709\u8da3\u7684\u5143\u7d20\uff0c\u5c07\u5be6\u9ad4\u96e3\u4ee5\u9054\u6210\u7684\u60f3\u50cf\u5177\u73fe\u5316\uff0c\u52a0\u6df1\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u5370\u8c61\u3002\u5b8c\u6574\u7684\u7db2\u9801\u4f01\u5283\uff0c\u751a\u81f3\u53ef\u4ee5\u505a\u4e00\u5b63\u91cd\u9ede\u6d3b\u52d5\uff0c\u8207\u6d88\u8cbb\u8005\u7dca\u5bc6\u76f8\u9023\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p 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