{"id":3466,"date":"2023-03-22T13:32:59","date_gmt":"2023-03-22T05:32:59","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=3466"},"modified":"2026-03-13T16:18:53","modified_gmt":"2026-03-13T08:18:53","slug":"google%e6%b6%88%e8%b2%bb%e9%97%9c%e9%8d%b5%e5%a0%b1%e5%91%8a%ef%bc%9a3%e9%87%8d%e9%bb%9e%e6%8e%8c%e6%8f%a1%e6%9c%80%e6%96%b0%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e7%82%ba%e8%b6%a8%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=3466","title":{"rendered":"Google\u6d88\u8cbb\u95dc\u9375\u5831\u544a\uff1a3\u91cd\u9ede\u638c\u63e1\u6700\u65b0\u6d88\u8cbb\u8005\u884c\u70ba\u8da8\u52e2"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1309\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/\u4e09\u6708_3.jpg\" alt=\"\" class=\"wp-image-4134\"\/><\/figure>\n\n\n\n<p>\u6839\u64da Google \u767c\u5e03\u7684<a 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title=\"\u8cc7\u8a0a\u7ba1\u9053\u7279\u8cea\u5404\u7570\uff0c\u5728\u4e0d\u540c\u5c64\u2faf\u5f71\u97ff\u6d88\u8cbb\u8005\u6c7a\u7b56\">\u8cc7\u8a0a\u7ba1\u9053\u7279\u8cea\u5404\u7570\uff0c\u5728\u4e0d\u540c\u5c64\u2faf\u5f71\u97ff\u6d88\u8cbb\u8005\u6c7a\u7b56<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.wenk-media.com\/?p=3466\/#%E7%AC%A6%E5%90%88%E6%B6%88%E8%B2%BB%E8%80%85%E9%9C%80%E6%B1%82%E8%88%87%E5%93%81%E7%89%8C%E5%8F%AF%E4%BF%A1%E5%BA%A6\" title=\"\u7b26\u5408\u6d88\u8cbb\u8005\u9700\u6c42\u8207\u54c1\u724c\u53ef\u4fe1\u5ea6\">\u7b26\u5408\u6d88\u8cbb\u8005\u9700\u6c42\u8207\u54c1\u724c\u53ef\u4fe1\u5ea6<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.wenk-media.com\/?p=3466\/#%E7%B5%90%E8%AA%9E\" title=\"\u7d50\u8a9e\">\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E6%B6%88%E8%B2%BB%E9%97%9C%E9%8D%B5%E5%A0%B1%E5%91%8A%E9%87%8D%E9%BB%9E_1_%E2%80%93_%E5%93%81%E7%89%8C%E6%90%B6%E4%BD%94%E6%95%B8%E4%BD%8D%E5%95%86%E6%A9%9F%E9%97%9C%E9%8D%B5%E7%AD%96%E7%95%A5%EF%BC%9A%E6%89%93%E9%80%A0%E5%85%A8%E6%B8%A0%E9%81%93%E8%A1%8C%E9%8A%B7\"><\/span>Google\u6d88\u8cbb\u95dc\u9375\u5831\u544a\u91cd\u9ede 1 &#8211; \u54c1\u724c\u6436\u4f54\u6578\u4f4d\u5546\u6a5f\u95dc\u9375\u7b56\u7565\uff1a\u6253\u9020\u5168\u6e20\u9053\u884c\u92b7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%B6%88%E8%B2%BB%E9%A0%90%E7%AE%97%E5%88%86%E9%85%8D%E6%9B%B4%E7%B2%BE%E7%B4%B0%EF%BC%8C%E6%B6%88%E8%B2%BB%E4%BB%A5%E5%80%8B%E9%AB%94%E9%9C%80%E6%B1%82%E5%87%BA%E7%99%BC\"><\/span><strong>\u6d88\u8cbb\u9810\u7b97\u5206\u914d\u66f4\u7cbe\u7d30\uff0c\u6d88\u8cbb\u4ee5\u500b\u9ad4\u9700\u6c42\u51fa\u767c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300c\u500b\u9ad4\u5316\u300d\u8207\u300c\u865b\u5be6\u878d\u5408\u300d\u6210\u2ed1\u8da8\u52e2\u4e0d\u8b8a\u3002\u5728\u75ab\u60c5\u8207\u6230\u722d\u5ef6\u71d2\uff0c\u7269\u50f9\u5e74\u589e\u7387\u8fd1 10 \u5e74\u65b0\u2fbc\uff0c\u6d88\u8cbb\u8005\u9810\u7b97\u5206\u914d\u8b8a\u5f97\u66f4\u7cbe\u2f3c\uff0c\u6bd4\u50f9\u6d41\u7a0b\u5f9e\u7dda\u4e0a\u6bd4\u5230\u7dda\u4e0b\uff0c\u6700\u5f8c\u53ef\u80fd\u518d\u56de\u5230\u7dda\u4e0a\u9032\u884c\u4e0b\u55ae\u3002\u52a0\u4e0a\u4eba\u53e3\u8b8a\u5316\uff0c\u5bb6\u5ead\u7d50\u69cb\u591a\u4ee5\u55ae\u4eba\u6216\u662f\u592b\u59bb\u5bb6\u5ead\u5c45\u591a\uff0c\u860a\u85cf\u6d88\u8cbb\u80fd\u2f12\u66f4\u8da8\u65bc\u4ee5\u500b\u9ad4\u9700\u6c42\u51fa\u767c\uff0c\u53ef\u2f40\u914d\u6240\u5f97\u4e0d\u6e1b\u53cd\u589e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/01\/21-24.002-1.jpeg\" alt=\"\u81fa\u7063\u4eba\u53e3\u8da8\u52e2\u8207\u5bb6\u5ead\u7d50\u69cb\u7d44\u6210\u8da8\u52e2\" class=\"wp-image-3529\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1a\u570b\u5bb6\u767c\u5c55\u59d4\u54e1\u6703 &#8211; 2021 \u5e74 9 \u2f49\u63a8\u4f30\u503c\uff1b\u2f8f\u653f\u9662\u4e3b\u8a08\u7e3d\u8655 &#8211; 2020 \u5e74\u2f08\u2f1d\u53ca\u4f4f\u5b85\u666e\u67e5\u521d\u6b65\u7d71\u8a08\u7d50\u679c \u63d0\u8981\u5206\u6790[1]\u5305\u542b\u55ae\u89aa\u3001\u4e09\u4ee3\u3001\u2f57\u2e9f\u8207\u5df2\u5a5a\u2f26\u2f25\u3001\u9694\u4ee3\u3001\u5176\u4ed6\u5bb6\u2f3e<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/01\/21-24.001.jpeg\" alt=\"\u75ab\u60c5\u524d\u5f8c\u6578\u4f4d\u670d\u52d9\u4f7f\u7528\u7387\" class=\"wp-image-3527\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1a\u8ca1\u5718\u6cd5\u2f08\u53f0\u7063\u7db2\u8def\u8cc7\u8a0a\u4e2d\u2f3c &#8211; 2020 \u5e74\u53f0\u7063\u7db2\u8def\u5831\u544a (n = 1,852\uff0c\u8abf\u67e5\u5c0d\u8c61\u70ba\u66fe\u7d93\u4e0a\u7db2\u2ea0\u773e)<br>2021 \u5e74 Kantar x LifePoints COVID-19 \u75ab\u60c5\u7279\u8f2f (n = 500\uff0c\u8abf\u67e5\u5c0d\u8c61\u70ba 16 \u6b72\u4ee5\u4e0a\u53f0\u7063\u2f00\u822c\u2ea0\u773e)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E8%B7%AF%E4%BD%BF%E7%94%A8%E7%8E%87%E5%85%A8%E9%BD%A1%E6%99%AE%E5%8F%8A%EF%BC%8C%E6%95%B8%E4%BD%8D%E6%9C%8D%E5%8B%99%E5%B7%B2%E8%9E%8D%E5%85%A5%E7%94%9F%E6%B4%BB%EF%BC%8C%E5%87%B8%E9%A1%AF%E8%99%9B%E5%AF%A6%E6%95%B4%E5%90%88%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span><strong>\u7db2\u8def\u4f7f\u7528\u7387\u5168\u9f61\u666e\u53ca\uff0c\u6578\u4f4d\u670d\u52d9\u5df2\u878d\u5165\u751f\u6d3b\uff0c\u51f8\u986f\u865b\u5be6\u6574\u5408\u7684\u91cd\u8981\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96a8\u6642\u96a8\u5730\u4e0a\u7db2\u6210\u70ba\u2f47\u5e38\u73fe\u8c61\uff0c99% \u4f7f\u7528\u8005\u4f7f\u7528\u2f3f\u6a5f\u4e0a\u7db2\uff0c\u6578\u4f4d\u670d\u52d9\u9ad8\u5ea6\u6ef2\u900f\u5728\u2f63\u6d3b\u7576\u4e2d\uff0c\u865b\u5be6\u754c\u7dda\u4e5f\u9010\u6f38\u6a21\u7cca\u5316\u3002\u64da\u8abf\u67e556%\u7684\u6d88\u8cbb\u8005\u5728\u8cfc\u8cb7\u524d\u6703\u7a7f\u68ad\u865b\u5be6\u4e4b\u9593\uff0c\u4ea4\u4e92\u641c\u96c6\u8cc7\u8a0a\u3002\u75ab\u60c5\u4f7f\u5f97\u751f\u6d3b\u4e2d\u5927\u5c0f\u4e8b\u90fd\u80fd\u900f\u904e\u624b\u6a5f\u3001\u96fb\u8166\u8f15\u9b06\u641e\u5b9a\uff0c\u53ef\u898b\u6578\u4f4d\u670d\u52d9\u5df2\u878d\u5165\u65bc\u751f\u6d3b\uff0c\u4e5f\u51f8\u986f\u4e86\u865b\u5be6\u6574\u5408\u7684\u91cd\u8981\u6027\u3002\u901a\u8ca8\u81a8\u8139\u8207\u2f08\u2f1d\u8b8a\u9077\u5e36\u4f86\u7684