{"id":2452,"date":"2022-07-26T15:48:21","date_gmt":"2022-07-26T07:48:21","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=2452"},"modified":"2026-03-06T17:55:57","modified_gmt":"2026-03-06T09:55:57","slug":"2022%e5%b9%b4%e6%9c%80%e6%96%b05%e5%a4%a7%e8%87%ba%e7%81%a3%e5%bd%b1%e9%9f%b3%e5%bb%a3%e5%91%8a%e8%b6%a8%e5%8b%a2%e5%8f%8a8%e7%a8%ae%e5%84%aa%e5%8c%96%e8%a8%a3%e7%ab%85","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=2452","title":{"rendered":"2022 \u81fa\u7063\u5f71\u97f3\u5ee3\u544a 3 \u5927\u8da8\u52e2\u30012 \u5927\u66f4\u65b0\u91cd\u9ede\u53ca 8 \u7a2e\u512a\u5316\u8a23\u7ac5"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1310\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/06\/\u4e94\u6708-23.jpg\" alt=\"\" class=\"wp-image-2567\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/datareportal.com\/reports\/digital-2021-taiwan\" 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15\u79d2\u77ed\u5f71\u97f3 \u9023\u7e8c\u77ed\u7247\u529f\u80fd\u6b63\u5f0f\u767b\u53f0\uff01\u9650\u6642\u52d5\u614b\u97f3\u6a02\u3001\u6b4c\u8a5e\u540c\u6b65\u958b\u653e\u3001\u77ed\u5f71\u97f3\u5d1b\u8d77\uff01Youtube\u5f71\u7247\u5ee3\u544a\u5e6b\u4f60\u653b\u4f54\u5c0f\u87a2\u5e55\u5e02\u5834<\/a><\/p>\n\n\n\n<p> <img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/bI9utMfQKMQn7VihoaOMCjWKZJi_a5nt2efCNFM3dtRaeZohhgPL224ES9i7o_25HERrQ3S9VfG5aws4IBFzkLO240i8mJ8UJ0rvvlSXtKfVtAFZmPIJkWl_aqwyLZ0s918cZDlhst6DMQ--7w\" style=\"width: 1200px;\"><\/p>\n\n\n\n<p><strong>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>YouTube<\/p>\n\n\n\n<h3 class=\"has-large-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B6_%E8%81%AF%E7%B6%B2%E9%9B%BB%E8%A6%96_%EF%BC%88Connected_tv%EF%BC%89%E6%88%90%E7%82%BA%E9%9B%BB%E8%A6%96%E8%88%87%E6%95%B8%E4%BD%8D%E5%B9%B3%E5%8F%B0%E7%9A%84%E5%8C%AF%E8%81%9A%E9%BB%9E\"><\/span>\u25b6 <strong>\u806f\u7db2\u96fb\u8996 \uff08Connected tv\uff09\u6210\u70ba\u96fb\u8996\u8207\u6578\u4f4d\u5e73\u53f0\u7684\u532f\u805a\u9ede<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/cmybJrK1d1x6OysfnN5sDiOp-qVhna_iuFcz11sF1OWzLBPl1iorsL29_o-3CE0o7VVFFaMn5F2M5TtE95fWeXRZTxME_VqNFCCFU3UMwoPa2bizNx9TpgDc8cLv-soylvs-6ZJgKnE-xV8QJw\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8cc7\u6599\u4f86\u6e90\uff1aYouTube<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/1AsmXu5CEAxd1xdqNCOOzxDCLqIB5CZf4gxLweVYskA8Lp4ZJ3QOPKbj74pGnTn4wtxCxIZXiA0u-Uy_-_99C6uA-AZZpmRMqeHsGryuNj4jqZTIKMH6cblQilxnduhfRCuU6OwMcNxEI37QCQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8cc7\u6599\u4f86\u6e90\uff1aYouTube<\/p>\n\n\n\n<p>\u4f7f\u7528\u806f\u7db2\u96fb\u8996\u89c0\u770bYouTube\u7684\u8da8\u52e2\u4e0a\u5347\uff0c\u806f\u7db2\u96fb\u8996\u662f2021\u5e74\u6210\u9577\u6700\u5feb\u901f\u7684<strong>YouTube<\/strong>\u89c0\u770b\u88dd\u7f6e\uff0c\u5e73\u5747\u800c\u8a00\uff0c\u5168\u7403\u6240\u6709\u89c0\u773e\u6bcf\u65e5\u900f\u904e\u806f\u7db2\u96fb\u8996\u89c0\u770b<strong>YouTube<\/strong>\u5167\u5bb9\u7684\u6642\u9593\u5c31\u8d85\u904e\u4e03\u5104\u5c0f\u6642\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