{"id":2008,"date":"2022-03-25T12:00:00","date_gmt":"2022-03-25T04:00:00","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=2008"},"modified":"2026-03-13T16:35:18","modified_gmt":"2026-03-13T08:35:18","slug":"%e9%81%8b%e7%94%a8%e6%9c%80%e9%ab%98%e6%88%90%e6%95%88%e5%bb%a3%e5%91%8a%e6%b4%bb%e5%8b%95%ef%bc%8c%e6%8f%90%e9%ab%98google-%e5%bb%a3%e5%91%8a%e8%bd%89%e6%8f%9b%e7%8e%87","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=2008","title":{"rendered":"\u904b\u7528Google Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u63d0\u9ad8Google \u5ee3\u544a\u8f49\u63db\u7387"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1309\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/04\/\u56db\u6708-15.jpg\" alt=\"\" class=\"wp-image-2175\"\/><\/figure>\n\n\n\n<p>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7d50\u5408 Google 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href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#3%E7%8D%B2%E5%BE%97%E6%9B%B4%E8%B1%90%E5%AF%8C%E7%9A%84%E6%B4%9E%E5%AF%9F%E5%8A%9B\" title=\"3.\u7372\u5f97\u66f4\u8c50\u5bcc\u7684\u6d1e\u5bdf\u529b\">3.\u7372\u5f97\u66f4\u8c50\u5bcc\u7684\u6d1e\u5bdf\u529b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#4%E8%88%87%E8%87%AA%E5%8B%95%E5%8C%96%E5%90%88%E4%BD%9C\" title=\"4.\u8207\u81ea\u52d5\u5316\u5408\u4f5c\">4.\u8207\u81ea\u52d5\u5316\u5408\u4f5c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BC%88Google_Performance_Max%EF%BC%8CPMAX%EF%BC%89%E9%81%8B%E7%94%A8%EF%BC%8C%E9%81%94%E6%88%90%E4%BB%A5%E4%B8%8B%E7%9B%AE%E6%A8%99\" title=\"\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff08Google Performance Max\uff0cPMAX\uff09\u904b\u7528\uff0c\u9054\u6210\u4ee5\u4e0b\u76ee\u6a19\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff08Google Performance Max\uff0cPMAX\uff09\u904b\u7528\uff0c\u9054\u6210\u4ee5\u4e0b\u76ee\u6a19<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#1%E5%85%85%E5%88%86%E6%8F%90%E9%AB%98%E8%A7%B8%E5%8F%8A%E7%8E%87\" title=\"1.\u5145\u5206\u63d0\u9ad8\u89f8\u53ca\u7387\">1.\u5145\u5206\u63d0\u9ad8\u89f8\u53ca\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#2%E6%8F%90%E9%AB%98%E5%AE%A2%E6%B5%81%E9%87%8F%E8%88%87%E9%8A%B7%E5%94%AE%E9%87%8F\" title=\"2.\u63d0\u9ad8\u5ba2\u6d41\u91cf\u8207\u92b7\u552e\u91cf\">2.\u63d0\u9ad8\u5ba2\u6d41\u91cf\u8207\u92b7\u552e\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#3%E5%8F%96%E5%BE%97%E6%B7%B1%E5%85%A5%E5%88%86%E6%9E%90%E7%B5%90%E6%9E%9C%E5%92%8C%E8%B6%A8%E5%8B%A2%E8%B3%87%E6%96%99\" title=\"3.\u53d6\u5f97\u6df1\u5165\u5206\u6790\u7d50\u679c\u548c\u8da8\u52e2\u8cc7\u6599\">3.\u53d6\u5f97\u6df1\u5165\u5206\u6790\u7d50\u679c\u548c\u8da8\u52e2\u8cc7\u6599<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#%E7%9E%AD%E8%A7%A3%E3%80%8C%E6%B4%9E%E5%AF%9F%E3%80%8D%E9%A0%81%E9%9D%A2%E8%83%BD%E5%8D%94%E5%8A%A9%E8%A7%A3%E7%AD%94%E7%9A%84%E5%95%8F%E9%A1%8C\" title=\"\u77ad\u89e3\u300c\u6d1e\u5bdf\u300d\u9801\u9762\u80fd\u5354\u52a9\u89e3\u7b54\u7684\u554f\u984c\">\u77ad\u89e3\u300c\u6d1e\u5bdf\u300d\u9801\u9762\u80fd\u5354\u52a9\u89e3\u7b54\u7684\u554f\u984c<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#1_%E5%93%AA%E8%A3%A1%E5%8F%AF%E4%BB%A5%E6%89%BE%E5%88%B0%E5%AE%A2%E6%88%B6%E6%90%9C%E5%B0%8B%E7%9A%84%E5%85%A7%E5%AE%B9%EF%BC%9F\" title=\"1. \u54ea\u88e1\u53ef\u4ee5\u627e\u5230\u5ba2\u6236\u641c\u5c0b\u7684\u5167\u5bb9\uff1f\">1. \u54ea\u88e1\u53ef\u4ee5\u627e\u5230\u5ba2\u6236\u641c\u5c0b\u7684\u5167\u5bb9\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#2_%E5%A6%82%E4%BD%95%E6%9B%B4%E6%BA%96%E7%A2%BA%E5%9C%B0%E9%A0%90%E6%B8%AC%E6%9C%83%E5%BD%B1%E9%9F%BF%E8%87%AA%E5%AE%B6%E6%A5%AD%E5%8B%99%E7%9A%84%E6%B6%88%E8%B2%BB%E8%80%85%E5%8B%95%E5%90%91%E8%88%87%E9%9C%80%E6%B1%82%E8%AE%8A%E5%8C%96%EF%BC%9F\" title=\"2. \u5982\u4f55\u66f4\u6e96\u78ba\u5730\u9810\u6e2c\u6703\u5f71\u97ff\u81ea\u5bb6\u696d\u52d9\u7684\u6d88\u8cbb\u8005\u52d5\u5411\u8207\u9700\u6c42\u8b8a\u5316\uff1f\">2. \u5982\u4f55\u66f4\u6e96\u78ba\u5730\u9810\u6e2c\u6703\u5f71\u97ff\u81ea\u5bb6\u696d\u52d9\u7684\u6d88\u8cbb\u8005\u52d5\u5411\u8207\u9700\u6c42\u8b8a\u5316\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#3_%E9%9D%A2%E5%B0%8D%E8%87%AA%E5%AE%B6%E5%95%86%E5%93%81%E5%8F%8A%E6%9C%8D%E5%8B%99%E9%9C%80%E6%B1%82%E7%9A%84%E5%A2%9E%E5%8A%A0%EF%BC%8C%E6%88%91%E8%A9%B2%E5%A6%82%E4%BD%95%E5%BE%9E%E4%B8%AD%E7%8D%B2%E5%BE%97%E6%9C%80%E5%A4%A7%E6%94%B6%E7%9B%8A%EF%BC%9F\" title=\"3. \u9762\u5c0d\u81ea\u5bb6\u5546\u54c1\u53ca\u670d\u52d9\u9700\u6c42\u7684\u589e\u52a0\uff0c\u6211\u8a72\u5982\u4f55\u5f9e\u4e2d\u7372\u5f97\u6700\u5927\u6536\u76ca\uff1f\">3. \u9762\u5c0d\u81ea\u5bb6\u5546\u54c1\u53ca\u670d\u52d9\u9700\u6c42\u7684\u589e\u52a0\uff0c\u6211\u8a72\u5982\u4f55\u5f9e\u4e2d\u7372\u5f97\u6700\u5927\u6536\u76ca\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#4_%E7%AB%B6%E7%88%AD%E5%B0%8D%E6%89%8B%E7%9A%84%E5%BB%A3%E5%91%8A%E7%AD%96%E7%95%A5%E5%B0%8D%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E6%9C%89%E4%BD%95%E5%BD%B1%E9%9F%BF%EF%BC%9F\" title=\"4. \u7af6\u722d\u5c0d\u624b\u7684\u5ee3\u544a\u7b56\u7565\u5c0d\u6211\u7684\u5546\u5bb6\u6709\u4f55\u5f71\u97ff\uff1f\">4. \u7af6\u722d\u5c0d\u624b\u7684\u5ee3\u544a\u7b56\u7565\u5c0d\u6211\u7684\u5546\u5bb6\u6709\u4f55\u5f71\u97ff\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#5_%E6%88%90%E6%95%88%E5%87%BA%E7%8F%BE%E8%AE%8A%E5%8C%96%E7%9A%84%E5%8E%9F%E5%9B%A0%E7%82%BA%E4%BD%95%EF%BC%9F\" title=\"5. \u6210\u6548\u51fa\u73fe\u8b8a\u5316\u7684\u539f\u56e0\u70ba\u4f55\uff1f\">5. \u6210\u6548\u51fa\u73fe\u8b8a\u5316\u7684\u539f\u56e0\u70ba\u4f55\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#6_%E6%89%80%E5%81%9A%E8%AE%8A%E6%9B%B4%E6%98%AF%E5%90%A6%E6%9C%89%E5%8A%A9%E6%96%BC%E6%8F%90%E5%8D%87%E6%88%90%E6%95%88%EF%BC%