{"id":3992,"date":"2023-05-16T17:10:16","date_gmt":"2023-05-16T09:10:16","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=3992"},"modified":"2026-03-06T17:14:26","modified_gmt":"2026-03-06T09:14:26","slug":"2023-%e8%87%ba%e7%81%a3%e7%a4%be%e7%be%a4%e5%aa%92%e9%ab%94%e4%bd%bf%e7%94%a8%e8%b6%a8%e5%8b%a2%ef%bc%9a-line-%e5%a5%aa%e5%86%a0%e7%ac%ac%e4%b8%80%e3%80%81tiktok-%e5%bd%b1%e9%9f%b3%e6%8c%81%e7%ba%8c","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=3992","title":{"rendered":"2023 \u81fa\u7063\u793e\u7fa4\u5a92\u9ad4\u4f7f\u7528\u8da8\u52e2\uff1a LINE \u596a\u51a0\u7b2c\u4e00\u3001TikTok \u5f71\u97f3\u6301\u7e8c\u6210\u9577"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1309\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/05\/\u4e94\u6708_3.jpg\" alt=\"\" class=\"wp-image-5691\"\/><\/figure>\n\n\n\n<p>\u6839\u64da\u6700\u65b0\u4e00\u671f<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\">\u300aDigital 2023: TAIWAN\u300b<\/a>\u91dd\u5c0d\u5168\u7403\u5404\u570b\u7684\u6578\u4f4d\u4f7f\u7528\u60c5\u5f62\uff0c\u9032\u884c\u5168\u9762\u7684\u6578\u64da\u8abf\u67e5\u8207\u5206\u6790\uff0c\u4ee5\u4e0b\u662f\u76ee\u524d\u81fa\u7063\u6578\u4f4d\u4f7f\u7528\u60c5\u5f62\uff1a<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69faee3e5ce51\" aria-label=\"\u5167\u5bb9\u76ee\u9304\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69faee3e5ce51\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.wenk-media.com\/?p=3992\/#%E8%87%BA%E7%81%A3%E6%95%B8%E4%BD%8D%E4%BD%BF%E7%94%A8%E6%A6%82%E6%B3%81\" title=\"\u81fa\u7063\u6578\u4f4d\u4f7f\u7528\u6982\u6cc1\">\u81fa\u7063\u6578\u4f4d\u4f7f\u7528\u6982\u6cc1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.wenk-media.com\/?p=3992\/#%E9%80%8F%E9%81%8E%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7_%E6%93%B4%E6%95%A3%E8%A9%B1%E9%A1%8C_%E5%8A%A0%E5%BC%B7%E5%93%81%E7%89%8C%E6%9B%9D%E5%85%89\" title=\"\u900f\u904e\u53e3\u7891\u884c\u92b7 \u64f4\u6563\u8a71\u984c \u52a0\u5f37\u54c1\u724c\u66dd\u5149\">\u900f\u904e\u53e3\u7891\u884c\u92b7 \u64f4\u6563\u8a71\u984c \u52a0\u5f37\u54c1\u724c\u66dd\u5149<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.wenk-media.com\/?p=3992\/#%E8%A3%BD%E4%BD%9C%E5%84%AA%E8%B3%AA%E7%A4%BE%E7%BE%A4%E5%BD%B1%E9%9F%B3%E5%85%A7%E5%AE%B9_%E6%8F%90%E5%8D%87%E7%A4%BE%E7%BE%A4%E4%BA%92%E5%8B%95_%E5%BC%B7%E5%8C%96%E5%93%81%E7%89%8C%E5%8D%B0%E8%B1%A1\" title=\"\u88fd\u4f5c\u512a\u8cea\u793e\u7fa4\u5f71\u97f3\u5167\u5bb9  \u63d0\u5347\u793e\u7fa4\u4e92\u52d5 \u5f37\u5316\u54c1\u724c\u5370\u8c61\">\u88fd\u4f5c\u512a\u8cea\u793e\u7fa4\u5f71\u97f3\u5167\u5bb9  \u63d0\u5347\u793e\u7fa4\u4e92\u52d5 \u5f37\u5316\u54c1\u724c\u5370\u8c61<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.wenk-media.com\/?p=3992\/#%E6%8F%90%E4%BE%9B%E6%B6%88%E8%B2%BB%E8%80%85%E6%B5%81%E6%9A%A2%E7%9A%84%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E6%B6%88%E8%B2%BB%E9%AB%94%E9%A9%97\" title=\"\u63d0\u4f9b\u6d88\u8cbb\u8005\u6d41\u66a2\u7684\u884c\u52d5\u88dd\u7f6e\u6d88\u8cbb\u9ad4\u9a57\">\u63d0\u4f9b\u6d88\u8cbb\u8005\u6d41\u66a2\u7684\u884c\u52d5\u88dd\u7f6e\u6d88\u8cbb\u9ad4\u9a57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.wenk-media.com\/?p=3992\/#%E5%80%8B%E4%BA%BA%E5%8C%96%E8%A1%8C%E9%8A%B7_%E4%B8%BB%E5%8B%95%E5%9B%9E%E6%87%89%E6%B6%88%E8%B2%BB%E8%80%85_%E6%B7%B1%E5%85%A5%E4%BA%86%E8%A7%A3%E5%AE%A2%E7%BE%A4\" title=\"\u500b\u4eba\u5316\u884c\u92b7 \u4e3b\u52d5\u56de\u61c9\u6d88\u8cbb\u8005 \u6df1\u5165\u4e86\u89e3\u5ba2\u7fa4\">\u500b\u4eba\u5316\u884c\u92b7 \u4e3b\u52d5\u56de\u61c9\u6d88\u8cbb\u8005 \u6df1\u5165\u4e86\u89e3\u5ba2\u7fa4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.wenk-media.com\/?p=3992\/#%E6%9C%AA%E4%BE%86%E8%A1%8C%E9%8A%B7%E6%96%B0%E6%96%B9%E5%90%91_%E6%B2%88%E6%B5%B8%E5%BC%8F%E8%A1%8C%E9%8A%B7\" title=\"\u672a\u4f86\u884c\u92b7\u65b0\u65b9\u5411 \u6c88\u6d78\u5f0f\u884c\u92b7 \">\u672a\u4f86\u884c\u92b7\u65b0\u65b9\u5411 \u6c88\u6d78\u5f0f\u884c\u92b7 <\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.wenk-media.com\/?p=3992\/#%E9%80%8F%E9%81%8EAR%EF%BC%8FVR_%E6%89%93%E9%80%A0%E6%B2%88%E6%B5%B8%E5%BC%8F%E9%AB%94%E9%A9%97_%E6%8F%90%E9%AB%98%E8%88%87%E6%B6%88%E8%B2%BB%E8%80%85%E4%BA%92%E5%8B%95\" title=\"\u900f\u904eAR\uff0fVR \u6253\u9020\u6c88\u6d78\u5f0f\u9ad4\u9a57 \u63d0\u9ad8\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\">\u900f\u904eAR\uff0fVR \u6253\u9020\u6c88\u6d78\u5f0f\u9ad4\u9a57 \u63d0\u9ad8\u8207\u6d88\u8cbb\u8005\u4e92\u52d5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.wenk-media.com\/?p=3992\/#%E7%B5%90%E8%AB%96\" title=\"\u7d50\u8ad6\">\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%87%BA%E7%81%A3%E6%95%B8%E4%BD%8D%E4%BD%BF%E7%94%A8%E6%A6%82%E6%B3%81\"><\/span>\u81fa\u7063\u6578\u4f4d\u4f7f\u7528\u6982\u6cc1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7db2\u8def\u4f7f\u7528\u4eba\u53e3\u5df2\u76f8\u7576\u65bc\u5168\u81fa 