{"id":1144,"date":"2021-08-25T14:57:10","date_gmt":"2021-08-25T06:57:10","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=1144"},"modified":"2026-03-13T16:50:53","modified_gmt":"2026-03-13T08:50:53","slug":"%e9%9b%bb%e5%95%86%e5%bf%85%e7%9c%8b%ef%bc%81%e6%95%b8%e6%93%9a%e5%88%86%e6%9e%90%e7%ac%ac%e4%b8%80%e6%ad%a5%ef%bc%8cga%e3%80%81gtm%e8%bf%bd%e8%b9%a4%e7%a2%bc%e5%ae%89%e8%a3%9d%e5%a4%a7%e8%a3%9c","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=1144","title":{"rendered":"\u96fb\u5546\u5fc5\u770b\uff01 GA\u3001GTM \u8ffd\u8e64\u78bc\u5b89\u88dd\u5927\u88dc\u5e16\uff0c\u638c\u63e1\u7b2c\u4e00\u624b\u6578\u64da\u5206\u6790"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1309\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u6578\u64da-03.jpg\" alt=\"\" class=\"wp-image-1145\"\/><\/figure>\n\n\n\n<p>\u7576\u4f01\u696d\u6216\u54c1\u724c\u9032\u884c\u6578\u4f4d\u8f49\u578b\u4e26\u5c07\u5546\u54c1\u653e\u7f6e\u5728\u7db2\u8def\u4e0a\u8ca9\u552e\u6642\uff0c\u904e\u5f80\u53ef\u80fd\u6703\u82b1\u8cbb\u8f03\u9ad8\u7684\u6210\u672c\u5728\u5ba2\u88fd\u81ea\u5df1\u7684\u96fb\u5546\u7db2\u7ad9\u4e0a\uff0c\u4f46\u8fd1\u5e7e\u5e74\u96a8\u8457\u7db2\u8def\u958b\u5e97\u5e73\u53f0\u7684\u529f\u80fd\u53ca\u670d\u52d9\u9762\u8d8a\u4f86\u8d8a\u7d14\u719f\uff0c\u7db2\u8def\u958b\u5e97\u5e73\u53f0\u4f5c\u6f38\u6f38\u6210\u70ba\u773e\u591a\u54c1\u724c\u7684\u9996\u9078\uff0c\u597d\u8655\u662f\u7cfb\u7d71\u53ca\u529f\u80fd\u9762\u5747\u7531\u5e73\u53f0\u7e3d\u516c\u53f8\u8ca0\u8cac\u958b\u767c\u53ca\u7ba1\u7406\uff0c\u4e14\u4e26\u63d0\u4f9b\u80fd\u5feb\u901f\u4e0a\u624b\u7684\u6a21\u677f\u4ecb\u9762\u3001\u8cfc\u7269\u7cfb\u7d71\u53ca\u4e32\u63a5\u91d1\u7269\u6d41\u7b49\u529f\u80fd\uff0c\u7576\u7136\u4e5f\u5305\u62ec\u4e86\u5b89\u88dd\u5ee3\u544a\u8ffd\u8e64\u78bc\u7684\u90e8\u5206\uff0c\u76ee\u524d\u5728\u53f0\u7063\u5e02\u9762\u4e0a\u5e38\u898b\u76844\u5927\u958b\u5e97\u5e73\u53f0\u6709\uff1a91APP\u3001SHOPLINE\u3001SHOPIFY\u53caWACA\u7b49\u3002<\/p>\n\n\n\n<p>\u7576\u5efa\u7f6e\u597d\u5c08\u5c6c\u7684\u7dda\u4e0a\u5546\u5e97\u5f8c\u63a5\u7e8c\u5247\u8981\u900f\u904e\u5b89\u88dd\u8ffd\u8e64\u78bc\u4f86\u8490\u96c6\u6d88\u8cbb\u8005\u5728\u9032\u7ad9\u5f8c\u7684\u884c\u70ba\u8ecc\u8de1\uff0c\u624d\u80fd\u9032\u800c\u4ed4\u7d30\u89c0\u5bdf\u7db2\u7ad9\u9700\u8981\u512a\u5316\u7684\u90e8\u5206\uff01\u5982\u679c\u9084\u4e0d\u77e5\u9053\u5982\u4f55\u5b89\u88dd\u5ee3\u544a\u4ee3\u78bc\uff0c\u6211\u5011\u4e5f\u5c07\u6703\u5e36\u4f60\u4e00\u6b65\u4e00\u6b65\u8d70\u4e0b\u53bb\uff01<\/p>\n\n\n\n<div 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href=\"https:\/\/blog.wenk-media.com\/?p=1144\/#%E2%98%9ESHOPIFY%E8%BF%BD%E8%B9%A4%E7%A2%BC%E5%AE%89%E8%A3%9D%E6%95%99%E5%AD%B8\" title=\"\u261e[SHOPIFY]\u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78\">\u261e[SHOPIFY]\u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.wenk-media.com\/?p=1144\/#1%E5%AE%89%E8%A3%9DGoogle%E4%BB%A3%E7%A2%BC%E7%AE%A1%E7%90%86%E5%B7%A5%E5%85%B7\" title=\"1.