{"id":3048,"date":"2022-11-26T13:30:00","date_gmt":"2022-11-26T05:30:00","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=3048"},"modified":"2026-03-13T16:24:33","modified_gmt":"2026-03-13T08:24:33","slug":"youtube%e5%bd%b1%e9%9f%b3%e5%bb%a3%e5%91%8a%e6%8e%8c%e6%8f%a1%e5%95%86%e6%a9%9f","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=3048","title":{"rendered":"\u5584\u7528 Google \u89f8\u53ca\u7387\u5de5\u5177\uff0c\u900f\u904e Youtube \u5ee3\u544a\u638c\u63e1\u4e2d\u9ad8\u9f61\u65cf\u7fa4\u6d88\u8cbb\u5546\u6a5f"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1310\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/17180331331778.jpg\" alt=\"\" class=\"wp-image-3167\"\/><\/figure>\n\n\n\n<p>\u6839\u64da 2022 YouTube\u00a0\u884c\u92b7\u9ad8\u5cf0\u6703\u8b70\uff1a\u638c\u63e1\u6a58\u4e16\u4ee3\u5f71\u97f3\u65b0\u5546\u6a5f\u5167\u5bb9\u4e2d\uff0c\u6211\u5011\u53ef\u4ee5\u77e5\u9053 45 \u6b72\u4ee5\u4e0a\u4f01\u696d\u4e2d\u5805\u3001\u65e5\u672c\u4eba\u773c\u4e2d\u8655\u65bc\u4eba\u751f\u79cb\u5b63\u300c\u6953\u7d05\u660e\u4eae\u300d\u6642\u671f\u7684\u300c\u6a58\u4e16\u4ee3\u300d\uff08Generation Orange\uff09\u56e0\u70ba\u8077\u5834\u9ec3\u91d1\u671f\u6070\u597d\u8ddf\u8457\u65b0\u79d1\u6280\u5d1b\u8d77\uff0c\u5f9e e-mail\u3001Google 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class=\"wp-image-3051\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1a\u570b\u767c\u6703<\/figcaption><\/figure>\n\n\n\n<p>\u9019\u7fa4\u4eba\u7684\u6d88\u8cbb\u529b\u4e0d\u5bb9\u5c0f\u89b7\uff0c\u9ad8\u6578\u4f4d\u529b\u3001\u9ad8\u6d88\u8cbb\u529b\u3001\u9ad8\u884c\u52d5\u529b\u7684\u65cf\u7fa4\uff0c\u7121\u7591\u662f\u54c1\u724c\u6700\u611b\u7684\u53d7\u773e\uff0c\u4f46\u8a72\u5982\u4f55\u300c\u8ddf\u4e0a\u300d\u4ed6\u5011\uff1f\u50b3\u7d71\u96fb\u8996\u5ee3\u544a\u8207 YouTube \u5ee3\u544a\u7684\u9810\u7b97\u53c8\u8a72\u5982\u4f55\u5206\u914d\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"536\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668485106356.jpg\" alt=\"\u6a58\u4e16\u4ee3YouTube\u5ee3\u544a\u5167\u5bb9\u6d1e\u5bdf\" 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\u5e74\u6210\u9577\u9ad8\u9054 28%\u3002\u5f9e 2016 \u5e74\u81fa\u7063\u667a\u6167\u9023\u7db2\u96fb\u8996\u92b7\u91cf\u8d85\u8d8a\u50b3\u7d71\u96fb\u8996 2 \u500d\u5f8c\uff0cYouTube \u4fbf\u4ee5\u4e32\u6d41\u5f62\u5f0f\u9032\u5165\u81fa\u7063\u5404\u500b\u5bb6\u5ead\u3001\u8d70\u5165\u6a58\u4e16\u4ee3\u7684\u5fc3\uff0c\u513c\u7136\u5df2\u6210\u70ba\u300c\u65b0\u578b\u614b\u7684\u96fb\u8996\u300d\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=1060#%E2%98%9E%E4%BB%80%E9%BA%BC%E6%98%AFYoutube%E5%BD%B1%E7%89%87%E5%BB%A3%E5%91%8A%EF%BC%9F\" class=\"ek-link\">Youtube\u5f71\u7247\u5ee3\u544a\u5e6b\u4f60\u653b\u4f54\u5c0f\u87a2\u5e55\u5e02\u5834<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" 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\u5728\u77ed\u671f\u76ee\u6a19\u548c\u9577\u671f\u54c1\u724c\u50f9\u503c\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\">3. \u5728\u77ed\u671f\u76ee\u6a19\u548c\u9577\u671f\u54c1\u724c\u50f9\u503c\u4e4b\u9593\u53d6\u5f97\u5e73\u8861<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Youtube_%E5%BD%B1%E9%9F%B3%E5%85%A7%E5%AE%B9%E4%B8%AD6064_%E6%AD%B2%E6%A9%98%E4%B8%96%E4%BB%A3%E6%9C%80%E9%9D%92%E7%9D%9E%E5%93%AA%E4%BA%9B%EF%BC%9F\"><\/span><strong>Youtube \u5f71\u97f3\u5167\u5bb9\u4e2d60~64 \u6b72<strong>\u6a58\u4e16\u4ee3\u6700\u9752\u775e\u54ea\u4e9b<\/strong>\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5c0d\u64c5\u9577\u4e3b\u52d5\u641c\u96c6\u8cc7\u8a0a\u3001\u91cd\u8996\u89aa\u5b50\u95dc\u4fc2\u3001\u559c\u6b61\u5206\u4eab\u8cc7\u8a0a\u7684\u6a58\u4e16\u4ee3\u4f86\u8aaa\uff0cYouTube \u5b9b\u5982\u300c\u767e\u79d1\u5168\u66f8\u300d\uff0c\u9664\u4e86\u80fd\u89e3\u6c7a\u4fee\u7e55\u3001\u70f9\u98ea\u3001\u73a9\u904a\u6232\u5361\u95dc\u7684\u5404\u7a2e\u96e3\u984c\uff0c\u4e5f\u662f\u5275\u9020\u5bb6\u5ead\u5171\u540c\u8a71\u984c\u7684\u7ba1\u9053\uff0c\u66f4\u662f\u4ed6\u5011\u5728\u6d88\u8cbb\u5f8c\u8207\u89aa\u53cb\u5206\u4eab\u5546\u54c1\u958b\u7bb1\uff0c\u751a\u81f3\u9032\u4e00\u6b65\u300c\u63ea\u5718\u8cfc\u300d\u7684\u91cd\u8981\u8cc7\u8a0a\u4f86\u6e90\u3002<\/p>\n\n\n\n<p>\u5c07\u8fd1 1\/3 \u6700\u5e38\u89c0\u770b YouTube \u5275\u4f5c\u8005\u539f\u751f\u5167\u5bb9\uff0c\u4e3b\u984c\u6a6b\u8de8\u751f\u6d3b\u3001\u4ea4\u901a\u3001\u793e\u6703\u3001\u5bf5\u7269\u3001\u65c5\u904a\u3001\u5712\u85dd\u7b49\u9818\u57df\u3002\u800c\u9ad8\u9054 78% \u6a58\u4e16\u4ee3\u66f4\u8868\u793a\uff0cYouTube \u662f\u4ed6\u5011\u6700\u5e38\u7528\u4f86\u5b78\u7fd2\u5eda\u85dd\u3001\u6c34\u96fb\u7b49\u65b0\u8cc7\u8a0a\u7684\u5e73\u53f0\u3002\u9019\u7fa4\u89c0\u773e\u9664\u4e86\u5fe0\u8aa0\u5ea6\u9ad8\uff0c\u4e5f\u6a02\u65bc\u4e92\u52d5\uff0c\u7d93\u5e38\u5728\u8a55\u8ad6\u5340\u5beb\u4e0b\u9577\u9577\u7559\u8a00\u6216\u65bc\u76f4\u64ad\u9593\u6253\u8cde\u3002\u4ed6\u5011\u4e0d\u53ea\u662f\u6d3b\u8e8d\u65bc\u6578\u4f4d\u4e16\u754c\uff0c\u66f4\u64c1\u6709\u5c07\u300c\u865b\u64ec\u63a5\u89f8\u300d\u5316\u70ba\u300c\u5177\u9ad4\u884c\u52d5\u300d\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u4ed6\u5011\u4e5f\u4ee5\u300c\u5275\u4f5c\u8005\u300d\u8eab\u4efd\u5d1b\u8d77\uff0c\u5584\u7528\u5176\u91ab\u7642\u3001\u8ca1\u91d1\u3001\u6cd5\u5f8b\u3001\u6b77\u53f2\u4eba\u6587\u7b49\u77e5\u8b58\u5e95\u860a\u4f86\u62cd\u7247\uff0c\u5411\u5927\u773e\u50b3\u64ad\u81ea\u5df1\u7d2f\u7a4d\u591a\u5e74\u7684\u5c08\u696d\u3002\u4ed6\u5011\u9664\u4e86\u662f\u5e73\u53f0\u6700\u611b\u7684\u300c\u91cd\u5ea6\u4f7f\u7528\u8005\u300d\uff0c\u66f4\u662f\u540c\u6642\u64c1\u6709\u9ad8\u4e92\u52d5\u7387\u3001\u9ad8\u8f49\u63db\u7387\u7684\u300c\u667a\u3001\u5bcc\u3001\u719f\u300d\u65cf\u7fa4\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u5f15\u8d77\u6a58\u4e16\u4ee3\u6295\u5c04\u8207\u5171\u9cf4\u7684\u5ee3\u544a\u5167\u5bb9\u9700\u8981\u6b63\u9762\u63cf\u7e6a\u51fa\u300c\u88ab\u7406\u89e3\u300d\u3001\u300c\u88ab\u611f\u67d3\u300d\u8207\u300c\u88ab\u80af\u5b9a\u300d\u7684\u611f\u53d7\uff0c\u4e5f\u53ef\u5f9e\u4ed6\u5011\u9752\u775e\u7684\u653f\u8ad6\u3001\u77e5\u6027\u7bc0\u76ee\u98a8\u683c\u4e0b\u624b\uff0c\u5728\u5ee3\u544a\u88e1\u7d50\u5408\u77e5\u8b58\u5167\u5bb9\uff0c\u4e26\u642d\u914d\u5c08\u5bb6\u63a8\u85a6\u3001\u540c\u9f61\u4f7f\u7528\u8005\u8b49\u8a00\uff0c\u5f9e\u4e2d\u50b3\u9054\u51fa\u7522\u54c1\u6216\u670d\u52d9\u4f7f\u7528\u5f8c\u7684\u660e\u78ba\u6642\u6548\u8207\u6210\u6548\u3002<\/p>\n\n\n\n<p>\u800c\u770b\u91cd\u89aa\u5b50\u95dc\u4fc2\u7684\u6a58\u4e16\u4ee3\uff0c\u4e5f\u5bb9\u6613\u88ab\u300c\u8de8\u4e16\u4ee3\u540c\u4eab\u540c\u6a02\u300d\u7684\u60c5\u5883\u6253\u52d5\uff0c\u518d\u52a0\u4e0a\u8eab\u908a\u7684\u5e74\u8f15\u89aa\u53cb\u901a\u5e38\u662f\u4ed6\u5011\u7372\u53d6\u65b0\u8cc7\u8a0a\u7684\u4f86\u6e90\uff0c\u5982\u679c\u5ee3\u544a\u5167\u5bb9\u80fd\u9023\u7d50\u5169\u4ee3\u9700\u6c42\uff0c\u6216\u7528\u5f77\u5f7f\u665a\u8f29\u63a8\u85a6\u7522\u54c1\u7684\u8996\u89d2\uff0c\u5c31\u6709\u6a5f\u6703\u540c\u6642\u89f8\u53ca\u5169\u4ee3\u53d7\u773e\u3002\u73fe\u5728\u6a58\u4e16\u4ee3YouTuber\uff0c\u50cf <a