9F\" title=\"6. \u6240\u505a\u8b8a\u66f4\u662f\u5426\u6709\u52a9\u65bc\u63d0\u5347\u6210\u6548\uff1f\">6. \u6240\u505a\u8b8a\u66f4\u662f\u5426\u6709\u52a9\u65bc\u63d0\u5347\u6210\u6548\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#7_%E7%82%BA%E4%BB%80%E9%BA%BC%E6%88%91%E7%9A%84%E5%BB%A3%E5%91%8A%E6%B2%92%E6%9C%89%E9%A1%AF%E7%A4%BA%EF%BC%9F\" title=\"7. \u70ba\u4ec0\u9ebc\u6211\u7684\u5ee3\u544a\u6c92\u6709\u986f\u793a\uff1f\">7. \u70ba\u4ec0\u9ebc\u6211\u7684\u5ee3\u544a\u6c92\u6709\u986f\u793a\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#8_%E5%93%AA%E4%BA%9B%E6%96%87%E5%AD%97%E3%80%81%E5%9C%96%E7%89%87%E5%92%8C%E5%BD%B1%E7%89%87%E5%BB%A3%E5%91%8A%E8%83%BD%E5%BC%95%E8%B5%B7%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E7%9A%84%E5%85%B1%E9%B3%B4%EF%BC%9F\" title=\"8. \u54ea\u4e9b\u6587\u5b57\u3001\u5716\u7247\u548c\u5f71\u7247\u5ee3\u544a\u80fd\u5f15\u8d77\u76ee\u6a19\u5c0d\u8c61\u7684\u5171\u9cf4\uff1f&nbsp;\">8. \u54ea\u4e9b\u6587\u5b57\u3001\u5716\u7247\u548c\u5f71\u7247\u5ee3\u544a\u80fd\u5f15\u8d77\u76ee\u6a19\u5c0d\u8c61\u7684\u5171\u9cf4\uff1f&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#9_%E5%A6%82%E4%BD%95%E9%80%B2%E4%B8%80%E6%AD%A5%E7%9E%AD%E8%A7%A3%E5%AE%A2%E6%88%B6%EF%BC%8C%E4%B8%A6%E5%B0%87%E8%B3%87%E6%96%99%E9%81%8B%E7%94%A8%E6%96%BC%E6%95%B4%E9%AB%94%E6%A5%AD%E5%8B%99%E7%AD%96%E7%95%A5%EF%BC%9F\" title=\"9. \u5982\u4f55\u9032\u4e00\u6b65\u77ad\u89e3\u5ba2\u6236\uff0c\u4e26\u5c07\u8cc7\u6599\u904b\u7528\u65bc\u6574\u9ad4\u696d\u52d9\u7b56\u7565\uff1f\">9. \u5982\u4f55\u9032\u4e00\u6b65\u77ad\u89e3\u5ba2\u6236\uff0c\u4e26\u5c07\u8cc7\u6599\u904b\u7528\u65bc\u6574\u9ad4\u696d\u52d9\u7b56\u7565\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/blog.wenk-media.com\/?p=2008\/#%E7%B5%90%E8%AA%9E\" title=\"\u7d50\u8a9e\">\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BC%88Google_Performance_Max%EF%BC%8CPMAX%EF%BC%89%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><strong>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff08Google Performance Max\uff0cPMAX\uff09\u662f\u4ec0\u9ebc\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Google Performance Max\uff08PMAX\uff09\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u662f\u80fd\u8b93\u5ee3\u544a\u4e3b\u900f\u904e\u55ae\u4e00\u5ee3\u544a\u6d3b\u52d5\u4f7f\u7528Google Ads\u7684\u6240\u6709\u7ba1\u9053\uff0c\u5728 YouTube\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3001\u641c\u5c0b\u806f\u64ad\u7db2\u3001\u63a2\u7d22\u3001Gmail \u548c Google \u5730\u5716\u7b49\u773e\u591a Google \u7ba1\u9053\uff0c\u627e\u5230\u66f4\u591a\u8f49\u63db\u5ba2\u6236\u3002<\/li><li>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u904b\u7528Google\u7684\u81ea\u52d5\u5316\u529f\u80fd\u5354\u52a9\u63d0\u5347\u6210\u6548\uff0c\u4e26\u5728\u6240\u6709Google\u5ee3\u544a\u5e73\u53f0\u4e0a\u5438\u5f15\u66f4\u591a\u5ba2\u6236\u5b8c\u6210\u8f49\u63db\u3002\u5ee3\u544a\u4e3b\u53ea\u9700\u8981\u88fd\u4f5c\u4e00\u7a2e\u5ee3\u544a\u7cfb\u5217\uff0c\u81ea\u52d5\u5316\u6280\u8853\u6839\u64da\u7279\u5b9a\u5ee3\u544a\u76ee\u6a19\u53ca\u7d20\u6750\u3001\u76ee\u6a19\u5c0d\u8c61\uff0c\u5728\u57f7\u884c\u667a\u6167\u51fa\u50f9\u3001\u9810\u7b97\u6700\u4f73\u5316\uff0c\u7cfb\u7d71\u5c31\u6703\u81ea\u52d5\u6df7\u642d\u63d0\u4f9b\u5404\u7a2e\u5ee3\u544a\u5143\u7d20\uff0c\u627e\u51fa\u6700\u9ad8\u6210\u6548\u7d44\u5408\u5728\u6240\u6709Google Ads\u53ef\u6295\u653e\u7684\u7ba1\u9053\u4e2d\u6295\u653e\u3002<\/li><li>\u8207\u95dc\u9375\u5b57\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u66f4\u80fd\u76f8\u8f14\u76f8\u6210\uff0c\u518d\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\uff0c\u7cfb\u7d71\u81ea\u52d5\u5316\u6280\u8853\uff0c\u5c31\u80fd\u66f4\u7c21\u5316\u5ee3\u544a\u6d3b\u52d5\u7ba1\u7406\u53ca\u8f15\u9b06\u512a\u5316\u5ee3\u544a\u3002<\/li><li>\u82e5\u5ee3\u544a\u76ee\u6a19\u70ba\u300c\u92b7\u552e\u300d\u3001\u300c\u5f85\u958b\u767c\u5ba2\u6236\u300d\u3001\u300c\u7db2\u7ad9\u6d41\u91cf\u300d\u3001\u300c\u89aa\u81e8\u7576\u5730\u9580\u5e02\u8207\u4fc3\u92b7\u300d\uff0c\u5c31\u80fd\u770b\u5230\u300c\u6700\u9ad8\u6210\u6548\u300d\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u7684\u9078\u9805\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E9%81%A9%E7%94%A8%E6%99%82%E6%A9%9F\"><\/span><strong>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u9069\u7528\u6642\u6a5f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6709\u7279\u5b9a\u7684\u5ee3\u544a\u8207\u8f49\u63db\u76ee\u6a19 (\u4f8b\u5982\u63d0\u9ad8\u7dda\u4e0a\u92b7\u552e\u91cf\u3001\u7522\u751f\u5f85\u958b\u767c\u5ba2\u6236\u7b49)\u3002<\/li><li>\u60f3\u8981\u76e1\u91cf\u63d0\u9ad8\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\uff0c\u4e14\u4e0d\u9650\u5236\u5ee3\u544a\u653e\u9001\u7ba1\u9053\u3002<\/li><li>\u60f3\u8981\u900f\u904e\u55ae\u4e00\u5ee3\u544a\u6d3b\u52d5\u8f15\u9b06\u5b58\u53d6\u6240\u6709 Google \u5ee3\u544a\u7ba1\u9053\u3002<\/li><li>\u9664\u4e86\u95dc\u9375\u5b57\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\uff0c\u9084\u60f3\u900f\u904e\u5176\u4ed6\u7ba1\u9053\u722d\u53d6\u66f4\u9ad8\u7684\u89f8\u53ca\u7387\u548c\u8f49\u63db\u50f9\u503c\u3002<br><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"NEW_%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BC%88Google_Performance_Max%EF%BC%8CPMAX%EF%BC%89_%E6%96%B0%E5%8A%9F%E8%83%BD\"><\/span><span style=\"background-color:#fcb900\" class=\"has-inline-background\">NEW<\/span><br><strong>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5<strong>\uff08Google Performance