\u5b89\u88ddGoogle\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\">1.\u5b89\u88ddGoogle\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.wenk-media.com\/?p=1144\/#2_%E5%AE%89%E8%A3%9DGoogle_Analytics%E4%BB%A3%E7%A2%BC\" title=\"2. \u5b89\u88ddGoogle Analytics\u4ee3\u78bc\">2. \u5b89\u88ddGoogle Analytics\u4ee3\u78bc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.wenk-media.com\/?p=1144\/#%E2%98%9E91APP%E8%BF%BD%E8%B9%A4%E7%A2%BC%E5%AE%89%E8%A3%9D%E6%95%99%E5%AD%B8\" title=\"\u261e[91APP]\u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78\">\u261e[91APP]\u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.wenk-media.com\/?p=1144\/#1%E5%AE%89%E8%A3%9DGoogle%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%BB%A3%E5%91%8A%E8%BF%BD%E8%B9%A4%E7%A2%BC\" title=\"1.\u5b89\u88ddGoogle\u518d\u884c\u92b7\u5ee3\u544a\u8ffd\u8e64\u78bc\">1.\u5b89\u88ddGoogle\u518d\u884c\u92b7\u5ee3\u544a\u8ffd\u8e64\u78bc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.wenk-media.com\/?p=1144\/#2_%E8%A8%AD%E5%AE%9AGA%E6%AC%8A%E9%99%90\" title=\"2. \u8a2d\u5b9aGA\u6b0a\u9650\">2. \u8a2d\u5b9aGA\u6b0a\u9650<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.wenk-media.com\/?p=1144\/#%E2%98%9EWACA_%E8%BF%BD%E8%B9%A4%E7%A2%BC%E5%AE%89%E8%A3%9D%E6%95%99%E5%AD%B8\" title=\"\u261e[WACA] \u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78\">\u261e[WACA] \u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%E2%98%9ESHOPLINE%E8%BF%BD%E8%B9%A4%E7%A2%BC%E5%AE%89%E8%A3%9D%E6%95%99%E5%AD%B8\"><\/span><strong>\u261e[SHOPLINE]\u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u25b6SHOPLINE\u5546\u5e97\u5f8c\u53f0\uff0c\u9ede\u9078\u300c\u7db2\u5e97\u884c\u92b7\u53ca\u8ffd\u8e64\u300d<\/p>\n\n\n\n<p>\u25b6\u63a5\u8457\u9078\u300c\u8ffd\u8e64\u8a2d\u5b9a\u300d<\/p>\n\n\n\n<p>\u25b6\u9078\u64c7\u5c0d\u61c9\u7684\u8ffd\u8e64\u78bc\u9805\u76ee<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u793e\u7fa4.010.jpeg\" alt=\"\u9078\u64c7\u5b89\u88ddGA\/GTM\" class=\"wp-image-1146\"\/><\/figure>\n\n\n\n<p>\u25b6\u9078\u64c7\u5b89\u88dd\u300cGoogle Analytics\u300d\uff0c\u5c07\u8ffd\u8e64\u7de8\u865f\u586b\u5165\u6b04\u4f4d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u793e\u7fa4.011.jpeg\" alt=\"\u8f38\u5165GA\u8ffd\u8e64\u4ee3\u78bc\u7de8\u865f\" class=\"wp-image-1147\"\/><\/figure>\n\n\n\n<p>&nbsp;\u25b6\u9078\u64c7\u5b89\u88dd\u300cGoogle\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u300d(GTM)\uff0c\u5c07\u8907\u88fd\u7684ID\u586b\u5165\u6b04\u4f4d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u793e\u7fa4.012.jpeg\" alt=\"\u8f38\u5165GTM\u5de5\u5177\u7de8\u865f\" class=\"wp-image-1150\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%E2%98%9ESHOPIFY%E8%BF%BD%E8%B9%A4%E7%A2%BC%E5%AE%89%E8%A3%9D%E6%95%99%E5%AD%B8\"><\/span><strong>\u261e[SHOPIFY]\u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1%E5%AE%89%E8%A3%9DGoogle%E4%BB%A3%E7%A2%BC%E7%AE%A1%E7%90%86%E5%B7%A5%E5%85%B7\"><\/span><strong><span style=\"background-color:#fbca55\" class=\"has-inline-background\">1.