{"id":1604,"date":"2021-11-11T14:49:30","date_gmt":"2021-11-11T06:49:30","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=1604"},"modified":"2026-03-06T18:27:55","modified_gmt":"2026-03-06T10:27:55","slug":"%e4%ba%94%e5%80%8d%e5%88%b8%ef%bc%b8%e9%9b%9911%e3%80%81%e9%9b%9912%e5%b9%b4%e6%9c%ab%e8%b3%bc%e7%89%a9%e5%ad%a3%ef%bc%81%e9%9b%bb%e5%95%86%e5%bb%a3%e5%91%8a%e4%bd%88%e5%b1%80%e5%85%a8%e6%94%bb","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=1604","title":{"rendered":"\u5e74\u672b\u8cfc\u7269\u5b63\u5fc5\u770b\uff01\u4e94\u500d\u5238\uff38\u96d911\u3001\u96d912 \u884c\u92b7\u7b56\u7565\u4f48\u5c40\u5168\u653b\u7565"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1310\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/11\/\u5341\u4e00\u6708-18-2.jpg\" alt=\"\" class=\"wp-image-1608\"\/><\/figure>\n\n\n\n<p>\u96a8\u8457\u75ab\u60c5\u8da8\u7de9\u52a0\u4e0a\u4e94\u500d\u632f\u8208\u5238\u767c\u653e\uff0c\u5c0d\u65bc\u96fb\u5546\u4f86\u8aaa\u7d55\u5c0d\u662f\u6436\u653b\u6d88\u8cbb\u8005\u8377\u5305\u7684\u5927\u597d\u6642\u6a5f\uff0c\u800c\u8a72\u5982\u4f55\u5728\u96d911\u5149\u68cd\u7bc0\u3001\u96d912\u4ee5\u53ca\u5e74\u672b\u7684\u8056\u8a95\/\u8de8\u5e74\u96fb\u5546\u5927\u5b63\u671f\u9593\uff0c\u898f\u5283\u597d\u6ef4\u6c34\u4e0d\u6f0f\u7684\u5ee3\u544a\u4f48\u5c40\u5462\uff1f\u4eca\u5929\uff0c\u5c07\u5f9e\u6578\u64da\u958b\u59cb\u5256\u6790\uff0c\u4e00\u6b65\u6b65\u6559\u4f60\u5982\u4f55\u898f\u5283\u5ee3\u544a\u9810\u7b97\u53ca\u66ff\u81ea\u5df1\u7684\u54c1\u724c\u9032\u884c\u6578\u4f4d\u5a92\u9ad4\u4e0a\u7684\u7b56\u7565\u4f48\u5c40\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p 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href=\"https:\/\/blog.wenk-media.com\/?p=1604\/#%EF%BC%88%E4%B8%80%EF%BC%89%E5%93%81%E7%89%8C%E6%9A%96%E8%BA%AB%E6%9C%9F%EF%BD%9C%E3%80%8C%E5%A2%9E%E5%8A%A0%E5%93%81%E7%89%8C%E7%9F%A5%E5%90%8D%E5%BA%A6%E3%80%8D%E7%82%BA%E9%A6%96%E8%A6%81%E7%9B%AE%E6%A8%99\" title=\"\uff08\u4e00\uff09\u54c1\u724c\u6696\u8eab\u671f\uff5c\u300c\u589e\u52a0\u54c1\u724c\u77e5\u540d\u5ea6\u300d\u70ba\u9996\u8981\u76ee\u6a19\">\uff08\u4e00\uff09\u54c1\u724c\u6696\u8eab\u671f\uff5c\u300c\u589e\u52a0\u54c1\u724c\u77e5\u540d\u5ea6\u300d\u70ba\u9996\u8981\u76ee\u6a19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.wenk-media.com\/?p=1604\/#%EF%BC%88%E4%BA%8C%EF%BC