90.7%\uff0c\u9019\u7576\u4e2d\u53c8\u6709\u9ad8\u9054 95% \u4eba\u53e3\u90fd\u6709\u900f\u904e\u624b\u6a5f\u4e0a\u7db2\u7684\u7fd2\u6163<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/1422.002.jpeg\" alt=\"\u81fa\u7063\u6bcf\u65e5\u4f7f\u7528\u7db2\u8def\u6642\u9593\u53ca\u88dd\u7f6e\u6bd4\u4f8b\" class=\"wp-image-4083\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\"><\/a><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\">\u300aDigital 2023: TAIWAN\u300b<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e0a\u7db2\u88dd\u7f6e\uff1a\u624b\u6a5f\u8207\u684c\u6a5f\uff08\u542b\u5e73\u677f\uff09\u7684\u4f7f\u7528\u6642\u6578\u6bd4\u7d04\u70ba 55%\uff1a44%<br>\u4eca\u5e74\u624b\u6a5f\u4f54\u6bd4\u8f03\u53bb\u5e74\u6210\u9577\u3010 3.7% \u3011<\/li><li>\u6bcf\u65e5\u6bcf\u4eba\u5e73\u5747\u7d04\u6709\u3010\uff17\u5c0f\u6642 \u3011\u5728\u7dda\uff0c\u7531\u6b64\u53ef\u898b\u884c\u52d5\u88dd\u7f6e\u9ad4\u9a57\u4e0a\uff0c\u624b\u6a5f\u7248\u8f03\u684c\u6a5f\u7db2\u9801\u7248\u66f4\u91cd\u8981<\/li><li>\u7db2\u8def\u4f7f\u7528\u8005\u5c0d\u65bc\u7db2\u8def\u96b1\u79c1\u610f\u8b58\u62ac\u982d\uff0c\u9700\u6e1b\u5c11\u4f7f\u7528\u7b2c\u4e09\u65b9\u8ffd\u8e64<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/1422.003.jpeg\" alt=\"\u81fa\u7063\u4f7f\u7528\u7db2\u8def\u700f\u89bd\u5668\u6392\u540d\" class=\"wp-image-4082\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\"><\/a><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\">\u300aDigital 2023: TAIWAN\u300b<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>\u700f\u89bd\u7db2\u7ad9\u5167\u5bb9\u6642\uff1aChrome \u4ecd\u70ba\u591a\u6578\u4f7f\u7528\u8005\u9996\u9078\uff0c\u4ee5\u3010 61% \u3011\u7684\u6d41\u91cf\u4f54\u6bd4\u7a69\u5c45\u7b2c\u4e00<br>\u4f7f\u7528\u641c\u5c0b\u5f15\u64ce\u6642\uff1aGoogle \u4ecd\u6709\u3010 90% \u3011\u7684\u5e02\u4f54\u7387<\/li><li>\u5728\u89c0\u5bdf\u6d41\u91cf\u6700\u9ad8\u7684\u7db2\u7ad9\u6642\uff1a\u5247\u662f\u5305\u542b YouTube\u3001Facebook\u3001PPT\u3001Dcard \u7b49\u793e\u7fa4\u5e73\u53f0<br><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/1422.004.jpeg\" alt=\"\u81fa\u7063\u7db2\u8def\u4f7f\u7528\u539f\u56e0\u6392\u540d\" class=\"wp-image-4084\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\"><\/a><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\">\u300aDigital 2023: TAIWAN\u300b<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>\u81fa\u7063\u7db2\u8def\u4f7f\u7528\u539f\u56e0\u524d 3 \u540d\uff1a<br>1. \u67e5\u627e\u8cc7\u8a0a \u3010 61.8% \u3011 <br>2. \u806f\u7e6b\u89aa\u53cb \u3010 59.5% \u3011<br>3. \u89c0\u770b\u5f71\u97f3\u5167\u5bb9\uff08\u96fb\u8996\u7bc0\u76ee\u3001\u96fb\u5f71\u3001\u5287\u96c6\u7b49\uff09\u3010  58% \u3011<\/li><li>\u71b1\u5ea6\u76f4\u5347\u300c \u91d1\u878d\u8207\u5132\u84c4\u300d\u3010 43% \u3011\uff0c\u5f9e\u6b64\u53ef\u77e5\u7dda\u4e0a\u7406\u8ca1\u3001\u6578\u4f4d\u6295\u8cc7\u7b49\u76f8\u95dc\u9818\u57df\u6b63\u5728\u767c\u5c55<\/li><li>\u95dc\u65bc\u89c0\u770b\u5f71\u97f3\u5167\u5bb9\uff0c\u4f7f\u7528\u8005\u5e73\u5747\u6bcf\u65e5\u82b1\u5728\u89c0\u770b\u4e3b\u6d41\u7684\u5f71\u97f3\u76f8\u95dc\u4e32\u6d41\u5e73\u53f0\uff08\u5982 YouTube\u3001Netflix\u3001LiTV \u7acb\u8996\u3001LINE TV\u2026\u2026\u7b49\uff09\u7684\u6642\u9593\uff0c\u5df2\u7a81\u7834\u4e86\u3010 1 \u5c0f\u6642 19 \u5206\u9418 \u3011\uff0c\u4f54\u4e86\u6bcf\u65e5\u89c0\u8cde\u5f71\u8996\u6642\u9593\u7684 \u3010 47.9% \u3011\uff0c\u6b63\u9010\u5e74\u6210\u9577\u4e2d<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/1422.005.jpeg\" alt=\"\u81fa\u7063\u4f7f\u7528\u7db2\u8def\u793e\u7fa4\u5e73\u53f0\u6392\u540d\" class=\"wp-image-4086\" width=\"838\" height=\"471\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\"><\/a><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\">\u300aDigital 2023: TAIWAN\u300b<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>\u81fa\u7063\u4f7f\u7528\u793e\u7fa4\u5e73\u53f0\u7684\u4f7f\u7528\u8005\u7d04\u4f54\u5168\u81fa\u4eba\u53e3 \u3010 84.5% \u3011\uff0c\u4f7f\u7528\u7387\u5c45\u3010\u5168\u7403\u7b2c 10 \u540d \u3011<\/li><li>\u793e\u7fa4\u5e73\u53f0\u4f7f\u7528\u6642\u9593\uff1a\u6bcf\u65e5\u5e73\u5747\u7d04\u3010 2\u5c0f\u6642 \u3011\uff0c\u793e\u7fa4\u4f7f\u7528\u6642\u9593\u4e0d\u6e1b\u53cd\u589e\uff0c\u7531\u6b64\u53ef\u898b\u4f7f\u7528\u793e\u7fa4\u7684\u71b1\u611b\u7a0b\u5ea6<\/li><li>\u6bcf\u500b\u793e\u7fa4\u7528\u6236\u5e73\u5747\u6703\u4f7f\u7528\u3010 6 \u7a2e\u4e0d\u540c\u7684\u5e73\u53f0 \u3011<\/li><li>\u4f7f\u7528\u793e\u7fa4\u5e73\u53f0\u539f\u56e0\u524d 5 \u540d\uff1a<br>1.