{"id":2010,"date":"2022-03-29T12:00:00","date_gmt":"2022-03-29T04:00:00","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=2010"},"modified":"2026-03-13T16:34:30","modified_gmt":"2026-03-13T08:34:30","slug":"%e3%80%902022%e5%b9%b4%e6%9c%80%e6%96%b0%e5%bb%a3%e5%91%8a%e6%a0%bc%e5%bc%8f%e3%80%91google-ads-%e6%9c%80%e9%ab%98%e6%88%90%e6%95%88%e5%bb%a3%e5%91%8a%e6%b4%bb%e5%8b%95%e8%a8%ad%e5%ae%9a%e6%95%99","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=2010","title":{"rendered":"\u30102022\u5e74\u6700\u65b0Google Ads\u5ee3\u544a\u683c\u5f0f\u3011Google Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u6559\u5b78"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1310\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/04\/\u56db\u6708-17.jpg\" alt=\"\" class=\"wp-image-2179\"\/><\/figure>\n\n\n\n<p 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href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E8%A3%BD%E4%BD%9C%E5%8F%8A%E6%9C%80%E4%BD%B3%E5%8C%96_Google_Performance_Max_%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95\" title=\"\u88fd\u4f5c\u53ca\u6700\u4f73\u5316 Google Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\">\u88fd\u4f5c\u53ca\u6700\u4f73\u5316 Google Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E2%96%B8_%E6%8C%91%E9%81%B8%E9%87%8D%E8%A6%96%E7%9A%84%E8%BD%89%E6%8F%9B%E7%9B%AE%E6%A8%99%EF%BC%8C%E4%B8%A6%E8%A8%AD%E5%AE%9A%E8%BD%89%E6%8F%9B%E5%83%B9%E5%80%BC\" title=\"\u25b8 \u6311\u9078\u91cd\u8996\u7684\u8f49\u63db\u76ee\u6a19\uff0c\u4e26\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c\">\u25b8 \u6311\u9078\u91cd\u8996\u7684\u8f49\u63db\u76ee\u6a19\uff0c\u4e26\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c<\/a><ul 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href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E8%A8%AD%E5%AE%9A%E8%BD%89%E6%8F%9B%E5%83%B9%E5%80%BC%E4%BE%86%E4%BB%A3%E8%A1%A8%E7%9B%AE%E6%A8%99%E7%9A%84%E7%9B%B8%E5%B0%8D%E9%87%8D%E8%A6%81%E6%80%A7\" title=\"\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c\u4f86\u4ee3\u8868\u76ee\u6a19\u7684\u76f8\u5c0d\u91cd\u8981\u6027\">\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c\u4f86\u4ee3\u8868\u76ee\u6a19\u7684\u76f8\u5c0d\u91cd\u8981\u6027<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E2%96%B8_%E9%81%B8%E6%93%87%E5%90%88%E9%81%A9%E7%9A%84%E9%A0%90%E7%AE%97%E5%92%8C%E5%87%BA%E5%83%B9%E7%AD%96%E7%95%A5\" title=\"\u25b8 \u9078\u64c7\u5408\u9069\u7684\u9810\u7b97\u548c\u51fa\u50f9\u7b56\u7565\">\u25b8 \u9078\u64c7\u5408\u9069\u7684\u9810\u7b97\u548c\u51fa\u50f9\u7b56\u7565<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E9%81%B8%E6%93%87%E6%9C%80%E9%81%A9%E5%90%88%E7%9B%AE%E6%A8%99%E7%9A%84%E5%87%BA%E5%83%B9%E7%AD%96%E7%95%A5\" title=\"\u9078\u64c7\u6700\u9069\u5408\u76ee\u6a19\u7684\u51fa\u50f9\u7b56\u7565\">\u9078\u64c7\u6700\u9069\u5408\u76ee\u6a19\u7684\u51fa\u50f9\u7b56\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E5%8F%83%E8%80%83%E5%B8%B3%E6%88%B6%E4%B8%AD%E7%8F%BE%E6%9C%89%E7%9A%84%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BC%8C%E7%82%BA%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E8%A8%AD%E5%AE%9A%E9%A0%90%E7%AE%97\" title=\"\u53c3\u8003\u5e33\u6236\u4e2d\u73fe\u6709\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u9810\u7b97\">\u53c3\u8003\u5e33\u6236\u4e2d\u73fe\u6709\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u9810\u7b97<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E2%96%B8_%E6%8C%81%E7%BA%8C%E6%93%B4%E5%B1%95%E6%9C%80%E7%B5%82%E5%88%B0%E9%81%94%E7%B6%B2%E5%9D%80%EF%BC%8C%E6%8F%90%E9%AB%98%E7%9B%B8%E9%97%9C%E6%90%9C%E5%B0%8B%E6%9F%A5%E8%A9%A2%E5%B8%B6%E4%BE%86%E7%9A%84%E8%BD%89%E6%8F%9B%E6%AC%A1%E6%95%B8\" title=\"\u25b8 \u6301\u7e8c\u64f4\u5c55\u6700\u7d42\u5230\u9054\u7db2\u5740\uff0c\u63d0\u9ad8\u76f8\u95dc\u641c\u5c0b\u67e5\u8a62\u5e36\u4f86\u7684\u8f49\u63db\u6b21\u6578\">\u25b8 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href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E2%96%B8_%E5%B0%87%E5%90%84%E7%A8%AE%E5%BB%A3%E5%91%8A%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E4%B8%8A%E5%82%B3%E5%88%B0%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E7%BE%A4%E7%B5%84\" title=\"\u25b8 \u5c07\u5404\u7a2e\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u4e0a\u50b3\u5230\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\">\u25b8 \u5c07\u5404\u7a2e\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u4e0a\u50b3\u5230\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E5%BB%BA%E7%AB%8B%E8%88%87%E5%96%AE%E4%B8%80%E4%B8%BB%E9%A1%8C%E7%9B%B8%E9%97%9C%E7%9A%84%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E7%BE%A4%E7%B5%84\" title=\"\u5efa\u7acb\u8207\u55ae\u4e00\u4e3b\u984c\u76f8\u95dc\u7684\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\">\u5efa\u7acb\u8207\u55ae\u4e00\u4e3b\u984c\u76f8\u95dc\u7684\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E7%9B%A1%E9%87%8F%E5%8A%A0%E5%85%A5%E6%9C%80%E5%A4%9A%E7%89%88%E6%9C%AC%E7%9A%84%E6%96%87%E5%AD%97%E3%80%81%E5%9C%96%E7%89%87%E5%92%8C%E5%BD%B1%E7%89%87%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90_%E5%8C%85%E6%8B%AC%E5%90%84%E7%A8%AE%E5%9C%96%E7%89%87%E5%A4%A7%E5%B0%8F\" title=\"\u76e1\u91cf\u52a0\u5165\u6700\u591a\u7248\u672c\u7684\u6587\u5b57\u3001\u5716\u7247\u548c\u5f71\u7247\u7d20\u6750\u8cc7\u6e90 (\u5305\u62ec\u5404\u7a2e\u5716\u7247\u5927\u5c0f)\">\u76e1\u91cf\u52a0\u5165\u6700\u591a\u7248\u672c\u7684\u6587\u5b57\u3001\u5716\u7247\u548c\u5f71\u7247\u7d20\u6750\u8cc7\u6e90 (\u5305\u62ec\u5404\u7a2e\u5716\u7247\u5927\u5c0f)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E7%9B%A1%E5%8F%AF%E8%83%BD%E4%BD%BF%E7%94%A8%E6%9C%80%E5%A4%9A%E7%9A%84%E9%A1%8D%E5%A4%96%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90\" title=\"\u76e1\u53ef\u80fd\u4f7f\u7528\u6700\u591a\u7684\u984d\u5916\u7d20\u6750\u8cc7\u6e90\">\u76e1\u53ef\u80fd\u4f7f\u7528\u6700\u591a\u7684\u984d\u5916\u7d20\u6750\u8cc7\u6e90<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E2%96%B8_%E6%96%B0%E5%A2%9E%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E4%BF%A1%E8%99%9F%EF%BC%8C%E6%8C%87%E5%87%BA%E5%93%AA%E4%BA%9B%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E8%BC%83%E6%9C%89%E5%8F%AF%E8%83%BD%E5%AE%8C%E6%88%90%E8%BD%89%E6%8F%9B\" title=\"\u25b8 \u65b0\u589e\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\uff0c\u6307\u51fa\u54ea\u4e9b\u76ee\u6a19\u5c0d\u8c61\u8f03\u6709\u53ef\u80fd\u5b8c\u6210\u8f49\u63db\">\u25b8 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href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E5%8A%A0%E5%85%A5%E5%BE%8C%E6%AE%B5%E7%A8%8B%E5%BA%8F%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E5%8D%80%E9%9A%94\" title=\"\u52a0\u5165\u5f8c\u6bb5\u7a0b\u5e8f\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\">\u52a0\u5165\u5f8c\u6bb5\u7a0b\u5e8f\u76ee\u6a19\u5c0d\u8c61\u5340\u9694<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E2%96%B8_%E5%A6%82%E4%BD%95%E8%A9%95%E4%BC%B0%E6%88%90%E6%95%88\" title=\"\u25b8 \u5982\u4f55\u8a55\u4f30\u6210\u6548\">\u25b8 \u5982\u4f55\u8a55\u4f30\u6210\u6548<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E8%91%97%E9%87%8D%E8%88%87%E5%87%BA%E5%83%B9%E7%AD%96%E7%95%A5%E4%B8%80%E8%87%B4%E7%9A%84%E7%9B%B8%E9%97%9C%E6%88%90%E6%95%88%E6%8C%87%E6%A8%99\" title=\"\u8457\u91cd\u8207\u51fa\u50f9\u7b56\u7565\u4e00\u81f4\u7684\u76f8\u95dc\u6210\u6548\u6307\u6a19\">\u8457\u91cd\u8207\u51fa\u50f9\u7b56\u7565\u4e00\u81f4\u7684\u76f8\u95dc\u6210\u6548\u6307\u6a19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E8%80%83%E6%85%AE%E8%BD%89%E6%8F%9B%E5%BB%B6%E9%81%B2\" title=\"\u8003\u616e\u8f49\u63db\u5ef6\u9072\">\u8003\u616e\u8f49\u63db\u5ef6\u9072<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E6%AF%94%E8%BC%83%E5%8A%A0%E5%85%A5%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%89%8D%E5%BE%8C%E7%9A%84%E6%88%90%E6%95%88%E5%B7%AE%E7%95%B0\" title=\"\u6bd4\u8f03\u52a0\u5165\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u524d\u5f8c\u7684\u6210\u6548\u5dee\u7570\">\u6bd4\u8f03\u52a0\u5165\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u524d\u5f8c\u7684\u6210\u6548\u5dee\u7570<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E6%AA%A2%E6%9F%A5%E6%98%AF%E5%90%A6%E6%9C%89%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%BF%AB%E8%A8%8A\" title=\"\u6aa2\u67e5\u662f\u5426\u6709\u5ee3\u544a\u6d3b\u52d5\u5feb\u8a0a\">\u6aa2\u67e5\u662f\u5426\u6709\u5ee3\u544a\u6d3b\u52d5\u5feb\u8a0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E9%80%8F%E9%81%8E%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E5%A0%B1%E8%A1%A8%E7%9E%AD%E8%A7%A3%E5%93%AA%E4%BA%9B%E5%BB%A3%E5%91%8A%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E6%88%90%E6%95%88%E8%89%AF%E5%A5%BD\" title=\"\u900f\u904e\u7d20\u6750\u8cc7\u6e90\u5831\u8868\u77ad\u89e3\u54ea\u4e9b\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u6210\u6548\u826f\u597d\">\u900f\u904e\u7d20\u6750\u8cc7\u6e90\u5831\u8868\u77ad\u89e3\u54ea\u4e9b\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u6210\u6548\u826f\u597d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E6%9F%A5%E7%9C%8B%E6%9C%80%E4%BD%B3%E5%8C%96%E5%88%86%E6%95%B8%EF%BC%8C%E6%89%BE%E5%87%BA%E6%94%B9%E5%96%84%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E6%88%90%E6%95%88%E7%9A%84%E6%96%B9%E6%B3%95\" title=\"\u67e5\u770b\u6700\u4f73\u5316\u5206\u6578\uff0c\u627e\u51fa\u6539\u5584\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u7684\u65b9\u6cd5\">\u67e5\u770b\u6700\u4f73\u5316\u5206\u6578\uff0c\u627e\u51fa\u6539\u5584\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u7684\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E7%80%8F%E8%A6%BD%E8%AA%AA%E6%98%8E%E9%9D%A2%E6%9D%BF%EF%BC%8C%E9%80%B2%E4%B8%80%E6%AD%A5%E7%9E%AD%E8%A7%A3%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E6%88%90%E6%95%88%E7%9A%84%E9%87%8D%E5%A4%A7%E8%AE%8A%E5%8C%96\" title=\"\u700f\u89bd\u8aaa\u660e\u9762\u677f\uff0c\u9032\u4e00\u6b65\u77ad\u89e3\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u7684\u91cd\u5927\u8b8a\u5316\">\u700f\u89bd\u8aaa\u660e\u9762\u677f\uff0c\u9032\u4e00\u6b65\u77ad\u89e3\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u7684\u91cd\u5927\u8b8a\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E5%96%84%E7%94%A8%E5%85%B6%E4%BB%96%E5%8F%AF%E7%94%A8%E7%9A%84%E5%A0%B1%E8%A1%A8\" title=\"\u5584\u7528\u5176\u4ed6\u53ef\u7528\u7684\u5831\u8868\">\u5584\u7528\u5176\u4ed6\u53ef\u7528\u7684\u5831\u8868<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E2%96%B8_%E7%99%BC%E6%8E%98%E6%96%B0%E7%9A%84%E6%B4%9E%E5%AF%9F%E8%B3%87%E6%96%99%EF%BC%8C%E5%81%9A%E7%82%BA%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E6%9C%80%E4%BD%B3%E5%8C%96%E5%92%8C%E6%95%B4%E9%AB%94%E7%AD%96%E7%95%A5%E7%9A%84%E5%8F%83%E8%80%83%E4%BE%9D%E6%93%9A\" title=\"\u25b8 \u767c\u6398\u65b0\u7684\u6d1e\u5bdf\u8cc7\u6599\uff0c\u505a\u70ba\u5ee3\u544a\u6d3b\u52d5\u6700\u4f73\u5316\u548c\u6574\u9ad4\u7b56\u7565\u7684\u53c3\u8003\u4f9d\u64da\">\u25b8 \u767c\u6398\u65b0\u7684\u6d1e\u5bdf\u8cc7\u6599\uff0c\u505a\u70ba\u5ee3\u544a\u6d3b\u52d5\u6700\u4f73\u5316\u548c\u6574\u9ad4\u7b56\u7565\u7684\u53c3\u8003\u4f9d\u64da<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E7%80%8F%E8%A6%BD%E5%AE%8C%E6%95%B4%E7%9A%84%E3%80%8C%E6%B4%9E%E5%AF%9F%E3%80%8D%E9%A0%81%E9%9D%A2%E6%9C%80%E4%BD%B3%E5%81%9A%E6%B3%95%EF%BC%8C%E7%9E%AD%E8%A7%A3%E6%88%90%E6%95%88%E6%8F%90%E9%AB%98%E7%9A%84%E5%8E%9F%E5%9B%A0\" title=\"\u700f\u89bd\u5b8c\u6574\u7684\u300c\u6d1e\u5bdf\u300d\u9801\u9762\u6700\u4f73\u505a\u6cd5\uff0c\u77ad\u89e3\u6210\u6548\u63d0\u9ad8\u7684\u539f\u56e0\">\u700f\u89bd\u5b8c\u6574\u7684\u300c\u6d1e\u5bdf\u300d\u9801\u9762\u6700\u4f73\u505a\u6cd5\uff0c\u77ad\u89e3\u6210\u6548\u63d0\u9ad8\u7684\u539f\u56e0<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/blog.wenk-media.com\/?p=2010\/#%E7%B5%90%E8%AA%9E\" title=\"\u7d50\u8a9e\">\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7%E6%AD%A5%E9%A9%9FGoogle_Performance_Max_%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E8%A8%AD%E5%AE%9A%E6%95%99%E5%AD%B8\"><\/span>7\u6b65\u9a5fGoogle Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u6559\u5b78<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F%E4%B8%80%EF%BC%9A%E6%96%B0%E5%A2%9E%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BD%9C_%E9%81%B8%E6%93%87%E6%82%A8%E7%9A%84%E7%9B%AE%E6%A8%99\"><\/span>\u6b65\u9a5f\u4e00\uff1a\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5<strong>\uff5c \u9078\u64c7\u60a8\u7684<\/strong>\u76ee\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u70ba\u5ee3\u544a\u6d3b\u52d5\u9078\u64c7\u9700\u8981\u7684\u6d3b\u52d5\u76ee\u6a19\u5f8c\uff0c\u9ede\u64ca\u300c\u7e7c\u7e8c\u300d<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1644\" height=\"998\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/\u60a8\u7684\u76ee\u6a19.jpg\" alt=\"\" class=\"wp-image-2967\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u5e7e\u7a2e\u9700\u6c42\u76ee\u6a19\u53ef\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u261e<\/strong>\u82e5\u627e\u4e0d\u5230\u7b26\u5408\u7684\u9700\u6c42\u76ee\u6a19\u6642\uff0c\u9078\u53d6\u300c\u4e0d\u4f9d\u64da\u4efb\u4f55\u76ee\u6a19\u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1906\" height=\"1058\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668422970825.jpg\" alt=\"\" class=\"wp-image-3046\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F%E4%BA%8C%EF%BC%9A%E6%96%B0%E5%A2%9E%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BD%9C_%E9%81%B8%E5%8F%96%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E9%A1%9E%E5%9E%8B\"><\/span>\u6b65\u9a5f\u4e8c\uff1a<strong>\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5<strong>\uff5c <\/strong>\u9078\u53d6\u5ee3\u544a\u6d3b\u52d5\u985e\u578b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u9078\u64c7\u300c\u6700\u9ad8\u6210\u6548\u300d<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8f38\u5165\u5ee3\u544a\u6d3b\u52d5\u540d\u7a31\u5f8c\uff0c\u9ede\u64ca\u300c\u7e7c\u7e8c\u300d<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1894\" height=\"1066\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668666030955.jpg\" alt=\"\" class=\"wp-image-3070\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F%E4%B8%89%EF%BC%9A%E6%96%B0%E5%A2%9E%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BD%9C_%E8%A8%AD%E5%AE%9A%E9%A0%90%E7%AE%97%E5%92%8C%E5%87%BA%E5%83%B9\"><\/span>\u6b65\u9a5f\u4e09\uff1a<strong><strong>\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5<strong>\uff5c <\/strong><\/strong>\u8a2d\u5b9a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375454\" class=\"ek-link\">\u9810\u7b97\u548c\u51fa\u50f9<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9810\u7b97\uff1a\u5728\u300c\u9810\u7b97\u300d\u8f38\u5165\u6bcf\u5929\u5e73\u5747\u60f3\u8981\u82b1\u8cbb\u7684\u91d1\u984d<\/li><li>\u51fa\u50f9\uff1a\u6703\u6839\u64da\u76ee\u6a19\u904b\u7528<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">\u667a\u6167\u51fa\u50f9<\/a>\uff0c\u5373\u6642\u70ba\u6bcf\u6b21\u7af6\u50f9\u8a2d\u5b9a\u9069\u7576\u51fa\u50f9\uff0c\u5354\u52a9\u63d0\u9ad8\u884c\u92b7\u9810\u7b97\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002\u9078\u64c7\u6700\u9069\u5408\u76ee\u6a19\u7684\u51fa\u50f9\u7b56\u7565\uff0c<a href=\"https:\/\/blog.wenk-media.com\/?p=964#%E2%98%9E%E4%BE%9D%E5%BB%A3%E5%91%8A%E7%9B%AE%E6%A8%99%E6%AD%A3%E7%A2%BA%E9%81%B8%E6%93%87%EF%BC%8C7%E5%A4%A7Google_Ads%E8%87%AA%E5%8B%95%E5%8C%96%E5%87%BA%E5%83%B9%E7%AD%96%E7%95%A5\" class=\"ek-link\">\u4f9d<strong>\u5ee3\u544a\u76ee\u6a19<\/strong>\u6b63\u78ba\u9078\u64c7\uff0c7\u5927Google Ads\u81ea\u52d5\u5316\u51fa\u50f9\u7b56\u7565<\/a>\u3002<br><strong>\u261e<\/strong>\u82e5\u4f7f\u7528\u8f49\u63db\u8ffd\u8e64\u50f9\u503c\uff0c\u9078\u53d6\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684216\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c<\/a>\u300d\u505a\u70ba\u51fa\u50f9\u7b56\u7565\uff0c\u5728\u9810\u7b97\u7bc4\u570d\u5167\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3002<br><strong>\u261e<\/strong>\u82e5\u6709\u7279\u5b9a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\uff0c\u4e5f\u53ef\u52a0\u5165<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268637\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19<\/a>\uff1b\u82e5\u6c92\u6709\u8ffd\u8e64\u50f9\u503c\u4e14\u91cd\u8996\u6240\u6709\u8f49\u63db\uff0c\u4f7f\u7528\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7381968\" target=\"_blank\" rel=\"noreferrer noopener\">\u76e1\u91cf\u722d\u53d6\u8f49\u63db<\/a>\u300d\u5728\u9810\u7b97\u7bc4\u570d\u5167\u76e1\u53ef\u80fd\u722d\u53d6\u6700\u591a\u8f49\u63db\u3002<br><strong>\u261e<\/strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268632\" target=\"_blank\" rel=\"noreferrer noopener\">\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u76ee\u6a19<\/a>\uff1a\u64cd\u4f5c\u51fa\u50f9\u7b56\u7565\u6642\uff0c\u9700\u8981\u8a2d\u5b9a\u9858\u610f\u70ba\u6bcf\u6b21\u8f49\u63db\u652f\u4ed8\u7684\u5e73\u5747\u8cbb\u7528\u3002\u5ee3\u544a\u6d3b\u52d5\u53ef\u80fd\u6703\u6839\u64da\u6b77\u4f86\u6210\u6548\u8cc7\u6599\uff0c\u81ea\u52d5\u586b\u5165\u5efa\u8b70\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u6216\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u76ee\u6a19\u3002\u53ef\u4ee5\u9078\u64c7\u4f7f\u7528\u81ea\u52d5\u586b\u5165\u7684\u76ee\u6a19\uff0c\u4e5f\u53ef\u4ee5\u8996\u9700\u8981\u9032\u884c\u8abf\u6574\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1874\" height=\"1044\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668162927422.jpg\" alt=\"\" class=\"wp-image-2970\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F%E5%9B%9B%EF%BC%9A%E6%96%B0%E5%A2%9E%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BD%9C_%E8%A8%AD%E5%AE%9A%E5%9C%B0%E5%8D%80%E3%80%81%E8%AA%9E%E8%A8%80\"><\/span>\u6b65\u9a5f\u56db\uff1a<strong><strong><strong>\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5<strong>\uff5c<\/strong><\/strong><\/strong> \u8a2d\u5b9a\u5730\u5340\u3001\u8a9e\u8a00<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9078\u53d6\u6295\u653e\u7684\u300c\u5730\u5340\u300d<\/li><li>\u9078\u53d6\u8981\u4f7f\u7528\u7684\u5ee3\u544a\u653e\u9001\u300c\u8a9e\u8a00\u300d<\/li><li>\u9078\u53d6\u300c\u4e0b\u4e00\u6b65\u300d<\/li><li>\u5728\u300c\u66f4\u591a\u8a2d\u5b9a\u300d\u53ef\u8a2d\u5b9a<strong>\u5ee3\u544a\u6642\u6bb5<\/strong>\u3001<strong>\u5ee3\u544a\u6d3b\u52d5\u7db2\u5740<\/strong>\u53ca\u5b89\u6392\u5ee3\u544a\u6d3b\u52d5<strong>\u958b\u59cb\u53ca\u7d50\u675f\u65e5\u671f<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1062\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668163263682.jpg\" alt=\"\" class=\"wp-image-2971\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F%E4%BA%94%EF%BC%9A%E6%96%B0%E5%A2%9E%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BD%9C%E8%A8%AD%E5%AE%9A%E5%BB%A3%E5%91%8A%E7%BE%A4%E7%B5%84\"><\/span>\u6b65\u9a5f\u4e94\uff1a<strong><strong><strong><strong>\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5<strong>\uff5c<\/strong><\/strong><\/strong><\/strong>\u8a2d\u5b9a\u5ee3\u544a\u7fa4\u7d44<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5728\u300c\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u300d\u9801\u9762\u4e0a\uff0c\u8f38\u5165\u7fa4\u7d44\u540d\u7a31<\/li><li>\u52a0\u5165\u8a73\u7d30\u8cc7\u6599\uff0c\u5efa\u7acb\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44<\/li><li>\u53ef\u4ee5\u300c\u4e0a\u50b3\u300d\u60f3\u8981\u4f7f\u7528\u7684\u7d20\u6750\uff0c\u7cfb\u7d71\u6703\u4f9d\u7167\u4e0a\u50b3\u7d20\u6750\u81ea\u52d5\u8abf\u6574\u5ee3\u544a\u5927\u5c0f\u3001\u5916\u89c0\u548c\u683c\u5f0f\u3002\u81ea\u52d5\u8abf\u6574\u5f8c\u7684\u5716\u6a94\u5c31\u6703\u5728\u300c\u7d20\u6750\u8cc7\u6599\u5eab\u300d\uff0c\u4e5f\u53ef\u4ee5\u5229\u7528\u300c\u6383\u63cf\u7db2\u7ad9\u300d\u7684\u65b9\u5f0f\uff0c\u586b\u5165\u6b32\u6383\u63cf\u7684\u7db2\u9801\u7db2\u5740\uff0c\u7cfb\u7d71\u5c31\u6703\u5f9e\u8a72\u9801\u9762\u641c\u5c0b\u51fa\u53ef\u4ee5\u4f7f\u7528\u7684\u7d20\u6750\u5716\u7247\uff0c\u518d\u5f9e\u5176\u4e2d\u9078\u53d6\u60f3\u8981\u4f7f\u7528\u7684\u7d20\u6750\u5716\u7247\uff0c\u5efa\u7acb\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1902\" height=\"1062\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668682411606.jpg\" alt=\"\" class=\"wp-image-3096\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7d20\u6750\u898f\u7bc4<\/strong>\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u662f\u4e00\u7d44\u5ee3\u544a\u7d20\u6750\uff0c\u6703\u570d\u7e5e\u8457\u67d0\u500b\u4e3b\u984c\u6216\u662f\u8207\u67d0\u500b\u76ee\u6a19\u5c0d\u8c61\u76f8\u95dc