/aeDHGiqcwc4UhqZivbJCwDsdEErjcUXDLoujl2gt_mYEEQ8dVxyP9aPBQPpmGmcPWI67vS_ngZCLgtp_CWCA3flrbW8FhdhIK3aSyfkzzVtUqnUsI9XFsxRM0YGzrCHmn49CWqOItHz4tHsobg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8cc7\u6599\u4f86\u6e90\uff1aYouTube<\/p>\n\n\n\n<p>\u5df2\u767b\u5165\u900f\u904e\u806f\u7db2\u96fb\u8996\u89c0\u770b<strong>YouTube<\/strong>\u7684\u89c0\u773e\u4e2d\uff0c\u6709\u8d85\u904e60%\u6703\u89c0\u770b\u904e\u53bb7\u5929\u5167\u767c\u5e03\u7684\u5f71\u7247\uff0c\u4f7f\u7528\u8005\u53ea\u9700\u5728\u96fb\u8996\u4e0a\u9ede\u9078\u6309\u9215\uff0c\u5373\u53ef\u5c07\u66f4\u591a\u8cc7\u8a0a\u50b3\u5230\u624b\u6a5f\uff0c\u900f\u904e\u624b\u6a5f\u76f4\u63a5\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<p>\u5728YouTube\u4e0a\u7684\u5f71\u7247\u4e2d\uff0c\u6b63\u5728\u5438\u5f15\u4e0d\u540c\u8cfc\u7269\u6c7a\u7b56\u6d41\u7a0b\u7684\u6d88\u8cbb\u8005\uff0cYouTube\u4e0a\u5f71\u97f3\u5ee3\u544a\u6210\u70ba\u5f71\u97ff\u6d88\u8cbb\u8005\u8cfc\u7269\u6c7a\u7b56\u7684\u95dc\u9375\u6838\u5fc3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6709\u8d85\u904e70%\u7684\u89c0\u773e\u8868\u793aYouTube\u662f\u4ed6\u5011\u9032\u4e00\u6b65\u8a8d\u8b58\u65b0\u54c1\u724c\u7684\u7ba1\u9053\u3002<\/li><li>70%\u7684\u89c0\u773e\u8868\u793a\uff0c\u66fe\u5728YouTube\u4e0a\u770b\u5230\u67d0\u500b\u54c1\u724c\uff0c\u4e26\u56e0\u6b64\u6c7a\u5b9a\u8cfc\u8cb7\u8a72\u54c1\u724c\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002<\/li><li>\u8d85\u904e50%\u7684\u8cfc\u7269\u8005\u8868\u793a\uff0cYouTube\u5f71\u7247\u80fd\u5e6b\u52a9\u4ed6\u5011\u6c7a\u5b9a\u662f\u5426\u8981\u8cfc\u8cb7\u7279\u5b9a\u7684\u54c1\u724c\u6216\u7522\u54c1\u3002<\/li><\/ul>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=1972\">\u5f9eYouTube\u71b1\u9580\u5f71\u7247\u4e3b\u984c\uff0c\u7aba\u63a2\u6d88\u8cbb\u8005\u9700\u8981\uff01<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/viEsXensdVo6ZJ51dVVTdtJXrD-NRMoyn53olH0wYTJ62QDn1QbgQ-perTGFsH8ETAqHK4j22Udan_rzOUQ1q_Mx5ejd7yDlHgHnoyLmOwrHQBClzxcLLxr1lQoLTuFohQGDBoXek-X-f3V64Q\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8cc7\u6599\u4f86\u6e90\uff1aYouTube<\/p>\n\n\n\n<h3 class=\"has-large-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B6_%E5%BD%B1%E7%89%87%E8%A7%B8%E5%8F%8A%E7%8E%87%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%B9%AB%E5%8A%A9%E8%A7%B8%E5%8F%8A%E8%B3%BC%E7%89%A9%E6%AD%B7%E7%A8%8B%E4%B8%AD%E5%90%84%E9%9A%8E%E6%AE%B5%E7%9A%84%E6%B6%88%E8%B2%BB%E8%80%85\"><\/span>\u25b6 <strong>\u5f71\u7247\u89f8\u53ca\u7387\u5ee3\u544a\u6d3b\u52d5\u5e6b\u52a9\u89f8\u53ca\u8cfc\u7269\u6b77\u7a0b\u4e2d\u5404\u968e\u6bb5\u7684\u6d88\u8cbb\u8005<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u70ba\u4e86\u8b93\u5f71\u7247\u5ee3\u544a\u898f\u5283\u5982\u864e\u6dfb\u7ffc\uff0c\u4f7f\u7528 Google Ads 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id=\"%E5%BD%B1%E7%89%87%E8%A7%B8%E5%8F%8A%E7%8E%87%E5%BB%A3%E5%91%8A%E4%BD%BF%E7%94%A8%E6%99%82%E6%A9%9F%EF%BC%9A\"><\/span><strong>\u5f71\u7247\u89f8\u53ca\u7387\u5ee3\u544a\u4f7f\u7528\u6642\u6a5f\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uff11\u3001 \u672c\u8eab\u5df2\u5177\u77e5\u540d\u5ea6\u6216\u89f8\u53ca\uff1a\u5e0c\u671b\u80fd\u900f\u904e Google Ads\uff0c\u4ee5\u6700\u4f4e\u8cbb\u7528\u8fd1\u53ef\u80fd\u89f8\u53ca\u66f4\u591a\u53d7\u773e\u3002<\/p>\n\n\n\n<p>\uff12\u3001 \u671f\u5f85\u900f\u904e\u5ee3\u544a\u6d3b\u52d5\u722d\u53d6\u6709\u6548\u89f8\u53ca\u7387\u3002<\/p>\n\n\n\n<p>\uff13\u3001 \u9078\u64c7\u89f8\u53ca\u76ee\u6a19\u5c0d\u8c61\u7684\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<p><strong>\u261e<\/strong>\u6709\u6548\u89f8\u53ca\u7387\uff1a\u5728\u5ee3\u544a\u683c\u5f0f\u4e2d\u9078\u64c7\u3010<a href=\"https:\/\/blog.wenk-media.com\/?p=1060\" class=\"ek-link\">\u4e32\u5834\u5ee3\u544a\u3001\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a<\/a>\u3011\uff0c\u4ee5\u66f4\u4f4e\u7684\u8cbb\u7528\u89f8\u53ca\u4e0d\u91cd\u8907\u4f7f\u7528\u8005\u3002<\/p>\n\n\n\n<p><strong>\u261e<\/strong> \u50b3\u9054\u5b8c\u6574\u50b3\u9054\u8a0a\u606f\uff1a\u5728\u5ee3\u544a\u683c\u5f0f\u4e2d\u9078\u64c7\u3010<a href=\"https:\/\/blog.wenk-media.com\/?p=1060\" class=\"ek-link\">\u4e0d\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a<\/a>\u3011\uff0c\u5c07\u5b8c\u6574\u8a0a\u606f\u50b3\u9054\u7d66\u89f8\u53ca\u7684\u4f7f\u7528\u8005\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Vn08B12Do1tliS64hukPHEh4tHvLRtiK3UBuKMISrcD51nwjyzU3XXwbZuBeyrpm9f33HK9gPpHlw-1LHpu8G75febvwtLLmT2vM0ZxxfSE5vbmboOFxOTdtF30UUebQ4PqZps13RQAfyXJWcg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/WxVX7Vsxoqtwa7st4kEqtEkovIjQteBnhMPDwWwa4iXlk0-bL9FoD594tiKP6qUE2emGvPPQqgOiBARtk16t3NykinYPASrJ2O3ZSH9L5HjYJxb7g1mVKZYK-5JcKYYkLLM8BCgl9IELIzc_qA\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BF%AB%E9%80%9F%E6%8E%8C%E6%8F%A12022%E8%87%BA%E7%81%A3%E5%BD%B1%E9%9F%B3%E5%BB%A3%E5%91%8A%E6%9B%B4%E6%96%B02%E9%87%8D%E9%BB%9E\"><\/span>\u5feb\u901f\u638c\u63e12022\u81fa\u7063\u5f71\u97f3\u5ee3\u544a\u66f4\u65b02\u91cd\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"has-large-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B6_YouTube_%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E9%81%8B%E7%94%A8%E7%AF%84%E4%BE%8B_%EF%BC%86%E6%9B%B4%E5%90%8D%E5%B0%8D%E7%85%A7\"><\/span>\u25b6 YouTube \u76ee\u6a19\u5c0d\u8c61\u904b\u7528\u7bc4\u4f8b \uff06\u66f4\u540d\u5c0d\u7167<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u70ba\u4e86\u66f4\u5168\u9762\u4e14\u96c6\u4e2d\u67e5\u770b\u76ee\u6a19\u5c0d\u8c61\uff0c\u540c\u6642\u7c21\u5316\u76ee\u6a19\u5c0d\u8c61\u7ba1\u7406\u548c\u6700\u4f73\u5316\u6d41\u7a0b\uff0cGoogle Ads \u5c07\u9032\u884c\u4ee5\u4e0b\u66f4\u65b0\uff1a<\/p>\n\n\n\n<p>1\u3001 \u5168\u65b0\u76ee\u6a19\u5c0d\u8c61\u5831\u8868\uff1a\u76ee\u6a19\u5c0d\u8c61\u5ba2\u5c64\u3001\u5340\u9694\u548c\u6392\u9664\u689d\u4ef6\u7684\u8a73\u7d30\u5831\u8868\u73fe\u5728\u90fd\u6574\u5408\u81f3\u5de6\u5074\u9801\u9762\u5c0e\u89bd\u9078\u55ae\u7684\u3010\u76ee\u6a19\u5c0d\u8c61\u3011\u5206\u9801\u4e2d\u3002<\/p>\n\n\n\n<p>2\u3001\u65b0\u8a5e\u5f59\uff1a\u76ee\u6a19\u5c0d\u8c61\u5831\u8868\u548c Google Ads 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