%89%E6%B4%BB%E5%8B%95%E9%A0%90%E7%86%B1%E6%9C%9F%EF%BD%9C%E5%AE%A3%E5%82%B3%E5%84%AA%E6%83%A0%E9%A0%90%E5%91%8A%EF%BC%8C%E6%93%B4%E6%95%A3%E6%B4%BB%E5%8B%95%E8%B3%87%E8%A8%8A\" title=\"\uff08\u4e8c\uff09\u6d3b\u52d5\u9810\u71b1\u671f\uff5c\u5ba3\u50b3\u512a\u60e0\u9810\u544a\uff0c\u64f4\u6563\u6d3b\u52d5\u8cc7\u8a0a\">\uff08\u4e8c\uff09\u6d3b\u52d5\u9810\u71b1\u671f\uff5c\u5ba3\u50b3\u512a\u60e0\u9810\u544a\uff0c\u64f4\u6563\u6d3b\u52d5\u8cc7\u8a0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.wenk-media.com\/?p=1604\/#%EF%BC%88%E4%B8%89%EF%BC%89%E6%B4%BB%E5%8B%95%E6%AD%A3%E6%AA%94%E6%9C%9F%EF%BD%9C%E6%8F%90%E9%AB%98%E8%BD%89%E6%8F%9B%EF%BC%8C%E5%B0%87%E6%B5%81%E9%87%8F%E8%AE%8A%E7%8F%BE\" title=\"\uff08\u4e09\uff09\u6d3b\u52d5\u6b63\u6a94\u671f\uff5c\u63d0\u9ad8\u8f49\u63db\uff0c\u5c07\u6d41\u91cf\u8b8a\u73fe\">\uff08\u4e09\uff09\u6d3b\u52d5\u6b63\u6a94\u671f\uff5c\u63d0\u9ad8\u8f49\u63db\uff0c\u5c07\u6d41\u91cf\u8b8a\u73fe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.wenk-media.com\/?p=1604\/#%EF%BC%88%E5%9B%9B%EF%BC%89%E6%B4%BB%E5%8B%95%E6%94%B6%E5%B0%BE%E6%9C%9F%EF%BD%9C%E6%8E%A8%E5%87%BA%E5%8A%A0%E7%A2%BC%E6%B4%BB%E5%8B%95%EF%BC%8C%E5%9F%B9%E9%A4%8A%E9%95%B7%E6%9C%9F%E5%8F%A3%E7%A2%91\" title=\"\uff08\u56db\uff09\u6d3b\u52d5\u6536\u5c3e\u671f\uff5c\u63a8\u51fa\u52a0\u78bc\u6d3b\u52d5\uff0c\u57f9\u990a\u9577\u671f\u53e3\u7891\">\uff08\u56db\uff09\u6d3b\u52d5\u6536\u5c3e\u671f\uff5c\u63a8\u51fa\u52a0\u78bc\u6d3b\u52d5\uff0c\u57f9\u990a\u9577\u671f\u53e3\u7891<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"1%E5%B9%B4%E6%9C%AB%E8%B3%BC%E7%89%A9%E5%AD%A3_%E7%96%AB%E6%83%85%E8%B6%A8%E7%B7%A9%EF%BC%9A%E4%BA%94%E5%80%8D%E5%88%B8%E7%99%BC%E6%94%BE%EF%BC%8B%E9%9B%9911%E3%80%81%E9%9B%9912%E8%B3%BC%E7%89%A9%EF%BC%8C%E8%BF%8E%E4%BE%86%E5%A0%B1%E5%BE%A9%E6%80%A7%E6%B6%88%E8%B2%BB\"><\/span><strong>1.\u5e74\u672b\u8cfc\u7269\u5b63<\/strong> <strong>\u75ab\u60c5\u8da8\u7de9\uff1a\u4e94\u500d\u5238\u767c\u653e\uff0b\u96d911\u3001\u96d912\u8cfc\u7269\uff0c\u8fce\u4f86\u5831\u5fa9\u6027\u6d88\u8cbb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5373\u4f7f\u81ea 2021 \u5e74\u4e94\u6708\u4e09\u7d1a\u8b66\u6212\u4ee5\u4f86\uff0c\u81fa\u7063\u5167\u9700\u5e02\u5834\u5927\u5e45\u53d7\u5230\u5f71\u97ff\u3002\u4f46\u6839\u64da Euromonitor \u91dd\u5c0d\u81fa\u7063\u6d88\u8cbb\u8005\u652f\u51fa\u7684\u9810\u6e2c\uff0c\u56e0\u672c\u571f\u75ab\u60c5\u53d7\u5230\u6709\u6548\u63a7\u5236\uff0cQ3 \u5df2\u958b\u59cb\u9010\u6f38\u53cd\u5f48\uff0c\u4e26\u5c07\u5728 Q4 \u6642\u56de\u5230\u5f37\u52e2\u7684\u6c34\u6e96\uff08\u9ad8\u65bc100\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/11\/\u96d911-\u96d912.001.jpeg\" alt=\"\u81fa\u7063\u6d88\u8cbb\u8005\u652f\u51fa\u9810\u6e2c\" class=\"wp-image-1619\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p>\u4e14\u6839\u64da Google Surveys \u7684\u8abf\u7814\u4e5f\u986f\u793a\uff1a\u300c\u5168\u81fa\u6709\u4e00\u534a\u4ee5\u4e0a\u7684\u7db2\u8def\u4f7f\u7528\u8005\u50be\u5411\u4ee5\u6578\u4f4d\u5f62\u5f0f\u7d81\u5b9a\u4e26\u4f7f\u7528\u4e94\u500d\u5238\u300d\u3002\u56e0\u6b64\uff0c\u76f8\u8f03\u65bc\u53bb\u5e74\u7684\u4e09\u500d\u5238\uff0c\u5ee3\u544a\u4e3b\u66f4\u61c9\u8a72\u63d0\u5347\u5728\u6578\u4f4d\u5a92\u9ad4\u6216\u92b7\u552e\u7ba1\u9053\u4e0a\u7684\u5ee3\u544a\u9810\u7b97\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/11\/\u96d911-\u96d912.002.jpeg\" alt=\"\u8d85\u904e50%\u7db2\u8def\u4f7f\u7528\u8005\u50be\u5411\u9818\u53d6\u6578\u4f4d\u4e94\u500d\u5238\" class=\"wp-image-1620\"\/><figcaption><em>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u800c\u5728\u6b32\u8cfc\u8cb7\u7684\u71b1\u9580\u54c1\u985e\u7576\u4e2d\uff0c\u751f\u6d3b\u767e\u8ca8\u3001\u6d88\u8cbb\u6027\u96fb\u5b50\u7522\u54c1\u70ba\u6d88\u8cbb\u8005\u8a08\u756b\u4f7f\u7528\u54c1\u985e\u5927\u5b97\uff0c\u65c5\u904a\u3001\u91ab\u7642\u4fdd\u5065\u548c\u91d1\u878d\u670d\u52d9\u4e5f\u540c\u6a23\u53d7\u5230\u6d88\u8cbb\u8005\u6b61\u8fce\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/11\/\u96d911-\u96d912.003.jpeg\" alt=\"\u6d88\u8cbb\u8005\u6b32\u5229\u7528\u4e94\u500d\u5238\u8cfc\u8cb7\u4e4b\u71b1\u9580\u54c1\u985e\u578b\u524d\u4e94\u540d\" class=\"wp-image-1621\"\/><figcaption><em>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u66f4\u6709\u904e\u534a\u6c11\u773e\u671f\u5f85\u7db2\u8def\u5546\u5e97\/\u96fb\u5546\u7684\u52a0\u78bc\u6d3b\u52d5\uff0c\u5404\u4f4d\u54c1\u724c\u4e3b\u53ef\u85c9\u8457\u4e94\u500d\u5238\u632f\u8208\u5238\u7d50\u5408\u5e74\u672b\u8cfc\u7269\u5b63\uff0c\u9032\u884c\u4e00\u9023\u4e32\u7684\u884c\u92b7\u898f\u5283\uff0c\u5c64\u5c64\u4f48\u5c40\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u6d88\u8cbb\uff01<