\u3002<br>\u7cfb\u7d71\u6703\u4f7f\u7528\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u7684\u5ee3\u544a\u7d20\u6750\u7d44\u5408\u6240\u6709\u5ee3\u544a\uff0c\u4e26\u6839\u64da\u5ee3\u544a\u76ee\u6a19\u5efa\u7acb\u6240\u6709\u9069\u7528\u7684\u5ee3\u544a\u683c\u5f0f\u3002<br>\u7d20\u6750\u8cc7\u6e90\u53ef\u8207\u540c\u4e00\u7fa4\u7d44\u5167\u7684\u4efb\u4f55\u5176\u4ed6\u7d20\u6750\u8cc7\u6e90\u7d50\u5408\uff0c\u53ef\u4ee5\u70ba\u6bcf\u500b\u5ee3\u544a\u6d3b\u52d5\u5efa\u7acb\u591a\u500b\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\uff0c\u4e26\u6309\u7167\u4e3b\u984c\u5c07\u7d20\u6750\u8cc7\u6e90\u5206\u7d44\uff0c\u6216\u4f9d\u7167\u4e0d\u540c\u7684\u6307\u5b9a\u76ee\u6a19\u5c07\u7d20\u6750\u8cc7\u6e90\u5206\u7d44\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d20\u6750\u7a2e\u985e\uff1a\u5efa\u8b70\u7d20\u6750\u8cc7\u6e90<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6587\u5b57\u7d20\u6750\u898f\u683c<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668414837955.jpg\" alt=\"\" class=\"wp-image-3010\" width=\"842\" height=\"470\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5716\u7247\u7d20\u6750\u898f\u683c<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1874\" height=\"1058\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668415636921.jpg\" alt=\"\" class=\"wp-image-3013\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f71\u7247\u7d20\u6750\u898f\u683c<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1066\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668415840702.jpg\" alt=\"\" class=\"wp-image-3014\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ee3\u544a\u7d20\u6750\u6700\u4f73\u505a\u6cd5<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-b549dd14-fb8b-4a6b-b769-b1d63a031e6d\"><li>\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u662f\u6700\u80fd\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\u7684\u5de5\u5177\uff0c\u53ef\u81ea\u8a02\u5ee3\u544a\u6d3b\u52d5\u4f86\u5ba3\u50b3\u65b0\u7522\u54c1\u3001\u83dc\u55ae\u54c1\u9805\u6216\u512a\u60e0\uff0c\u56e0\u6b64\u9700\u8981\u6642\u6642\u66f4\u65b0\u3002<\/li><li>\u5982\u679c\u6709\u671f\u9593\u9650\u5b9a\u7684\u512a\u60e0\uff0c\u8acb\u63d0\u524d 2 \u81f3 3 \u9031\u653e\u9001\u5ee3\u544a\u6d3b\u52d5\uff0c\u6301\u7e8c\u89c0\u5bdf\u7d20\u6750\u6210\u6548\u4e26\u52a0\u5165\u8457\u91cd\u512a\u60e0\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u9032\u884c\u66f4\u65b0\uff0c\u4ee5\u63d0\u5347\u9650\u6642\u4fc3\u92b7\u6d3b\u52d5\u6210\u6548\u3002<\/li><li>\u52a0\u5165\u81f3\u5c11 7 \u9805\u5716\u7247\u7d20\u6750\u8cc7\u6e90\uff0c\u5176\u4e2d\u4e00\u500b\u7684\u683c\u5f0f\u70ba 1200 x 1200\u3002<\/li><li>\u9664\u4e86\u522a\u9664\u300c\u4f4e\u300d\u8a55\u5206\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u4e5f\u8981\u6301\u7e8c\u52a0\u5165\u65b0\u7684\u66ff\u63db\u7d20\u6750\u8cc7\u6e90\u3002<\/li><li>\u96a8\u8457\u884c\u92b7\u6a94\u671f\u4e0d\u65b7\u8b8a\u5316\uff0c\u52a0\u5165\u66f4\u591a\u7d20\u6750\u8cc7\u6e90\u6216\u66f4\u65b0\u7d20\u6750\u8cc7\u6e90\u4f86\u5438\u5f15\u66f4\u591a\u4f7f\u7528\u8005\u3002<\/li><li>\u7d20\u6750\u8cc7\u6e90\u8d8a\u591a\u8d8a\u597d\uff0c\u56e0\u70ba\u9019\u6a23\u80fd\u5728\u806f\u64ad\u7db2\u4e2d\u653e\u9001\u7684\u5ee3\u544a\u7d44\u5408\u5c31\u8d8a\u591a\uff0c\u53ef\u722d\u53d6\u6700\u4f73\u6210\u6548\u3002<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5efa\u8b70\u52a0\u5165\u76ee\u6a19\u5c0d\u8c61\uff0c\u5354\u52a9 Google Ads 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href=\"https:\/\/support.google.com\/google-ads\/answer\/2497941?hl=zh-Hant#zippy=%2C%E6%82%A8%E7%9A%84%E8%B3%87%E6%96%99%E5%8D%80%E9%9A%94-%E8%88%8A%E7%A8%B1%E5%86%8D%E8%A1%8C%E9%8A%B7\" class=\"ek-link\">\u60a8\u7684\u8cc7\u6599<\/a>\u300d\u3002<\/li><li>\u52a0\u5165\u300c\u76ee\u6a19\u5c0d\u8c61\u7684\u89f8\u53ca\u4f9d\u64da\u300d\u3002<\/li><li>\u9078\u64c7\u300c\u5132\u5b58\u76ee\u6a19\u5c0d\u8c61\u300d\u3002<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1064\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668668750358.jpg\" alt=\"\" class=\"wp-image-3079\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u261e<\/strong>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u53ef\u80fd\u6703\u5411\u4fe1\u865f\u5916\u7684\u76f8\u95dc\u76ee\u6a19\u5c0d\u8c61\u653e\u9001\u5ee3\u544a\uff0c\u524d\u63d0\u662f\u9019\u4e9b\u5ee3\u544a\u5f88\u6709\u53ef\u80fd\u4fc3\u6210\u8f49\u63db\uff0c\u5354\u52a9\u9054\u5230\u6210\u6548\u76ee\u6a19\u3002<br><strong>\u261e<\/strong>\u81ea\u8a02\u5340\u9694\u53ef\u8f38\u5165\u76f8\u95dc\u95dc\u9375\u5b57\u3001\u7db2\u5740\u548c\u61c9\u7528\u7a0b\u5f0f\uff0c\u85c9\u6b64\u89f8\u53ca\u7406\u60f3\u7684\u76ee\u6a19\u5c0d\u8c61\u3002\u7cfb\u7d71\u6703\u4f9d\u64da\u5ee3\u544a\u6d3b\u52d5\u76ee\u6a19\u548c\u51fa\u50f9\u7b56\u7565\u4f86\u89e3\u8b80\u6240\u6709\u7684\u4fe1\u865f\uff0c\u4e26\u9078\u5b9a\u8457\u91cd\u5176\u4e2d\u4e00\u9805\u7684\u76ee\u6a19\u5c0d\u8c61\u89f8\u53ca\u7387\u3001\u8003\u616e\u5ea6\u3001\u6210\u6548\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F%E5%85%AD%EF%BC%9A%E6%96%B0%E5%A2%9E%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BD%9C%E6%8F%90%E4%BE%9B%E5%BB%A3%E5%91%8A%E9%A1%8D%E5%A4%96%E8%B3%87%E8%A8%8A\"><\/span>\u6b65\u9a5f\u516d\uff1a<strong><strong><strong><strong>\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5<strong>\uff5c<\/strong><\/strong><\/strong>\u63d0\u4f9b<\/strong>\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u52a0\u5165\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u5f8c\uff0c\u9078\u64c7\u52a0\u5165\u300c\u984d\u5916\u8cc7\u8a0a\u300d\uff0c\u4f86\u52a0\u5165\u5982\uff1a\u81f4\u96fb\u6309\u9215\u3001\u4f4d\u7f6e\u8cc7\u8a0a\u3001\u7db2\u7ad9\u7279\u5b9a\u9023\u7d50\u3001\u984d\u5916\u4fc3\u92b7\u512a\u60e0\u8cc7\u8a0a\u3001\u6458\u8981\u7c21\u4ecb\u7b49\u3002<\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375499\" target=\"_blank\" rel=\"noreferrer noopener\">\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a<\/a>\u80fd\u63d0\u4f9b\u6d88\u8cbb\u8005\u66f4\u591a\u9700\u8981\u7684\u8cc7\u8a0a\uff0c\u4e14\u66f4\u5bb9\u6613\u8207\u5ee3\u544a\u4e92\u52d5\uff0c\u8b93\u653e\u9001\u7684\u5ee3\u544a\u5438\u5f15\u66f4\u591a\u6d88\u8cbb\u8005\u3002<\/li><li>\u63a1\u7528<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7175034\" target=\"_blank\" rel=\"noreferrer noopener\">\u81ea\u52d5\u984d\u5916\u8cc7\u8a0a<\/a>\u5f8c\uff0cGoogle Ads \u6703\u4ee3\u70ba\u5efa\u7acb\u984d\u5916\u8cc7\u8a0a\u3002\u82e5\u7cfb\u7d71\u9810\u6e2c\u984d\u5916\u8cc7\u8a0a\u80fd\u5920\u63d0\u5347\u6210\u6548\uff0c\u5c31\u6703\u5728\u5ee3\u544a\u4e2d\u986f\u793a\u3002\u904e\u53bb\u63d0\u4f9b\u624b\u52d5\u5efa\u7acb\u7684\u7db2\u7ad9\u9023\u7d50\u3001\u6458\u8981\u548c\u7db2\u7ad9\u7c21\u4ecb\uff0c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6058574\" target=\"_blank\" rel=\"noreferrer