Max\uff0cPMAX\uff09<\/strong><\/strong> \u65b0\u529f\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BC%8C%E6%8F%90%E5%8D%87%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A%E7%A9%BA%E9%96%93%E7%9A%84%E6%88%90%E6%95%88\"><\/span>\u904b\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u63d0\u5347\u641c\u5c0b\u5ee3\u544a\u7a7a\u9593\u7684\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u642d\u914d\u4f7f\u7528\u5ee3\u6cdb\u6bd4\u5c0d\u95dc\u9375\u5b57\u548c\u667a\u6167\u51fa\u50f9\u6642\uff0c\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u53ef\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002\u82e5\u518d\u52a0\u4e0a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u5c31\u80fd\u8b93\u6548\u679c\u52a0\u500d\uff0c\u5728\u6240\u6709 Google \u5ee3\u544a\u7ba1\u9053 (\u5305\u62ec\u641c\u5c0b\u806f\u64ad\u7db2) \u722d\u53d6\u66f4\u591a\u8f49\u63db\u3002\u85c9\u7531\u5206\u6790\u5230\u9054\u7db2\u9801\u5167\u5bb9\u3001\u7d20\u6750\u8cc7\u6e90\u548c\u53ef\u7528\u7684\u7522\u54c1\u52d5\u614b\u994b\u7d66\uff0c\u767c\u6398\u53ef\u4fc3\u6210\u8f49\u63db\u7684\u65b0\u67e5\u8a62\uff0c\u4e26\u6839\u64da\u4f7f\u7528\u8005\u610f\u5716\u7522\u751f\u76f8\u95dc\u7684\u6587\u5b57\u5ee3\u544a\u3002\u9019\u4e9b\u90fd\u662f\u984d\u5916\u7684\u641c\u5c0b\u5546\u6a5f\uff0c\u9084\u80fd\u5728 YouTube\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3001\u63a2\u7d22\u5206\u9801\u3001Gmail \u548c Google \u5730\u5716\u7372\u5f97\u66f4\u597d\u7684\u5ee3\u544a\u6210\u6548\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B8%B3%E6%88%B6%E5%B1%A4%E7%B4%9A%E6%8E%92%E9%99%A4%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span><strong>\u5e33\u6236\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u5728\u5e33\u6236\u5c64\u7d1a\u65b0\u589e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453972\" target=\"_blank\" rel=\"noreferrer noopener\">\u6392\u9664\u95dc\u9375\u5b57<\/a>\uff0c\u78ba\u4fdd\u53ea\u5728\u7b26\u5408\u54c1\u724c\u5f62\u8c61\u7684\u4f4d\u7f6e\u986f\u793a\u5ee3\u544a\uff0c\u4e26\u907f\u958b\u4e0d\u60f3\u89f8\u53ca\u7684\u6d41\u91cf\u3002\u82e5\u54c1\u724c\u8207\u5176\u4ed6\u54c1\u724c\u53e6\u6709\u5354\u8b70\uff0c\u4e5f\u53ef\u4f7f\u7528\u9019\u9805\u529f\u80fd\u6392\u9664\u9019\u4e9b\u54c1\u724c\u5b57\u8a5e\u7684\u76f8\u95dc\u67e5\u8a62\u3002\u5e33\u6236\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57\u6703\u5957\u7528\u5230\u54c1\u724c\u5728\u641c\u5c0b\u548c\u8cfc\u7269\u5ee3\u544a\u7a7a\u9593\u653e\u9001\u7684\u6240\u6709\u5ee3\u544a\u6d3b\u52d5 (\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5\u9664\u5916)\u3002\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e5f\u6703\u5957\u7528\u6392\u9664\u95dc\u9375\u5b57\uff0c\u9019\u6a23\u5c31\u4e0d\u5fc5\u8cbb\u5fc3\u9010\u4e00\u65b0\u589e\u548c\u5957\u7528\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%B1%A4%E7%B4%9A%E7%9A%84%E5%93%81%E7%89%8C%E6%8E%92%E9%99%A4%E6%A2%9D%E4%BB%B6\"><\/span><strong>\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u7684\u54c1\u724c\u6392\u9664\u689d\u4ef6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u7528\u4f86\u63a7\u7ba1\u5ee3\u544a\u6d3b\u52d5\u8981\u6bd4\u5c0d\u54ea\u4e9b\u54c1\u724c (\u5305\u62ec\u81ea\u6709\u54c1\u724c)\u3002\u54c1\u724c\u6392\u9664\u689d\u4ef6\u6703\u5957\u7528\u5230\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e2d\u7684\u641c\u5c0b\u548c\u8cfc\u7269\u5ee3\u544a\u6d41\u91cf\u3002\u6bcf\u500b\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u53ef\u5957\u7528\u4e0d\u540c\u7684\u6392\u9664\u689d\u4ef6\uff0c\u6216\u8005\u53ef\u5171\u7528\u6392\u9664\u689d\u4ef6\u6e05\u55ae\u3002\u4f7f\u7528\u8005\u4ecb\u9762\u6703\u5217\u51fa\u54c1\u724c\u540d\u7a31\uff0c\u65b9\u4fbf\u52a0\u9032\u6392\u9664\u6e05\u55ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/05\/\uff11\uff11\uff12.001.jpeg\" alt=\"\" class=\"wp-image-5517\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E9%A0%81%E5%8B%95%E6%85%8B%E9%A5%8B%E7%B5%A6\"><\/span><strong>\u7db2\u9801\u52d5\u614b\u994b\u7d66<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u900f\u904e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724897\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55<\/a>\u529f\u80fd\uff0c\u5c07\u53ef\u4e0a\u50b3\u7db2\u9801\u7db2\u5740\u52d5\u614b\u994b\u7d66\uff0c\u9032\u4e00\u6b65\u7e2e\u5c0f\u641c\u5c0b\u7d50\u679c\u7bc4\u570d\u3002\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u529f\u80fd\u555f\u7528\u6642\uff0c\u9019\u9805\u984d\u5916\u7684\u52d5\u614b\u994b\u7d66\u6703\u63d0\u4f9b\u8cc7\u8a0a\u548c\u6307\u793a\uff0c\u8b93 Google \u7684 AI \u7cfb\u7d71\u77e5\u9053\u9019\u4e9b\u7db2\u5740\u5f88\u91cd\u8981 (\u4f46\u4e0d\u6703\u9650\u5236\u7db2\u5740\u6bd4\u5c0d)\u3002\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u529f\u80fd\u505c\u7528\u6642\uff0c\u53ef\u5229\u7528\u7db2\u9801\u52d5\u614b\u994b\u7d66\uff0c\u8f15\u9b06\u5728\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e2d\u5927\u898f\u6a21\u65b0\u589e\u66f4\u591a\u7279\u5b9a\u7db2\u5740\uff0c\u4e26\u9650\u5236\u7cfb\u7d71\u53ea\u6bd4\u5c0d\u9019\u4e9b\u7db2\u5740\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/05\/\uff11\uff11\uff12.002.jpeg\" alt=\"\" class=\"wp-image-5519\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%97%89%E7%94%B1%E5%AF%A6%E9%A9%97%E9%80%B2%E8%A1%8C%E6%B8%AC%E8%A9%A6%E8%A9%95%E4%BC%B0%E8%BD%89%E6%8F%9B\"><\/span>\u85c9\u7531\u5be6\u9a57\u9032\u884c\u6e2c\u8a66\u8a55\u4f30\u8f49\u63db<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6bd4\u8f03<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2454022\" target=\"_blank\" rel=\"noreferrer noopener\">\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5<\/a>\u8207\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u770b\u6210\u6548\u662f\u5426\u6709\u6240\u6539\u5584\uff0c\u4ee5\u53ca\u662f\u5426\u61c9\u63db\u6389\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5\u3002\u5982\u679c\u9664\u4e86\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5 (\u4f8b\u5982\u591a\u5a92\u9ad4\u3001\u5f71\u7247\u6216\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5)\uff0c\u9084\u6295\u653e\u5176\u4ed6\u8a2d\u5b9a\u76f8\u4f3c\u4e14\u8f49\u63db\u76ee\u6a19\u76f8\u540c\u7684\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u5be6\u9a57\u9032\u884c\u6bd4\u8f03\uff0c\u4e26\u8a55\u4f30\u63a1\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5f8c\u7684\u5be6\u969b\u6210\u6548\u589e\u5e45\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%94%B9%E5%96%84%E5%BD%B1%E7%89%87%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90\"><\/span>\u6539\u5584\u5f71\u7247\u7d20\u6750\u8cc7\u6e90<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BD%B1%E7%89%87%E8%A3%BD%E4%BD%9C%E5%B7%A5%E5%85%B7\"><\/span><strong>\u5f71\u7247\u88fd\u4f5c\u5de5\u5177<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u4f7f\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u300c\u7d20\u6750\u8cc7\u6e90\u300d\u90e8\u5206\u7684<a href=\"https:\/\/ads.google.com\/aw\/video\/builder\" target=\"_blank\" rel=\"noreferrer noopener\">\u5f71\u7247\u88fd\u4f5c\u5de5\u5177<\/a>\uff0c\u8f15\u9b06\u88fd\u4f5c\u9ad8\u54c1\u8cea\u7684\u5f71\u7247\u7d20\u6750\u8cc7\u6e90 (\u5148\u524d\u53ea\u80fd\u5728\u7d20\u6750\u8cc7\u6e90\u5eab\u4f7f\u7528\u8a72\u5de5\u5177)\u3002\u53ef\u5148\u9810\u89bd\u5f71\u7247\u518d\u4e0a\u50b3\u5230 YouTube\uff0c\u7136\u5f8c\u5c31\u80fd\u958b\u59cb\u5728\u5ee3\u544a\u6d3b\u52d5\u4e2d\u4f7f\u7528\u8a72\u5f71\u7247\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%96%84%E7%94%A8%E5%85%A8%E6%96%B0%E5%A0%B1%E8%A1%A8%E5%92%8C%E6%B4%9E%E5%AF%9F%EF%BC%8C%E8%BC%95%E9%AC%86%E6%8E%8C%E6%8F%A1%E6%88%90%E6%95%88\"><\/span>\u5584\u7528\u5168\u65b0\u5831\u8868\u548c\u6d1e\u5bdf\uff0c\u8f15\u9b06\u638c\u63e1\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E7%BE%A4%E7%B5%84%E5%A0%B1%E8%A1%A8\"><\/span><strong>\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u5831\u8868<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u53ef\u5728\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u5c64\u7d1a\u67e5\u770b\u8f49\u63db\u6b21\u6578\u3001\u8f49\u63db\u50f9\u503c\u548c\u8cbb\u7528\u7b49\u5404\u7a2e\u6307\u6a19\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A0%90%E7%AE%97%E4%BD%BF%E7%94%A8%E9%80%9F%E5%BA%A6%E6%B4%9E%E5%AF%9F\"><\/span><strong>\u9810\u7b97\u4f7f\u7528\u901f\u5ea6\u6d1e\u5bdf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u53ef\u81ea\u52d5\u767c\u6398\u6709\u52a9\u65bc\u6539\u5584\u9810\u7b97\u548c\u6210\u6548\u7684\u6a5f\u6703\uff0c\u4e26\u986f\u793a\u5ee3\u544a\u6d3b\u52d5\u5df2\u652f\u51fa\u548c\u9810\u8a08\u652f\u51fa\u7684\u8cbb\u7528\uff0c\u4ee5\u53ca\u76ee\u524d\u548c\u9810\u6e2c\u7684\u8f49\u63db\u6210\u6548\u3002\u53c3\u8003\u9019\u9805\u6d1e\u5bdf\u5206\u6790\uff0c\u5373\u53ef\u5feb\u901f\u638c\u63e1\u5ee3\u544a\u6d3b\u52d5\u7684\u6295\u653e\u901f\u5ea6\uff0c\u53ca\u662f\u5426\u6709\u6a5f\u6703\u8abf\u6574\u6216\u91cd\u65b0\u5206\u914d\u9810\u7b97\uff0c\u4ee5\u5229\u722d\u53d6\u66f4\u591a\u8f49\u63db\u3002\u6b64\u5916\uff0c\u9084\u53ef\u4ee5\u53d6\u5f97\u5c08\u5c6c\u7684<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u4f73\u5316\u5efa\u8b70<\/a>\uff0c\u8b93\u9810\u7b97\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8D%87%E7%B4%9A%E7%89%88_%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BC%88Google_Performance_Max%EF%BC%8CPMAX%EF%BC%89_%E5%BB%A3%E5%91%8A%E7%B3%BB%E5%88%97\"><\/span><span style=\"background-color:#ff6900\" class=\"has-inline-background\">\u5347\u7d1a\u7248<\/span> <br><strong>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5<strong>\uff08Google Performance Max\uff0cPMAX\uff09<\/strong><\/strong> \u5ee3\u544a\u7cfb\u5217<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u591a\u6578\u667a\u6167\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5\u5728 7 \u6708\u5230 9 \u6708\u4e4b\u9593\u81ea\u52d5\u5347\u7d1a\uff0c\u800c\u5730\u5340\u5ee3\u544a\u6d3b\u52d5\u6703\u5728 8 \u6708\u5230 9 \u6708\u4e4b\u9593\u81ea\u52d5\u5347\u7d1a\u3002\u5ee3\u544a\u6d3b\u52d5\u81ea\u52d5\u5347\u7d1a\u5f8c\uff0c\u5c31\u7121\u6cd5\u518d\u5efa\u7acb\u65b0\u7684\u667a\u6167\u8cfc\u7269\u6216\u5730\u5340\u5ee3\u544a\u6d3b\u52d5\u3002\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a (\u5982\u76ee\u6a19\u3001\u9810\u7b97\u3001\u51fa\u50f9\u7b56\u7565\u3001\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u548c\u7522\u54c1\u6307\u5b9a\u76ee\u6a19) \u6703\u81ea\u52d5\u8f49\u79fb\u5230\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u3002\u4e5f\u53ef\u4ee5\u52a0\u5165\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\uff0c\u52a0\u5feb\u6a5f\u5668\u5b78\u7fd2\u6700\u4f73\u5316\u7684\u6d41\u7a0b\u3002\u5347\u7d1a\u5b8c\u6210\u5f8c\uff0c\u5efa\u8b70\u5728\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e2d\u52a0\u5165\u6587\u5b57\u3001\u5716\u7247\u548c\u5f71\u7247\u7b49\u66f4\u591a\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\uff0c\u4ee5\u4fbf\u5728\u5176\u4ed6\u5ee3\u544a\u7a7a\u9593\u4e2d\u653e\u9001\u3002<\/p>\n\n\n\n<p>\u5347\u7d1a\u529f\u80fd\u5305\u62ec\u4e86\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u91dd\u5c0d\u5be6\u9ad4\u5e97\u92b7\u552e\u76ee\u6a19\u9032\u884c\u512a\u5316\uff0c\u8b93\u6d88\u8cbb\u8005\u89aa\u81e8\u9580\u5e02\u6b21\u6578\u589e\u52a0\uff0c\u4ee5\u63a8\u52d5\u66f4\u591a\u5e97\u5167\u92b7\u552e\u3002\u4e5f\u53ef\u7d50\u5408Burst Campaigns(\u5728\u77ed\u6642\u9593\u5167\u7528\u76e1\u9810\u7b97\u653e\u9001\u5ee3\u544a\u7cfb\u5217)\u4f7f\u7528\uff0c\u65bc\u8a2d\u5b9a\u7684\u6642\u9593\u7bc4\u570d\u4e4b\u5167\u6295\u653e\u5ee3\u544a\uff0c\u4fbf\u53ef\u5728\u66f4\u77ed\u7684\u7bc0\u6176\u6d3b\u52d5\u671f\u9593\u9054\u5230\u5e97\u5167\u76ee\u6a19\u3002<\/li><li>Google\u5c07\u63a8\u51fa\u66f4\u591a\u50cf\u662fA\/B \u6e2c\u8a66\uff0c\u4ee5\u901a\u904e\u78ba\u5b9a Performance Max \u5ee3\u544a\u7cfb\u5217\u5982\u4f55\u63a8\u52d5\u73fe\u6709\u7684 Google Ads \u5ee3\u544a\u6d3b\u52d5\u7cfb\u5217\u7684\u589e\u91cf\u8f49\u5316\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u6e2c\u8a66\u5176\u6f5b\u5728\u63d0\u5347\u7684\u5de5\u5177\u3002<\/li><li>\u5ee3\u544a\u4e3b\u53ef\u67e5\u770b\u5230\u66f4\u591a\u5206\u6790\u8cc7\u6599\uff0c\u5f9ePerformance Max Campaigns\u7684Dashboard\u4e2d\uff0c\u67e5\u770b\u5305\u62ec\u6b78\u56e0\u3001\u76ee\u6a19\u5c0d\u8c61\u548c\u7af6\u50f9\u5206\u6790\u5831\u8868\u7b49\uff0c\u4ee5\u5229\u4e86\u89e3\u6210\u6548\u63d0\u5347\u7684\u56e0\u7d20\u3002<\/li><li>\u62d3\u5c55Performance Max \u5ee3\u544a\u7cfb\u5217\u7684\u7ba1\u7406\u652f\u63f4\uff0c\u53ef\u5229\u7528Google Ads \u61c9\u7528\u7a0b\u5f0f\u6216 Search Ads 360\u9019\u5169\u500b\u5de5\u5177\u7ba1\u7406\u3002<\/li><li>Performance Max \u5ee3\u544a\u7cfb\u5217\u4e2d\u589e\u52a0\u4e86\u512a\u5316\u5206\u6578\u548c\u5efa\u8b70\uff0c\u4ee5\u4fbf\u5ee3\u544a\u4e3b\u4e86\u89e3\u5982\u4f55\u6539\u5584\u6b64\u81ea\u52d5\u5316\u7684\u5ee3\u544a\u7cfb\u5217\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1994\" height=\"1108\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1667688444131.jpg\" alt=\"\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff08Google Performance Max\uff0cPMAX\uff09 \u986f\u793a\u7248\u4f4d\" class=\"wp-image-2943\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95_%EF%BC%88Google_Performance_Max%EF%BC%8CPMAX%EF%BC%89%E9%97%9C%E9%8D%B5%E5%84%AA%E5%8B%A2%E6%90%B6%E5%85%88%E7%9C%8B%EF%BC%81\"><\/span><strong>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5 <strong><strong>\uff08Google Performance Max\uff0cPMAX\uff09<\/strong><\/strong>\u95dc\u9375\u512a\u52e2\u6436\u5148\u770b\uff01<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5b98\u65b9\u6e2c\u8a66\u4e0b\uff0c\u767c\u73fe<strong>\u5728\u5e33\u6236\u4e2d\u63a1\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u5ee3\u544a\u5ba2\u6236\uff0c\u80fd\u4ee5\u76f8\u8fd1\u7684\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\uff0c\u9054\u5230\u5e73\u5747 13% \u7684\u8f49\u63db\u7e3d\u589e\u5e45\u3002<\/strong>\uff01<strong>\u5efa\u7acbPMAX\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u5373\u53ef\u5728\u6240\u6709 Google \u5ee3\u544a\u7ba1\u9053\u548c\u5ee3\u544a\u7a7a\u9593\u4e0a\u653e\u9001\u5ee3\u544a\uff0c\u85c9\u6b64\u958b\u767c\u65b0\u5ba2\u6236\u3002<\/strong>\u7121\u8ad6\u662f\u5c08\u6ce8\u65bc\u589e\u52a0\u92b7\u552e\u3001\u7522\u751f\u6f5b\u5728\u6d88\u8cbb\u8005\u9084\u662f\u589e\u52a0\u7dda\u4e0b\u92b7\u552e\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u901a\u904e\u56db\u7a2e\u4e3b\u8981\u65b9\u5f0f\u5e6b\u52a9\u5be6\u73fe\u76ee\u6a19\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1%E6%8F%90%E9%AB%98%E8%BD%89%E5%8C%96%E7%8E%87%E5%92%8C%E5%83%B9%E5%80%BC\"><\/span><strong>1.\u63d0\u9ad8\u8f49\u5316\u7387\u548c\u50f9\u503c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u81ea\u52d5\u5316\u512a\u5316\u7684\u9810\u7b97\u548c\u8de8\u6e20\u9053\u51fa\u50f9\uff0c\u5e6b\u52a9\u5be6\u6642\u6355\u6349\u65b0\u7684\u8f49\u5316\u6a5f\u6703\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2%E5%B0%8B%E6%89%BE%E6%96%B0%E5%AE%A2%E6%88%B6\"><\/span><strong>2.\u5c0b\u627e\u65b0\u5ba2\u6236<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5229\u7528Google\u5c0d\u7528\u6236\u610f\u5716\u3001\u884c\u70ba\u548c\u4e0a\u4e0b\u6587\u7684\u5be6\u6642\u4e86\u89e3\uff0c\u89e3\u9396\u65b0\u7684\u7d30\u5206\u53d7\u773e\u7fa4\uff0c\u5728\u5408\u9069\u7684\u6642\u523b\u5c55\u793a\u76f8\u95dc\u6027\u66f4\u9ad8\u7684\u5ee3\u544a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3%E7%8D%B2%E5%BE%97%E6%9B%B4%E8%B1%90%E5%AF%8C%E7%9A%84%E6%B4%9E%E5%AF%9F%E5%8A%9B\"><\/span><strong>3.\u7372\u5f97\u66f4\u8c50\u5bcc\u7684\u6d1e\u5bdf\u529b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u73fe\u5728\u662f\u300c\u6d1e\u5bdf\u9801\u9762\u300d\u7684\u4e00\u90e8\u5206\uff0c\u53ef\u5e6b\u52a9\u4e86\u89e3\u81ea\u52d5\u5316\u7684\u5de5\u4f5c\u539f\u7406\u4ee5\u53ca\u5982\u4f55\u6539\u9032\u6d3b\u52d5\u3002\u4f7f\u7528\u7d44\u5408\u5831\u544a\uff0c\u9084\u53ef\u4ee5\u67e5\u770b\u6548\u679c\u6700\u4f73\u7684\u8cc7\u7522\u662f\u5982\u4f55\u88ab\u7d44\u5408\u4f86\u88fd\u4f5c\u5ee3\u544a\u7d20\u6750\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4%E8%88%87%E8%87%AA%E5%8B%95%E5%8C%96%E5%90%88%E4%BD%9C\"><\/span><strong>4.\u8207\u81ea\u52d5\u5316\u5408\u4f5c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u901a\u904e\u63d0\u4f9b\u9ad8\u8cea\u91cf\u7684\u5275\u610f\u8cc7\u7522\u4e26\u5206\u4eab\u95dc\u65bc\u54ea\u4e9b\u53d7\u773e\u6700\u6709\u53ef\u80fd\u8f49\u5316\u7684\u5c08\u696d\u77e5\u8b58\u4f86\u5f15\u5c0e\u81ea\u52d5\u5316\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BC%88Google_Performance_Max%EF%BC%8CPMAX%EF%BC%89%E9%81%8B%E7%94%A8%EF%BC%8C%E9%81%94%E6%88%90%E4%BB%A5%E4%B8%8B%E7%9B%AE%E6%A8%99\"><\/span><strong>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff08Google Performance Max\uff0cPMAX\uff09\u904b\u7528\uff0c\u9054\u6210\u4ee5\u4e0b\u76ee\u6a19<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1%E5%85%85%E5%88%86%E6%8F%90%E9%AB%98%E8%A7%B8%E5%8F%8A%E7%8E%87\"><\/span>1.\u5145\u5206\u63d0\u9ad8\u89f8\u53ca\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u51fa\u73fe\u5728 Google \u7684\u6240\u6709\u5ee3\u544a\u7a7a\u9593\u548c\u683c\u5f0f\u4e2d\uff1a\u7576\u6d88\u8cbb\u8005\u6b63\u5728\u641c\u5c0b\u6216\u700f\u89bd\u5167\u5bb9\u6642\uff0c\u96a8\u6642\u96a8\u5730\u90fd\u80fd\u5c0b\u627e\u65b0\u6d88\u8cbb\u8005\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2%E6%8F%90%E9%AB%98%E5%AE%A2%E6%B5%81%E9%87%8F%E8%88%87%E9%8A%B7%E5%94%AE%E9%87%8F\"><\/span>2.