\u8207\u89aa\u53cb\u4fdd\u6301\u806f\u7e6b<br>2.\u6253\u767c\u7a7a\u9592\u6642\u9593<br>3.\u770b\u770b\u5927\u5bb6\u90fd\u5728\u8ac7\u8ad6\u4e9b\u4ec0\u9ebc<br>4.\u63a2\u7d22\u5167\u5bb9<br>5.\u95b1\u8b80\u65b0\u805e\u6642\u4e8b<\/li><li>\u6700\u5e38\u4f7f\u7528\u7684\u793e\u7fa4\u5e73\u53f0\u4f9d\u5e8f\u70ba\uff1a<br> 1. LINE \u3010 90.7% \u3011<br> 2. Facebook \u3010 85.3% \u3011<br> 3. Instagram \u3010 65.3% \u3011<br> 4. Messenger \u3010 60.3% \u3011<br> 5. TikTok\u3010 36% \u3011<\/li><li>\u552f\u7368\u77ed\u5f71\u97f3\u5e73\u53f0 TikTok \u4f7f\u7528\u6bd4\u4f8b\u9006\u52e2\u6210\u9577\uff0c\u4f7f\u7528\u7387\u8f03\u53bb\u5e74\u65b0\u589e\u3010 0.8% \u3011<\/li><li>\u7531\u6b64\u53ef\u898b\u898f\u5283\u793e\u7fa4\u884c\u92b7\u7b56\u7565\u6642\uff0c\u4e0a\u8ff0\u793e\u7fa4\u5e73\u53f0\u5a92\u9ad4\u90fd\u662f\u589e\u52a0\u66dd\u5149\u3001\u89f8\u53ca\u4e0d\u53ef\u5ffd\u8996\u7684<br><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/1422.006.jpeg\" alt=\"\u81fa\u7063\u6d88\u8cbb\u8005\u63a2\u7d22\u54c1\u724c\u8cc7\u8a0a\u4f86\u6e90\u6392\u540d\" class=\"wp-image-4087\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\"><\/a><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\">\u300aDigital 2023: TAIWAN\u300b<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>\u81fa\u7063\u6d88\u8cbb\u8005\u63a2\u7d22\u54c1\u724c\u8cc7\u8a0a\u7684\u4f86\u6e90\u524d 6 \u540d\uff1a<br>1. \u641c\u5c0b\u5f15\u64ce\u67e5\u627e\u3010 44.4% \u3011<br>2. \u53e3\u7891\uff0f\u89aa\u53cb\u63a8\u85a6\u3010 36.1% \u3011<br>3. \u7db2\u8def\u5ee3\u544a\u3010 30.1% \u3011<br>4. \u96fb\u8996\u5ee3\u544a\u3010 29.7% \u3011<br>5. APP \u5167\u90e8\u5ee3\u544a\u3010 28.1% \u3011<br>6. \u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u3010 26.6% \u3011<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/03\/1422.007.jpeg\" alt=\"\u81fa\u7063\u6700\u5438\u5f15\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u8a98\u56e0\u6392\u540d\" class=\"wp-image-4088\"\/><figcaption>\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\"><\/a><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-taiwan\" class=\"ek-link\">\u300aDigital 2023: TAIWAN\u300b<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-414066a9-35a1-42db-b669-93e54ab7bdf2\"><li>\u57282022\u5e74\u7d04\u6709 \u3010 60.3% \u3011\u7684\u7db2\u8def\u4f7f\u7528\u8005\u6709\u7dda\u4e0a\u8cfc\u7269\u7684\u7d93\u9a57<br>\u6709\u3010 29.3% \u3011\u7684\u96fb\u5546\u6d88\u8cbb\u8005\u66fe\u5728\u7dda\u4e0a\u8cfc\u8cb7\u751f\u6d3b\u96dc\u8ca8<br>\u6709\u3010 11.8% \u3011\u6d88\u8cbb\u8005\u66fe\u8cfc\u8cb7\u4e8c\u624b\u7684\u5546\u54c1<br>\u6709\u3010 37.8% \u3011\u6d88\u8cbb\u8005\u5728\u8cfc\u8cb7\u524d\u6703\u4f7f\u7528\u6bd4\u50f9\u5de5\u5177\u3001\u8ca8\u6bd4\u4e09\u5bb6\uff0c\u627e\u5230\u6700\u5212\u7b97\u7684\u518d\u9032\u884c\u8cfc\u8cb7<br>\u6709\u3010  8.3% \u3011\u6d88\u8cbb\u8005\u6703\u4f7f\u7528\u300c\u5148\u8cb7\u5f8c\u4ed8\u300d\u6a5f\u5236\uff0c\u4f7f\u7528\u7387\u8f03 2021 \u5e74\u6210\u9577\u4e86\u4e00\u6210\u4ee5\u4e0a<\/li><li>\u6700\u5438\u5f15\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u8a98\u56e0\u524d 5 \u540d\u70ba\uff1a<br>1. \u514d\u904b \u3010 60.1% \u3011<br>2. \u6298\u50f9 \u3010 49.1% \u3011<br>3. \u7c21\u6613\u7684\u4ed8\u6b3e\u6d41\u7a0b\u3010 34.2%  \u3011<br>4. \u8ca8\u5230\u4ed8\u6b3e\u9078\u9805 \u3010 30.8%  \u3011<br>5. \u6d88\u8cbb\u8005\u8a55\u50f9 \u3010 28.9%  \u3011<br>\u9084\u6709\u4fbf\u6377\u7684\u9000\u8ca8\u653f\u7b56\u3001\u5206\u671f\u4ed8\u6b3e\u96f6\u5229\u7387\u7b49\uff0c\u4e5f\u80fd\u5438\u5f15\u6d88\u8cbb\u8005\u7dda\u4e0a\u5b8c\u6210\u8cfc\u7269<\/li><\/ul>\n\n\n\n<p>\u4ee5\u4e0a\u5c31\u662f\u81fa\u7063\u6578\u4f4d\u4f7f\u7528\u7684\u76f8\u95dc\u4f7f\u7528\u60c5\u5f62\uff0c\u800c\u7531\u6b64\u53ef\u77e5\u5728\u81fa\u7063\uff0c\u591a\u5143\u66dd\u5149\u3001\u591a\u7ba1\u9f4a\u4e0b\uff0c\u624d\u662f\u73fe\u4ee3\u54c1\u724c\u884c\u92b7\u7684\u738b\u9053\u3002\u56e0\u73fe\u4ee3\u7db2\u8def\u4f7f\u7528\u8005\u884c\u70ba\u591a\u5143\uff0c\u6240\u4ee5\u54c1\u724c\u5728\u884c\u92b7\u4f48\u5c40\u6642\uff0c\u90fd\u61c9\u8a72\u8457\u91cd\u65bc\u5404\u7a2e\u7ba1\u9053\u7684\u66dd\u5149\u3002\u4e0d\u8ad6\u54c1\u724c\u901a\u8def\u662f\u4ee5\u7dda\u4e0a\u6216\u5be6\u9ad4\u70ba\u4e3b\uff0c\u90fd\u61c9\u5728\u641c\u5c0b\u5f15\u64ce\u3001\u53e3\u7891\u7db2\u7ad9\u3001\u7db2\u9801\u548c\u793e\u7fa4\u5e73\u53f0\u4e0a\u5ee3\u6cdb\u66dd\u5149\uff0c\u4e26\u4e14\u591a\u5143\u4f48\u5c40\u6578\u4f4d\u884c\u92b7\uff0c\u4ee5\u63d0\u5347\u54c1\u724c\u80fd\u898b