noopener\">\u52d5\u614b\u7db2\u7ad9\u9023\u7d50<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6292940\" target=\"_blank\" rel=\"noreferrer noopener\">\u52d5\u614b\u6458\u8981<\/a>\u548c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6098371\" target=\"_blank\" rel=\"noreferrer noopener\">\u52d5\u614b\u7db2\u7ad9\u7c21\u4ecb<\/a>\u5c31\u4e0d\u80fd\u96a8\u8457\u5ee3\u544a\u986f\u793a\u3002\u73fe\u5728\uff0c\u81ea\u52d5\u984d\u5916\u8cc7\u8a0a\u5c31\u80fd\u8207\u624b\u52d5\u5efa\u7acb\u7684\u984d\u5916\u8cc7\u8a0a\u4e00\u4f75\u986f\u793a\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u82e5\u5ee3\u544a\u53ea\u6709\u5169\u500b\u53ef\u4ee5\u986f\u793a\u7684\u624b\u52d5\u5efa\u7acb\u7db2\u7ad9\u9023\u7d50\uff0cGoogle Ads \u73fe\u5728\u9084\u53ef\u4ee5\u986f\u793a\u5169\u500b\u52d5\u614b\u7db2\u7ad9\u9023\u7d50\uff0c\u56e0\u6b64\u5ee3\u544a\u4e2d\u7e3d\u5171\u6703\u986f\u793a\u56db\u500b\u7db2\u7ad9\u9023\u7d50\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1904\" height=\"1068\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668682443677.jpg\" alt=\"\" class=\"wp-image-3094\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F%E4%B8%83%EF%BC%9A%E6%96%B0%E5%A2%9E%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BD%9C%E6%9F%A5%E7%9C%8B%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E6%91%98%E8%A6%81\"><\/span>\u6b65\u9a5f\u4e03\uff1a<strong><strong><strong><strong>\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5<strong>\uff5c<\/strong><\/strong>\u67e5\u770b\u5ee3\u544a\u6d3b\u52d5\u6458\u8981<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5b8c\u6210\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u524d\uff0c\u7cfb\u7d71\u6703\u524d\u5f80\u6458\u8981\u9801\u9762\u6aa2\u67e5\u8a2d\u5b9a\uff0c\u6aa2\u67e5\u78ba\u8a8d\u662f\u5426\u6709\u4efb\u4f55\u7f3a\u6f0f\u6216\u9700\u8981\u4fee\u6b63\u7684\u932f\u8aa4\uff0c\u5b8c\u6210\u5f8c\u9078\u53d6\u300c\u767c\u4f48\u5ee3\u544a\u6d3b\u52d5\u300d\u5373\u53ef\u6210\u529f\u767c\u5e03\u3002<\/li><li>\u67e5\u770b\u662f\u5426\u6709\u5ee3\u544a\u62d2\u767b\u7684\u60c5\u5f62\uff0c\u78ba\u4fdd\u5ee3\u544a\u904b\u4f5c\u6b63\u5e38\u3002<\/li><li>\u6aa2\u67e5\u5ee3\u544a\u6d3b\u52d5\u72c0\u614b\uff0c\u662f\u5426\u53d7\u5230\u9810\u7b97\u9650\u5236\u3002\u82e5\u6709\u9019\u7a2e\u60c5\u5f62\uff0c\u5efa\u8b70\u60a8\u63d0\u9ad8\u6bcf\u65e5\u9810\u7b97\uff0c\u78ba\u4fdd\u80fd\u722d\u53d6\u5230\u6700\u591a\u7684\u8f49\u63db\u3002<\/li><li>\u5ee3\u544a\u958b\u59cb\u653e\u9001\u5f8c\uff0c\u5bc6\u5207\u6ce8\u610f\u7d20\u6750\u8cc7\u6e90\u7684\u6210\u6548\uff0c\u53ef\u89c0\u5bdf\u5982\u4f55\u6539\u5584\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\uff0c\u4e26\u7b49\u5f85\u5e7e\u9031\u518d\u8a55\u4f30\u6210\u6548\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1062\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668417030051.jpg\" alt=\"\" class=\"wp-image-3025\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E4%BD%9C%E5%8F%8A%E6%9C%80%E4%BD%B3%E5%8C%96_Google_Performance_Max_%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95\"><\/span>\u88fd\u4f5c\u53ca\u6700\u4f73\u5316 Google Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_%E6%8C%91%E9%81%B8%E9%87%8D%E8%A6%96%E7%9A%84%E8%BD%89%E6%8F%9B%E7%9B%AE%E6%A8%99%EF%BC%8C%E4%B8%A6%E8%A8%AD%E5%AE%9A%E8%BD%89%E6%8F%9B%E5%83%B9%E5%80%BC\"><\/span><strong><strong><strong>\u25b8<\/strong><\/strong><\/strong> \u6311\u9078\u91cd\u8996\u7684\u8f49\u63db\u76ee\u6a19\uff0c\u4e26\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%B8%E5%8F%96%E4%B8%BB%E8%A6%81%E7%9B%AE%E6%A8%99%E5%92%8C%E8%BD%89%E6%8F%9B%E7%9B%AE%E6%A8%99\"><\/span><strong>\u9078\u53d6\u4e3b\u8981\u76ee\u6a19\u548c\u8f49\u63db\u76ee\u6a19<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u52a0\u5165\u6240\u6709\u6210\u6548\u6700\u4f73\u5316\u76ee\u6a19\uff0c\u5373\u53ef\u8b93\u5ee3\u544a\u6d3b\u52d5\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E5%AE%9A%E6%AD%A3%E7%A2%BA%E7%9A%84%E8%BD%89%E6%8F%9B%E8%A9%95%E4%BC%B0%E6%96%B9%E5%BC%8F\"><\/span><strong>\u8a2d\u5b9a\u6b63\u78ba\u7684\u8f49\u63db\u8a55\u4f30\u65b9\u5f0f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u8981\u6539\u5584\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u4e26\u8b93\u81ea\u52d5\u5316\u529f\u80fd\u76e1\u91cf\u63d0\u9ad8\u6536\u76ca\uff0c\u5f88\u91cd\u8981\u7684\u4e00\u9ede\u662f\u8981\u6709\u5065\u5168\u7684\u8f49\u63db\u8a55\u4f30\u7b56\u7565\u3002\u8a2d\u5b9a\u597d\u8f49\u63db\u52d5\u4f5c\u548c\u76ee\u6a19\u5f8c\uff0c\u7cfb\u7d71\u6703\u76f4\u63a5\u5f15\u5c0e\u667a\u6167\u51fa\u50f9\u548c\u81ea\u52d5\u5316\u529f\u80fd\u4f86\u9054\u6210\u9019\u4e9b\u76ee\u6a19\u3002\u5efa\u8b70\u8457\u91cd\u8a55\u4f30\u54c1\u724c\u696d\u52d9\u91cd\u8996\u7684\u8f49\u63db\uff0c\u4e26\u88fd\u4f5c\u76f8\u95dc\u5831\u8868\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u82e5\u76ee\u6a19\u662f\u7522\u751f\u5f85\u958b\u767c\u5ba2\u6236\uff0c\u5efa\u8b70\u76e1\u53ef\u80fd\u589e\u52a0\u63a5\u8fd1\u6700\u7d42\u92b7\u552e\u7684\u6709\u6548\u6216\u5df2\u8f49\u63db\u5f85\u958b\u767c\u5ba2\u6236\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E5%AE%9A%E8%BD%89%E6%8F%9B%E5%83%B9%E5%80%BC%E4%BE%86%E4%BB%A3%E8%A1%A8%E7%9B%AE%E6%A8%99%E7%9A%84%E7%9B%B8%E5%B0%8D%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span><strong>\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c\u4f86\u4ee3\u8868\u76ee\u6a19\u7684\u76f8\u5c0d\u91cd\u8981\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u70ba\u8f03\u70ba\u91cd\u8981\u7684\u8f49\u63db\u6307\u5b9a\u66f4\u9ad8\u7684\u50f9\u503c\u5f8c\uff0c\u5ee3\u544a\u6d3b\u52d5\u4fbf\u53ef\u81ea\u52d5\u512a\u5148\u8655\u7406\u54c1\u724c\u6700\u91cd\u8996\u7684\u8f49\u63db\u985e\u578b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_%E9%81%B8%E6%93%87%E5%90%88%E9%81%A9%E7%9A%84%E9%A0%90%E7%AE%97%E5%92%8C%E5%87%BA%E5%83%B9%E7%AD%96%E7%95%A5\"><\/span><strong><strong><strong>\u25b8<\/strong><\/strong><\/strong> \u9078\u64c7\u5408\u9069\u7684\u9810\u7b97\u548c\u51fa\u50f9\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%B8%E6%93%87%E6%9C%80%E9%81%A9%E5%90%88%E7%9B%AE%E6%A8%99%E7%9A%84%E5%87%BA%E5%83%B9%E7%AD%96%E7%95%A5\"><\/span><strong>\u9078\u64c7\u6700\u9069\u5408\u76ee\u6a19\u7684\u51fa\u50f9\u7b56\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u6703\u6839\u64da\u76ee\u6a19\u904b\u7528<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882\" target=\"_blank\" rel=\"noreferrer