\u5b89\u88ddGoogle\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u25b6\u9032\u5165Shopify\u7ba1\u7406\u5f8c\u53f0\uff0c\u9ede\u9078\u5de6\u5074\u9078\u9805\u5217\u300c\u7db2\u8def\u5546\u5e97\u300d<\/p>\n\n\n\n<p>\u25b6 \u9ede\u9078\u300c\u7db2\u8def\u5546\u5e97\u300d\u4e2d\u7684\u300c\u4f48\u666f\u4e3b\u984c\u300d<\/p>\n\n\n\n<p>\u25b6 \u5728\u4e3b\u756b\u9762Debut\u7684\u300c\u52d5\u4f5c\u300d\u4e0b\u62c9\u9078\u55ae\u9ede\u9078\u300c\u7de8\u8f2f\u7a0b\u5f0f\u78bc\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u793e\u7fa4.013.jpeg\" alt=\"Shopify\u5f8c\u53f0\uff0c\u7de8\u8f2f\u7a0b\u5f0f\u78bc\" class=\"wp-image-1151\"\/><\/figure>\n\n\n\n<p>\u25b6 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u25b6\u65bcGA\u5f8c\u53f0\uff0c\u8907\u88fdGA\u8ffd\u8e64\u7a0b\u5f0f\u78bc<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u793e\u7fa4.017.jpeg\" alt=\"\u8907\u88fdGA\u8ffd\u8e64\u7a0b\u5f0f\u78bc\" class=\"wp-image-1155\"\/><\/figure>\n\n\n\n<p>\u25b6\u9032\u5165Shopify\u7ba1\u7406\u5f8c\u53f0\uff0c\u9ede\u9078\u5de6\u5074\u9078\u9805\u5217\u300c\u7db2\u8def\u5546\u5e97\u300d<\/p>\n\n\n\n<p>\u25b6\u9ede\u9078\u504f\u597d\u8a2d\u5b9a<\/p>\n\n\n\n<p>\u25b6\u5c07\u8907\u88fd\u597d\u7684GA\u8ffd\u8e64\u7a0b\u5f0f\u78bc\u8cbc\u5165\u300cGoogle Analytics\u300d\u6b04\u4f4d<\/p>\n\n\n\n<p>\u25b6\u9ede\u64ca\u53f3\u4e0a\u65b9\u300c\u5132\u5b58\u300d\uff0c\u5c31\u5b8c\u6210\u56c9<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u793e\u7fa4.014-1.jpeg\" alt=\"Shopify\u5f8c\u53f0\uff0c\u8cbc\u4e0aGA\u8ffd\u8e64\u78bc\" class=\"wp-image-1157\" style=\"width:840px;height:472px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-4ad1fcbb-e3b7-426a-939d-fbe68a258810\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%E2%98%9E91APP%E8%BF%BD%E8%B9%A4%E7%A2%BC%E5%AE%89%E8%A3%9D%E6%95%99%E5%AD%B8\"><\/span><strong>\u261e[91APP]\u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-4ad1fcbb-e3b7-426a-939d-fbe68a258810\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"1%E5%AE%89%E8%A3%9DGoogle%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%BB%A3%E5%91%8A%E8%BF%BD%E8%B9%A4%E7%A2%BC\"><\/span><span style=\"background-color:#fbca55\" class=\"has-inline-background\"><strong>1.