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/11\/\u96d911-\u96d912.004.jpeg\" alt=\"\u6d88\u8cbb\u8005\u671f\u5f85\u96fb\u5546\u52a0\u78bc\u6d3b\u52d5\u9ad8\u905465%\" class=\"wp-image-1622\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"2%E5%B9%B4%E6%9C%AB%E8%B3%BC%E7%89%A9%E5%AD%A3_%E9%9B%9911%E3%80%81%E9%9B%9912%EF%BC%8C%E6%95%B8%E4%BD%8D%E5%AA%92%E9%AB%94%E8%A9%B2%E5%A6%82%E4%BD%95%E4%BD%88%E5%B1%80%EF%BC%9F\"><\/span><strong>2.<strong>\u5e74\u672b\u8cfc\u7269\u5b63<\/strong> \u96d911\u3001\u96d912\uff0c\u6578\u4f4d\u5a92\u9ad4\u8a72\u5982\u4f55\u4f48\u5c40\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/11\/\u96d911-\u96d912\u5ee3\u544a\u7b56\u7565.001-2.jpeg\" alt=\"\u5e74\u5ea6\u6d3b\u52d5\u5927\u6a94\u5a92\u9ad4\u7b56\u7565\" class=\"wp-image-1611\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%EF%BC%88%E4%B8%80%EF%BC%89%E5%93%81%E7%89%8C%E6%9A%96%E8%BA%AB%E6%9C%9F%EF%BD%9C%E3%80%8C%E5%A2%9E%E5%8A%A0%E5%93%81%E7%89%8C%E7%9F%A5%E5%90%8D%E5%BA%A6%E3%80%8D%E7%82%BA%E9%A6%96%E8%A6%81%E7%9B%AE%E6%A8%99\"><\/span><strong>\uff08\u4e00\uff09\u54c1\u724c\u6696\u8eab\u671f\uff5c\u300c\u589e\u52a0\u54c1\u724c\u77e5\u540d\u5ea6\u300d\u70ba\u9996\u8981\u76ee\u6a19<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u6d3b\u52d5\u8d70\u671f\u6b63\u5f0f\u958b\u59cb\u524d\uff0c\u53ef\u4ee5\u6436\u5728\u6a94\u671f\u524d\u65e9\u4e00\u6b65\u5927\u91cf\u89f8\u53ca\u6f5b\u5728\u5927\u91cf\u6d88\u8cbb\u8005\uff0c\u8490\u96c6\u4f4e\u6210\u672c\u6d41\u91cf\uff0c\u70ba\u6d3b\u52d5\u7d2f\u7a4d\u8db3\u5920\u91cf\u7684\u53d7\u773e\u8cc7\u6599\u53ca\u6578\u64da<\/p>\n\n\n\n<p><strong>\u25b6\u5a92\u9ad4\u8d70\u671f\uff1a<\/strong><\/p>\n\n\n\n<p>\u6d3b\u52d5\u6a94\u671f\u524d1\u500b\u6708<\/p>\n\n\n\n<p>\u25b6<strong>\u5a92\u9ad4\u6e9d\u901a\u7b56\u7565\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>KOL\/KOC \u5408\u4f5c\uff06\u63e1\u624b\u5ee3\u544a\uff08\u54c1\u724c\u7f6e\u5165\u5167\u5bb9 Branded Content\uff09\uff5c\u8207\u7db2\u7d05\u5408\u4f5c\uff0c\u62c9\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\uff0c\u5438\u5f15\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u8208\u8da3\u3002<\/li><li>LINE \u5b98\u65b9\u5e33\u865f\uff5c\u900f\u904e\u300c\u52a0\u5165\u597d\u53cb\u9001LINE