noopener\">\u667a\u6167\u51fa\u50f9<\/a>\uff0c\u5373\u6642\u70ba\u6bcf\u6b21\u7af6\u50f9\u8a2d\u5b9a\u9069\u7576\u51fa\u50f9\uff0c\u5354\u52a9\u63d0\u9ad8\u884c\u92b7\u9810\u7b97\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%83%E8%80%83%E5%B8%B3%E6%88%B6%E4%B8%AD%E7%8F%BE%E6%9C%89%E7%9A%84%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%EF%BC%8C%E7%82%BA%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E8%A8%AD%E5%AE%9A%E9%A0%90%E7%AE%97\"><\/span><strong>\u53c3\u8003\u5e33\u6236\u4e2d\u73fe\u6709\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u9810\u7b97<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u96d6\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u6c92\u6709\u6700\u4f4e\u9810\u7b97\u9650\u5236\uff0c\u4f46\u82e5\u9810\u7b97\u904e\u4f4e\uff0c\u53ef\u80fd\u9700\u8981\u8f03\u9577\u6642\u9593\u624d\u6703\u898b\u6548\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_%E6%8C%81%E7%BA%8C%E6%93%B4%E5%B1%95%E6%9C%80%E7%B5%82%E5%88%B0%E9%81%94%E7%B6%B2%E5%9D%80%EF%BC%8C%E6%8F%90%E9%AB%98%E7%9B%B8%E9%97%9C%E6%90%9C%E5%B0%8B%E6%9F%A5%E8%A9%A2%E5%B8%B6%E4%BE%86%E7%9A%84%E8%BD%89%E6%8F%9B%E6%AC%A1%E6%95%B8\"><\/span><strong><strong><strong>\u25b8<\/strong><\/strong><\/strong> \u6301\u7e8c\u64f4\u5c55\u6700\u7d42\u5230\u9054\u7db2\u5740\uff0c\u63d0\u9ad8\u76f8\u95dc\u641c\u5c0b\u67e5\u8a62\u5e36\u4f86\u7684\u8f49\u63db\u6b21\u6578<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E3%80%8C%E6%9C%80%E7%B5%82%E5%88%B0%E9%81%94%E7%B6%B2%E5%9D%80%E6%93%B4%E5%B1%95%E3%80%8D%E5%8A%9F%E8%83%BD_%E9%A0%90%E8%A8%AD%E7%82%BA%E9%96%8B%E5%95%9F\"><\/span><strong>\u4f7f\u7528\u300c\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u300d\u529f\u80fd (\u9810\u8a2d\u70ba\u958b\u555f)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u555f\u7528\u5f8c\uff0c\u7cfb\u7d71\u6703\u6839\u64da\u5ba2\u6236\u7684\u610f\u9858\u53ca\u9019\u4e9b\u5ba2\u6236\u8207\u5230\u9054\u7db2\u9801\u7684\u95dc\u806f\u6027\uff0c\u627e\u51fa\u66f4\u591a\u53ef\u80fd\u6210\u6548\u826f\u597d\u4e14\u5e36\u4f86\u8f49\u63db\u7684\u641c\u5c0b\u67e5\u8a62\u3002\u9019\u9805\u529f\u80fd\u53ef\u4ee5\u8b93\u5f88\u6709\u53ef\u80fd\u4fc3\u6210\u8f49\u63db\u7684\u641c\u5c0b\u5e36\u51fa\u5ee3\u544a\u3002\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u529f\u80fd\u6703\u6839\u64da\u7db2\u7ad9\u4e0a\u7684\u5230\u9054\u7db2\u9801\uff0c\u627e\u51fa\u76f8\u95dc\u67e5\u8a62\u4e26\u52d5\u614b\u8abf\u6574\u5ee3\u544a\u6a19\u984c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_%E5%B0%87%E5%90%84%E7%A8%AE%E5%BB%A3%E5%91%8A%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E4%B8%8A%E5%82%B3%E5%88%B0%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E7%BE%A4%E7%B5%84\"><\/span><strong><strong><strong>\u25b8<\/strong><\/strong><\/strong> \u5c07\u5404\u7a2e\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u4e0a\u50b3\u5230\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%BA%E7%AB%8B%E8%88%87%E5%96%AE%E4%B8%80%E4%B8%BB%E9%A1%8C%E7%9B%B8%E9%97%9C%E7%9A%84%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E7%BE%A4%E7%B5%84\"><\/span><strong>\u5efa\u7acb\u8207\u55ae\u4e00\u4e3b\u984c\u76f8\u95dc\u7684<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10729160\" target=\"_blank\" rel=\"noreferrer noopener\">\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u8996\u9700\u8981\u70ba\u6bcf\u500b\u5ee3\u544a\u6d3b\u52d5\u5efa\u7acb\u591a\u500b\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\uff0c\u6240\u6709\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u7684\u4e3b\u984c (\u4f8b\u5982\u7522\u54c1\u6216\u670d\u52d9\u985e\u5225) \u5fc5\u9808\u7d71\u4e00\u3002\u9019\u6a23\u4e00\u4f86\uff0c\u81ea\u52d5\u5316\u529f\u80fd\u4fbf\u53ef\u5c07\u7d20\u6750\u8cc7\u6e90\u7d44\u5408\u6210\u6240\u6709\u76f8\u95dc\u7684\u5ee3\u544a\u683c\u5f0f\uff0c\u4e26\u5411\u76ee\u6a19\u5c0d\u8c61\u986f\u793a\u66f4\u6709\u610f\u7fa9\u7684\u5ee3\u544a\u7d20\u6750\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%A1%E9%87%8F%E5%8A%A0%E5%85%A5%E6%9C%80%E5%A4%9A%E7%89%88%E6%9C%AC%E7%9A%84%E6%96%87%E5%AD%97%E3%80%81%E5%9C%96%E7%89%87%E5%92%8C%E5%BD%B1%E7%89%87%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90_%E5%8C%85%E6%8B%AC%E5%90%84%E7%A8%AE%E5%9C%96%E7%89%87%E5%A4%A7%E5%B0%8F\"><\/span><strong>\u76e1\u91cf\u52a0\u5165\u6700\u591a\u7248\u672c\u7684\u6587\u5b57\u3001\u5716\u7247\u548c\u5f71\u7247\u7d20\u6750\u8cc7\u6e90 (\u5305\u62ec\u5404\u7a2e\u5716\u7247\u5927\u5c0f)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u63d0\u4f9b\u7684\u7d20\u6750\u8cc7\u6e90\u8d8a\u591a\uff0c\u5ee3\u544a\u6d3b\u52d5\u53ef\u5efa\u7acb\u7684\u5ee3\u544a\u683c\u5f0f\u5c31\u66f4\u591a\uff0c\u5ee3\u544a\u53ef\u986f\u793a\u7684\u5ee3\u544a\u7a7a\u9593\u4e5f\u6703\u8b8a\u591a\u3002\u53ef\u4f7f\u7528\u771f\u5be6\u3001\u9ad8\u54c1\u8cea\u7684\u5716\u7247\uff0c\u5438\u5f15\u4f7f\u7528\u8005\u8207\u54c1\u724c\u4e92\u52d5\u3002\u6b64\u5916\uff0c\u6587\u5b57\u7d20\u6750\u8cc7\u6e90\u5f7c\u6b64\u4e4b\u9593\u5fc5\u9808\u6709\u5be6\u8cea\u5dee\u7570\uff0c\u7d44\u5408\u5728\u4e00\u8d77\u6642\u4e5f\u8981\u6709\u610f\u7fa9\u3002\u52a0\u5165\u9577\u5ea6\u81f3\u5c11 10 \u79d2\u7684\u5f71\u7247\u7d20\u6750\u8cc7\u6e90\uff0c\u9019\u6709\u52a9\u5448\u73fe\u5546\u5bb6\u7684\u5be6\u969b\u904b\u4f5c\u60c5\u5f62\u3002\u5982\u679c\u6c92\u6709\u5f71\u7247\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5c31\u6703\u4f7f\u7528\u5176\u4ed6\u7d20\u6750\u8cc7\u6e90\uff0c\u81ea\u52d5\u7522\u751f\u9ad8\u756b\u8cea\u5f71\u7247\u3002\u4e5f\u53ef\u4ee5\u900f\u904e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11898516\" target=\"_blank\" rel=\"noreferrer noopener\">\u7d20\u6750\u8cc7\u6e90\u5eab<\/a>\u4e2d\u7684\u5f71\u7247\u88fd\u4f5c\u5de5\u5177\uff0c\u8f15\u9b06<a href=\"https:\/\/ads.google.com\/aw\/video\/builder\" target=\"_blank\" rel=\"noreferrer noopener\">\u5efa\u7acb\u81ea\u5df1\u7684\u5f71\u7247<\/a>\u3002\u7121\u8ad6\u662f\u5728\u5ee3\u544a\u6d3b\u52d5\u5efa\u7acb\u671f\u9593\u6216\u4e4b\u5f8c\uff0c\u90fd\u53ef\u4ee5\u5728\u7d20\u6750\u8cc7\u6e90\u90e8\u5206\u4f7f\u7528\u9019\u9805\u5de5\u5177\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%A1%E5%8F%AF%E8%83%BD%E4%BD%BF%E7%94%A8%E6%9C%80%E5%A4%9A%E7%9A%84%E9%A1%8D%E5%A4%96%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90\"><\/span><strong>\u76e1\u53ef\u80fd\u4f7f\u7528\u6700\u591a\u7684\u984d\u5916\u7d20\u6750\u8cc7\u6e90<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0d\u4f7f\u7528\u8005\u4f86\u8aaa\uff0c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7331111#additional_assets_use\" target=\"_blank\" rel=\"noreferrer