\u5546\u696d\u6311\u6230\u986f\u2f7d\u6613\u2f92\uff0c\u4f46\u76f8\u5c0d\u7a69\u5065\u7684\u6d88\u8cbb\u80fd\u2f12\u3001\u52a0\u901f\u6210\u719f\u7684\u6578\u4f4d\u8cc7\u8a0a\u61c9\u2f64\u53ca\u6d88\u8cbb\u74b0\u5883\u4ecd\u80fd\u7aba\u2f92\u7121\u9650\u5546\u6a5f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E6%B6%88%E8%B2%BB%E9%97%9C%E9%8D%B5%E5%A0%B1%E5%91%8A%E9%87%8D%E9%BB%9E_2_-%E5%93%81%E7%89%8C%E8%B2%BC%E5%BF%83%E5%A0%86%E7%96%8A%E5%83%B9%E5%80%BC%E7%9A%84%E9%97%9C%E9%8D%B5%E7%AD%96%E7%95%A5%EF%BC%9A%E7%90%86%E6%80%A7%E8%88%87%E6%84%9F%E6%80%A7%E4%B8%A6%E9%99%B3\"><\/span>Google\u6d88\u8cbb\u95dc\u9375\u5831\u544a\u91cd\u9ede 2 -\u54c1\u724c\u8cbc\u5fc3\u5806\u758a\u50f9\u503c\u7684\u95dc\u9375\u7b56\u7565\uff1a\u7406\u6027\u8207\u611f\u6027\u4e26\u9673<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6d88\u8cbb\u6642\uff0c\u7406\u6027\u898f\u683c\u548c\u529f\u80fd\u4f9d\u7136\u91cd\u8981\uff0c\u4f46\u611f\u6027\u56e0\u7d20\u537b\u6084\u6084\u5f71\u97ff\u6c7a\u7b56\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%A5%E6%B6%88%E8%B2%BB%E8%80%85%E7%82%BA%E4%B8%AD%E5%BF%83%EF%BC%8C%E6%8E%8C%E6%8F%A1%E6%84%9F%E6%80%A7%E8%88%87%E7%90%86%E6%80%A7%E5%B9%B3%E8%A1%A1\"><\/span><strong>\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u638c\u63e1\u611f\u6027\u8207\u7406\u6027\u5e73\u8861<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96a8\u8457\u793e\u6703\u7d50\u69cb\u6539\u8b8a\uff0c\u4ee5\u81ea\u8eab\u9700\u6c42\u51fa\u767c\u7684\u6d88\u8cbb\u8005\u589e\u52a0\uff0c\u4e0d\u518d\u53ea\u662f\u8ffd\u6c42\u50f9\u683c\u4fbf\u5b9c\u512a\u60e0\uff0c\u800c\u662f\u6703\u56e0\u54c1\u724c\u50f9\u503c\u3001\u751f\u6d3b\u54c1\u8cea\u7b49\u56e0\u7d20\u4f86\u505a\u9078\u64c7\uff0c\u9858\u610f\u7528\u8f03\u9ad8\u7684\u50f9\u683c\u4f86\u8cfc\u8cb7\u54c1\u8cea\u8f03\u597d\u7684\u5546\u54c1\uff0c\u800c\u6b64\u614b\u5ea6\u4e5f\u80fd\u65bc\u9ad8\u6d88\u8cbb\u54c1\u4e0a\u9ad4\u73fe\u3002\u52a0\u4e0a\u5728\u7db2\u8def\u5feb\u901f\u8207\u4fbf\u5229\u6027\u63d0\u5347\u7684\u73fe\u4ee3\uff0c\u56e0\u751f\u6d3b\u5fd9\u9304\u964d\u4f4e\u4e86\u6d88\u8cbb\u8005\u5c0d\u8cc7\u8a0a\u641c\u96c6\u3001\u8655\u7406\u7e41\u96dc\u6d41\u7a0b\u7684\u8010\u5fc3\uff0c\u70ba\u6b64\u54c1\u724c\u5728\u7522\u54c1\u8a2d\u8a08\u3001\u8cfc\u8cb7\u6d41\u7a0b\u53ca\u5f8c\u7e8c\u670d\u52d9\uff0c\u90fd\u9700\u6709\u63d0\u4f9b\u66f4\u4fbf\u5229\u7701\u6642\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u5728\u6d88\u8cbb\u8005\u884c\u70ba\u7814\u7a76\u6307\u51fa\u5438\u5f15\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u56e0\u7d20\u88e1\u611f\u6027\u8207\u7406\u6027\u56e0\u7d20\u2f50\u91cd\u63a5\u8fd1 1 : 