POINTS\u300d\u3001\u300cLINE\u4f01\u696d\u8d0a\u52a9\u8cbc\u5716\u300d\u7b49\u65b9\u5f0f\u5438\u5f15\u7c89\u7d72\u52a0\u5165\u5b98\u65b9\u5e33\u865f\uff0c\u64f4\u589e\u597d\u53cb\u6578\u3002<\/li><li>Facebook\u5ee3\u544a\uff5c\u4ee5\u300c\u89f8\u53ca\u3001\u6d41\u91cf\u300d\u70ba\u4e3b\u8981\u5ee3\u544a\u76ee\u6a19\uff0c\u5438\u5f15\u65b0\u5ba2\u9032\u5165\u5b98\u7db2\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%EF%BC%88%E4%BA%8C%EF%BC%89%E6%B4%BB%E5%8B%95%E9%A0%90%E7%86%B1%E6%9C%9F%EF%BD%9C%E5%AE%A3%E5%82%B3%E5%84%AA%E6%83%A0%E9%A0%90%E5%91%8A%EF%BC%8C%E6%93%B4%E6%95%A3%E6%B4%BB%E5%8B%95%E8%B3%87%E8%A8%8A\"><\/span><strong>\uff08\u4e8c\uff09\u6d3b\u52d5\u9810\u71b1\u671f\uff5c\u5ba3\u50b3\u512a\u60e0\u9810\u544a\uff0c\u64f4\u6563\u6d3b\u52d5\u8cc7\u8a0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u7d2f\u7a4d\u8db3\u5920\u6578\u64da\u5f8c\uff0c\u53ef\u958b\u59cb\u91dd\u5c0d\u5df2\u6709\u8207\u7c89\u5c08\u4e92\u52d5\u904e\u7684\u65b0\u5ba2\u3001\u820a\u5ba2\u3001\u5b98\u65b9\u5e33\u865f\u597d\u53cb\uff0c\u9032\u884c\u512a\u60e0\u5167\u5bb9\u7684\u9810\u544a\uff0c\u63d0\u9ad8\u9867\u5ba2\u5c0d\u6d3b\u52d5\u7684\u671f\u5f85\u5ea6\uff0c\u5438\u5f15\u6d88\u8cbb\u8005\u76ee\u5149<\/p>\n\n\n\n<p><strong>\u25b6\u5a92\u9ad4\u8d70\u671f\uff1a<\/strong><\/p>\n\n\n\n<p>\u6d3b\u52d5\u6a94\u671f\u524d1\u9031<\/p>\n\n\n\n<p>\u25b6<strong>\u5a92\u9ad4\u6e9d\u901a\u7b56\u7565\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google \u5ee3\u544a\uff5c\u641c\u5c0b\u5ee3\u544a\u3001\u8cfc\u7269\u5ee3\u544a\uff1a\u6b64\u968e\u6bb5\u9867\u5ba2\u5df2\u6703\u958b\u59cb\u4e0a\u7db2\u641c\u5c0b\u3001\u4e86\u89e3\u96d911\u6216\u662f\u7279\u5b9a\u6a94\u671f\u8cfc\u7269\u512a\u60e0\uff0c\u641c\u5c0b\u53ca\u8cfc\u7269\u5ee3\u544a\uff0c\u52a0\u6df1\u6d88\u8cbb\u8005\u5370\u8c61\u3002<\/li><li>LINE \u5b98\u65b9\u5e33\u865f\uff5c\u63a8\u64ad\u597d\u53cb\u8a0a\u606f\uff0c\u50b3\u9054\u512a\u60e0\u8cc7\u8a0a\u5167\u5bb9\uff0c\u9f13\u52f5\u8cfc\u8cb7<\/li><li>Facebook\u5ee3\u544a\uff5c\u4ee5\u300c\u55ae\u5716\u300d\u3001\u300c\u5f71\u97f3\u300d\u591a\u5143\u7d20\u6750\u5ba3\u50b3\u6d3b\u52d5\u6a94\u671f\u300c\u9810\u544a\u300d\u8cc7\u8a0a\uff0c\u9f13\u52f5\u6d88\u8cbb\u8005\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%EF%BC%88%E4%B8%89%EF%BC%89%E6%B4%BB%E5%8B%95%E6%AD%A3%E6%AA%94%E6%9C%9F%EF%BD%9C%E6%8F%90%E9%AB%98%E8%BD%89%E6%8F%9B%EF%BC%8C%E5%B0%87%E6%B5%81%E9%87%8F%E8%AE%8A%E7%8F%BE\"><\/span><strong>\uff08\u4e09\uff09\u6d3b\u