{"id":4184,"date":"2023-05-02T17:09:45","date_gmt":"2023-05-02T09:09:45","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=4184"},"modified":"2026-03-06T17:18:22","modified_gmt":"2026-03-06T09:18:22","slug":"instagram-%e5%bb%a3%e5%91%8a%e7%89%88%e4%bd%8d%e8%a6%8f%e6%a0%bc%e6%8c%87%e5%8d%97%ef%bc%8c%e5%89%b5%e9%80%a0%e6%9c%80%e4%bd%b3%e8%a6%96%e8%a6%ba%e6%95%88%e6%9e%9c%ef%bc%8c%e6%8f%90%e5%8d%87%e5%bb%a3","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=4184","title":{"rendered":"2023 Instagram \u6700\u65b0\u5ee3\u544a\u7248\u4f4d\u898f\u683c\u6307\u5357\uff0c\u5275\u9020\u6700\u4f73\u8996\u89ba\u6548\u679c\u63d0\u5347\u5ee3\u544a\u6210\u6548"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1309\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/\u56db\u6708_3.jpg\" alt=\"\" class=\"wp-image-5229\"\/><\/figure>\n\n\n\n<p 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class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E8%BC%AA%E6%92%AD%E6%A0%BC%E5%BC%8F-2\" title=\"\u8f2a\u64ad\u683c\u5f0f\">\u8f2a\u64ad\u683c\u5f0f<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-6\" title=\"\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09\">\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%EF%BC%9A-4\" title=\"\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a\">\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#Instagram_%E9%99%90%E6%99%82%E5%8B%95%E6%85%8B%E5%BB%A3%E5%91%8A\" title=\"Instagram \u9650\u6642\u52d5\u614b\u5ee3\u544a\">Instagram \u9650\u6642\u52d5\u614b\u5ee3\u544a<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E5%8F%AF%E4%BD%BF%E7%94%A8%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%EF%BC%9A%E5%9C%96%E5%83%8F%E3%80%81%E5%BD%B1%E7%89%87%E3%80%81%E8%BC%AA%E6%92%AD%E3%80%81%E7%B2%BE%E9%81%B8%E9%9B%86\" title=\"\u53ef\u4f7f\u7528\u5ee3\u544a\u683c\u5f0f\uff1a\u5716\u50cf\u3001\u5f71\u7247\u3001\u8f2a\u64ad\u3001\u7cbe\u9078\u96c6\">\u53ef\u4f7f\u7528\u5ee3\u544a\u683c\u5f0f\uff1a\u5716\u50cf\u3001\u5f71\u7247\u3001\u8f2a\u64ad\u3001\u7cbe\u9078\u96c6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E5%9C%96%E5%83%8F%E6%A0%BC%E5%BC%8F-3\" title=\"\u5716\u50cf\u683c\u5f0f\">\u5716\u50cf\u683c\u5f0f<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-7\" title=\"\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09\">\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E5%BD%B1%E7%89%87%E6%A0%BC%E5%BC%8F-3\" title=\"\u5f71\u7247\u683c\u5f0f\">\u5f71\u7247\u683c\u5f0f<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-8\" title=\"\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09\">\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E8%BC%AA%E6%92%AD%E6%A0%BC%E5%BC%8F-3\" title=\"\u8f2a\u64ad\u683c\u5f0f\">\u8f2a\u64ad\u683c\u5f0f<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-9\" title=\"\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09\">\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E7%B2%BE%E9%81%B8%E9%9B%86%E6%A0%BC%E5%BC%8F-2\" title=\"\u7cbe\u9078\u96c6\u683c\u5f0f\">\u7cbe\u9078\u96c6\u683c\u5f0f<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-10\" title=\"\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09\">\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%EF%BC%9A-5\" title=\"\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a\">\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#Instagram_Reels_%E5%BB%A3%E5%91%8A\" title=\"Instagram Reels \u5ee3\u544a\">Instagram Reels \u5ee3\u544a<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-11\" title=\"\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09\">\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08\u8a73\u7d30\u8cc7\u8a0a\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%EF%BC%9A-6\" title=\"\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a\">\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/blog.wenk-media.com\/?p=4184\/#Instagram_%E5%95%86%E5%BA%97%E5%BB%A3%E5%91%8A\" title=\"Instagram \u5546\u5e97\u5ee3\u544a\">Instagram \u5546\u5e97\u5ee3\u544a<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_%E5%BB%A3%E5%91%8A%E7%89%88%E4%BD%8D%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\"><\/span>Instagram \u5ee3\u544a\u7248\u4f4d\u6709\u54ea\u4e9b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"NEW_Instagram_%E6%8F%90%E9%86%92%E5%BC%8F%E5%BB%A3%E5%91%8A\"><\/span><span style=\"background-color:#fcb900\" class=\"has-inline-background\">NEW<\/span><strong> Instagram<\/strong> <strong>\u63d0\u9192\u5f0f\u5ee3\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u70ba\u8b93\u54c1\u724c\u53ef\u66f4\u8f15\u9b06\u5730\u516c\u544a\u3001\u63d0\u9192\u548c\u901a\u77e5\u7528\u6236\u53ef\u80fd\u6703\u611f\u8208\u8da3\u7684\u65e5\u5f8c\u6d3b\u52d5\u6216\u7522\u54c1\u767c\u8868\u3002\u8b93\u6240\u6709\u5ee3\u544a\u4e3b\u5747\u53ef\u5728\u52d5\u614b\u6d88\u606f\u4e2d\u9078\u64c7\u4f7f\u7528<a