1\u3002\u800c\u80fd\u771f\u6b63\u6253\u52d5\u6d88\u8cbb\u8005\u7684\u611f\u6027\u5167\u5bb9\uff0c\u4e26\u2fae\u55ae\u7d14\u6c23\u6c1b\uff0c\u2f7d\u662f\u54c1\u724c\u80fd\u5920\u540c\u7406\u6d88\u8cbb\u8005\u2f63\u6d3b\u75db\u9ede\u3001\u5275\u9020\u56ae\u5f80\u60c5\u5883\u3001\u5e6b\u6d88\u8cbb\u8005\u5077\u61f6\u3001\u751a\u2f84\u9810\u5224\u6d88\u8cbb\u8005\u9700\u6c42\uff0c\u5c07\u8cbc\u2f3c\u878d\u5728\u7522\u54c1\u53ca\u670d\u52d9\u88e1\uff0c\u8b93\u6d88\u8cbb\u8005\u9858\u610f\u591a\u82b1\u2f00\u9ede\u9322\u8cfc\u8cb7\u8f03\u2fbc\u7d1a\u6216\u54c1\u8cea\u8f03\u597d\u7684\u7522\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/01\/21-24.003.jpeg\" alt=\"\u5438\u5f15\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u7406\u6027\u8207\u611f\u6027\u56e0\u7528\u524d\u4e09\u540d\" class=\"wp-image-3530\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle x Kantar 2022 \u53f0\u7063\u6d88\u8cbb\u8005\u2f8f\u70ba\u7814\u7a76 (n = 1,730\uff0c\u5305\u542b 3,400 \u689d\u6d88\u8cbb\u6b77\u7a0b)<br>[1] \u6574\u9ad4\u5feb\u6d88\u54c1\uff1a\u5305\u542b\u500b\u2f08\u2f64\u54c1\u8207\u5bb6\u2f64\u54c1\u3001\u7f8e\u599d\u4fdd\u990a\u54c1\u8207\u4fdd\u5065\u2fb7\u54c1<\/figcaption><\/figure>\n\n\n\n<p>\u6d88\u8cbb\u6642<strong>\u611f\u6027\u8a34\u6c42\u7684\u4e09\u2f24\u5143\u7d20<\/strong>\u662f\uff1a\u300c<strong>\u503c\u5f97\u4fe1\u8cf4\u7684\u54c1\u724c\u3001\u9069\u5408\u81ea\u5df1\u7684\u54c1\u724c\u3001\u6ce8\u91cd\u6c38\u7e8c\u767c\u5c55\u7684\u54c1\u724c<\/strong>\u300d<\/p>\n\n\n\n<p>\u529f\u80fd\u50f9\u503c\u5df2\u4e0d\u662f\u6d88\u8cbb\u8005\u552f\u2f00\u91cd\u8996\u7684\u8cfc\u8cb7\u56e0\u7d20\uff0c\u96a8\u8457\u6d88\u8cbb\u2f83\u4e3b\u6027\u63d0\u5347\uff0c\u6d88\u8cbb\u8005\u4e0d\u518d\u2f00\u5473\u8ffd\u6c42\u7d55\u5c0d\u4f4e\u50f9\uff0c\u9858\u70ba\u2fbc\u7d1a\u3001\u54c1\u8cea\u4ed8\u8cbb\u3002\u56e0\u6b64\u6eff\u2f9c\u6d88\u8cbb\u8005\u611f\u6027\u9700\u6c42\uff0c\u4fbf\u80fd\u523a\u6fc0\u6d88\u8cbb\u8005\u5c0d\u8cfc\u8cb7\u5546\u54c1\u54c1\u8cea\u7684\u5347\u7d1a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E7%B4%B0%E5%88%86%E5%8C%96%E8%88%87%E7%89%B9%E6%AE%8A%E5%8C%96%E6%BB%BF%E8%B6%B3%E6%B6%88%E8%B2%BB%E8%80%85%E5%80%8B%E4%BA%BA%E5%8C%96%E9%9C%80%E6%B1%82\"><\/span><strong>\u5f9e\u7d30\u5206\u5316\u8207\u7279\u6b8a\u5316\u6eff\u8db3\u6d88\u8cbb\u8005\u500b\u4eba\u5316\u9700\u6c42<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96a8\u8457\u5bb6\u5ead\u898f\u6a21\u7e2e\u2f29\uff0c\u4f46\u5bb6\u52d9\u7a2e\u985e\u6c92\u6e1b\u5c11\uff0c\u56e0\u6b64\u2f63\u6d3b\u7bc0\u594f\u7dca\u6e4a\u7684\u6d88\u8cbb\u8005\uff0c\u4fbf\u6703\u627e\u5c0b\u66f4\u4fbf\u5229\u7684\u2f63\u6d3b\u89e3\u2f45\u3002\u56e0\u6b64\u54c1\u724c\u5728\u7522\u54c1\u8a2d\u8a08\u4e0a\uff0c\u9700\u63d0\u4f9b\u66f4\u8cbc\u5fc3\u7d30\u81a9\u7684\u9078\u64c7\uff0c\u7cbe\u6e96\u5c0d\u61c9\u500b\u4eba\u5316\u9700\u6c42\uff0c\u63d0\u5347\u5099\u611f\u91cd\u8996\u7684\u611f\u89ba\u3002\u5546\u6a5f\u5c31\u85cf\u5728\u6d88\u8cbb\u8005\u7d30\u5206\u7684\u9700\u6c42\u88e1\uff0c\u4ee5\u7d30\u81a9\u7684\u7522\u54c1\u8a34\u6c42\uff0c\u7d30\u5206\u5316\u8207\u7279\u6b8a\u5316\uff0c\u8b93\u6d88\u8cbb\u8005\u6709\u88ab\u91cd\u8996\u611f\uff1b\u50cf\u662f\u6d17\u9aee\u7cbe\u7d30\u5206\u591a\u5143\u529f\u80fd\uff1b\u4fdd\u5065\u2fb7\u54c1\u805a\u7126\u7279\u5b9a\u8a34\u6c42\uff0c\u7cbe\u6e96\u5c0d\u61c9\u500b\u2f08\u5316\u7684\u71df\u990