noopener\">\u984d\u5916\u7d20\u6750\u8cc7\u6e90<\/a>\u80fd\u8b93\u5ee3\u544a\u66f4\u6436\u773c\uff0c\u540c\u6642\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u8a73\u76e1\u7684\u8cc7\u8a0a\uff0c\u5305\u62ec\u5404\u7a2e\u806f\u7d61\u65b9\u5f0f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_%E6%96%B0%E5%A2%9E%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E4%BF%A1%E8%99%9F%EF%BC%8C%E6%8C%87%E5%87%BA%E5%93%AA%E4%BA%9B%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E8%BC%83%E6%9C%89%E5%8F%AF%E8%83%BD%E5%AE%8C%E6%88%90%E8%BD%89%E6%8F%9B\"><\/span><strong><strong><strong>\u25b8<\/strong><\/strong><\/strong> \u65b0\u589e\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\uff0c\u6307\u51fa\u54ea\u4e9b\u76ee\u6a19\u5c0d\u8c61\u8f03\u6709\u53ef\u80fd\u5b8c\u6210\u8f49\u63db<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%BC%B8%E5%85%A5%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E4%BF%A1%E8%99%9F%EF%BC%8C%E5%81%9A%E7%82%BA%E8%87%AA%E5%8B%95%E6%8C%87%E5%AE%9A%E7%9B%AE%E6%A8%99%E7%9A%84%E5%8F%83%E8%80%83\"><\/span><strong>\u8f38\u5165\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\uff0c\u505a\u70ba\u81ea\u52d5\u6307\u5b9a\u76ee\u6a19\u7684\u53c3\u8003<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u53ef\u63d0\u4f9b\u91cd\u8981\u8cc7\u8a0a\uff0c\u5354\u52a9\u5ee3\u544a\u6d3b\u52d5\u66f4\u5feb\u9054\u5230\u6700\u4f73\u6210\u6548\u3002\u6b64\u5916\uff0c\u81ea\u52d5\u5316\u529f\u80fd\u4e5f\u80fd\u5354\u52a9\u60a8\u627e\u51fa\u5148\u524d\u6c92\u767c\u73fe\u4e14\u80fd\u5e36\u4f86\u8f49\u63db\u7684\u65b0\u5ba2\u6236\u5340\u9694\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8A%A0%E5%85%A5%E5%BE%8C%E6%AE%B5%E7%A8%8B%E5%BA%8F%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E5%8D%80%E9%9A%94\"><\/span><strong>\u52a0\u5165\u5f8c\u6bb5\u7a0b\u5e8f\u76ee\u6a19\u5c0d\u8c61\u5340\u9694<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453998\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">\u8cc7\u6599<\/a>&nbsp;(\u5305\u62ec<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6379332\" target=\"_blank\" rel=\"noreferrer noopener\">\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d<\/a>\u548c\u7db2\u7ad9\u8a2a\u5ba2\u540d\u55ae) \u548c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9805516\" target=\"_blank\" rel=\"noreferrer noopener\">\u81ea\u8a02\u5340\u9694<\/a>\u80fd\u6e96\u78ba\u6307\u51fa\u8f49\u63db\u6a5f\u7387\u6700\u9ad8\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u56e0\u6b64\u63d0\u4f9b\u9019\u985e\u76ee\u6a19\u5c0d\u8c61\u8cc7\u8a0a\u6700\u70ba\u5be6\u7528\u3002\u5982\u8981\u4f7f\u7528\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u529f\u80fd\uff0c\u5fc5\u9808<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6276125\" target=\"_blank\" rel=\"noreferrer noopener\">\u5efa\u7acb\u5ba2\u6236\u540d\u55ae<\/a>\uff0c\u7136\u5f8c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10589050\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0a\u50b3<\/a>\u81f3 Google Ads\uff0c\u4e26\u5b9a\u671f\u9032\u884c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7660029\" target=\"_blank\" rel=\"noreferrer noopener\">\u66f4\u65b0<\/a>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_%E5%A6%82%E4%BD%95%E8%A9%95%E4%BC%B0%E6%88%90%E6%95%88\"><\/span><strong><strong><strong>\u25b8<\/strong><\/strong><\/strong> \u5982\u4f55\u8a55\u4f30\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%91%97%E9%87%8D%E8%88%87%E5%87%BA%E5%83%B9%E7%AD%96%E7%95%A5%E4%B8%80%E8%87%B4%E7%9A%84%E7%9B%B8%E9%97%9C%E6%88%90%E6%95%88%E6%8C%87%E6%A8%99\"><\/span><strong>\u8457\u91cd\u8207\u51fa\u50f9\u7b56\u7565\u4e00\u81f4\u7684\u76f8\u95dc\u6210\u6548\u6307\u6a19<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u8996\u51fa\u50f9\u7b56\u7565\u800c\u5b9a\uff0c\u53ef\u80fd\u9700\u8981\u8a55\u4f30\u4e0d\u540c\u7684\u6307\u6a19\uff0c\u4f86\u8861\u91cf\u6210\u6548\u4e26\u638c\u63e1\u5ee3\u544a\u6d3b\u52d5\u7684\u8868\u73fe\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%80%83%E6%85%AE%E8%BD%89%E6%8F%9B%E5%BB%B6%E9%81%B2\"><\/span><strong>\u8003\u616e\u8f49\u63db\u5ef6\u9072<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u70ba\u78ba\u4fdd\u80fd\u5b8c\u5168\u638c\u63e1\u5ee3\u544a\u6210\u6548\uff0c\u8a55\u4f30\u6210\u6548\u6642\u8acb\u5c07\u8f49\u63db\u5ef6\u9072\u7d0d\u5165\u8003\u91cf\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u4f7f\u7528\u8005\u5728\u8207\u5ee3\u544a\u4e92\u52d5\u5f8c\u901a\u5e38\u8981\u904e 7 \u5929\u624d\u6703\u5b8c\u6210\u8f49\u63db\uff0c\u5728\u8a55\u4f30\u6210\u6548\u6642\u8acb\u4e0d\u8981\u7d0d\u5165\u6700\u8fd1\u4e00\u9031\u7684\u8cc7\u6599\uff0c\u56e0\u70ba\u7576\u4e2d\u9084\u6c92\u6709\u9019 7 \u5929\u7684\u8f49\u63db\u8cc7\u6599\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AF%94%E8%BC%83%E5%8A%A0%E5%85%A5%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%89%8D%E5%BE%8C%E7%9A%84%E6%88%90%E6%95%88%E5%B7%AE%E7%95%B0\"><\/span><strong>\u6bd4\u8f03\u52a0\u5165\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u524d\u5f8c\u7684\u6210\u6548\u5dee\u7570<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u82e5\u5982\u4e0a\u8ff0\u767c\u751f\u8f49\u63db\u5ef6\u9072\uff0c\u9019\u4e00\u9ede\u5c31\u683c\u5916\u91cd\u8981\uff1a\u5728\u63a8\u51fa\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u524d\uff0c\u8acb\u5148\u627e\u51fa\u8f49\u63db\u76ee\u6a19\u76f8\u540c\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u67e5\u770b\u5e7e\u9031\u5167\u7684\u8f49\u63db\u6307\u6a19 (\u4f8b\u5982\u8f49\u63db\u91cf\u6216\u50f9\u503c\uff0c\u4ee5\u53ca\u5e73\u5747\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u6216\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387)\u3002\u5728\u5ee3\u544a\u6d3b\u52d5\u7d44\u5408\u4e2d\u52a0\u5165\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5f8c\uff0c\u8acb\u904e\u5e7e\u9031\u518d\u8a55\u4f30\u6210\u6548\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AA%A2%E6%9F%A5%E6%98%AF%E5%90%A6%E6%9C%89%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%BF%AB%E8%A8%8A\"><\/span><strong>\u6aa2\u67e5\u662f\u5426\u6709\u5ee3\u544a\u6d3b\u52d5\u5feb\u8a0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u627e\u51fa\u6240\u6709\u5ee3\u544a\u62d2\u767b\u72c0\u614b\uff0c\u78ba\u8a8d\u5ee3\u544a\u904b\u4f5c\u6b63\u5e38\u3002\u4e5f\u53ef\u4ee5\u67e5\u770b\u5ee3\u544a\u6d3b\u52d5\u72c0\u614b\uff0c\u77ad\u89e3\u662f\u5426\u53d7\u5230\u9810\u7b97\u9650\u5236\u3002\u5982\u6709\u9810\u7b97\u9650\u5236\uff0c\u5efa\u8b70\u63d0\u9ad8\u6bcf\u65e5\u9810\u7b97\uff0c\u78ba\u4fdd\u80fd\u722d\u53d6\u5230\u6700\u591a\u7684\u8f49\u63db\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%8F%E9%81%8E%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E5%A0%B1%E8%A1%A8%E7%9E%AD%E8%A7%A3%E5%93%AA%E4%BA%9B%E5%BB%A3%E5%91%8A%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E6%88%90%E6%95%88%E8%89%AF%E5%A5%BD\"><\/span><strong>\u900f\u904e\u7d20\u6750\u8cc7\u6e90\u5831\u8868\u77ad\u89e3\u54ea\u4e9b\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u6210\u6548\u826f\u597d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u4e2d\u9078\u53d6\u300c\u67e5\u770b\u8a73\u60c5\u300d\uff0c\u53ef\u6aa2\u8996\u7d20\u6750\u8cc7\u6e90\u7684\u54c1\u8cea\u662f\u300c\u4f4e\u300d\u3001\u300c\u4f73\u300d\u9084\u662f\u300c\u6700\u4f73\u300d\uff0c\u9032\u800c\u77ad\u89e3\u662f\u5426\u9700\u8981\u65b0\u589e\u7d20\u6750\u8cc7\u6e90\uff0c\u8b93\u81ea\u52d5\u5316\u529f\u80fd\u5efa\u7acb\u5ee3\u544a\u7d20\u6750\u3002\u82e5\u7d20\u6750\u8cc7\u6e90\u6578\u91cf\u5df2\u9054\u4e0a\u9650\uff0c\u5247\u53ef\u5c07\u54c1\u8cea\u8f03\u4f4e\u7684\u7d20\u6750\u8cc7\u6e90\u66ff\u63db\u70ba\u54c1\u8cea\u8f03\u