\u5ea6\u3001\u5f37\u5316\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u5370\u8c61\uff0c\u7121\u8ad6\u662f\u6295\u905e\u5ee3\u544a\u9032\u884c\u66dd\u5149\u3001\u5c0e\u6d41\uff0c\u6216\u662f\u8207\u7db2\u7d05\u5408\u4f5c\u3001\u7d2f\u7a4d\u53e3\u7891\u597d\u8a55\u7b49\uff0c\u4ee5\u63d0\u4f9b\u6d88\u8cbb\u8005\u66f4\u591a\u512a\u8cea\u7684\u8cc7\u8a0a\u548c\u4fe1\u8cf4\u611f\u3002<\/p>\n\n\n\n<p>\u6839\u64da\u4ee5\u4e0a\u81fa\u7063\u591a\u5143\u6578\u4f4d\u4f7f\u7528\u6982\u6cc1\uff0c\u4ee5\u4e0b\u6574\u7406\u95dc\u65bc\u5efa\u7acb\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u826f\u597d\u95dc\u4fc2\u7684\u793e\u7fa4\u884c\u92b7\u7b56\u7565\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%8F%E9%81%8E%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7_%E6%93%B4%E6%95%A3%E8%A9%B1%E9%A1%8C_%E5%8A%A0%E5%BC%B7%E5%93%81%E7%89%8C%E6%9B%9D%E5%85%89\"><\/span>\u900f\u904e\u53e3\u7891<strong>\u884c\u92b7 \u64f4\u6563\u8a71\u984c<\/strong> <strong>\u52a0\u5f37\u54c1\u724c\u66dd\u5149<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u81fa\u7063\u6d88\u8cbb\u8005\u63a2\u7d22\u54c1\u724c\u8cc7\u8a0a\u7684\u4f86\u6e90\u7576\u4e2d\uff0c\u9664\u4e86\u4f7f\u7528\u641c\u5c0b\u5f15\u64ce\u67e5\u627e\u4e4b\u5916\uff0c\u5c31\u662f\u900f\u904e\u53e3\u7891\uff0f\u89aa\u53cb\u63a8\u85a6\uff0c\u56e0\u6b64\u5efa\u7acb\u826f\u597d\u7684\u54c1\u724c\u53e3\u7891\u548c\u77e5\u540d\u5ea6\u5c0d\u65bc\u6d88\u8cbb\u8005\u4fe1\u4efb\u611f\u548c\u8cfc\u8cb7\u610f\u9858\u6709\u8457\u91cd\u8981\u7684\u5f71\u97ff\u3002\u900f\u904e\u64cd\u4f5c\u793e\u7fa4\u5a92\u9ad4\u3001\u767c\u5e03\u65b0\u805e\u7a3f\u3001\u8ad6\u58c7\u63a8\u85a6\u6587\u4ee5\u53caKOL\u5408\u4f5c\u7b49\u65b9\u5f0f\uff0c\u53ef\u4ee5\u9577\u671f\u4f48\u5c40\u8b93\u54c1\u724c\u7684\u597d\u5ee3\u70ba\u4eba\u77e5\uff0c\u5f37\u8abf\u771f\u5be6\u9ad4\u9a57\uff0c\u5c07\u54c1\u724c\u7406\u5ff5\u6df1\u57cb\u6d88\u8cbb\u8005\u5fc3\u4e2d\uff0c\u8207\u9867\u5ba2\u7522\u751f\u5171\u9cf4\u3002\u4e26\u70ba\u54c1\u724c\u88fd\u9020\u8072\u91cf\u52a0\u5f37\u66dd\u5149\u548c\u8a0e\u8ad6\u5ea6\uff0c\u5f9e\u800c\u63d0\u9ad8\u54c1\u724c\u53e3\u7891\u548c\u77e5\u540d\u5ea6\uff0c\u589e\u5f37\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u611f\uff0c\u4e5f\u80fd\u63d0\u5347\u6d88\u8cbb\u8005\u8cfc\u8cb7\u610f\u9858\uff0c\u53ca\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a<br>\u56e0\u6d88\u8cbb\u8005\u666e\u904d\u8a8d\u70ba