a\u88dc\u5145\u9700\u6c42\uff0c\u53d7\u6d88\u8cbb\u8005\u9752\u775e\uff1b\u61c2\u6d88\u8cbb\u8005\u7684\u4f7f\u2f64\u60c5\u5883\uff0c\u8b93\u63a8\u85a6\u6709\u6191\u6709\u64da\uff0c\u4f7f\u6d88\u8cbb\u8005\u7522\u2f63\u300c\u5c0d\u865f\u2f0a\u5ea7\u300d\u611f\uff0c\u63d0\u5347\u8cfc\u8cb7\u610f\u9858\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8F%90%E5%8D%87%E5%93%81%E7%89%8C%E5%83%B9%E5%80%BC%E8%88%87%E4%BF%A1%E4%BB%BB%E5%8F%8A%E6%B6%88%E8%B2%BB%E8%80%85%E5%BF%A0%E8%AA%A0%E5%BA%A6\"><\/span><strong>\u63d0\u5347\u54c1\u724c\u50f9\u503c\u8207\u4fe1\u4efb\u53ca\u6d88\u8cbb\u8005\u5fe0\u8aa0\u5ea6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96a8\u793e\u6703\u7d93\u6fdf\u8207\u5bb6\u2f3e\u7d44\u6210\u8f49\u8b8a\uff0c\u500b\u9ad4\u9700\u6c42\u66f4\u53d7\u91cd\u8996\u3002\u4e5f\u96a8\u6d88\u8cbb\u8005\u2f83\u6211\u610f\u8b58\u63d0\u2fbc\uff0c\u54c1\u724c\u5fc5\u9808\u63d0\u4f9b\u66f4\u8cbc\u2f3c\u3001\u66f4\u7d30\u81a9\u7684\u9078\u64c7\uff0c\u8b80\u61c2\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u5fc3\u7406\uff0c\u63d0\u4f9b\u500b\u6027\u5316\u63a8\u85a6\uff0c\u4e26\u62c6\u89e3\u8cfc\u7269\u6d41\u7a0b\u3001\u9810\u5148\u6574\u5408\uff0c\u63d0\u4f9b\u6d88\u8cbb\u8005\u66f4\u6975\u81f4\u7684\u8cfc\u7269\u6d41\u7a0b\u8a2d\u8a08\u3002\u66ff\u6d88\u8cbb\u8005\u60f3\u597d\u4e26\u9810\u5148\u4e86\u89e3\u4e0b\u2f00\u6b65\u7684\u9700\u6c42\uff0c\u6eff\u8db3\u6d88\u8cbb\u8005\u611f\u6027\u8a34\u6c42\uff0c\u7d66\u4e88\u66f4\u8cbc\u5fc3\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u624d\u80fd\u6709\u6548\u63d0\u5347\u54c1\u724c\u597d\u611f\u5ea6\u4e26\u7b26\u5408\u6d88\u8cbb\u8005\u7684\u611f\u6027\u8a34\u6c42\uff0c\u8b93\u54c1\u724c\u66f4\u503c\u5f97\u4fe1\u8cf4\u3001\u66f4\u9069\u5408\u6d88\u8cbb\u8005\u3001\u4e26\u6210\u70ba\u6ce8\u91cd\u6c38\u7e8c\u767c\u5c55\u7684\u54c1\u724c\uff0c\u624d\u80fd\u53e6\u5275\u65b0\u5c40\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E6%B6%88%E8%B2%BB%E9%97%9C%E9%8D%B5%E5%A0%B1%E5%91%8A%E9%87%8D%E9%BB%9E_3_-%E5%93%81%E7%89%8C%E7%B4%AF%E7%A9%8D%E4%BF%A1%E4%BB%BB%E7%9A%84%E9%97%9C%E9%8D%B5%E7%AD%96%E7%95%A5%EF%BC%9A%E6%8F%90%E4%BE%9B%E9%AB%98%E5%93%81%E8%B3%AA%E4%B8%A6%E7%AC%A6%E5%90%88%E9%9C%80%E6%B1%82%E7%9A%84%E5%95%86%E5%93%81%E8%88%87%E5%84%AA%E8%B3%AA%E6%9C%8D%E5%8B%99\"><\/span>Google\u6d88\u8cbb\u95dc\u9375\u5831\u544a\u91cd\u9ede 3 -\u54c1\u724c\u7d2f\u7a4d\u4fe1\u4efb\u7684\u95dc\u9375\u7b56\u7565\uff1a\u63d0\u4f9b\u9ad8\u54c1\u8cea\u4e26\u7b26\u5408\u9700\u6c42\u7684\u5546\u54c1\u8207\u512a\u8cea\u670d\u52d9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u8cfc\u7269\u4fbf\u5229\u7684\u73fe\u4ee3\uff0c\u4e00\u7a2e\u5546\u54c1\u5c31\u6709\u773e\u591a\u9078\u64c7\uff0c\u53ef\u8cfc\u8cb7\u7684\u7ba1\u9053\u9078\u64c7\u4e5f\u5f88\u591a\uff0c\u56e0\u6b64\u6d88\u8cbb\u8005\u5728\u5b8c\u6210\u8cfc\u8cb7\u4e4b\u524d\uff0c\u60f3\u8981\u4e86\u89e3\u95dc\u65bc\u5546\u54c1\u7684\u8cc7\u8a0a\uff0c\u4fbf\u6703\u5728\u4e0d\u540c\u7684\u8cc7\u8a0a\u7ba1\u9053\u7576\u4e2d\uff0c\u641c\u5c0b\u7b