9ad8\u7684\u7d20\u6750\u8cc7\u6e90\u3002\u4e5f\u53ef\u67e5\u770b\u300c\u7d44\u5408\u300d\u5206\u9801\uff0c\u77ad\u89e3\u54ea\u4e9b\u7d20\u6750\u8cc7\u6e90\u7d44\u5408\u6210\u6548\u6700\u4f73\uff0c\u4ee5\u53ca\u9810\u89bd\u4f9d\u7167\u7ba1\u9053\u5283\u5206\u7684\u5ee3\u544a\u3002\u7121\u6b64\u5c31\u80fd\u6df1\u5165\u77ad\u89e3\u54ea\u4e9b\u985e\u578b\u7684\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u5c0d\u5ba2\u6236\u6700\u6709\u6548\u679c\uff0c\u64da\u6b64\u6c7a\u5b9a\u65e5\u5f8c\u8981\u4e0a\u50b3\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u4e26\u898f\u5283\u66f4\u5168\u9762\u7684\u5ee3\u544a\u7d20\u6750\u7b56\u7565\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9F%A5%E7%9C%8B%E6%9C%80%E4%BD%B3%E5%8C%96%E5%88%86%E6%95%B8%EF%BC%8C%E6%89%BE%E5%87%BA%E6%94%B9%E5%96%84%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E6%88%90%E6%95%88%E7%9A%84%E6%96%B9%E6%B3%95\"><\/span><strong>\u67e5\u770b\u6700\u4f73\u5316\u5206\u6578\uff0c\u627e\u51fa\u6539\u5584\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u7684\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u67e5\u770b<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9061546\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u4f73\u5316\u5206\u6578<\/a>\uff0c\u77ad\u89e3\u5ee3\u544a\u6d3b\u52d5\u9084\u6709\u54ea\u4e9b\u6210\u9577\u7a7a\u9593\u3002\u5206\u6578\u8d8a\u9ad8\uff0c\u5ee3\u544a\u6d3b\u52d5\u7684\u6700\u4f73\u5316\u7a0b\u5ea6\u5c31\u8d8a\u9ad8\u3002\u4e5f\u53ef\u67e5\u770b<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u4f73\u5316\u5efa\u8b70<\/a>\u4f86\u6539\u5584\u5ee3\u544a\u6d3b\u52d5 (\u4f8b\u5982\u91dd\u5c0d\u7372\u53d6\u65b0\u5ba2\u9032\u884c\u6700\u4f73\u5316)\uff0c\u4e26\u900f\u904e\u300c\u6700\u4f73\u5316\u5efa\u8b70\u300d\u5206\u9801\u8f15\u9b06\u5957\u7528\u9019\u4e9b\u5efa\u8b70\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%80%8F%E8%A6%BD%E8%AA%AA%E6%98%8E%E9%9D%A2%E6%9D%BF%EF%BC%8C%E9%80%B2%E4%B8%80%E6%AD%A5%E7%9E%AD%E8%A7%A3%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E6%88%90%E6%95%88%E7%9A%84%E9%87%8D%E5%A4%A7%E8%AE%8A%E5%8C%96\"><\/span><strong>\u700f\u89bd<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9000655\" target=\"_blank\" rel=\"noreferrer noopener\">\u8aaa\u660e\u9762\u677f<\/a>\uff0c\u9032\u4e00\u6b65\u77ad\u89e3\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u7684\u91cd\u5927\u8b8a\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u8aaa\u660e\u9762\u677f\u6703\u986f\u793a\u91cd\u5927\u6210\u6548\u8b8a\u5316\u7684\u6210\u56e0\uff0c\u4e26\u5efa\u8b70\u63a1\u53d6\u884c\u52d5\u4f86\u4fee\u6b63\u554f\u984c\u3002\u300c\u6210\u6548\u8f49\u8b8a\u300d\u8457\u91cd\u65bc\u54ea\u4e9b\u7d20\u6750\u8cc7\u6e90\u548c\u7522\u54c1\u7fa4\u7d44\u6210\u6548\u6700\u597d\uff1b\u8aaa\u660e\u9762\u677f\u5247\u8457\u91cd\u65bc\u6210\u6548\u767c\u751f\u8b8a\u5316\u7684\u539f\u56e0\uff0c\u4e26\u7d93\u5e38\u63d0\u4f9b<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u4f73\u5316\u5efa\u8b70<\/a>\u4f86\u63d0\u5347\u5ee3\u544a\u6d3b\u52d5\u7684\u6210\u6548\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%96%84%E7%94%A8%E5%85%B6%E4%BB%96%E5%8F%AF%E7%94%A8%E7%9A%84%E5%A0%B1%E8%A1%A8\"><\/span><strong>\u5584\u7528\u5176\u4ed6\u53ef\u7528\u7684\u5831\u8868<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u900f\u904e\u5176\u4ed6\u5831\u8868\u9032\u4e00\u6b65\u77ad\u89e3\u6210\u6548\u3002\u5728<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11465047\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u520a\u767b\u4f4d\u7f6e\u5831\u8868<\/a>\u4e2d\uff0c\u53ef\u67e5\u770b\u5ee3\u544a\u653e\u9001\u4f4d\u7f6e\u548c\u76f8\u95dc\u66dd\u5149\u60c5\u5f62\u3002\u9019\u4e9b\u5831\u8868\u80fd\u66f4\u6e05\u695a\u638c\u63e1\u5ee3\u544a\u7684\u78ba\u5207\u986f\u793a\u4f4d\u7f6e\u3002\u82e5\u91cd\u8996\u89aa\u81e8\u9580\u5e02\u548c\u672c\u5730\u52d5\u4f5c\u6307\u6a19\uff0c\u4e5f\u53ef\u4ee5\u904b\u7528<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9014109\" target=\"_blank\" rel=\"noreferrer noopener\">\u500b\u5225\u5546\u5e97\u5831\u8868<\/a>\uff0c\u77ad\u89e3\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u70ba\u5404\u9593\u9580\u5e02\u5e36\u4f86\u7684\u4eba\u6f6e\u3002\u5831\u8868\u4e2d\u7684\u300c\u89aa\u81e8\u9580\u5e02\u300d\u548c\u300c\u672c\u5730\u52d5\u4f5c\u300d\u8cc7\u6599\u4e5f\u6703\u6309\u500b\u5225\u9580\u5e02\u5730\u9ede\u8a18\u9304\u3002<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7074566\" target=\"_blank\" rel=\"noreferrer noopener\">\u51fa\u50f9\u7b56\u7565\u5831\u8868<\/a>\u4e2d\u7684\u91cd\u8981\u4fe1\u865f\u662f\u53e6\u4e00\u9805\u5be6\u7528\u8cc7\u8a0a\uff0c\u53ef\u77ad\u89e3\u54ea\u4e9b\u56e0\u7d20\u5f71\u97ff\u6210\u6548\u3002\u91cd\u8981\u4fe1\u865f\u53ef\u80fd\u5305\u62ec (\u4f46\u4e0d\u9650\u65bc) \u88dd\u7f6e\u985e\u578b\u3001\u4f4d\u7f6e\u3001\u661f\u671f\u5e7e\u3001\u6642\u6bb5\u3001\u67e5\u8a62\u548c\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u540d\u55ae\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B8_%E7%99%BC%E6%8E%98%E6%96%B0%E7%9A%84%E6%B4%9E%E5%AF%9F%E8%B3%87%E6%96%99%EF%BC%8C%E5%81%9A%E7%82%BA%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E6%9C%80%E4%BD%B3%E5%8C%96%E5%92%8C%E6%95%B4%E9%AB%94%E7%AD%96%E7%95%A5%E7%9A%84%E5%8F%83%E8%80%83%E4%BE%9D%E6%93%9A\"><\/span><strong><strong><strong>\u25b8<\/strong><\/strong><\/strong> \u767c\u6398\u65b0\u7684\u6d1e\u5bdf\u8cc7\u6599\uff0c\u505a\u70ba\u5ee3\u544a\u6d3b\u52d5\u6700\u4f73\u5316\u548c\u6574\u9ad4\u7b56\u7565\u7684\u53c3\u8003\u4f9d\u64da<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%80%8F%E8%A6%BD%E5%AE%8C%E6%95%B4%E7%9A%84%E3%80%8C%E6%B4%9E%E5%AF%9F%E3%80%8D%E9%A0%81%E9%9D%A2%E6%9C%80%E4%BD%B3%E5%81%9A%E6%B3%95%EF%BC%8C%E7%9E%AD%E8%A7%A3%E6%88%90%E6%95%88%E6%8F%90%E9%AB%98%E7%9A%84%E5%8E%9F%E5%9B%A0\"><\/span><strong>\u700f\u89bd\u5b8c\u6574\u7684<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12769923\" target=\"_blank\" rel=\"noreferrer noopener\">\u300c\u6d1e\u5bdf\u300d\u9801\u9762\u6700\u4f73\u505a\u6cd5<\/a>\uff0c\u77ad\u89e3\u6210\u6548\u63d0\u9ad8\u7684\u539f\u56e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u6d1e\u5bdf\u300d\u9801\u9762\u6703\u986f\u793a\u5c0d\u6210\u6548\u5f71\u97ff\u6700\u5927\u7684\u56e0\u7d20\uff0c\u4f8b\u5982\u4e3b\u8981\u76ee\u6a19\u5c0d\u8c61\u548c\u641c\u5c0b\u4e3b\u984c\u3002\u5f9e\u767c\u6398\u539f\u59cb\u8cc7\u6599\uff0c\u6216\u5206\u6790\u5176\u4ed6 Google Ads 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class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/wenk.in\/w04GqE66\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 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c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-chain wp-block-social-link\"><a href=\"https:\/\/wenk.in\/w04lAz6B\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path 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