{"id":3845,"date":"2023-04-18T18:30:04","date_gmt":"2023-04-18T10:30:04","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=3845"},"modified":"2026-03-13T16:49:52","modified_gmt":"2026-03-13T08:49:52","slug":"%e8%88%8a%e7%89%88ga%e8%b7%9fgoogle-analytics-4%e5%b7%ae%e5%88%a5%e6%98%af%e6%96%b0%e7%89%88%e5%8a%9f%e8%83%bd%e5%84%aa%e5%8b%a2%e4%b8%80%e6%ac%a1%e7%9c%8b","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=3845","title":{"rendered":"\u820a\u7248GA\u8ddfGoogle Analytics 4\u5dee\u5225\u662f?\u65b0\u7248\u529f\u80fd\u512a\u52e2\u4e00\u6b21\u770b"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1310\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/\u4e09\u6708_7.jpg\" alt=\"\" class=\"wp-image-4303\"\/><\/figure>\n\n\n\n<p>\u63d0\u5230\u7db2\u7ad9\u6d41\u91cf\u5206\u6790\u8207\u67e5\u8a62\uff0c\u901a\u5e38\u5927\u591a\u6578\u4eba\u90fd\u6703\u99ac\u4e0a\u806f\u60f3\u5230 Google Analytics\uff08GA\uff09\u3002Google Analytics \u662fGoogle \u5b98\u65b9\u63d0\u4f9b\u7684\u514d\u8cbb\u6d41\u91cf\u5206\u6790\u5de5\u5177\uff0c\u800c Google \u901a\u7528 Analytics (\u5206\u6790) \u5373\u5c07\u505c\u6b62\u670d\u52d9\uff0c\u81ea <strong>2023 \u5e74 7 \u6708 1 \u65e5<\/strong>\u8d77\uff0c\u6a19\u6e96\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90\u5c07\u505c\u6b62\u8655\u7406\u65b0\u8cc7\u6599\uff0cGoogle \u5c07\u4ee5\u65b0\u4e00\u4ee3\u7684\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848 <a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681\">Google Analytics (\u5206\u6790) 4<\/a> \u53d6\u4ee3\u901a\u7528 Analytics (\u5206\u6790)\u3002\u7531\u65bcGA\u5373\u5c07\u9000\u5834\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684GA4\uff0c\u76f8\u4fe1\u5c0d\u65bc\u60f3\u4e86\u89e3\u7db2\u7ad9\u6d41\u91cf\u5206\u6790\u7684\u884c\u92b7\u4eba\uff0cGA4 \u5c31\u986f\u5f97\u683c\u5916\u91cd\u8981\uff01\u82e5\u901a\u7528 Analytics (\u5206\u6790) \u4ecd\u662f\u76ee\u524d\u4f7f\u7528\u7684\u5de5\u5177\uff0c\u5efa\u8b70\u6e96\u5099\u597d\u6539\u7528Google Analytics 4\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=2387\" class=\"ek-link\">\u901a\u7528\u7248Google Analytics \u5373\u5c07\u8d70\u5165\u6b77\u53f2\uff0cGA4\u5168\u9762\u5347\u7d1a\u524d\u5fc5\u770b\u91cd\u9ede<\/a>\u3001<a href=\"https:\/\/blog.wenk-media.com\/?p=1196\">Google Analytics \u6539\u7248\u5927\u5347\u7d1a\uff01GA4 \u4f7f\u7528\u6559\u5b78\u5927\u5168<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div 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ez-toc-heading-2\" href=\"https:\/\/blog.wenk-media.com\/?p=3845\/#Google_Analytics_4_%E8%88%87_GA_%E7%9A%84%E5%B7%AE%E7%95%B0%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\" title=\"Google