26\u5408\u81ea\u5df1\u9700\u6c42\u7684\u5546\u54c1\u3002\u56e0\u6b64\u5728\u7db2\u8def\u8cc7\u8a0a\u6563\u64ad\u5982\u6b64\u5feb\u901f\u3001\u7ba1\u9053\u53c8\u591a\u5143\u7684\u73fe\u4ee3\uff0c\u8b93\u6d88\u8cbb\u8005\u5c0d\u65bc\u54c1\u724c\u7814\u7a76\u6709\u66f4\u591a\u8cc7\u6e90\u53ef\u505a\u53c3\u8003\uff0c\u9664\u4e86\u54c1\u724c\u5b98\u65b9\u8cc7\u8a0a\u91cb\u51fa\u4e4b\u5916\uff0c\u4e5f\u80fd\u5f9e\u793e\u7fa4\u3001\u8ad6\u58c7\u3001YouTube\u3001\u90e8\u843d\u683c\u7b49\u6e20\u9053\u4f86\u7814\u7a76\u54c1\u724c\uff0c\u907f\u514d\u8cfc\u8cb7\u5230\u8207\u671f\u671b\u4e0d\u7b26\u7684\u5546\u54c1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B3%87%E8%A8%8A%E7%AE%A1%E9%81%93%E7%89%B9%E8%B3%AA%E5%90%84%E7%95%B0%EF%BC%8C%E5%9C%A8%E4%B8%8D%E5%90%8C%E5%B1%A4%E2%BE%AF%E5%BD%B1%E9%9F%BF%E6%B6%88%E8%B2%BB%E8%80%85%E6%B1%BA%E7%AD%96\"><\/span><strong>\u8cc7\u8a0a\u7ba1\u9053\u7279\u8cea\u5404\u7570\uff0c\u5728\u4e0d\u540c\u5c64\u2faf\u5f71\u97ff\u6d88\u8cbb\u8005\u6c7a\u7b56<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u641c\u5c0b\u5f15\u64ce\u3001\u8a0e\u8ad6\u5340\u3001\u54c1\u724c\u5b98\u7db2 \/ App\u3001\u7db2\u7d05\u5f71\u2f5a\u3001\u5c08\u696d\u8a55\u6e2c\u7db2\u7ad9 \/\u5f71\u2f5a\u7b49\uff0c\u90fd\u662f\u6d88\u8cbb\u8005\u6703\u7528\u4f86\u4e86\u89e3\u7522\u54c1\u7684\u7ba1\u9053\u3002\u64da\u7814\u7a76\u6307\u51fa\uff0c\u670977%\u7684\u6d88\u8cbb\u8005\u8ddf\u904e\u53bb\u76f8\u6bd4\uff0c\u6703\u53c3\u8003\u66f4\u591a\u8cc7\u6599\u624d\u505a\u8cfc\u7269\u6c7a\u7b56\uff0c\u56e0\u6b64\u6d88\u8cbb\u8005\u5f9e\u5ee3\u544a\u770b\u5230\u7522\u54c1\u5f8c\uff0c\u4e5f\u8a31\u5c31\u5148 Google \u7522\u54c1\u540d\u7a31\u3001\u7522\u54c1\u540d\u7a31 + PTT\u3001\u7522\u54c1\u540d\u7a31 + Mobile01\u3001\u7522\u54c1\u540d\u7a31 + Dcard\u7b49\u7b49\uff0c\u82e5\u9084\u662f\u770b\u4e0d\u51fa\u500b\u6240\u4ee5\u7136\uff0c\u611f\u89ba\u5230\u696d\u914d\u5473\u9053\u5f88\u91cd\uff0c\u6700\u5f8c\u4e5f\u8a31\u5c31\u9078\u64c7\u5230\u5e97\u2faf\u76f4\u63a5\u770b\u7522\u54c1\u624d\u77e5\u9053\uff0c\u56e0\u6b64\u6703\u5728\u4e0d\u540c\u5c64\u2faf\u5f71\u97ff\u6d88\u8cbb\u8005\u6c7a\u7b56\u3002<\/p>\n\n\n\n<p><strong>\u6d88\u8cbb\u8005\u770b\u4f3c\u4e82\u641c\u4e82\u901b\u7684\u788e\u2f5a\u2f8f\u70ba\uff0c\u7a76\u7adf\u70ba\u4f55\uff1f<\/strong><\/p>\n\n\n\n<p>\u2f00\u4f86\u6293\u53d6\u6bcf\u500b\u8cc7\u8a0a\u7ba1\u9053\u5f37\u9805\uff0c\u8fa8\u5225\u771f\u5047\u3001\u5354\u52a9\u89e3\u60d1\u3002<br>\u2f06\u4f86\u51fa\u65bc\u640d\u5931\u898f\u907f\u2f3c\u7406\uff0c\u7cbe\u6253\u7d30\u7b97\uff0c\u53cd\u8986\u2f50\u5c0d\uff0c\u662f\u70ba\u4e86\u4e0d\u60f3\u8cb7\u932f\u2f7d\u5f8c\u6094\uff0c\u964d\u4f4e\u300c\u8e29\u96f7\u300d\u6a5f\u7387<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%A6%E5%90%88%E6%B6%88%E8%B2%BB%E8%80%85%E9%9C%80%E6%B1%82%E8%88%87%E5%93%81%E7%89%8C%E5%8F%AF%E4%BF%A1%E5%BA%A6\"><\/span><strong>\u7b26\u5408<strong>\u6d88\u8cbb\u8005<\/strong>\u9700\u6c42\u8207\u54c1\u724c\u53ef\u4fe1\u5ea6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