href=\"https:\/\/help.instagram.com\/448430800019943\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">\u300c\u63d0\u9192\u5f0f\u5ee3\u544a\u300d<\/a>\uff0c\u6b64\u683c\u5f0f\u6709\u52a9\u65bc\u5ee3\u544a\u4e3b\u70ba\u8fd1\u671f\u6d3b\u52d5\u6253\u9020\u77e5\u540d\u5ea6\u3001\u671f\u5f85\u611f\u548c\u8cfc\u8cb7\u610f\u9858\u3002\u7528\u6236\u53ef\u4ee5\u9078\u64c7\u958b\u555f\u4fbf\u5229\u7684\u63d0\u9192\u529f\u80fd\uff0c\u4e26\u6703\u6536\u5230\u4e09\u6b21\u5f9e Instagram \u50b3\u9001\u7684\u901a\u77e5\uff08\u6d3b\u52d5\u524d\u4e00\u5929\u300115 \u5206\u9418\u524d\u548c\u6d3b\u52d5\u958b\u59cb\u6642\u9593\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/318.008.jpeg\" alt=\" Instagram \u63d0\u9192\u5f0f\u5ee3\u544a\" class=\"wp-image-4324\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"NEW_Instagram_%E6%90%9C%E5%B0%8B%E7%B5%90%E6%9E%9C%E4%B8%AD%E7%9A%84%E5%BB%A3%E5%91%8A\"><\/span><span style=\"background-color:#fcb900\" class=\"has-inline-background\">NEW<\/span> Instagram <strong>\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u5ee3\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b98\u65b9\u958b\u59cb\u6e2c\u8a66<strong>\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u5ee3\u544a<\/strong>\u4ee5\u89f8\u53ca\u7a4d\u6975\u641c\u5c0b\u4f01\u696d\u5546\u5bb6\u3001\u7522\u54c1\u548c\u5167\u5bb9\u7684\u7528\u6236\u3002\u5ee3\u544a\u6703\u5728\u7528\u6236\u5f9e\u641c\u5c0b\u7d50\u679c\u4e2d\u9ede\u6309\u8cbc\u6587\u6642\uff0c\u986f\u793a\u65bc\u53ef\u6372\u52d5\u7684\u52d5\u614b\u6d88\u606f\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"NEW_Instagram_AR_%E5%BB%A3%E5%91%8A\"><\/span><span style=\"background-color:#fcb900\" class=\"has-inline-background\">NEW<\/span> Instagram AR \u5ee3\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b98\u65b9\u8fd1\u671f\u767c\u4f48\u4e86&nbsp;<a href=\"https:\/\/sparkar.facebook.com\/ar-studio\/learn\/publishing\/publishing-effects-for-ads\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">AR \u5ee3\u544a<\/a>\u7684\u516c\u958b\u6e2c\u8a66\u7248\uff0cAR \u5ee3\u544a\u53ef\u5728\u52d5\u614b\u6d88\u606f\u548c\u9650\u6642\u52d5\u614b\u4e2d\u520a\u767b\uff0c\u800c\u4e14\u80fd\u5920\u63d0\u4f9b\u8eab\u6b77\u5176\u5883\u7684\u64f4\u589e\u5be6\u5883\u5ee3\u544a\u9ad4\u9a57\u3002\u54c1\u724c\u53ef\u900f\u904e\u7531 Spark AR \u63d0\u4f9b\u6280\u8853\u652f\u63f4\u7684 AR \u9ad4\u9a57\uff0c\u5438\u5f15\u7528\u6236\u8207\u5468\u570d\u74b0\u5883\u4e2d\u986f\u793a\u7684\u7279\u6548\u4e92\u52d5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/318.001.jpeg\" alt=\" Instagram AR \u5ee3\u544a\" class=\"wp-image-4325\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%EF%BC%9A\"><\/span>\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u5728\u52d5\u614b\u6d88\u606f\u548c\u9650\u6642\u52d5\u614b\u4e2d\u520a\u767b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"NEW_Instagram_%E5%80%8B%E4%BA%BA%E6%AA%94%E6%A1%88%E5%8B%95%E6%85%8B%E6%B6%88%E6%81%AF%E5%BB%A3%E5%91%8A\"><\/span><span style=\"background-color:#fcb900\" class=\"has-inline-background\">NEW<\/span> Instagram \u500b\u4eba\u6a94\u6848\u52d5\u614b\u6d88\u606f\u5ee3\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6236\u53ef\u5728\u9020\u8a2a\u4ed6\u4eba\u5e33\u865f\u7684\u500b\u4eba\u6a94\u6848\u4e26\u9ede\u6309\u8cbc\u6587\u5f8c\u6372\u52d5\u700f\u89bd\u52d5\u614b\u6d88\u606f\u3002\u5ee3\u544a\u4e3b\u53ef\u4ee5\u900f\u904e\u500b\u4eba\u6a94\u6848\u52d5\u614b\u6d88\u606f\u5ee3\u544a\uff0c\u8f15\u9b06\u5730\u904b\u7528\u73fe\u6709\u7684\u52d5\u614b\u6d88\u606f\u7d20\u6750\u64f4\u5927\u89f8\u53ca\u7bc4\u570d\uff0c\u540c\u6642\u70ba\u7528\u6236\u63d0\u4f9b\u548c\u4ed6\u5011\u5728\u5176\u4e3b\u8981\u7684 Instagram \u52d5\u614b\u6d88\u606f\u4e2d\u53ef\u4eab\u53d7\u5230\u7684\u76f8\u540c\u500b\u4eba\u5316\u5ee3\u544a\u9ad4\u9a57\u3002\u5b98\u65b9\u8868\u793a\u5c07\u6703\u5728\u6b64\u6e2c\u8a66\u4e2d\u5be6\u9a57\u4e00\u9805\u71df\u5229\u6a5f\u6703\uff0c\u8a72\u71df\u5229\u6a5f\u6703\u53ef\u8b93\u7b26\u5408\u8cc7\u683c\u7684\u5275\u4f5c\u8005\u900f\u904e\u5728\u5176\u500b\u4eba\u6a94\u6848\u52d5\u614b\u6d88\u606f\u4e2d\u986f\u793a\u5ee3\u544a\u4f86\u8cfa\u53d6\u984d\u5916\u6536\u76ca\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zh-tw.facebook.com\/business\/help\/851666549484348\" class=\"ek-link\">Instagram \u500b\u4eba\u6a94\u6848\u52d5\u614b\u6d88\u606f\u5ee3\u544a<\/a>\u662f\u89f8\u53ca\u7528\u6236\u4e26\u5efa\u7acb\u806f\u7e6b\u7684\u984d\u5916\u5ee3\u544a\u7248\u4f4d\u6a5f\u6703\u3002\u4f7f\u7528\u73fe\u6709\u52d5\u614b\u6d88\u606f\u7d20\u6750\u64f4\u5927\u5ee3\u544a\u884c\u92b7\u6d3b\u52d5\u898f\u6a21\uff0c\u540c\u6642\u5411\u7528\u6236\u63d0\u4f9b\u76f8\u540c\u7684\u500b\u4eba\u5316\u5ee3\u544a\u9ad4\u9a57\u3002\u5728\u7528\u6236\u7a4d\u6975\u63a2\u7d22\u66f4\u591a\u5167\u5bb9\u7684\u5730\u65b9\u5c55\u793a\u5ee3\u544a\u3002\u5411\u53ef\u80fd\u95dc\u6ce8\u5ee3\u544a\u7684\u7528\u6236\u986f\u793a\u5ee3\u544a\uff0c\u63d0\u9ad8\u54c1\u724c\u7684\u6574\u9ad4\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/318.002.jpeg\" alt=\" Instagram \u500b\u4eba\u6a94\u6848\u52d5\u614b\u6d88\u606f\u5ee3\u544a\" class=\"wp-image-4326\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%EF%BC%9A-2\"><\/span>\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ee3\u544a\u5c07\u51fa\u73fe\u5728\u5e74\u6eff 18 \u6b72\u7528\u6236\u7684\u516c\u958b Instagram \u500b\u4eba\u6a94\u6848\u7684\u52d5\u614b\u6d88\u606f\u6aa2\u8996\u756b\u9762\u4e2d\u3002\u7cfb\u7d71\u5c07\u6703\u628a\u5ee3\u544a\u520a\u767b\u5728\u6210\u6548\u6700\u4f73\u7684\u500b\u4eba\u6a94\u6848\u4e2d\u3002<br><strong>\u6ce8\u610f<\/strong>\uff1aInstagram \u500b\u4eba\u6a94\u6848\u52d5\u614b\u6d88\u606f\u76ee\u524d\u7121\u6cd5\u4f5c\u70ba\u7368\u7acb\u7248\u4f4d\u4f7f\u7528\u3002\u5fc5\u9808\u5728 Instagram \u52d5\u614b\u6d88\u606f\u4e2d\u520a\u767b\u5ee3\u544a\uff0c\u624d\u80fd\u5728 Instagram \u500b\u4eba\u6a94\u6848\u52d5\u614b\u6d88\u606f\u4e2d\u986f\u793a\u5ee3\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/318.007.jpeg\" alt=\"Instagram \u5ee3\u544a\u7248\u4f4d\u5efa\u8b70\u6700\u4f73\u5c3a\u5bf8\u4e00\u89bd\u8868\" class=\"wp-image-4327\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_%E5%8B%95%E6%85%8B%E6%B6%88%E6%81%AF%E5%BB%A3%E5%91%8A\"><\/span>Instagram \u52d5\u614b\u6d88\u606f\u5ee3\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram \u52d5\u614b\u6d88\u606f\u662f\u958b\u555f Instagram \u61c9\u7528\u7a0b\u5f0f\u6642\uff0c\u6703\u4e0d\u65b7\u66f4\u65b0\u7684\u76f8\u7247\u548c\u5f71\u7247\u6e05\u55ae\u3002Instagram \u52d5\u614b\u6d88\u606f\u986f\u793a\u4f86\u81ea\u7528\u6236\u8ffd\u8e64\u5e33\u6236\u548c\u54c1\u724c\u5ee3\u544a\u7684\u76f8\u7247\u548c\u5f71\u7247\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%AF%E4%BD%BF%E7%94%A8%E7%9A%84%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%EF%BC%9A%E5%9C%96%E5%83%8F%E3%80%81%E5%BD%B1%E7%89%87%E3%80%81%E8%BC%AA%E6%92%AD%E3%80%81%E7%B2%BE%E9%81%B8%E9%9B%86\"><\/span>\u53ef\u4f7f\u7528\u7684\u5ee3\u544a\u683c\u5f0f\uff1a\u5716\u50cf\u3001\u5f71\u7247\u3001\u8f2a\u64ad\u3001\u7cbe\u9078\u96c6<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/318.003.jpeg\" alt=\"Instagram \u52d5\u614b\u6d88\u606f\u5ee3\u544a\" class=\"wp-image-4328\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9C%96%E5%83%8F%E6%A0%BC%E5%BC%8F\"><\/span>\u5716\u50cf\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u5728 Instagram \u52d5\u614b\u6d88\u606f\u4e2d\u4f7f\u7528\u5716\u50cf\u683c\u5f0f\uff0c\u4f86\u5c55\u793a\u7522\u54c1\u3001\u670d\u52d9\u6216\u54c1\u724c\u3002\u9078\u64c7\u5546\u54c1\u7684\u6709\u8da3\u5716\u50cf\u4f86\u5438\u5f15\u53d7\u773e\u6df1\u5165\u77ad\u89e3\uff0c\u6216\u4f7f\u7528\u5438\u775b\u7684\u76f8\u7247\u5c55\u73fe\u54c1\u724c\u7279\u8272\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A\"><\/span>\u8a2d\u8a08<strong>\u5efa\u8b70\uff1a<\/strong>(<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/image\/instagram-feed\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5716\u50cf\u6a94\u6848\u985e\u578b\uff1aJPG \u6216 PNG&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a1:1&nbsp;<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1080 \u50cf\u7d20&nbsp;<\/li><li>\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a30 MB<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BD%B1%E7%89%87%E6%A0%BC%E5%BC%8F\"><\/span>\u5f71\u7247\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4f7f\u7528\u5f71\u7247\u683c\u5f0f\uff0c\u52a0\u5165\u52d5\u4f5c\u8207\u8072\u97f3\u4ee5\u5feb\u901f\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u4e26\u5c55\u793a\u7522\u54c1\u7684\u7279\u8272\u6216\u8ff0\u8aaa\u54c1\u724c\u6545\u4e8b\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/video\/instagram-feed\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6a94\u6848\u985e\u578b\uff1aMP4\u3001MOV \u6216 GIF&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a4:5&nbsp;<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1080 \u50cf\u7d20&nbsp;<\/li><li>\u5f71\u7247\u9577\u5ea6\uff1a1 \u79d2\u9418\u5230 60 \u5206\u9418<\/li><li>\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a250 MB<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%BC%AA%E6%92%AD%E6%A0%BC%E5%BC%8F\"><\/span>\u8f2a\u64ad\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4f7f\u7528\u8f2a\u64ad\u683c\u5f0f\uff0c\u6bcf\u500b\u5ee3\u544a\u53ef\u9078\u64c7\u5c55\u793a\u591a\u9054 10 \u500b\u5716\u50cf\u6216\u5f71\u7247\u4e26\u53ef\u500b\u5225\u8a2d\u5b9a\u4e00\u500b\u9023\u7d50\u3002\u7531\u65bc\u9019\u985e\u5ee3\u544a\u5167\u7684\u5275\u610f\u7a7a\u9593\u8f03\u591a\uff0c\u56e0\u800c\u80fd\u5c55\u793a\u4e0d\u540c\u7522\u54c1\uff0c\u6216\u662f\u5448\u73fe\u55ae\u4e00\u7522\u54c1\u3001\u670d\u52d9\u6216\u4fc3\u92b7\u6d3b\u52d5\u7684\u5177\u9ad4\u7d30\u7bc0\uff0c\u53c8\u6216\u8005\u662f\u5229\u7528\u591a\u5f35\u8f2a\u64ad\u5716\u5361\u8ff0\u8aaa\u54c1\u724c\u7684\u767c\u5c55\u6b77\u7a0b\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-2\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/carousel\/instagram-feed\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5716\u50cf\u6a94\u6848\u985e\u578b\uff1aJPG \u6216 PNG&nbsp;<\/li><li>\u5f71\u7247\u6a94\u6848\u985e\u578b\uff1aMP4\u3001MOV \u6216 GIF&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a1:1&nbsp;<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1080 \u50cf\u7d20&nbsp;<\/li><li>\u8f2a\u64ad\u5716\u5361\u6578\u91cf\uff1a2 \u5230 10 \u5f35<\/li><li>\u5716\u50cf\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a30 MB<\/li><li>\u5f71\u7247\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a4 GB<\/li><li>\u5f71\u7247\u9577\u5ea6\uff1a1 \u79d2\u9418\u5230 2 \u5206\u9418<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B2%BE%E9%81%B8%E9%9B%86%E6%A0%BC%E5%BC%8F\"><\/span>\u7cbe\u9078\u96c6\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4f7f\u7528\u7cbe\u9078\u96c6\u5ee3\u544a\uff0c\u7cbe\u9078\u96c6\u5ee3\u544a\u5305\u62ec\u5c01\u9762\u5716\u50cf\u6216\u5f71\u7247\uff0c\u5f8c\u9762\u63a5\u8457 3 \u5f35\u7522\u54c1\u5716\u50cf\u3002\u7528\u6236\u4e00\u9ede\u6309\u7cbe\u9078\u96c6\u5ee3\u544a\uff0c\u4fbf\u6703\u770b\u5230<a href=\"https:\/\/www.facebook.com\/business\/help\/183469315334462\">\u5373\u6642\u9ad4\u9a57<\/a>\uff1b\u53ef\u4ee5\u904b\u7528\u6b64\u5168\u87a2\u5e55\u9023\u7d50\u9801\u9762\u5438\u5f15\u7528\u6236\uff0c\u4f7f\u4ed6\u5011\u7522\u751f\u8208\u8da3\u3001\u63d0\u5347\u8cfc\u8cb7\u610f\u9858\u3002\u5efa\u7acb\u5373\u6642\u9ad4\u9a57\u4ee5\u642d\u914d\u7cbe\u9078\u96c6\u5ee3\u544a\u4f7f\u7528\u6642\uff0c\u53ef\u4ee5\u4f7f\u7528\u300c\u5e97\u9762\u9673\u5217\u300d\u6216\u300c\u9867\u5ba2\u62db\u652c\u300d\u7bc4\u672c\uff0c\u4e5f\u53ef\u4ee5\u5efa\u7acb\u81ea\u8a02\u5373\u6642\u9ad4\u9a57\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-3\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/collection\/instagram-feed\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u7cbe\u9078\u96c6\u5ee3\u544a\u6240\u986f\u793a\u7684\u5c01\u9762\u5716\u50cf\u6216\u5f71\u7247\uff0c\u6703\u63a1\u7528\u5373\u6642\u9ad4\u9a57\u7684\u9996\u500b\u5f71\u97f3\u7d20\u6750\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5716\u50cf\u6a94\u6848\u985e\u578b\uff1aJPG \u6216 PNG&nbsp;<\/li><li>\u5f71\u7247\u6a94\u6848\u985e\u578b\uff1aMP4\u3001MOV \u6216 GIF&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a1.91:1 \u81f3 1:1<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1080 \u50cf\u7d20&nbsp;<\/li><li>\u5716\u50cf\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a30 MB<\/li><li>\u5f71\u7247\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a4 GB<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%EF%BC%9A-3\"><\/span>\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u3001\u684c\u9762\u7248\u548c\u884c\u52d5\u7248\u7db2\u9801\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_%E6%8E%A2%E7%B4%A2%E5%BB%A3%E5%91%8A_%E6%8E%A2%E7%B4%A2%E3%80%8C%E9%A6%96%E9%A0%81%E3%80%8D%E5%BB%A3%E5%91%8A\"><\/span>Instagram \u63a2\u7d22\u5ee3\u544a \/ \u63a2\u7d22\u300c\u9996\u9801\u300d\u5ee3\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300cInstagram \u63a2\u7d22\u300d\u662f Instagram \u6839\u64da\u7279\u5b9a\u7528\u6236\u7684\u8208\u8da3\uff0c\u5f9e\u6574\u500b\u5e73\u53f0\u4e2d\u6c72\u53d6\u5167\u5bb9\u7684\u63a2\u7d22\u4ecb\u9762\u3002\u300c\u63a2\u7d22\u300d\u6703\u8207\u641c\u5c0b\u529f\u80fd\u986f\u793a\u5728\u540c\u4e00\u9801\u9762\u4e0a\uff0c\u4e26\u986f\u793a\u7528\u6236\u5c1a\u672a\u8ffd\u8e64\u7684\u5e33\u865f\u767c\u4f48\u7684\u8cbc\u6587\u3002\u5ee3\u544a\u6703\u5728 Instagram \u63a2\u7d22\u7684\u81ea\u4e3b\u5167\u5bb9\u4e4b\u9593\u986f\u793a\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8E%A2%E7%B4%A2%E5%BB%A3%E5%91%8A%E5%8F%AF%E4%BD%BF%E7%94%A8%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%EF%BC%9A%E5%9C%96%E5%83%8F%E3%80%81%E5%BD%B1%E7%89%87%E3%80%81%E8%BC%AA%E6%92%AD\"><\/span>\u63a2\u7d22\u5ee3\u544a\u53ef\u4f7f\u7528\u5ee3\u544a\u683c\u5f0f\uff1a\u5716\u50cf\u3001\u5f71\u7247\u3001\u8f2a\u64ad<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/318.006.jpeg\" alt=\"Instagram \u63a2\u7d22\u5ee3\u544a \/ \u63a2\u7d22\u300c\u9996\u9801\u300d\u5ee3\u544a\" class=\"wp-image-4329\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8E%A2%E7%B4%A2%E3%80%8C%E9%A6%96%E9%A0%81%E3%80%8D%E5%BB%A3%E5%91%8A%E5%83%85%E5%8F%AF%E4%BD%BF%E7%94%A8%E5%9C%96%E5%83%8F%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89\"><\/span>\u63a2\u7d22\u300c\u9996\u9801\u300d\u5ee3\u544a\u50c5\u53ef\u4f7f\u7528\u5716\u50cf\u5ee3\u544a\u683c\u5f0f\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/image\/instagram-explore-home\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a\uff09<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u5728 Instagram \u63a2\u7d22\u4e2d\u4f7f\u7528\u5716\u50cf\u683c\u5f0f\uff0c\u4f86\u5c55\u793a\u7522\u54c1\u3001\u670d\u52d9\u6216\u54c1\u724c\u3002\u9078\u64c7\u5546\u54c1\u7684\u6709\u8da3\u5716\u50cf\u4f86\u5438\u5f15\u53d7\u773e\u6df1\u5165\u77ad\u89e3\uff0c\u6216\u4f7f\u7528\u5438\u775b\u7684\u76f8\u7247\u5c55\u73fe\u60a8\u7684\u54c1\u724c\u7279\u8272\u3002\u520a\u767b\u5728 Instagram \u63a2\u7d22\u7684\u5ee3\u544a\uff0c\u683c\u5f0f\u6703\u8207\u5728 Instagram \u52d5\u614b\u6d88\u606f\u7684\u5ee3\u544a\u76f8\u540c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9C%96%E5%83%8F%E6%A0%BC%E5%BC%8F-2\"><\/span>\u5716\u50cf\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-4\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/image\/instagram-explore-home\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5716\u50cf\u6a94\u6848\u985e\u578b\uff1aJPG \u6216 PNG&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a9:16&nbsp;<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1080 \u50cf\u7d20&nbsp;<\/li><li>\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a30 MB<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BD%B1%E7%89%87%E6%A0%BC%E5%BC%8F-2\"><\/span>\u5f71\u7247\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-5\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/video\/instagram-explore\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6a94\u6848\u985e\u578b\uff1aMP4\u3001MOV \u6216 GIF&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a4:5&nbsp;<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1080 \u50cf\u7d20&nbsp;<\/li><li>\u5f71\u7247\u9577\u5ea6\uff1a1 \u79d2\u9418\u5230 60 \u5206\u9418<\/li><li>\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a250 MB<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%BC%AA%E6%92%AD%E6%A0%BC%E5%BC%8F-2\"><\/span>\u8f2a\u64ad\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-6\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/carousel\/instagram-explore\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5716\u50cf\u6a94\u6848\u985e\u578b\uff1aJPG \u6216 PNG&nbsp;<\/li><li>\u5f71\u7247\u6a94\u6848\u985e\u578b\uff1aMP4\u3001MOV \u6216 GIF&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a1:1&nbsp;<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1080 \u50cf\u7d20&nbsp;<\/li><li>\u8f2a\u64ad\u5716\u5361\u6578\u91cf\uff1a2 \u5230 10 \u5f35<\/li><li>\u5716\u50cf\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a30 MB<\/li><li>\u5f71\u7247\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a4 GB<\/li><li>\u5f71\u7247\u9577\u5ea6\uff1a1 \u79d2\u9418\u5230 240 \u5206\u9418<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%EF%BC%9A-4\"><\/span>\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6236\u9ede\u64ca\u76f8\u7247\u6216\u5f71\u7247\u6642\uff0c\u5ee3\u544a\u6703\u986f\u793a\u5728\u700f\u89bd\u9ad4\u9a57\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_%E9%99%90%E6%99%82%E5%8B%95%E6%85%8B%E5%BB%A3%E5%91%8A\"><\/span>Instagram \u9650\u6642\u52d5\u614b\u5ee3\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram \u9650\u6642\u52d5\u614b\u53ef\u900f\u904e\u65b0\u589e\u8cbc\u5716\u3001\u8868\u60c5\u7b26\u865f\u548c\u5176\u4ed6\u5ee3\u544a\u5275\u610f\u5143\u7d20\uff0c\u4ee5\u4ee4\u4eba\u8eab\u6b77\u5176\u5883\u7684\u5ee3\u544a\u683c\u5f0f\u3002\u9019\u4e9b\u5168\u87a2\u5e55\u76f4\u5411\u5ee3\u544a\u6703\u5728\u81ea\u4e3b Instagram \u9650\u6642\u52d5\u614b\u4e4b\u9593\u5411\u89c0\u773e\u986f\u793a\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%AF%E4%BD%BF%E7%94%A8%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%EF%BC%9A%E5%9C%96%E5%83%8F%E3%80%81%E5%BD%B1%E7%89%87%E3%80%81%E8%BC%AA%E6%92%AD%E3%80%81%E7%B2%BE%E9%81%B8%E9%9B%86\"><\/span>\u53ef\u4f7f\u7528\u5ee3\u544a\u683c\u5f0f\uff1a\u5716\u50cf\u3001\u5f71\u7247\u3001\u8f2a\u64ad\u3001\u7cbe\u9078\u96c6<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/318.004-1.jpeg\" alt=\"Instagram \u9650\u6642\u52d5\u614b\u5ee3\u544a\" class=\"wp-image-4331\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9C%96%E5%83%8F%E6%A0%BC%E5%BC%8F-3\"><\/span>\u5716\u50cf\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram \u9650\u6642\u52d5\u614b\u5716\u50cf\u5ee3\u544a\u7684\u986f\u793a\u6642\u9593\u70ba 5 \u79d2\u9418\uff0c\u82e5\u7528\u6236\u6ed1\u904e\u9650\u6642\u52d5\u614b\u5247\u6703\u76f4\u63a5\u7d50\u675f\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-7\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/image\/instagram-story\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5716\u50cf\u6a94\u6848\u985e\u578b\uff1aJPG \u6216 PNG&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a9:16&nbsp;<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1080 \u50cf\u7d20&nbsp;<\/li><li>\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a30 MB<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5716\u50cf\u7684\u9802\u7aef\u548c\u5e95\u90e8\u5efa\u8b70\u5206\u5225\u4fdd\u7559\u7d04 14%\uff08250 \u50cf\u7d20\uff09\u8207 20%\uff08340 \u50cf\u7d20\uff09\u7684\u7a7a\u9593\uff0c\u4e0d\u8981\u653e\u4e0a\u6587\u5b57\u3001\u6a19\u8a8c\u6216\u5176\u4ed6\u91cd\u8981\u5275\u610f\u5143\u7d20\uff0c\u4ee5\u514d\u9019\u4e9b\u5143\u7d20\u88ab\u500b\u4eba\u6a94\u6848\u5716\u793a\u6216\u884c\u52d5\u547c\u7c72\u906e\u4f4f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BD%B1%E7%89%87%E6%A0%BC%E5%BC%8F-3\"><\/span>\u5f71\u7247\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram \u9650\u6642\u52d5\u614b\u6703\u5b8c\u6574\u64ad\u653e\u9577\u5ea6 10 \u79d2\u4ee5\u5167\u7684\u5f71\u7247\u5ee3\u544a\u3002 \u5c0d\u65bc 10 \u79d2\u6216\u6642\u9593\u66f4\u9577\u7684\u5f71\u7247\u5ee3\u544a\u5247\u6703\u5206\u70ba\u6578\u5f35\u9650\u6642\u52d5\u614b\u5716\u5361\u3002\u6703\u5148\u81ea\u52d5\u986f\u793a 1\u30012 \u6216 3 \u5f35\u5716\u5361\uff0c\u624d\u6703\u5411\u89c0\u773e\u63d0\u4f9b\u9ede\u6309<strong>\u7e7c\u7e8c\u89c0\u770b<\/strong>\u7684\u9078\u9805\uff0c\u4ee5\u89c0\u770b\u5269\u9918\u7684\u5f71\u7247\u3002\u9810\u8a2d\u60c5\u6cc1\u4e0b\uff0c\u5411\u89c0\u773e\u63d0\u793a\u9ede\u6309<strong>\u7e7c\u7e8c\u89c0\u770b<\/strong>\u4e4b\u524d\u6240\u81ea\u52d5\u986f\u793a\u7684\u5716\u5361\u6578\u91cf\uff0c\u662f\u91dd\u5c0d\u6bcf\u500b\u89c0\u773e\u91cf\u8eab\u6253\u9020\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-8\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/video\/instagram-story\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6a94\u6848\u985e\u578b\uff1aMP4\u3001MOV \u6216 GIF&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a9:16&nbsp;<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1080 \u50cf\u7d20&nbsp;<\/li><li>\u5f71\u7247\u9577\u5ea6\uff1a1 \u5230 60 \u79d2\u9418<\/li><li>\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a250 MB<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f71\u7247\u7684\u9802\u7aef\u548c\u5e95\u90e8\u5efa\u8b70\u5206\u5225\u4fdd\u7559\u7d04 14%\uff08250 \u50cf\u7d20\uff09\u8207 20%\uff08340 \u50cf\u7d20\uff09\u7684\u7a7a\u9593\uff0c\u4e0d\u8981\u653e\u4e0a\u6587\u5b57\u3001\u6a19\u8a8c\u6216\u5176\u4ed6\u91cd\u8981\u5275\u610f\u5143\u7d20\uff0c\u4ee5\u514d\u9019\u4e9b\u5143\u7d20\u88ab\u500b\u4eba\u6a94\u6848\u5716\u793a\u6216\u884c\u52d5\u547c\u7c72\u906e\u4f4f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%BC%AA%E6%92%AD%E6%A0%BC%E5%BC%8F-3\"><\/span>\u8f2a\u64ad\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u8f2a\u64ad\u683c\u5f0f\uff0c\u6bcf\u500b\u5ee3\u544a\u53ef\u9078\u64c7\u5c55\u793a\u591a\u9054 10 \u500b\u5716\u50cf\u6216\u5f71\u7247\u4e26\u53ef\u500b\u5225\u8a2d\u5b9a\u4e00\u500b\u9023\u7d50\u3002\u53ef\u904b\u7528\u9019\u985e\u5ee3\u544a\u5167\u66f4\u591a\u7684\u5275\u610f\u7a7a\u9593\u5c55\u793a\u4e0d\u540c\u7522\u54c1\u3001\u5448\u73fe\u55ae\u4e00\u7522\u54c1\u3001\u670d\u52d9\u6216\u4fc3\u92b7\u6d3b\u52d5\u7684\u5177\u9ad4\u7d30\u7bc0\uff0c\u6216\u662f\u5229\u7528\u591a\u5f35\u8f2a\u64ad\u5716\u5361\u8ff0\u8aaa\u54c1\u724c\u6f14\u8b8a\u7684\u6545\u4e8b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram \u9650\u6642\u52d5\u614b\u6703\u5148\u81ea\u52d5\u986f\u793a 1 \u81f3 5 \u5f35\u5716\u5361\uff0c\u624d\u6703\u5411\u89c0\u773e\u63d0\u4f9b\u9ede\u6309<strong>\u5c55\u958b\u9650\u6642\u52d5\u614b<\/strong>\u7684\u9078\u9805\uff0c\u4ee5\u89c0\u770b\u5269\u9918\u7684\u8f2a\u64ad\u5716\u5361\u3002\u7cfb\u7d71\u9810\u8a2d\u6703\u6839\u64da\u6bcf\u4f4d\u89c0\u773e\u7684\u72c0\u6cc1\u8abf\u6574\u986f\u793a\u7684\u8f2a\u64ad\u5716\u5361\u5f35\u6578\u3002\u5982\u679c\u5e0c\u671b\u5728\u5411\u89c0\u773e\u986f\u793a<strong>\u5c55\u958b\u9650\u6642\u52d5\u614b<\/strong>\u7684\u9078\u9805\u524d\uff0c\u5411\u4ed6\u5011\u5c55\u793a\u56fa\u5b9a\u5f35\u6578\u7684\u5716\u5361\uff0c\u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u5efa\u7acb\u5ee3\u544a\u6642\uff0c\u5c31\u5fc5\u9808\u5c07 Instagram \u9650\u6642\u52d5\u614b\u8a2d\u70ba\u7368\u5bb6\u7248\u4f4d\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-9\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/carousel\/instagram-story\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5716\u50cf\u6a94\u6848\u985e\u578b\uff1aJPG \u6216 PNG&nbsp;<\/li><li>\u5f71\u7247\u6a94\u6848\u985e\u578b\uff1aMP4\u3001MOV \u6216 GIF&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a1:1&nbsp;<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1920 \u50cf\u7d20&nbsp;<\/li><li>\u8f2a\u64ad\u5716\u5361\u6578\u91cf\uff1a2 \u5230 10 \u5f35<\/li><li>\u5716\u50cf\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a30 MB<\/li><li>\u5f71\u7247\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a4 GB<\/li><li>\u5f71\u7247\u9577\u5ea6\uff1a1 \u5230 15 \u79d2\u9418<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5716\u50cf\u6216\u5f71\u7247\u7684\u9802\u7aef\u548c\u5e95\u90e8\u5efa\u8b70\u5206\u5225\u4fdd\u7559\u7d04 14%\uff08250 \u50cf\u7d20\uff09\u8207 20%\uff08340 \u50cf\u7d20\uff09\u7684\u7a7a\u9593\uff0c\u4e0d\u8981\u653e\u4e0a\u6587\u5b57\u548c\u6a19\u8a8c\uff0c\u4ee5\u514d\u9019\u4e9b\u91cd\u8981\u5143\u7d20\u88ab\u884c\u52d5\u547c\u7c72\u906e\u4f4f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B2%BE%E9%81%B8%E9%9B%86%E6%A0%BC%E5%BC%8F-2\"><\/span>\u7cbe\u9078\u96c6\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u7cbe\u9078\u96c6\u683c\u5f0f\uff0c\u8b93\u7528\u6236\u5728\u8996\u89ba\u6548\u679c\u5f37\u5927\u7684\u6c89\u6d78\u5f0f\u9ad4\u9a57\u4e2d\uff0c\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u8f15\u9b06\u63a2\u7d22\u3001\u700f\u89bd\u53ca\u8cfc\u8cb7\u7522\u54c1\u548c\u670d\u52d9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram \u52d5\u614b\u6d88\u606f\u7684\u7cbe\u9078\u96c6\u5ee3\u544a\u5305\u62ec\u5c01\u9762\u5716\u50cf\u6216\u5f71\u7247\uff0c\u5f8c\u9762\u63a5\u8457 2 \u5f35\u7522\u54c1\u5716\u50cf\u3002\u7528\u6236\u4e00\u9ede\u6309\u7cbe\u9078\u96c6\u5ee3\u544a\uff0c\u4fbf\u6703\u770b\u5230<a href=\"https:\/\/www.facebook.com\/business\/help\/183469315334462\">\u5373\u6642\u9ad4\u9a57<\/a>\uff1b\u53ef\u904b\u7528\u6b64\u5168\u87a2\u5e55\u9023\u7d50\u9801\u9762\u5438\u5f15\u7528\u6236\uff0c\u4f7f\u4ed6\u5011\u7522\u751f\u8208\u8da3\u3001\u63d0\u5347\u8cfc\u8cb7\u610f\u9858\u3002\u5efa\u7acb\u5373\u6642\u9ad4\u9a57\u6642\uff0c\u53ef\u4f7f\u7528\u300c\u5e97\u9762\u9673\u5217\u300d\u6216\u300c\u9867\u5ba2\u62db\u652c\u300d\u7bc4\u672c\uff0c\u6216\u5efa\u7acb\u81ea\u8a02\u5373\u6642\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u70ba\u4e86\u5145\u5206\u4f7f\u7528 Instagram \u9650\u6642\u52d5\u614b\u7684\u76f4\u5411\u683c\u5f0f\uff0c\u7cbe\u9078\u96c6\u5ee3\u544a\u7684\u7248\u9762\u53ef\u80fd\u6703\u56e0\u5373\u6642\u9ad4\u9a57\u4e2d\u7b2c\u4e00\u5f35\u5716\u7247\u7684\u6bd4\u4f8b\u800c\u7565\u6709\u4e0d\u540c\u3002\u53ef\u4f7f\u7528\u5ee3\u544a\u7ba1\u7406\u54e1\u9810\u89bd\u529f\u80fd\u67e5\u770b\u7cbe\u9078\u96c6\u5ee3\u544a\u5448\u73fe\u65b9\u5f0f\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-10\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/collection\/instagram-story\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u7cbe\u9078\u96c6\u5ee3\u544a\u6240\u986f\u793a\u7684\u5c01\u9762\u5716\u50cf\u6216\u5f71\u7247\uff0c\u6703\u63a1\u7528\u60a8\u5373\u6642\u9ad4\u9a57\u7684\u9996\u500b\u5f71\u97f3\u7d20\u6750\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5716\u50cf\u985e\u578b\uff1aJPG \u6216 PNG&nbsp;<\/li><li>\u5f71\u7247\u6a94\u6848\u985e\u578b\uff1aMP4\u3001MOV \u6216 GIF&nbsp;<\/li><li>\u9577\u5bec\u6bd4\uff1a1.91:1 \u81f3 1:1<\/li><li>\u89e3\u6790\u5ea6\uff1a\u81f3\u5c11 1080 x 1080 \u50cf\u7d20&nbsp;<\/li><li>\u5716\u50cf\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a30 MB<\/li><li>\u5f71\u7247\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a4 GB<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c01\u9762\u5716\u50cf\u6216\u5f71\u7247\u7684\u9802\u7aef\u548c\u5e95\u90e8\u5efa\u8b70\u5206\u5225\u4fdd\u7559\u7d04 