Analytics 4 \u8207 GA \u7684\u5dee\u7570\u6709\u54ea\u4e9b\uff1f\">Google Analytics 4 \u8207 GA \u7684\u5dee\u7570\u6709\u54ea\u4e9b\uff1f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.wenk-media.com\/?p=3845\/#1%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%E6%9B%B4%E9%80%B2%E9%9A%8E%EF%BD%9CGoogle_Analytics_4_%E8%88%87_GA_%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%E6%96%B9%E5%BC%8F%E5%B7%AE%E7%95%B0\" title=\"1.\u6578\u64da\u5206\u6790\u66f4\u9032\u968e\uff5cGoogle Analytics 4 \u8207 GA \u6578\u64da\u5206\u6790\u65b9\u5f0f\u5dee\u7570\">1.\u6578\u64da\u5206\u6790\u66f4\u9032\u968e\uff5cGoogle Analytics 4 \u8207 GA \u6578\u64da\u5206\u6790\u65b9\u5f0f\u5dee\u7570<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.wenk-media.com\/?p=3845\/#%E2%96%B6_Google_Analytics_4%E7%9A%84%E4%BA%8B%E4%BB%B6%E6%8C%87%E7%9A%84%E6%98%AF%E4%BB%80%E9%BA%BC%E5%91%A2%EF%BC%9F\" title=\"\u25b6 Google Analytics 4\u7684\u4e8b\u4ef6\u6307\u7684\u662f\u4ec0\u9ebc\u5462\uff1f\">\u25b6 Google Analytics 4\u7684\u4e8b\u4ef6\u6307\u7684\u662f\u4ec0\u9ebc\u5462\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.wenk-media.com\/?p=3845\/#%E2%96%B6_Google_Analytics_4_%E5%8F%83%E8%88%87%E5%BA%A6%E8%88%87GA%E8%B7%B3%E5%87%BA%E7%8E%87%E6%98%AF%E4%BB%80%E9%BA%BC%E5%91%A2%EF%BC%9F\" title=\"\u25b6 Google Analytics 4 \u53c3\u8207\u5ea6\u8207GA\u8df3\u51fa\u7387\u662f\u4ec0\u9ebc\u5462\uff1f\">\u25b6 Google Analytics 4 \u53c3\u8207\u5ea6\u8207GA\u8df3\u51fa\u7387\u662f\u4ec0\u9ebc\u5462\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.wenk-media.com\/?p=3845\/#%E2%96%B6_Google_Analytics_4_%E3%80%8C%E5%B7%A5%E4%BD%9C%E9%9A%8E%E6%AE%B5%E3%80%8D%E5%8F%88%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" title=\"\u25b6 Google Analytics 4 \u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u53c8\u662f\u4ec0\u9ebc\uff1f\">\u25b6 Google Analytics 4 \u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u53c8\u662f\u4ec0\u9ebc\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.wenk-media.com\/?p=3845\/#2%E5%A0%B1%E8%A1%A8%E5%8F%AF%E8%A6%96%E6%80%A7%EF%BD%9CGoogle_Analytics_4_%E9%80%B2%E9%9A%8E%E6%8E%A2%E7%B4%A2%E5%A0%B1%E8%A1%A8VS_GA%E6%90%9C%E5%B0%8B%E5%A0%B1%E8%A1%A8\" title=\"2.\u5831\u8868\u53ef\u8996\u6027\uff5cGoogle Analytics 4  \u9032\u968e\u63a2\u7d22\u5831\u8868V.S GA\u641c\u5c0b\u5831\u8868\">2.