6d88\u8cbb\u8005\u7a7f\u68ad\u591a\u500b\u8cc7\u8a0a\u7ba1\u9053\uff0c<strong>\u53cd\u8986\u78ba\u8a8d\u7b26\u5408\u9700\u6c42\u8207\u53ef\u4fe1\u5ea6<\/strong>\uff0c\u52a0\u4e0a\u53ef\u4ee5\u8cfc\u8cb7\u7684\u7ba1\u9053\u9078\u64c7\u773e\u591a\uff0c\u56e0\u6b64\u54c1\u724c\u9700\u8981\u5f9e\u591a\u6e20\u9053\u4f86\u89f8\u53ca\u53d7\u773e\u4e26\u6ce8\u610f\u8a55\u8ad6\uff0c\u624d\u80fd\u6709\u6548\u63d0\u5347\u54c1\u724c\u5370\u8c61\u3002\u907f\u514d\u54c1\u724c\u4fc3\u92b7\u4e92\u76f8\u7af6\u722d\u77db\u76fe\uff0c\u63d0\u5347\u884c\u92b7\u6548\u76ca\uff0c\u53ef\u5340\u5206\u5b98\u7db2\u3001APP \u63d0\u4f9b\u4e0d\u540c\u512a\u60e0\uff0c\u4e26\u7d66\u4e88\u6d88\u8cbb\u8005\u8a73\u7d30\u7684\u5546\u54c1\u8aaa\u660e\u6216\u898f\u5283\u6703\u54e1\u6d3b\u52d5\u7b49\uff0c\u4e26\u6ce8\u91cd\u6703\u54e1\u96b1\u79c1\u6b0a\uff0c\u9084\u53ef\u63d0\u4f9b\u6703\u54e1\u6709\u66f4\u591a\u7279\u6b8a\u5c08\u5c6c\u6d3b\u52d5\u6216\u512a\u60e0\u7b49\uff0c\u8b93\u6703\u54e1\u8207\u54c1\u724c\u6709\u66f4\u9ad8\u7684\u4fe1\u4efb\u4e92\u52d5\u8207\u9ecf\u8457\u5ea6\u3002\u5982\u6b64\u5b98\u2f45\u7ba1\u9053\u4e5f\u53ef\u80fd\u56e0\u4fe1\u4efb\u2f7d\u812b\u7a4e\u2f7d\u51fa\uff0c\u5728\u672a\u4f86\u66f4\u80fd\u7d66\u4e88\u66f4\u7b26\u5408\u9700\u6c42\u7684\u5546\u54c1\u3001\u6d3b\u52d5\u63a8\u64ad\u7b49\u3002\u8b93\u54c1\u724c\u5e03\u5c40\u66f4\u7cbe\u6e96\u3001\u591a\u5143\u4e14\u2f94\u2f8f\u2f00\u81f4\uff0c\u4ee5\u5efa\u2f74\u539a\u5be6\u4fe1\u4efb\u611f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/01\/21-24.004.jpeg\" alt=\"\u8cc7\u8a0a\u7ba1\u9053\u7279\u8cea\u5404\u7570\uff0c\u5728\u4e0d\u540c\u5c64\u9762\u5f71\u97ff\u6c7a\u7b56\" class=\"wp-image-3531\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle x Kantar 2022 \u53f0\u7063\u6d88\u8cbb\u8005\u2f8f\u70ba\u7814\u7a76 (n = 1,730\uff0c\u5305\u542b 3,400 \u689d\u6d88\u8cbb\u6b77\u7a0b)<br>[1] \u8cc7\u8a0a\u7ba1\u9053\u5e6b\u52a9\u7a0b\u5ea6\uff1a\u5404\u8cc7\u8a0a\u7ba1\u9053\u5c0d\u65bc\u8cfc\u8cb7\u6c7a\u7b56\u7684\u5e6b\u52a9\u7a0b\u5ea6 (5 \u5206\u91cf\u8868\uff0c\u2fae\u5e38\u6709\u5e6b\u52a9 \/\u6709\u5e6b\u52a9)<br>[2] \u8cc7\u8a0a\u7ba1\u9053\u2f93\u2f8a\u591a\u5143\u6027\uff1a\u5404\u8cc7\u8a0a\u7ba1\u9053\u63d0\u4f9b\u7684\u8cc7\u8a0a\u7a2e\u985e<br>(\u8a8d\u8b58\u54c1\u724c\u3001\u5c0d\u54c1\u724c\u66f4\u6709\u5370\u8c61\u3001\u7372\u5f97\u65b0\u54c1\u8a0a\u606f\u3001\u77ad\u89e3\u4ed6\u2f08\u89c0\u9ede\u3001\u77ad\u89e3\u7522\u54c1\u7279\u6027\u5229\u76ca\u3001\u2f50\u8f03\u78ba\u8a8d\u8cc7\u8a0a\u3001\u77ad\u89e3\u50f9\u683c\u4fc3\u92b7\u3001\u5f71\u97ff\u8cfc\u8cb7\u6c7a\u5b9a\uff0c\u53ef\u8907\u9078)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span>\u7d50\u8a9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7531\u65bc\u904e\u5f80\u6d88\u8cbb\u8005\u591a\u4ee5\u5546\u54c1\u70ba\u4e2d\u2f3c\u7684\u601d\u7dad\uff0c\u5728\u73fe\u4eca\u5df2\u8f49\u63db\u70ba\u4ee5\u81ea\u8eab\u70ba\u4e2d\u2f3c\uff0c\u56e0\u6b64\u54c1\u724c\u601d\u8003\u7684\u4e5f\u7531\u300c\u5982\u4f55\u8b93