52d5\u6b63\u6a94\u671f\uff5c\u63d0\u9ad8\u8f49\u63db\uff0c\u5c07\u6d41\u91cf\u8b8a\u73fe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u6d3b\u52d5\u6a94\u671f\u7576\u4e2d\u53ef\u9069\u6642\u71df\u9020\u6d3b\u52d5\u7dca\u5f35\u611f\u4f7f\u7528\u300c\u6700\u5f8cX\u7d44\u300d\u300c\u932f\u904e\u518d\u7b49\u660e\u5e74\u300d\u7b49\u5b57\u773c\uff0c\u4e26\u900f\u904e\u518d\u884c\u92b7\u3001\u52d5\u614b\u5ee3\u544a\u7cbe\u6e96\u7784\u6e96\u9ad8\u6f5b\u529b\u9867\u5ba2\uff0c\u9f13\u52f5\u6d88\u8cbb\u8005\u5b8c\u6210\u7d50\u5e33\uff0c\u63d0\u5347\u8f49\u63db\u7387\uff0c\u8b93\u904e\u5f80\u7d2f\u7a4d\u7684\u6578\u64da\u767c\u63ee\u6700\u5927\u6548\u7528<\/p>\n\n\n\n<p><strong>\u25b6\u5a92\u9ad4\u8d70\u671f\uff1a<\/strong><\/p>\n\n\n\n<p>\u6d3b\u52d5\u6a94\u671f\u7576\u9031<\/p>\n\n\n\n<p>\u25b6<strong>\u5a92\u9ad4\u6e9d\u901a\u7b56\u7565\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google \uff5c\u52d5\u614b\u518d\u884c\u92b7\u5ee3\u544a\uff1a\u900f\u904e\u52d5\u614b\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u53ef\u6839\u64da\u5546\u54c1\u7684\u71b1\u9580\u7a0b\u5ea6\u548c\u8a2a\u5ba2\u7684\u700f\u89bd\u8a18\u9304\uff0c\u5438\u5f15\u6d88\u8cbb\u8005\u5b8c\u6210\u8cfc\u8cb7\u3002<\/li><li>LINE LAP\uff5c\u52d5\u614b\u518d\u884c\u92b7\uff1a\u5728\u5b98\u7db2\u4e2d\u5b89\u88dd\u5b8cLINE TAG \u5f8c\uff0c\u4fbf\u53ef\u8ffd\u8e64\u7528\u6236\u9032\u5165\u7db2\u9801\u5f8c\u5982\u700f\u89bd\u9801\u9762\u3001\u52a0\u8cfc\u7269\u8eca\u7b49\u52d5\u4f5c\uff0c\u9032\u800c\u6295\u653e\u5728\u884c\u92b7\u5ee3\u544a\u3002\u4e26\u53ef\u900f\u904eLINE Cross Targeting\u7684\u529f\u80fd\u5c07\u5ee3\u544a\u6295\u653e\u7d66\u52a0\u5165\u904e\u5b98\u65b9\u5e33\u865f\u7684\u597d\u53cb\uff0c\u63d0\u5347\u820a\u5ba2\u7684\u8f49\u63db\u6a5f\u7387<\/li><li>Facebook\uff5c\u52d5\u614b\u518d\u884c\u92b7\u5ee3\u544a\u3001\u76f4\u64ad\u5ee3\u544a\uff1a\u9664\u4e86\u518d\u884c\u92b7\u5ee3\u544a\u5916\uff0c\u9084\u53ef\u900f\u904e\u76f4\u64ad\u5ee3\u544a\uff0c\u5438\u5f15\u7c89\u7d72\u89c0\u770b\u76f4\u64ad\uff0c\u9032\u800c\u4fc3\u9032\u6d88\u8cbb\u8005\u5728\u76f4\u64ad\u4e2d\u5b8c\u6210\u8cfc\u8cb7\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%EF%BC%88%E5%9B%9B%EF%BC%89%E6%B4%BB%E5%8B%95%E6%94%B6%E5%B0%BE%E6%9C%9F%EF%BD%9C%E6%8E%A8%E5%87%BA%E5%8A%A0%E7%A2%BC%E6%B4%BB%E5%8B%95%EF%BC%8C%E5%9F%B9%E9%A4%8A%E9%95%B7%E6