\u5831\u8868\u53ef\u8996\u6027\uff5cGoogle Analytics 4  \u9032\u968e\u63a2\u7d22\u5831\u8868V.S GA\u641c\u5c0b\u5831\u8868<\/a><ul 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\u8de8\u88dd\u7f6e\u8ffd\u8e64(\u7db2\u7ad9+App) VS GA\u7db2\u7ad9<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.wenk-media.com\/?p=3845\/#%E2%96%B6%E8%B7%A8%E8%A3%9D%E7%BD%AE%E6%B7%B1%E5%85%A5%E5%88%86%E6%9E%90%EF%BC%8C%E7%A2%BA%E5%AF%A6%E6%B7%B1%E5%85%A5%E6%9A%B8%E8%A7%A3%E5%AE%A2%E6%88%B6%E6%B5%81%E7%A8%8B%E5%85%A8%E8%B2%8C\" title=\"\u25b6\u8de8\u88dd\u7f6e\u6df1\u5165\u5206\u6790\uff0c\u78ba\u5be6\u6df1\u5165\u66b8\u89e3\u5ba2\u6236\u6d41\u7a0b\u5168\u8c8c\">\u25b6\u8de8\u88dd\u7f6e\u6df1\u5165\u5206\u6790\uff0c\u78ba\u5be6\u6df1\u5165\u66b8\u89e3\u5ba2\u6236\u6d41\u7a0b\u5168\u8c8c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.wenk-media.com\/?p=3845\/#4_%E8%B3%87%E6%96%99%E4%BF%9D%E5%AD%98%E6%9C%9F%E9%99%90%EF%BD%9CGoogle_Analytics_4_%E5%85%8D%E8%B2%BB%E4%B8%B2%E6%8E%A5_BigQuery\" title=\"4. \u8cc7\u6599\u4fdd\u5b58\u671f\u9650\uff5cGoogle Analytics 4 \u514d\u8cbb\u4e32\u63a5 BigQuery\">4. \u8cc7\u6599\u4fdd\u5b58\u671f\u9650\uff5cGoogle Analytics 4 \u514d\u8cbb\u4e32\u63a5 BigQuery<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.wenk-media.com\/?p=3845\/#%E7%B5%90%E8%AA%9E\" title=\"\u7d50\u8a9e\">\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E5%AE%9A%E8%A6%81%E4%BD%BF%E7%94%A8Google_Analytics_4_%E5%97%8E%EF%BC%9F%E9%82%84%E8%83%BD%E7%B9%BC%E7%BA%8C%E4%BD%BF%E7%94%A8_GA_%E5%97%8E%EF%BC%9F\"><\/span> \u4e00\u5b9a\u8981\u4f7f\u7528Google Analytics 4 \u55ce\uff1f\u9084\u80fd\u7e7c\u7e8c\u4f7f\u7528 GA \u55ce\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u81ea&nbsp;<strong>2023 \u5e74 3 \u6708<\/strong>\u8d77\uff0c\u82e5\u5c1a\u672a\u5efa\u7acb GA4 \u8cc7\u6e90\uff0c\u7cfb\u7d71\u5c07\u4ee3\u70ba\u5efa\u7acb\u9019\u9805\u8cc7\u6e90 \u3002\u7cfb\u7d71\u6703\u6839\u64da\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90\u4e2d\u7684\u8a2d\u5b9a\u5efa\u7acb\u9019\u9805\u65b0\u8cc7\u6e90\u3002\u82e5\u5df2\u5efa\u7acb GA4 \u8cc7\u6e90\uff0c\u4e14\u8a72\u8cc7\u6e90<a href=\"https:\/\/support.google.com\/analytics\/answer\/13342757\" target=\"_blank\" rel=\"noreferrer noopener\">\u9023\u7d50<\/a>\u81f3\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90\uff0c\u7cfb\u7d71\u6703\u5f9e\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90\u4e2d\u8907\u88fd\u5c1a\u672a\u5728 GA4 \u8cc7\u6e90\u4e2d<a href=\"https:\/\/support.google.com\/analytics\/answer\/12938611#partial\" target=\"_blank\" rel=\"noreferrer noopener\">\u6a19\u793a\u70ba\u5b8c\u6210<\/a>\u7684\u6240\u6709\u8a2d\u5b9a\uff0c\u4f8b\u5982\u76ee\u6a19\u548c\u76ee\u6a19\u5c0d\u8c61\u7b49 \u3002<\/li><li>\u5728 2023 \u5e74 7 \u6708 1 \u65e5\u524d\uff0c\u4ecd\u80fd\u900f\u904e\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90\u4f7f\u7528\u53ca\u6536\u96c6\u65b0\u8cc7\u6599\u3002<\/li><li>2023 \u5e74 7 \u6708 1 \u65e5\u904e\u5f8c\uff0c\u9084\u6709\u516d\u500b\u6708\u7684\u7de9\u885d\u671f\uff0c\u53ef\u4ee5\u7e7c\u7e8c\u5b58\u53d6\u5148\u524d\u5728\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90\u4e2d\u8655\u7406\u7684\u8cc7\u6599\u3002\u7531\u65bc\u9019\u4e9b\u8cc7\u6599\u6709\u5176\u91cd\u8981\u6027\uff0c\u56e0\u6b64\u5f37\u70c8\u5efa\u8b70\u628a\u63e1\u9019\u6bb5\u671f\u9593<a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=zh-Hant#export\">\u532f\u51fa<\/a>\u6b77\u4f86\u5831\u8868\u3002<\/li><li>\u5728\u63a5\u4e0b\u4f86\u5e7e\u500b\u6708\u5167\uff0cGoogle\u5c07\u516c\u5e03\u73fe\u6709\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6e90\u505c\u6b62\u670d\u52d9\u7684\u65e5\u671f\u3002\u5728\u8a72\u65e5\u4e4b\u5f8c\uff0c\u5c07\u7121\u6cd5\u518d\u900f\u904e Analytics (\u5206\u6790) \u4ecb\u9762\u67e5\u770b\u901a\u7528 Analytics (\u5206\u6790) \u5831\u8868\uff0c\u4e5f\u4e0d\u80fd\u518d\u7d93\u7531 API \u5b58\u53d6\u901a\u7528 Analytics (\u5206\u6790) \u8cc7\u6599\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Analytics_4_%E8%88%87_GA_%E7%9A%84%E5%B7%AE%E7%95%B0%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\"><\/span>Google Analytics 4 \u8207 GA \u7684\u5dee\u7570\u6709\u54ea\u4e9b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/689.001.jpeg\" alt=\"GA4 \u8207 GA \u5dee\u7570\" class=\"wp-image-4804\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/69.001.jpeg\" alt=\"GA4 \u8207 GA \u5dee\u7570\" class=\"wp-image-4811\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%E6%9B%B4%E9%80%B2%E9%9A%8E%EF%BD%9CGoogle_Analytics_4_%E8%88%87_GA_%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%E6%96%B9%E5%BC%8F%E5%B7%AE%E7%95%B0\"><\/span>1.\u6578\u64da\u5206\u6790\u66f4\u9032\u968e\uff5cGoogle Analytics 4 \u8207 GA \u6578\u64da\u5206\u6790\u65b9\u5f0f\u5dee\u7570<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/21624.001.jpeg\" alt=\"Google Analytics 4 \u7684\u6578\u64da\u6a21\u578b\u8207\u6578\u64da\u5206\u6790\u65b9\u6cd5\u4e0d\u540c\" class=\"wp-image-3899\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-0bcebe14-e38b-4aa5-86ee-5fc21ef2f457\"><span class=\"ez-toc-section\" id=\"%E2%96%B6_Google_Analytics_4%E7%9A%84%E4%BA%8B%E4%BB%B6%E6%8C%87%E7%9A%84%E6%98%AF%E4%BB%80%E9%BA%BC%E5%91%A2%EF%BC%9F\"><\/span>\u25b6 <strong>Google Analytics 4\u7684\u4e8b\u4ef6\u6307\u7684\u662f\u4ec0\u9ebc\u5462\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<pre