\u5b89\u88ddGoogle\u518d\u884c\u92b7\u5ee3\u544a\u8ffd\u8e64\u78bc<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u25b6\u9032\u516591APP OSM \u7ba1\u7406\u5f8c\u53f0\uff0c\u9ede\u9078\u5de6\u5074\u9078\u9805\u5217\u7684\u300cOSM\u8a2d\u5b9a\u300d<\/p>\n\n\n\n<p>\u25b6\u9ede\u9078\u300c\u529f\u80fd\u8a2d\u5b9a\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u793e\u7fa4.018.jpeg\" alt=\"91App OSM\u7ba1\u7406\u5f8c\u53f0\uff0c\u529f\u80fd\u8a2d\u5b9a\" class=\"wp-image-1156\"\/><\/figure>\n\n\n\n<p>\u25b6\u9078\u64c7\u5b89\u88dd\u300cGoogla(\u52d5\u614b)\u518d\u884c\u92b7\u300d\u9ede\u64ca\u300c\u4e0b\u4e00\u6b65\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u793e\u7fa4.020.jpeg\" alt=\"\u9078\u64c7\u5b89\u88ddGoogla(\u52d5\u614b)\u518d\u884c\u92b7\" class=\"wp-image-1158\"\/><\/figure>\n\n\n\n<p>\u25b6\u586b\u5beb\u81ea\u8a02\u8ffd\u8e64\u78bc\u540d\u7a31\uff0c\u4e26\u5c07Google Ads\u300c\u8ffd\u8e64\u78bcID\u300d\u8907\u88fd\u8cbc\u4e0a\uff0c\u9ede\u64ca\u5132\u5b58\uff0c\u5373\u53ef\u5b8c\u6210\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u793e\u7fa4.021.jpeg\" alt=\"\u586b\u5beb\u81ea\u8a02\u8ffd\u8e64\u78bc\u540d\u7a31\uff0c\u4e26\u5c07Google Ads\u300c\u8ffd\u8e64\u78bcID\u300d\u8907\u88fd\u8cbc\u4e0a\" class=\"wp-image-1159\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E8%A8%AD%E5%AE%9AGA%E6%AC%8A%E9%99%90\"><\/span><strong><span 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class=\"wp-image-1160\"\/><\/figure>\n\n\n\n<p>\u25b6\u5c07\u4f7f\u7528\u8005Email\u8cbc\u4e0a<\/p>\n\n\n\n<p>\u25b6\u9078\u64c7\u4f7f\u7528\u8005\u7684GA\u6b0a\u9650\uff0c\u5b8c\u6210\u5f8c\u9ede\u9078\u300c\u65b0\u589e\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/08\/\u516b\u6708\u793e\u7fa4.023.jpeg\" alt=\"91App OSM\u7ba1\u7406\u5f8c\u53f0\uff0cGA\u6b0a\u9650\u8a2d\u5b9a\" class=\"wp-image-1161\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%E2%98%9EWACA_%E8%BF%BD%E8%B9%A4%E7%A2%BC%E5%AE%89%E8%A3%9D%E6%95%99%E5%AD%B8\"><\/span><strong><strong>\u261e<\/strong>[WACA] <strong>\u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u25b6\u9032\u5165WACA 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class=\"wp-image-1163\"\/><\/figure>\n\n\n\n<p>\u7121\u8ad6\u4f60\u662f\u9078\u7528\u54ea\u500b\u5e73\u53f0\uff0c\u5728\u958b\u59cb\u5ba3\u50b3\u524d\u4e00\u5b9a\u8981\u505a\u597d\u5ee3\u544a\u8ffd\u8e64\u4ee3\u78bc\u5b89\u88dd\u7684\u6b65\u9a5f\uff0c\u8b93\u624d\u5b8c\u6574\u7684\u8ffd\u8e64\u5ee3\u544a\u6295\u653e\u5f8c\u6d88\u8cbb\u8005\u7684\u6578\u64da\uff0c\u624d\u80fd\u91dd\u5c0d\u4e0d\u540c\u90e8\u5206\u4f86\u512a\u5316\u7db2\u7ad9\u53ca\u5ee3\u544a\uff0c\u751a\u81f3\u662f\u4e86\u89e3\u4e0d\u540c\u985e\u578b\u7684\u7528\u6236\u5206\u5225\u6709\u4ec0\u9ebc\u6a23\u7684\u7279\u5fb5\uff0c\u9032\u800c\u91dd\u5c0d\u6d88\u8cbb\u8005\u7684\u7fd2\u6163\u53ca\u9700\u6c42\u505a\u51fa\u6539\u8b8a\u3002\u9084\u4e0d\u77e5\u9053\u8a72\u5982\u4f55\u904b\u7528\u624b\u4e2d\u7684\u6578\u64da\u55ce\uff1f\u900f\u904e\u4e0b\u9762\u8868\u55ae\u806f\u7e6b\u6211\u5011\uff0c\u63d0\u4f9b\u60a8\u514d\u8cbb\u7684\u884c\u92b7\u8aee\u8a62\u5efa\u8b70\u3002<\/p>\n\n\n\n<div class=\"wp-block-group\"><div 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