%9C%9F%E5%8F%A3%E7%A2%91\"><\/span><strong>\uff08\u56db\uff09\u6d3b\u52d5\u6536\u5c3e\u671f\uff5c\u63a8\u51fa\u52a0\u78bc\u6d3b\u52d5\uff0c\u57f9\u990a\u9577\u671f\u53e3\u7891<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u6d3b\u52d5\u6a94\u671f\u7d50\u675f\u5f8c\u5efa\u8b70\u53ef\u628a\u63e1\u65bc\u7336\u8c6b\u4e2d\u932f\u904e\u512a\u60e0\u7684\u6d88\u8cbb\u8005\uff0c\u8d81\u52e2\u63a8\u51fa\u52a0\u78bc\u6d3b\u52d5\uff0c\u4ee5\u57f9\u990a\u9577\u671f\u53e3\u7891\u3002\u4e26\u53ef\u91cd\u65b0\u6aa2\u8996\u6a94\u671f\u9593\u7684\u6d3b\u52d5\u6210\u6548\uff0c\u505a\u51fa\u8abf\u6574\u6e96\u5099\u8fce\u63a5\u4e0b\u4e00\u500b\u6a94\u671f\u3002<\/p>\n\n\n\n<p><strong>\u25b6\u5a92\u9ad4\u8d70\u671f\uff1a<\/strong><\/p>\n\n\n\n<p>\u6d3b\u52d5\u6a94\u671f\u5f8c3\u5929<\/p>\n\n\n\n<p>\u25b6<strong>\u5a92\u9ad4\u6e9d\u901a\u7b56\u7565\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-aab643da-1bd4-448d-9055-4a87a0c03ac1\"><li>Google \uff5c\u52d5\u614b\u518d\u884c\u92b7\u5ee3\u544a\uff1a\u900f\u904e\u52d5\u614b\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u9f13\u52f5\u52a0\u5165\u8cfc\u7269\u8eca\u7684\u6d88\u8cbb\u8005\u5b8c\u6210\u7d50\u5e33\u3002<\/li><li>LINE LAP\uff5c\u52d5\u614b\u518d\u884c\u92b7\uff1a\u53ef\u6839\u64da\u700f\u89bd\u904e\u96d911\u5546\u54c1\u9801\u9762\u7684\u53d7\u773e\uff0c\u9032\u884c\u518d\u884c\u92b7\u3002<\/li><li>Facebook\uff5c\u52d5\u614b\u518d\u884c\u92b7\u5ee3\u544a\uff1a\u7cfb\u7d71\u6703\u4ee5\u81ea\u52d5\u5316\u7684\u65b9\u5f0f\u6293\u53d6\u76ee\u9304\u5167\u5546\u54c1\uff0c\u6839\u64da\u6d88\u8cbb\u8005\u559c\u597d\u63a8\u9001\u9069\u5207\u7684\u5ee3\u544a\u5167\u5bb9\u3002<\/li><\/ul>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=736\" class=\"ek-link\">Google \u52d5\u614b\u518d\u884c\u92b7\u3001FB DPA \u5ee3\u544a\u6559\u5b78 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class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/wenk.in\/w04HZVbi\"><img loading=\"lazy\" decoding=\"async\" width=\"5208\" height=\"1500\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/06\/CTA.jpg\" alt=\"\" class=\"wp-image-8835\" style=\"object-fit:contain;width:711px;height:205px\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/wenk.in\/w04fvQFM\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 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