class=\"wp-block-preformatted\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u4f7f\u7528\u8005\u5728\u9020\u8a2a\u7db2\u7ad9\u5f8c\u700f\u89bd\u4e86\u90e8\u843d\u683c\u7684\u6587\u7ae0\uff0c\u4fbf\u53ef\u5206\u6790\u700f\u89bd\u9801\u9762\u7684\u6578\u64da\uff0c\u800c GA4 \u5247\u4e0d\u53ea\u53ef\u4ee5\u5206\u6790\u770b\u5230\u700f\u89bd\u7db2\u7ad9\u9801\u9762\u7684\u6578\u64da\uff0c\u9084\u53ef\u4ee5\u6839\u64da\u6ed1\u52d5\u9801\u9762\u7684\u6bd4\u4f8b\u8a2d\u5b9a\u4e0d\u540c\u6efe\u8ef8\u4e8b\u4ef6\u7684\u53c3\u6578\u503c\u3002\u800c\u9ede\u64ca\u7db2\u9801\u4e0a\u4e0d\u540c\u6309\u9215\uff0c\u5247\u53ef\u518d\u8a2d\u5b9a\u4e0d\u540c\u7684\u9ede\u64ca\u4e8b\u4ef6\uff0c\u4f7f\u7528\u8005\u56e0\u6b64\u53ef\u6839\u64da\u6bcf\u4e00\u500b\u4e8b\u4ef6\uff0c\u9032\u884c\u66f4\u6df1\u5165\u4e14\u5b8c\u6574\u7684\u5206\u6790\u3002<\/pre>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/\uff12\uff11\uff12\uff12\uff11\uff16.003.jpeg\" alt=\"\u4ec0\u9ebc\u662fGoogle Analytics 4 \u7684\u4e8b\u4ef6\" class=\"wp-image-3852\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B6_Google_Analytics_4_%E5%8F%83%E8%88%87%E5%BA%A6%E8%88%87GA%E8%B7%B3%E5%87%BA%E7%8E%87%E6%98%AF%E4%BB%80%E9%BA%BC%E5%91%A2%EF%BC%9F\"><\/span>\u25b6 <strong>Google Analytics 4 \u53c3\u8207\u5ea6\u8207GA\u8df3\u51fa\u7387\u662f\u4ec0\u9ebc\u5462\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u300c\u53c3\u8207\u5ea6\u300d\u662f\u6307\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u7684\u5de5\u4f5c\u968e\u6bb5\u767e\u5206\u6bd4\uff0c\u300c\u8df3\u51fa\u7387\u300d\u662f\u6307\u300c\u975e\u300d\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u7684\u5de5\u4f5c\u968e\u6bb5\u767e\u5206\u6bd4\u3002<\/p>\n\n\n\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u4f7f\u7528\u8005\u5728\u9020\u8a2a\u7db2\u7ad9\u5f8c\u700f\u89bd\u4e86\u9996\u9801\u5167\u5bb9\u4e0d\u5230 10 \u79d2\u9418\u5c31\u96e2\u958b\uff0c\u800c\u672a\u89f8\u767c\u4efb\u4f55\u4e8b\u4ef6\u6216\u9020\u8a2a\u4efb\u4f55\u5176\u4ed6\u7db2\u9801\u6216\u756b\u9762\u3002GA \u6703\u5c07\u8a72\u5de5\u4f5c\u968e\u6bb5\u8a08\u70ba\u4e00\u6b21\u8df3\u51fa\uff0c\u4e14\u8df3\u51fa\u7387\u767e\u5206\u6bd4\u6703\u63d0\u9ad8\u3002\u9019\u662f\u4e00\u7a2e\u8ca0\u5411\u6307\u6a19\uff0c\u56e0\u6b64\u6578\u64da\u5c31\u6703\u662f\u8d8a<strong>\u4f4e<\/strong>\u8d8a\u597d\u3002<\/p>\n\n\n\n<p>\u4f46\u5728GA4\u5206\u6790\u4e2d\uff0c\u5247\u6c92\u6709\u8df3\u51fa\u7387\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\u300c\u53c3\u8207\u5ea6\u300d\uff0c\u53c3\u8207\u5ea6\u6307\u7684\u662f\u9020\u8a2a\u7db2\u7ad9\u5f8c\uff0c\u8207\u7db2\u7ad9\u6709\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\uff0c\u50cf\u662f\u5728\u7db2\u7ad9\u5f85\u8d85\u904e <strong>10 <\/strong>\u79d2\u6216\u662f\u6709\u89f8\u767c\u4e8b\u4ef6\uff0c\u4ee5\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5 \/ \u5de5\u4f5c\u968e\u6bb5 \u6240\u5f97\u51fa\u7684\u767e\u5206\u6bd4\uff0c\u5c31\u662f\u53c3\u8207\u5ea6\uff0c\u662f\u6b63\u5411\u6307\u6a19\uff0c\u56e0\u6b64\u6578\u64da\u5247\u662f\u8d8a<strong>\u9ad8<\/strong>\u8d8a\u597d\u3002<\/p>\n\n\n\n<p>\u85c9\u7531\u89c0\u5bdf\u53c3\u8207\u5ea6\u53ef\u4ee5\u5e6b\u52a9\u5224\u65b7\u6574\u9ad4\u7db2\u7ad9\u6d41\u91cf\u72c0\u6cc1\u8868\u73fe\u662f\u5426\u6709\u9054\u5230\u60f3\u8981\u7684\u6210\u6548\uff0c\u4e5f\u53ef\u85c9\u6b64\u627e\u51fa\u7db2\u7ad9\u4e2d\u6210\u6548\u8868\u73fe\u76f8\u5c0d\u8f03\u4f4e\u6216\u6574\u9ad4\u53c3\u8207\u5ea6\u8f03\u4f4e\u7684\u90e8\u5206\u4f86\u9032\u884c\u512a\u5316\uff0c\u53ef\u5e6b\u52a9\u4f7f\u7528\u8005\u6df1\u5165\u6d1e\u5bdf\u7db2\u7ad9\u6578\u64da\u4e26\u627e\u5230\u7db2\u7ad9\u512a\u5316\u7684\u65b9\u5411\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B6_Google_Analytics_4_%E3%80%8C%E5%B7%A5%E4%BD%9C%E9%9A%8E%E6%AE%B5%E3%80%8D%E5%8F%88%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span>\u25b6 <strong>Google Analytics 4 <\/strong>\u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u53c8\u662f\u4ec0\u9ebc\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u662f\u6307\u4f7f\u7528\u8005\u8207\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u4e92\u52d5\u7684\u4e00\u6bb5\u6642\u9593\u3002\u800c\u300c\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u300d\u662f\u6307\u6301\u7e8c\u8d85\u904e 10 \u79d2\u3001\u66fe\u767c\u751f\u8f49\u63db\u4e8b\u4ef6\uff0c\u6216\u662f\u6709\u81f3\u5c11 2 \u6b21\u7db2\u9801\u700f\u89bd\u6216\u756b\u9762\u700f\u89bd\u7684\u5de5\u4f5c\u968e\u6bb5\u3002\u53ea\u8981\u5b8c\u6210\u4ee5\u4e0b\u5176\u4e2d\u4e4b\u4e00\u5c31\u7b97\u662f\u8a18\u9304\u5230\u4e00\u500b\u300c\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u300d\u3002<\/p>\n\n\n\n<p>\u7b26\u5408\u4e0b\u5217\u4efb\u4e00\u689d\u4ef6\uff0c\u5373\u80fd\u8a08\u7b97\u70ba\u4e00\u500b\u6709\u6548\u7684\u300c\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u300d<\/p>\n\n\n\n<p>\u2022 \u8207\u7db2\u7ad9\u6216 APP \u4e92\u52d5\u8d85\u904e10\u79d2\u9418<br>\u2022 \u9001\u51fa\u4e00\u500b\u8f49\u63db\u4e8b\u4ef6<br>\u2022 \u9001\u51fa\u5169\u500b\u4ee5\u4e0a\u7db2\u9801\u700f\u89bd\u6216\u756b\u9762\u700f\u89bd\u4e8b\u4ef6<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/401.002.jpeg\" alt=\"\u53c3\u8207\u5ea6\u7bc4\u4f8b\" class=\"wp-image-4309\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2%E5%A0%B1%E8%A1%A8%E5%8F%AF%E8%A6%96%E6%80%A7%EF%BD%9CGoogle_Analytics_4_%E9%80%B2%E9%9A%8E%E6%8E%A2%E7%B4%A2%E5%A0%B1%E8%A1%A8VS_GA%E6%90%9C%E5%B0%8B%E5%A0%B1%E8%A1%A8\"><\/span>2.