KOL \/ KOC \u662f\u5177\u4eba\u6027\u5316\u548c\u516c\u4fe1\u529b\u3002\u800c KOL\/KOC \u90fd\u64c1\u6709\u81ea\u5df1\u7684\u7c89\u7d72\uff0c\u4e14\u90fd\u8207\u81ea\u5df1\u7684\u7c89\u7d72\u4e92\u52d5\u7387\u9ad8\u3002\u76f8\u8f03\u65bc\u8ffd\u8e64\u4eba\u6578\u8f03\u591a\u7684\u7db2\u7d05\uff0c\u54c1\u724c\u5728\u9396\u5b9a\u76ee\u6a19\u53d7\u773e\u6642\u53ef\u4ee5\u66f4\u52a0\u7cbe\u6e96\uff0c\u4e26\u53ef\u66f4\u6709\u5f48\u6027\u5730\u5b89\u6392\u5ba2\u88fd\u5316\u7684\u884c\u92b7\u7b56\u7565\u3002\u800c Z \u4e16\u4ee3\u5e74\u8f15\u4eba\u5c0d\u7db2\u7d05\u884c\u92b7\u66f4\u5bb9\u6613\u7522\u751f\u5171\u9cf4\u3002\u56e0\u6b64\u8207 KOL \/ KOC \u5408\u4f5c\u6703\u662f\u589e\u52a0\u54c1\u724c\u66dd\u5149\u5ea6\u3001\u63d0\u9ad8\u53e3\u7891\u548c\u77e5\u540d\u5ea6\u7684\u4e00\u7a2e\u6709\u6548\u65b9\u5f0f\u3002<br>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=2712\" class=\"ek-link\"><\/a><a href=\"https:\/\/blog.wenk-media.com\/?p=1316\">\u4e8c\u6b21\u5143\u865b\u64ecYoutuber\u7576\u9053\uff01VTuber\u88fd\u4f5c\u6d41\u7a0b\u5927\u516c\u958b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E4%BD%9C%E5%84%AA%E8%B3%AA%E7%A4%BE%E7%BE%A4%E5%BD%B1%E9%9F%B3%E5%85%A7%E5%AE%B9_%E6%8F%90%E5%8D%87%E7%A4%BE%E7%BE%A4%E4%BA%92%E5%8B%95_%E5%BC%B7%E5%8C%96%E5%93%81%E7%89%8C%E5%8D%B0%E8%B1%A1\"><\/span>\u88fd\u4f5c\u512a\u8cea<strong>\u793e\u7fa4\u5f71\u97f3<\/strong>\u5167\u5bb9  <strong>\u63d0\u5347\u793e\u7fa4\u4e92\u52d5<\/strong> <strong>\u5f37\u5316\u54c1\u724c\u5370\u8c61<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u81fa\u7063\u6d88\u8cbb\u8005\u6bcf\u5929\u5e73\u5747\u82b1\u8cbb\u8fd1 2 \u5c0f\u6642\u5728\u793e\u7fa4\u5e73\u53f0\u4e0a\uff0c\u5c24\u5176\u662f\u4f7f\u7528\u624b\u6a5f\u700f\u89bd\uff0c\u56e0\u6b64\u88fd\u4f5c\u9069\u5408\u4f7f\u7528\u624b\u6a5f\u89c0\u770b\u7684\u793e\u7fa4\u5167\u5bb9\u5c31\u6210\u70ba\u91cd\u9ede\u3002\u76f8\u8f03\u6587\u5b57\u3001\u5716\u50cf\u578b\u614b\u7684\u5167\u5bb9\u884c\u92b7\uff0c\u5f71\u97f3\u5167\u5bb9\u884c\u92b7\u66f4\u9069\u5408\u5728\u624b\u6a5f\u89c0\u770b\uff0c\u4e14\u66f4\u53d7\u9752\u775e\u3002\u90a3\u9ebd\uff0c\u5f71\u97f3\u5167\u5bb9\u512a\u52e2\u6709\u54ea\u4e9b\u5462\uff1f<\/p>\n\n\n\n<ul 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