href=\"https:\/\/www.youtube.com\/channel\/UCZqi-Vq105BcjdttAY3cJVQ\" class=\"ek-link\">\u8001\u4eba\u8207\u72d7<\/a>\u3001<a href=\"https:\/\/www.youtube.com\/c\/yan%E7%88%B8%E6%A8%82%E6%B4%BB%E8%80%81%E7%88%B9\" class=\"ek-link\">yan\u7238\u6a02\u6d3b\u8001\u7239<\/a>\u7b49\uff0c\u8de8\u4e16\u4ee3\u540c\u4eab\u540c\u6a02\u4e5f\u53d7\u5230\u5927\u773e\u559c\u611b\u3002<\/p>\n\n\n\n<p>\u81f3\u65bc\u5f71\u97f3\u5ee3\u544a\u7684\u5f62\u5f0f\uff0c\u4ea6\u53ef\u53c3\u8003\u50b3\u7d71\u7bc0\u76ee\u98a8\u683c\u3002\u9664\u4e86\u4ee5\u6c88\u7a69\u8a9e\u901f\u4f86\u5f15\u5c0e\u89c0\u773e\uff0c\u4e5f\u80fd\u7528\u4e0d\u540c\u984f\u8272\u3001\u66f4\u5927\u7684\u5b57\u9ad4\u66ff\u4ed6\u5011\u300c\u756b\u91cd\u9ede\u300d\uff0c\u4e26\u5728\u5ee3\u544a\u7d50\u5c3e\u653e\u4e0a\u806f\u7d61\u96fb\u8a71\u7b49\u5ba2\u88fd\u5316\u65b9\u5f0f\uff0c\u547c\u7c72\u6a58\u4e16\u4ee3\u4ed8\u8af8\u884c\u52d5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1898\" height=\"1056\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2022\/11\/messageImage_1668690977926.jpg\" alt=\"Google\u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\u5354\u52a9\u6700\u4f73\u5316\u914d\u7f6e\u96fb\u8996\u53caYouTube\u5ee3\u544a\u9810\u7b97\" class=\"wp-image-3121\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p>\u800c\u5584\u7528 Google \u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\u9810\u6e2c\u6210\u6548\uff0c\u4e26\u642d\u914d\u4f7f\u7528YouTube \u7684\u300c\u53d7\u773e\u9396\u5b9a\u300d(audience targeting)\uff0c\u7cbe\u6e96\u89f8\u53ca\u76ee\u6a19\u65cf\u7fa4\uff0c\u6216\u5167\u5bb9\u9396\u5b9a(contextual targeting)\u7b56\u7565\uff0c\u6295\u653e\u65bc\u6307\u5b9a\u76ee\u6a19\u983b\u9053\uff0c\u540c\u6642\u767c\u63ee\u50b3\u7d71\u96fb\u8996\u5ee3\u544a\u8207 YouTube \u5ee3\u544a\u6210\u6548\uff0c\u300c\u96d9\u7ba1\u9f4a\u4e0b\u300d\u540c\u6b65\u898f\u5283\uff0c\u5728\u6295\u653e\u9810\u7b97\u4e0a\u9054\u5230\u300c\u4e00\u52a0\u4e00\u5927\u65bc\u4e8c\u300d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%9D%A9%E6%96%B0_Youtube_%E5%BD%B1%E9%9F%B3%E5%BB%A3%E5%91%8A%E7%9A%84%E6%88%90%E6%95%88%E8%A1%A1%E9%87%8F%E6%96%B9%E6%B3%95%E7%9A%84_3_%E7%A8%AE%E6%96%B9%E5%BC%8F\"><\/span>\u9769\u65b0 Youtube \u5f71\u97f3\u5ee3\u544a\u7684\u6210\u6548\u8861\u91cf\u65b9\u6cd5\u7684 3 \u7a2e\u65b9\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E6%89%93%E7%A0%B4%E5%82%B3%E7%B5%B1%E8%97%A9%E7%B1%AC%EF%BC%8C%E9%87%9D%E5%B0%8D%E5%BD%B1%E9%9F%B3%E5%BB%A3%E5%91%8A%E9%80%B2%E8%A1%8C%E5%85%A8%E6%96%B9%E4%BD%8D%E8%A6%8F%E5%8A%83\"><\/span><br>1. \u6253\u7834\u50b3\u7d71\u85e9\u7c6c\uff0c\u91dd\u5c0d\u5f71\u97f3\u5ee3\u544a\u9032\u884c\u5168\u65b9\u4f4d\u898f\u5283<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u793e\u7fa4\u5a92\u9ad4\u7684\u4f7f\u7528\u7fd2\u6163\u6b63\u5728\u6539\u8b8a\uff0c\u4e32\u6d41\u5f71\u7247\u6578\u91cf\u6301\u7e8c\u6500\u5347\uff0c\u6d88\u8cbb\u8005\u4e5f\u4e0d\u518d\u50cf\u4ee5\u5f80\u4e00\u6a23\u5340\u5206\u70ba\u7dda\u6027\uff08Linear\uff09\u884c\u70ba\u548c\u6578\u4f4d\uff08Digital\uff09\u884c\u70ba\u3002\u4f46\u696d\u754c\u7576\u6642\u5c1a\u672a\u91dd\u5c0d\u8de8\u901a\u8def\u898f\u5283\u6700\u4f73\u505a\u6cd5\uff0c\u800c\u4e14\u4e5f\u7121\u6cd5\u5168\u76e4\u638c\u63e1\u77ac\u606f\u842c\u8b8a\u7684\u5f71\u97f3\u751f\u614b\u7cfb\u7d71\u7684\u7b87\u4e2d\u8981\u9ede\u3002\u6240\u4ee5\u76ee\u6a19\u662f\u5236\u5b9a\u5168\u65b9\u4f4d\u898f\u5283\u548c\u6295\u8cc7\u5f71\u97f3\u5ee3\u544a\u7684\u65b9\u6cd5\uff0c\u540c\u6642\u7dad\u6301\u91cd\u8981\u7bc0\u76ee\u7684\u66dd\u5149\u5ea6\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u8b93\u6295\u8cc7\u6c7a\u7b56\u6709\u53c3\u8003\u4f9d\u64da\uff0c\u73fe\u5728\u53ef\u4ee5\u4ee5\u683c\u5f0f\u3001\u52a0\u6b0a\u8a08\u7b97\u6307\u5b9a\u5ba2\u5c64\u89f8\u53ca\u7387\u3001\u5343\u6b21\u66dd\u5149\u51fa\u50f9 (CPM) \u548c\u6295\u8cc7\u5831\u916c\u7387 (ROI) \u7b49\uff0c\u5408\u4f75\u6aa2\u8996\u7dda\u6027\u548c\u6578\u4f4d\u7de8\u7a0b\uff0c\u4ee5\u4fbf\u5728\u6240\u6709\u53ef\u7528\u5e73\u53f0\u4e0a\u9a57\u8b49\u6211\u5011\u7684\u505a\u6cd5\uff0c\u6700\u8fd1\u66f4\u5728\u7d44\u5408\u4e2d\u65b0\u589e\u4e86\u53ef\u8996\u5ea6\u548c\u6ce8\u610f\u529b\u6307\u6a19\u3002\u4ee5\u6b64\u65b9\u5f0f\u8a55\u4f30\u5f71\u97f3\u5ee3\u544a\u5546\u6a5f\u5f8c\uff0c\u6211\u5011\u767c\u73fe YouTube \u7684\u6307\u5b9a\u5ba2\u5c64\u89f8\u53ca\u7387\u6307\u6578\u5f88\u9ad8\uff0c\u53ef\u8996\u5ea6\u548c\u6295\u8cc7\u5831\u916c\u7387\u4e5f\u5341\u5206\u826f\u597d\uff0c\u9019\u4e9b\u90fd\u8b93\u6211\u5011\u6c7a\u5b9a\u63d0\u9ad8\u5728\u6b64\u5e73\u53f0\u4e0a\u7684\u652f\u51fa\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E9%87%8D%E6%96%B0%E6%80%9D%E8%80%83%E8%A6%8F%E5%8A%83%E6%9C%80%E4%BD%B3Google%E8%A7%B8%E5%8F%8A%E7%8E%87%E7%9A%84%E6%96%B9%E6%B3%95\"><\/span>2. 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