\u6d88\u8cbb\u8005\u8cfc\u8cb7\u300d\u4ee3\u63db\u6210\u300c\u6d88\u8cbb\u8005\u60f3\u6eff\u2f9c\u4ec0\u9ebc\u300d\u3002\u56e0\u6b64\u8981\u5982\u4f55\u6eff\u8db3\u6d88\u8cbb\u8005\u9700\u6c42\u8207\u671f\u671b\uff0c\u5247\u6210\u70ba\u54c1\u724c\u9700\u91cd\u8996\u7684\u8ab2\u984c\uff01\u52a0\u4e0a\u6578\u4f4d\u74b0\u5883\u4f7f\u5f97\u8cc7\u8a0a\u7372\u53d6\u76f8\u5c0d\u4fbf\u5229\u7c21\u55ae\uff0c\u958b\u62d3\u4e86\u6d88\u8cbb\u8005\u773c\u754c\u3001\u4e5f\u63d0\u9ad8\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u8981\u6c42\u57fa\u6e96\uff01<\/p>\n\n\n\n<p>\u5728\u6b64\u74b0\u5883\u4e0b\uff0c\u54c1\u724c\u4e0d\u53ea\u8981\u80fd\u63d0\u4f9b\u512a\u8cea\u4e14\u7b26\u5408\u4f01\u696d\u7406\u5ff5\u3001\u6c38\u7e8c\u767c\u5c55\u7684\u7522\u54c1\uff0c\u6eff\u8db3\u529f\u80fd\u6027\u9700\u6c42\u4e4b\u5916\uff0c\u9084\u9700\u8981\u7d0d\u5165\u611f\u6027\u56e0\u7d20\u8003\u91cf\uff0c\u63d0\u5347\u54c1\u724c\u7522\u54c1\u50f9\u503c\u3002\u591a\u65b9\u4f48\u5c40\u8cc7\u8a0a\u6e20\u9053\uff0c\u4e5f\u80fd\u63d0\u5347\u9867\u5ba2\u8cfc\u8cb7\u610f\u9858\uff0c\u8b93\u54c1\u724c\u80fd\u5728\u66f4\u591a\u63a5\u89f8\u9ede\u89f8\u53ca\u66f4\u591a\u54c1\u724c\u53d7\u773e\uff0c\u63d0\u4f9b\u5b8c\u5584\u6d88\u8cbb\u9ad4\u9a57\uff0c\u4e26\u512a\u5316\u8cfc\u7269\u6d41\u7a0b\uff0c\u4ee5\u63d0\u5347\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\uff0c\u4e26\u52a0\u5f37\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u597d\u611f\u5ea6\uff0c\u54c1\u724c\u4ee5\u8cbc\u2f3c\u3001\u771f\u5be6\u7684\u4f5c\u70ba\uff0c\u8207\u6d88\u8cbb\u8005\u5f62\u6210\u65b0\u95dc\u4fc2\u3002<\/p>\n\n\n\n<p>\u800c\u54c1\u724c\u82e5\u60f3\u6574\u5408\u788e\u7247\u5316\u7684\u8cc7\u8a0a\uff0c\u4f48\u9054\u901a\u8def\u8cc7\u8a0a\uff0c\u5efa\u8b70\u53ef\u4f7f\u7528\u77ed\u7db2\u5740\u4f86\u5e6b\u52a9\u60a8\u6578\u64da\u6536\u96c6\u6574\u5408\u518d\u5229\u7528\uff0c\u4e26\u6574\u5408\u7dda\u4e0a\u7dda\u4e0b\uff0c\u8b93\u8a0a\u606f\u900f\u660e\uff0c\u2f24\u5e45\u6e1b\u5c11\u8cc7\u8a0a\u4e0d\u5c0d\u7b49\uff0c\u5229\u65bc\u6d88\u8cbb\u8005\u591a\u2f45\u2f50\u5c0d\u3001\u63a2\u6c42\u5be6\u60c5\u3002\u5373\u6642\u96d9\u5411\u6e9d\u901a\u7279\u6027\uff0c\u8b93\u4f9b\u9700\u96d9\u2f45\u8d8a\u4e92\u52d5\u8d8a\u7406\u89e3\uff0c\u8d8a\u7406\u89e3\u8d8a\u63d0\u5347\u671f\u671b\u3002\u5982\u4e0d\u77e5\u8a72\u5982\u4f55\u9032\u4e00\u6b65\u5168\u65b9\u4f4d\u7684\u6578\u4f4d\u5a92\u9ad4\u4f48\u5c40\uff0c\u6216\u6709\u865b\u5be6\u6574\u5408\u3001\u6578\u4f4d\u5ee3\u544a\u76f8\u95dc\u9700\u6c42\uff0c\u4e5f\u53ef\u4ee5\u806f\u7e6b\u6211\u5011\uff0c\u5c07\u63d0\u4f9b\u60a8\u514d\u8cbb\u7684\u5c08\u696d\u884c\u92b7\u8aee\u8a62\u3002<br><br>\u82e5\u60f3\u4e86\u89e3\u66f4\u591a\u77ed\u7db2\u5740\u61c9\u7528\u89e3\u6790\uff0c\u6b61\u8fce\u900f\u904e\u4e0b\u5217\u8868\u55ae\u5831\u540d\u53c3\u52a0\u7dda\u4e0a\u8b1b\u5ea7\uff01<\/p>\n\n\n\n<div 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s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 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