\u63d0\u9ad8\u5ba2\u6d41\u91cf\u8207\u92b7\u552e\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728 Google \u4e0a\u89f8\u53ca\u66f4\u591a\u8f49\u63db\u6d88\u8cbb\u8005\uff0c\u4e26\u63d0\u9ad8\u7dda\u4e0a\u3001\u5e97\u5167\u6216\u5168\u901a\u8def\u92b7\u552e\u91cf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3%E5%8F%96%E5%BE%97%E6%B7%B1%E5%85%A5%E5%88%86%E6%9E%90%E7%B5%90%E6%9E%9C%E5%92%8C%E8%B6%A8%E5%8B%A2%E8%B3%87%E6%96%99\"><\/span>3.\u53d6\u5f97\u6df1\u5165\u5206\u6790\u7d50\u679c\u548c\u8da8\u52e2\u8cc7\u6599<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7372\u5f97\u53ef\u505a\u70ba\u884c\u52d5\u4f9d\u64da\u7684\u6d1e\u5bdf\u8cc7\u6599\uff0c\u7528\u4ee5\u6539\u5584\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\uff0c\u4e26\u627e\u5230\u7b26\u5408\u76ee\u6a19\u7684\u65b0\u6d88\u8cbb\u8005\u4ee5\u53ca\u610f\u6599\u4e4b\u5916\u7684\u76ee\u6a19\u5c0d\u8c61\u3002\u53ef\u4ee5\u6df1\u5165\u77ad\u89e3\u5ee3\u544a\u6d3b\u52d5\u4e2d\u54ea\u4e9b\u76ee\u6a19\u5c0d\u8c61\u548c\u641c\u5c0b\u985e\u5225\u7684\u8f49\u63db\u6210\u6548\u6700\u51fa\u8272\u3002<br><strong>\u700f\u89bd\u5b8c\u6574\u7684<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12769923\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">\u300c\u6d1e\u5bdf\u300d\u9801\u9762\u6700\u4f73\u505a\u6cd5\uff0c\u77ad\u89e3\u6210\u6548\u63d0\u9ad8\u7684\u539f\u56e0\u3002<\/a><\/strong><br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9E%AD%E8%A7%A3%E3%80%8C%E6%B4%9E%E5%AF%9F%E3%80%8D%E9%A0%81%E9%9D%A2%E8%83%BD%E5%8D%94%E5%8A%A9%E8%A7%A3%E7%AD%94%E7%9A%84%E5%95%8F%E9%A1%8C\"><\/span><strong>\u77ad\u89e3\u300c\u6d1e\u5bdf\u300d\u9801\u9762\u80fd\u5354\u52a9\u89e3\u7b54\u7684\u554f\u984c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Google Ads \u4e2d\u7684<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10256472\" target=\"_blank\" rel=\"noreferrer noopener\">\u300c\u6d1e\u5bdf\u300d\u9801\u9762<\/a>\u6703\u81ea\u52d5\u63d0\u4f9b\u6700\u91cd\u8981\u7684\u6d1e\u5bdf\u8cc7\u6599\uff0c\u5354\u52a9\u77ad\u89e3\u53ca\u6539\u5584\u81ea\u5bb6\u5ee3\u544a\u6d3b\u52d5\u6210\u6548 (\u5305\u62ec\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5)\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1912\" height=\"1070\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668737998182.jpg\" alt=\"\u6d1e\u5bdf\u8cc7\u6599\u9801\u9762\uff5c\u77ad\u89e3\u53ca\u6539\u5584\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\" class=\"wp-image-3127\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p>\u6709\u5225\u65bc\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e26\u4e0d\u9700\u8981\u9032\u884c\u76f8\u7576\u7a0b\u5ea6\u7684\u624b\u52d5\u6700\u4f73\u5316\u8abf\u6574\uff0c\u5c31\u80fd\u904b\u7528\u4fbf\u5229\u7684\u81ea\u52d5\u5316\u529f\u80fd\uff0c\u5728 Google \u5404\u5927\u5ee3\u544a\u7ba1\u9053\u548c\u5ee3\u544a\u7a7a\u9593\u4e2d\u9032\u4e00\u6b65\u9054\u6210\u76ee\u6a19\u6210\u6548\u3002\u300c\u6d1e\u5bdf\u9801\u9762\u300d\u80fd\u5354\u52a9\u89e3\u7b54\u66f4\u591a\u7b56\u7565\u554f\u984c\uff0c\u4e26\u5feb\u901f\u986f\u793a\u91cd\u8981\u7684\u5ee3\u544a\u6d3b\u52d5\u8cc7\u6599\u3002\u9019\u4e9b\u6d1e\u5bdf\u8cc7\u6599\u6703\u63d0\u4f9b\u6709\u95dc\u5ba2\u6236\u3001\u5ee3\u544a\u548c\u6210\u6548\u7684\u65b0\u8cc7\u8a0a\uff0c\u505a\u70ba\u5236\u5b9a\u884c\u92b7\u53ca\u6574\u9ad4\u696d\u52d9\u7b56\u7565\u7684\u53c3\u8003\u4f9d\u64da\uff0c\u4e5f\u6703\u63d0\u4f9b\u5177\u9ad4\u53ef\u884c\u7684\u6700\u4f73\u5316\u5efa\u8b70\uff0c\u5354\u52a9\u5373\u6642\u6539\u5584\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E5%93%AA%E8%A3%A1%E5%8F%AF%E4%BB%A5%E6%89%BE%E5%88%B0%E5%AE%A2%E6%88%B6%E6%90%9C%E5%B0%8B%E7%9A%84%E5%85%A7%E5%AE%B9%EF%BC%9F\"><\/span><strong>1. \u54ea\u88e1\u53ef\u4ee5\u627e\u5230\u5ba2\u6236\u641c\u5c0b\u7684\u5167\u5bb9\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\u67e5\u770b\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11386930\" target=\"_blank\" rel=\"noreferrer noopener\">\u641c\u5c0b\u5b57\u8a5e\u6d1e\u5bdf<\/a>\u300d\uff0c\u77ad\u89e3\u76ee\u524d\u54ea\u4e9b\u641c\u5c0b\u985e\u5225\u548c\u641c\u5c0b\u5b57\u8a5e\u7684\u8f49\u63db\u7387\u8f03\u9ad8\uff0c\u8f15\u9b06\u638c\u63e1\u5ee3\u544a\u653e\u9001\u6642\u6d88\u8cbb\u8005\u6b63\u5728\u641c\u5c0b\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u53ef\u904b\u7528\u9019\u9805\u6d1e\u5bdf\u8cc7\u6599\uff0c\u6c7a\u5b9a\u5982\u4f55\u88fd\u4f5c\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u3001\u5230\u9054\u7db2\u9801\u53ca\u8cfc\u7269\u52d5\u614b\u994b\u7d66\u8aaa\u660e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1910\" height=\"1066\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668685118592.jpg\" alt=\"\u641c\u5c0b\u5b57\u8a5e\u6d1e\u5bdf\uff5c\u67e5\u770b\u54ea\u4e9b\u641c\u5c0b\u985e\u5225\u6210\u6548\u6700\u597d\" class=\"wp-image-3098\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E5%A6%82%E4%BD%95%E6%9B%B4%E6%BA%96%E7%A2%BA%E5%9C%B0%E9%A0%90%E6%B8%AC%E6%9C%83%E5%BD%B1%E9%9F%BF%E8%87%AA%E5%AE%B6%E6%A5%AD%E5%8B%99%E7%9A%84%E6%B6%88%E8%B2%BB%E8%80%85%E5%8B%95%E5%90%91%E8%88%87%E9%9C%80%E6%B1%82%E8%AE%8A%E5%8C%96%EF%BC%9F\"><\/span><strong>2. \u5982\u4f55\u66f4\u6e96\u78ba\u5730\u9810\u6e2c\u6703\u5f71\u97ff\u81ea\u5bb6\u696d\u52d9\u7684\u6d88\u8cbb\u8005\u52d5\u5411\u8207\u9700\u6c42\u8b8a\u5316\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\u67e5\u770b\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10787044\" target=\"_blank\" rel=\"noreferrer noopener\">\u9700\u6c42\u9810\u6e2c<\/a>\u300d\uff0c\u77ad\u89e3\u5373\u5c07\u5728\u63a5\u4e0b\u4f86 180 \u5929\u5167\u51fa\u73fe\u8207\u81ea\u5bb6\u7279\u5b9a\u696d\u52d9\u76f8\u95dc\u7684\u672a\u4f86\u8da8\u52e2\u3002<br>\u53ef\u904b\u7528\u9019\u9805\u524d\u77bb\u6027\u6d1e\u5bdf\u8cc7\u6599\uff0c\u638c\u63e1\u81ea\u5bb6\u7522\u54c1\u53ca\u670d\u52d9\u7684\u8fd1\u671f\u9810\u6e2c\u9700\u6c42\uff0c\u4e26\u627e\u51fa\u62d3\u5c55\u696d\u52d9\u7684\u5546\u6a5f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668685304356.jpg\" alt=\"\u9700\u6c42\u9810\u6e2c\uff5c\u67e5\u770b\u8fd1\u671f\u9810\u6e2c\u8da8\u52e2\" class=\"wp-image-3099\" width=\"840\" height=\"468\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E9%9D%A2%E5%B0%8D%E8%87%AA%E5%AE%B6%E5%95%86%E5%93%81%E5%8F%8A%E6%9C%8D%E5%8B%99%E9%9C%80%E6%B1%82%E7%9A%84%E5%A2%9E%E5%8A%A0%EF%BC%8C%E6%88%91%E8%A9%B2%E5%A6%82%E4%BD%95%E5%BE%9E%E4%B8%AD%E7%8D%B2%E5%BE%97%E6%9C%80%E5%A4%A7%E6%94%B6%E7%9B%8A%EF%BC%9F\"><\/span><strong>3. \u9762\u5c0d\u81ea\u5bb6\u5546\u54c1\u53ca\u670d\u52d9\u9700\u6c42\u7684\u589e\u52a0\uff0c\u6211\u8a72\u5982\u4f55\u5f9e\u4e2d\u7372\u5f97\u6700\u5927\u6536\u76ca\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\u67e5\u770b\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10261137\" target=\"_blank\" rel=\"noreferrer noopener\">\u641c\u5c0b\u8da8\u52e2<\/a>\u300d\uff0c\u77ad\u89e3\u81ea\u5df1\u662f\u5426\u5df2\u638c\u63e1\u8207\u81ea\u5bb6\u696d\u52d9\u76f8\u95dc\u4e14\u9700\u6c42\u5927\u589e\u7684\u76ee\u524d\u53ca\u5efa\u8b70\u985e\u5225\u3002<br>\u53ef\u904b\u7528\u9019\u9805\u6d1e\u5bdf\u8cc7\u6599\uff0c\u6839\u64da\u6d88\u8cbb\u8005\u641c\u5c0b\u71b1\u5ea6\u8da8\u52e2\u898f\u5283\u9810\u7b97\u3001\u5ee3\u544a\u7a7a\u9593\u3001\u4fc3\u92b7\u6d3b\u52d5\u548c\u5230\u9054\u7db2\u9801\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668689256668.jpg\" alt=\"\u641c\u5c0b\u8da8\u52e2\uff5c\u8336\u770b\u76ee\u524d\u9700\u6c42\u5927\u589e\u7684\u985e\u5225\" class=\"wp-image-3108\" width=\"840\" height=\"467\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E7%AB%B6%E7%88%AD%E5%B0%8D%E6%89%8B%E7%9A%84%E5%BB%A3%E5%91%8A%E7%AD%96%E7%95%A5%E5%B0%8D%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E6%9C%89%E4%BD%95%E5%BD%B1%E9%9F%BF%EF%BC%9F\"><\/span><strong>4. \u7af6\u722d\u5c0d\u624b\u7684\u5ee3\u544a\u7b56\u7565\u5c0d\u6211\u7684\u5546\u5bb6\u6709\u4f55\u5f71\u97ff\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\u67e5\u770b\u300c\u7af6\u50f9\u5206\u6790\u300d\uff0c\u77ad\u89e3\u81ea\u5df1\u548c\u7af6\u722d\u5c0d\u624b\u5728 Google.com \u4e0a\u7684\u53ef\u898b\u5ea6\u6392\u540d\u8b8a\u5316\uff0c\u4ee5\u53ca\u9019\u4e9b\u8b8a\u5316\u662f\u5426\u6703\u5f71\u97ff\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u3002\u9019\u9805\u6d1e\u5bdf\u8cc7\u6599\u540c\u6642\u4e5f\u6703\u986f\u793a\u53c3\u52a0\u8207\u96e2\u958b\u7af6\u50f9\u7684\u65b0\u7af6\u722d\u5c0d\u624b\u3002<br>\u53ef\u904b\u7528\u9019\u9805\u6d1e\u5bdf\u8cc7\u6599\uff0c\u77ad\u89e3\u7af6\u722d\u5c0d\u624b\u5c0d\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u7684\u5f71\u97ff\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1906\" height=\"1072\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668688869777.jpg\" alt=\"\u7af6\u50f9\u5206\u6790\uff5c\u67e5\u770b\u81ea\u5df1\u548c\u7af6\u722d\u5c0d\u624b\u53ef\u898b\u5ea6\u6392\u540d\" class=\"wp-image-3107\"\/><figcaption><strong>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/strong><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E6%88%90%E6%95%88%E5%87%BA%E7%8F%BE%E8%AE%8A%E5%8C%96%E7%9A%84%E5%8E%9F%E5%9B%A0%E7%82%BA%E4%BD%95%EF%BC%9F\"><\/span><strong>5. \u6210\u6548\u51fa\u73fe\u8b8a\u5316\u7684\u539f\u56e0\u70ba\u4f55\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\u67e5\u770b\u300c\u6210\u6548\u8f49\u8b8a\u300d\uff0c\u77ad\u89e3\u6709\u54ea\u4e9b\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u3001\u7522\u54c1\u7fa4\u7d44\u548c\u7522\u54c1\uff0c\u70ba\u5ee3\u544a\u6d3b\u52d5\u5e36\u4f86\u6210\u6548\u8b8a\u5316\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1908\" height=\"1066\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668689672289.jpg\" alt=\"\u6210\u6548\u8b8a\u5316\uff5c\u67e5\u770b\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u7b49\u548c\u7522\u54c1\uff0c\u5e36\u4f86\u7684\u6210\u6548\u8b8a\u5316\" class=\"wp-image-3111\"\/><figcaption><strong>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/strong><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E6%89%80%E5%81%9A%E8%AE%8A%E6%9B%B4%E6%98%AF%E5%90%A6%E6%9C%89%E5%8A%A9%E6%96%BC%E6%8F%90%E5%8D%87%E6%88%90%E6%95%88%EF%BC%9F\"><\/span><strong>6. \u6240\u505a\u8b8a\u66f4\u662f\u5426\u6709\u52a9\u65bc\u63d0\u5347\u6210\u6548\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\u67e5\u770b\u300c\u8b8a\u66f4\u8a18\u9304\u6d1e\u5bdf\u300d\uff0c\u77ad\u89e3\u5e33\u6236\u4e2d\u7684\u8b8a\u66f4\u8a18\u9304\u8207\u6210\u6548\u8b8a\u5316\u4e4b\u9593\u7684\u53ef\u80fd\u95dc\u806f\uff0c\u4ee5\u627e\u51fa\u9020\u6210\u6210\u6548\u6ce2\u52d5\u7684\u91cd\u8981\u6839\u672c\u539f\u56e0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1062\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668689826672.jpg\" alt=\"\u8b8a\u66f4\u7d00\u9304\u6d1e\u5bdf\uff5c\u67e5\u770b\u8b8a\u66f4\u7d00\u9304\u8207\u6210\u6548\u8b8a\u5316\" class=\"wp-image-3112\"\/><figcaption><strong>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/strong><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_%E7%82%BA%E4%BB%80%E9%BA%BC%E6%88%91%E7%9A%84%E5%BB%A3%E5%91%8A%E6%B2%92%E6%9C%89%E9%A1%AF%E7%A4%BA%EF%BC%9F\"><\/span><strong>7. \u70ba\u4ec0\u9ebc\u6211\u7684\u5ee3\u544a\u6c92\u6709\u986f\u793a\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\u67e5\u770b\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10256472\" target=\"_blank\" rel=\"noreferrer