{"id":2797,"date":"2022-11-28T19:39:21","date_gmt":"2022-11-28T11:39:21","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=2797"},"modified":"2026-03-13T16:23:58","modified_gmt":"2026-03-13T08:23:58","slug":"google%e5%bb%a3%e5%91%8a%e5%84%aa%e5%8c%96%e6%96%b0%e5%8a%9f%e8%83%bd","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=2797","title":{"rendered":"\u3010 \u6578\u4f4d\u884c\u92b7\u4eba\u5fc5\u770b \u30112022 10\u6708 Google Ads \u7522\u54c1\u66f4\u65b0\uff1a\u5ee3\u544a\u512a\u5316\u65b0\u529f\u80fd"},"content":{"rendered":"\n<p><strong>&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1310\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/\u5341\u6708-05-1.jpg\" alt=\"\" class=\"wp-image-3165\"\/><\/figure>\n\n\n\n<p>\u5728\u73fe\u6709\u9810\u7b97\u5167\uff0c\u60f3\u63d0\u5347\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\uff0cGoogle 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href=\"https:\/\/blog.wenk-media.com\/?p=2797\/#%E2%98%9E%E5%BD%B1%E7%89%87%E8%A1%8C%E5%8B%95%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95_Video_Action_Campaig\" title=\"\u261e[\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5 Video Action Campaig]\">\u261e[\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5 Video Action Campaig]<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.wenk-media.com\/?p=2797\/#VAC%E5%81%9C%E7%94%A8%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E4%B8%AD%E7%9A%84%E6%8C%87%E5%AE%9A%E5%85%A7%E5%AE%B9%E9%A1%9E%E5%9E%8B\" title=\"VAC\u505c\u7528\u76ee\u6a19\u5c0d\u8c61\u4e2d\u7684\u6307\u5b9a\u5167\u5bb9\u985e\u578b\">VAC\u505c\u7528\u76ee\u6a19\u5c0d\u8c61\u4e2d\u7684\u6307\u5b9a\u5167\u5bb9\u985e\u578b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.wenk-media.com\/?p=2797\/#%E2%98%9E%E6%88%90%E6%95%88%E8%A1%A1%E9%87%8F\" title=\"\u261e[\u6210\u6548\u8861\u91cf]\">\u261e[\u6210\u6548\u8861\u91cf]<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.wenk-media.com\/?p=2797\/#%E4%BB%A5%E8%BD%89%E6%8F%9B%E5%83%B9%E5%80%BC%E8%A6%8F%E5%89%87%E5%8B%95%E6%85%8B%E8%A9%95%E4%BC%B0%E5%95%86%E5%BA%97%E9%8A%B7%E5%94%AE%E5%83%B9%E5%80%BC\" title=\"\u4ee5\u8f49\u63db\u50f9\u503c\u898f\u5247\u52d5\u614b\u8a55\u4f30\u5546\u5e97\u92b7\u552e\u50f9\u503c\">\u4ee5\u8f49\u63db\u50f9\u503c\u898f\u5247\u52d5\u614b\u8a55\u4f30\u5546\u5e97\u92b7\u552e\u50f9\u503c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.wenk-media.com\/?p=2797\/#%E7%B5%90%E8%AA%9E\" title=\"\u7d50\u8a9e\">\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%98%9EGoogle_%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A\"><\/span><strong>\u261e[Google \u641c\u5c0b\u5ee3\u544a]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%A8%E6%96%B0%E6%8E%A8%E5%87%BA%E6%96%B0%E7%89%88%E3%80%8C%E7%AE%A1%E7%90%86%E3%80%8D%E5%88%86%E9%A0%81%EF%BC%8C%E8%BC%95%E9%AC%86%E5%88%A4%E6%96%B7%E6%9C%80%E9%81%A9%E5%90%88%E8%87%AA%E5%AE%B6%E6%A5%AD%E5%8B%99%E7%9A%84%E6%9C%80%E4%BD%B3%E5%8C%96%E5%BB%BA%E8%AD%B0\"><\/span>\u5168\u65b0\u63a8\u51fa\u65b0\u7248\u300c\u7ba1\u7406\u300d\u5206\u9801\uff0c\u8f15\u9b06\u5224\u65b7\u6700\u9069\u5408\u81ea\u5bb6\u696d\u52d9\u7684\u6700\u4f73\u5316\u5efa\u8b70<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u672c\u6b21\u66f4\u65b0\u5f8c\uff0cGoogle\u63d0\u4f9b\u4e0b\u5217\u5169\u7a2e\u7d44\u5408\uff0c\u6839\u64da\u76ee\u6a19\u4f86\u9078\u64c7\u985e\u578b\uff0c\u4e26\u53ef\u4ee5\u9810\u5148\u52fe\u9078\u9069\u7528\u7684\u6700\u4f73\u5316\u5efa\u8b70\u985e\u578b\uff0c\u800c\u4e14\u4f7f\u7528\u4e0a\u4e5f\u6709\u66f4\u5927\u5f48\u6027\uff0c\u96a8\u6642\u53ef\u4ee5\u81ea\u8a02\u8981\u81ea\u52d5\u5957\u7528\u53ca\u95dc\u9589\u54ea\u4e9b\u6700\u4f73\u5316\u5efa\u8b70\u3002<\/p>\n\n\n\n<p><strong>\u7dad\u8b77\u5ee3\u544a<\/strong>\uff1a\u7d0d\u5165\u57fa\u672c\u6700\u4f73\u5316\u5efa\u8b70\u6539\u5584\