\u5831\u8868\u53ef\u8996\u6027\uff5c<strong>Google Analytics 4 <\/strong> \u9032\u968e\u63a2\u7d22\u5831\u8868V.S GA\u641c\u5c0b\u5831\u8868<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GA4\u529f\u80fd\u9078\u55ae\u67095\u5927\u9805\u76ee\uff1a\u9996\u9801\u3001\u5831\u8868\u3001\u63a2\u7d22\u3001\u5ee3\u544a\u3001\u7ba1\u7406\u3002\u53ef\u900f\u904e\u63a2\u7d22\u529f\u80fd\u5247\u70baGA4\uff0c\u53ef\u81ea\u884c\u8a2d\u5b9a\u7db2\u7ad9\u8a55\u4f30\u6307\u6a19\u81ea\u5b9a\u7fa9\u5831\u8868\uff0c\u7372\u5f97\u4e0d\u540c\u5206\u6790\u6578\u64da\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/389.001.jpeg\" alt=\"GA4 \u5831\u8868\" class=\"wp-image-4314\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-editorskit-shadow\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/379.002.jpeg\" alt=\"Google Analytics  \u641c\u5c0b\u5831\u8868\u548c\u8aaa\u660e\" class=\"wp-image-4291\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p>GA\u529f\u80fd\u9078\u55ae\u670910\u5927\u9805\u76ee\uff0c\u56e0\u6b64GA\u5831\u8868\u69cb\u6210\u76f8\u7576\u591a\u5143\uff0c\u5728\u9810\u8a2d\u5831\u8868\u4e2d\u7d04\u6709\u4e00\u767e\u591a\u7a2e\u9810\u8a2d\u5831\u8868\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/389.002.jpeg\" alt=\" GA \u5831\u8868\" class=\"wp-image-4315\" width=\"841\" height=\"473\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%96%B6Google_Analytics_4_%E7%94%9F%E5%91%BD%E9%80%B1%E6%9C%9F%E5%88%86%E6%9E%90%E8%83%BD%E5%8A%9B%E5%BC%B7\"><\/span>\u25b6<strong>Google Analytics 4 <\/strong> \u751f\u547d\u9031\u671f\u5206\u6790\u80fd\u529b\u5f37<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>GA4 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class=\"wp-image-3901\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3%E6%95%B8%E6%93%9A%E6%95%B4%E5%90%88%E6%80%A7%EF%BD%9CGoogle_Analytics_4_%E8%B7%A8%E8%A3%9D%E7%BD%AE%E8%BF%BD%E8%B9%A4%E7%B6%B2%E7%AB%99App_VS_GA%E7%B6%B2%E7%AB%99\"><\/span>3.\u6578\u64da\u6574\u5408\u6027\uff5c<strong>Google Analytics 4 <\/strong>\u8de8\u88dd\u7f6e\u8ffd\u8e64(\u7db2\u7ad9+App) VS GA\u7db2\u7ad9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u904e\u5f80GA\u4ee5\u7db2\u7ad9\u7684\u70ba\u4e3b\uff0c\u82e5\u8981\u8ffd\u8e64 App \u6578\u64da\u5247\u8981\u4f7f\u7528 Firebase\uff1bGA4\u76f4\u63a5\u6574\u5408\u4e86WEB \u53ca APP 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