noopener\">\u8a3a\u65b7\u6d1e\u5bdf<\/a>\u300d\uff0c\u77ad\u89e3\u5ee3\u544a\u6d3b\u52d5\u672a\u7372\u5f97\u6d41\u91cf\u6216\u8f49\u63db\u7684\u539f\u56e0\u3002<br>\u53ef\u904b\u7528\u9019\u9805\u8cc7\u6599\uff0c\u627e\u51fa\u5ee3\u544a\u6d3b\u52d5\u5ee3\u544a\u7121\u6cd5\u653e\u9001\u7684\u5e38\u898b\u539f\u56e0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1910\" height=\"1064\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668690575022.jpg\" alt=\"\u8a3a\u65b7\u6d1e\u5bdf\uff5c\u67e5\u770b\u5831\u544a\u6d3b\u52d5\u672a\u7372\u5f97\u6d41\u91cf\u6216\u8f49\u63db\u7684\u539f\u56e0\" class=\"wp-image-3117\"\/><figcaption><strong>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/strong><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_%E5%93%AA%E4%BA%9B%E6%96%87%E5%AD%97%E3%80%81%E5%9C%96%E7%89%87%E5%92%8C%E5%BD%B1%E7%89%87%E5%BB%A3%E5%91%8A%E8%83%BD%E5%BC%95%E8%B5%B7%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E7%9A%84%E5%85%B1%E9%B3%B4%EF%BC%9F\"><\/span><strong>8. \u54ea\u4e9b\u6587\u5b57\u3001\u5716\u7247\u548c\u5f71\u7247\u5ee3\u544a\u80fd\u5f15\u8d77\u76ee\u6a19\u5c0d\u8c61\u7684\u5171\u9cf4\uff1f&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\u67e5\u770b\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11372871\" target=\"_blank\" rel=\"noreferrer noopener\">\u7d20\u6750\u8cc7\u6e90\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf<\/a>\u300d\uff0c\u77ad\u89e3\u54ea\u4e9b\u7d20\u6750\u8cc7\u6e90\u6700\u80fd\u5f15\u8d77\u76ee\u6a19\u5c0d\u8c61\u7684\u5171\u9cf4\u3002<br>\u53ef\u904b\u7528\u9019\u9805\u6d1e\u5bdf\u8cc7\u6599\uff0c\u7522\u751f\u65b0\u7684\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\uff0c\u85c9\u6b64\u5438\u5f15\u9ad8\u6210\u6548\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1908\" height=\"1064\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668690365141.jpg\" alt=\"\u7d20\u6750\u8cc7\u6e90\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf\uff5c\u67e5\u770b\u54ea\u4e9b\u7d20\u6750\u6700\u80fd\u5f15\u8d77\u76ee\u6a19\u5171\u9cf4\" class=\"wp-image-3116\"\/><figcaption><strong>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/strong><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_%E5%A6%82%E4%BD%95%E9%80%B2%E4%B8%80%E6%AD%A5%E7%9E%AD%E8%A7%A3%E5%AE%A2%E6%88%B6%EF%BC%8C%E4%B8%A6%E5%B0%87%E8%B3%87%E6%96%99%E9%81%8B%E7%94%A8%E6%96%BC%E6%95%B4%E9%AB%94%E6%A5%AD%E5%8B%99%E7%AD%96%E7%95%A5%EF%BC%9F\"><\/span><strong>9. \u5982\u4f55\u9032\u4e00\u6b65\u77ad\u89e3\u5ba2\u6236\uff0c\u4e26\u5c07\u8cc7\u6599\u904b\u7528\u65bc\u6574\u9ad4\u696d\u52d9\u7b56\u7565\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\u67e5\u770b\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11372871\" target=\"_blank\" rel=\"noreferrer noopener\">\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf<\/a>\u300d\uff0c\u77ad\u89e3\u54ea\u4e9b\u76ee\u6a19\u5c0d\u8c61\u7684\u8f49\u63db\u7387\u8f03\u9ad8\u3002\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u65c1\u7684\u300c\u4fe1\u865f\u300d\u6a19\u7c64\u6703\u986f\u793a\u81ea\u884c\u8f38\u5165\u70ba\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u7684\u5340\u9694\uff0c\u6709\u54ea\u4e9b\u6b63\u5728\u9032\u884c\u8f49\u63db\u3002\u8457\u91cd\u6a19\u793a\u70ba\u300c\u6700\u4f73\u5316\u300d\u7684\u5340\u9694\uff0c\u5373\u53ef\u900f\u904e\u81ea\u52d5\u5316\u529f\u80fd\u638c\u63e1\u5148\u524d\u6c92\u767c\u73fe\u7684\u65b0\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\uff0c\u5354\u52a9\u5236\u5b9a\u6574\u9ad4\u696d\u52d9\u7b56\u7565\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668690029261.jpg\" alt=\"\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf\uff5c\u67e5\u770b\u54ea\u4e9b\u76ee\u6a19\u5c0d\u8c61\u7684\u8f49\u63db\u7387\u8f03\u9ad8\" class=\"wp-image-3115\" width=\"840\" height=\"467\"\/><figcaption><strong>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span>\u7d50\u8a9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u6703\u904b\u7528\u81ea\u52d5\u5316\u7684\u5a01\u529b\uff0c\u7d50\u5408\u76ee\u6a19\u8207\u8f38\u5165\u7684\u8cc7\u6599\uff0c\u5354\u52a9\u5373\u6642\u56de\u61c9\u6d88\u8cbb\u8005\u9700\u6c42\u7684\u983b\u7e41\u8b8a\u52d5\uff0c\u56e0\u6b64\u4e0d\u8ad6\u65b0\u8f49\u63db\u5546\u6a5f\u4f4d\u65bc\u54ea\u500b\u7ba1\u9053\uff0c\u5efa\u7acb\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u52d9\u5fc5\u70ba\u81ea\u52d5\u5316\u529f\u80fd\u63d0\u4f9b\u6b63\u78ba\u4e14\u9ad8\u54c1\u8cea\u7684\u8cc7\u6599\uff0c\u624d\u80fd\u7372\u5f97\u6700\u4f73\u6210\u6548\uff0c\u60f3\u77e5\u9053\u600e\u6a23\u8a2d\u5b9a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u55ce\uff1f\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=2010\" class=\"ek-link\">Google Ads \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u6559\u5b78\uff0c\u8f15\u9b06\u6210\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5c08\u5bb6<\/a>\uff09\u3002\u5982\u6b32\u638c\u63e1\u6700\u65b0\u7684\u884c\u92b7\u5feb\u8a0a\u53ca\u7522\u696d\u6d1e\u5bdf\uff0c\u8a18\u5f97\u8981\u9396\u5b9a\u7dad\u80af\u5a92\u9ad4\u3002\u6709\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u7684\u76f8\u95dc\u5c08\u696d\u670d\u52d9\u9700\u6c42\uff0c\u6b61\u8fce\u900f\u904e\u4e0b\u65b9\u8868\u55ae\u6216\u81f4\u96fb\u806f\u7e6b\u6211\u5011\uff01<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/wenk.in\/w04HZVbi\"><img loading=\"lazy\" decoding=\"async\" width=\"5208\" height=\"1500\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/06\/CTA.jpg\" alt=\"\" class=\"wp-image-8835\" style=\"object-fit:contain;width:711px;height:205px\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/wenk.in\/w04fvQFM\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/wenk.in\/w04GqE66\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" 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