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u3001\u79fb\u9664\u91cd\u8907\u95dc\u9375\u5b57\uff0c\u4ee5\u53ca\u5347\u7d1a\u8f49\u63db\u8ffd\u8e64\u3002<\/p>\n\n\n\n<p><strong>\u62d3\u5c55\u696d\u52d9<\/strong>\uff1a\u6709\u52a9\u60a8\u9032\u884c\u9032\u968e\u6700\u4f73\u5316\uff0c\u4f8b\u5982\u5c07\u95dc\u9375\u5b57\u5347\u7d1a\u70ba\u5ee3\u6cdb\u6bd4\u5c0d\u3001\u63a1\u7528\u81ea\u52d5\u51fa\u50f9\u76e1\u91cf\u722d\u53d6\u8f49\u63db\uff0c\u4ee5\u53ca\u5c07\u89aa\u81e8\u9580\u5e02\u65b0\u589e\u70ba\u8f49\u63db\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/12\/\u66f4\u65b01.001.jpeg\" alt=\"\" class=\"wp-image-3266\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%98%9E%E5%BD%B1%E7%89%87%E8%A1%8C%E5%8B%95%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95_Video_Action_Campaig\"><\/span><strong>\u261e[\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5 Video Action Campaig]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VAC%E5%81%9C%E7%94%A8%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E4%B8%AD%E7%9A%84%E6%8C%87%E5%AE%9A%E5%85%A7%E5%AE%B9%E9%A1%9E%E5%9E%8B\"><\/span>VAC\u505c\u7528\u76ee\u6a19\u5c0d\u8c61\u4e2d\u7684\u6307\u5b9a\u5167\u5bb9\u985e\u578b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>10\u6708\u958b\u59cb\u65b0\u589e\u7684\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5Video Action Campaign(\u7c21\u7a31VAC)&nbsp;\uff0c\u505c\u7528\u4e86\u6307\u5b9a\u5167\u5bb9\u985e\u578b\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u5305\u542b\u520a\u767b\u4f4d\u7f6e\u3001\u95dc\u9375\u5b57\u3001\u4e3b\u984c\u3002\u7279\u5225\u8981\u7559\u610f\u7684\u662f\uff0c2023\u5e7401\u6708\u8d77\uff0c\u6240\u6709\u73fe\u5b58\u7684VAC\u4e5f\u7121\u6cd5\u518d\u4f7f\u7528\u6307\u5b9a\u5167\u5bb9\u985e\u578b\u56c9\uff01\u5efa\u8b70\u5927\u5bb6\uff0c\u8a18\u5f97\u6aa2\u8996\u76ee\u524d\u73fe\u6709VAC\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\uff0c\u5982\u542b\u6709\u6307\u5b9a\u5167\u5bb9\u985e\u578b\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u53ef\u8981\u76e1\u5feb\u8457\u624b\u8abf\u6574\uff0c\u4ee5\u514d\u5f71\u97ff\u5ee3\u544a\u6210\u6548\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<strong><a href=\"https:\/\/blog.wenk-media.com\/?p=1060#%EF%BC%8A%E5%90%8C%E5%A0%B4%E5%8A%A0%E6%98%A0%EF%BC%9A2021%E5%B9%B4%E6%9C%80%E6%96%B0_VAC_Video_Action_Campaign_%E5%BD%B1%E7%89%87%E8%A1%8C%E5%8B%95%E5%BB%A3%E5%91%8A\" class=\"ek-link\">2021\u5e74\u6700\u65b0 VAC (Video Action Campaign) \u5f71\u7247\u884c\u52d5\u5ee3\u544a<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/12\/\u66f4\u65b02.001.jpeg\" alt=\"\" class=\"wp-image-3267\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%98%9E%E6%88%90%E6%95%88%E8%A1%A1%E9%87%8F\"><\/span><strong>\u261e[\u6210\u6548\u8861\u91cf]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%A5%E8%BD%89%E6%8F%9B%E5%83%B9%E5%80%BC%E8%A6%8F%E5%89%87%E5%8B%95%E6%85%8B%E8%A9%95%E4%BC%B0%E5%95%86%E5%BA%97%E9%8A%B7%E5%94%AE%E5%83%B9%E5%80%BC\"><\/span>\u4ee5\u8f49\u63db\u50f9\u503c\u898f\u5247\u52d5\u614b\u8a55\u4f30\u5546\u5e97\u92b7\u552e\u50f9\u503c<span 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decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/12\/\u66f4\u65b03.001.jpeg\" alt=\"\" class=\"wp-image-3268\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<strong><a href=\"https:\/\/blog.wenk-media.com\/?p=670#%E5%96%84%E7%94%A8Smart_Bidding_for_store_visits%E8%A6%AA%E8%87%A8%E9%96%80%E5%B8%82%E6%99%BA%E6%85%A7%E5%87%BA%E5%83%B9%E5%B8%B6%E5%8B%95%E7%B7%9A%E4%B8%8B%E6%88%90%E6%95%88\" class=\"ek-link\">\u5584\u7528Smart Bidding for store visits\u89aa\u81e8\u9580\u5e02\u667a\u6167\u51fa\u50f9\u5e36\u52d5\u7dda\u4e0b\u6210\u6548<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span>\u7d50\u8a9e<span 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