14%\uff08250 \u50cf\u7d20\uff09\u8207 20%\uff08340 \u50cf\u7d20\uff09\u7684\u7a7a\u9593\uff0c\u4e0d\u8981\u653e\u4e0a\u6587\u5b57\u3001\u6a19\u8a8c\u6216\u5176\u4ed6\u91cd\u8981\u5275\u610f\u5143\u7d20\uff0c\u4ee5\u514d\u9019\u4e9b\u5143\u7d20\u88ab\u500b\u4eba\u6a94\u6848\u5716\u793a\u6216\u884c\u52d5\u547c\u7c72\u906e\u4f4f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%EF%BC%9A-5\"><\/span>\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ee3\u544a\u6703\u986f\u793a\u5728 Instagram \u7528\u6236\u7684\u9650\u6642\u52d5\u614b\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=1732\">2021\u5e74Instagram\u9650\u6642\u52d5\u614b\u6700\u65b0\u529f\u80fd\u4ecb\u7d39\uff06\u5ee3\u544a\u8a2d\u5b9a\u6559<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Reels_%E5%BB%A3%E5%91%8A\"><\/span>Instagram <strong>Reels<\/strong> \u5ee3\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9023\u7e8c\u77ed\u7247\u662f\u5a1b\u6a02\u6027\u5341\u8db3\u7684\u6545\u4e8b\u884c\u92b7\u3002\u900f\u904e\u5bcc\u6709\u8868\u73fe\u529b\u7684\u6545\u4e8b\u884c\u92b7\u4f86\u63d0\u5347\u4e92\u52d5\u71b1\u5ea6\uff0c\u80fd\u63d0\u9ad8\u54c1\u724c\u7684\u66dd\u5149\u6a5f\u6703\u3002\u53ef\u5e6b\u52a9\u62d3\u5c55\u793e\u7fa4\u3001\u8ddf\u4e0a\u6f6e\u6d41\uff0c\u4ee5\u53ca\u8207\u6fc0\u52f5\u4eba\u5fc3\u7684\u5275\u4f5c\u8005\u5408\u4f5c\u3002Reels \u662f\u4eba\u5011\u4eab\u53d7\u5a1b\u6a02\u6d3b\u52d5\u548c\u9032\u884c\u500b\u4eba\u806f\u7e6b\u7684\u5a92\u4ecb\u3002\u8d85\u904e\u534a\u6578\u7684 Instagram \u7528\u6236\u6bcf\u9031\u81f3\u5c11\u6703\u8207\u9023\u7e8c\u77ed\u7247\u4e92\u52d5\u4e00\u6b21\uff08\u4f8b\u5982\u6309\u8b9a\u3001\u7559\u8a00\u6216\u5206\u4eab\uff09\uff0c\u4e14 Reels \u5360\u8a0a\u606f\u4e2d\u8f49\u8cbc\u5167\u5bb9\u7684\u4e00\u534a\u4ee5\u4e0a\u3002\u53c3\u8207\u6587\u5316\u6d3b\u52d5\u4e26\u8207\u5275\u4f5c\u8005\u5efa\u7acb\u5408\u4f5c\u95dc\u4fc2\uff0c\u4ee5\u4fbf\u50b3\u9054\u771f\u5be6\u4e14\u4ee4\u4eba\u7522\u751f\u5171\u9cf4\u7684\u6545\u4e8b\u300278% \u7684\u6d88\u8cbb\u8005\u8868\u793a\u5728\u767c\u6398\u65b0\u54c1\u724c\u6642\uff0c\u5275\u4f5c\u8005\u5177\u6709\u4e00\u5b9a\u7684\u5f71\u97ff\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/\u2464-\u4f01\u5283\u90e8\uff5c\u90e8\u843d\u683c\uff5c\u88fd\u5716\uff5c2023NEW.001.jpeg\" alt=\"Instagram Reels \u5ee3\u544a\" class=\"wp-image-4334\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E8%A8%88%E5%BB%BA%E8%AD%B0%EF%BC%9A%EF%BC%88%E8%A9%B3%E7%B4%B0%E8%B3%87%E8%A8%8A%EF%BC%89-11\"><\/span>\u8a2d\u8a08\u5efa\u8b70\uff1a\uff08<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/update\/video\/instagram-reels\" class=\"ek-link\">\u8a73\u7d30\u8cc7\u8a0a<\/a>\uff09<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9577\u5bec\u6bd4\uff1a 1.91:1 \u8207 9:16 \u7684\u5f71\u7247<\/li><li>\u5f71\u7247\u6a94\u6848\u683c\u5f0f\uff1a\u5fc5\u9808\u70ba MP4\u3002<\/li><li>\u5c01\u9762\u76f8\u7247\u5efa\u8b70\u5927\u5c0f\uff1a\u70ba 420 x 654 \u50cf\u7d20\uff08\u6216\u9577\u5bec\u6bd4\u70ba 1:1.55\uff09\uff0c\u6a94\u6848\u683c\u5f0fpng \u6216 jpg\u3002<\/li><li>\u5f71\u7247\u7684\u5f71\u683c\u901f\u7387\uff1a\u6700\u4f4e\u70ba 30 FPS\uff08\u6bcf\u79d2\u5f71\u683c\u6578\uff09<\/li><li>\u6700\u4f4e\u89e3\u6790\u5ea6\uff1a720 \u50cf\u7d20<\/li><li>\u5f71\u7247\u9577\u5ea6\u53ca\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a\u82e5\u70ba 10 \u5206\u9418\u4ee5\u5167\uff0c\u5247\u5176\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\u70ba 650 MB\u3002\u5f71\u7247\u9577\u5ea6\u82e5\u9577\u9054 60 \u5206\u9418\uff0c\u5247\u5176\u6a94\u6848\u5927\u5c0f\u4e0a\u9650\u70ba 3.6 GB\u3002<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%EF%BC%9A-6\"><\/span>\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ee3\u544a\u6703\u986f\u793a\u5728 Instagram \u7684 Reels \u9801\u7c64\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=1635\" class=\"ek-link\">Instagram Reels 15\u79d2\u77ed\u5f71\u97f3 \u9023\u7e8c\u77ed\u7247\u529f\u80fd\u6b63\u5f0f\u767b\u53f0\uff01\u9650\u6642\u52d5\u614b\u97f3\u6a02\u3001\u6b4c\u8a5e\u540c\u6b65\u958b\u653e<\/a><a href=\"https:\/\/blog.wenk-media.com\/?p=3242\" class=\"ek-link\">\u3001\u8f15\u9b065\u62db\u88fd\u4f5c\u9ad8\u6d41\u91cf\u77ed\u5f71\u97f3\uff0c\u638c\u63e1\u5e74\u8f15Z\u4e16\u4ee3\u884c\u92b7\u8da8\u52e2\uff01<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_%E5%95%86%E5%BA%97%E5%BB%A3%E5%91%8A\"><\/span>Instagram \u5546\u5e97\u5ee3\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5fc5\u9808\u70ba\u55ae\u4e00\u5716\u50cf\u3001\u8f2a\u64ad\u6216\u7cbe\u9078\u96c6\u683c\u5f0f\u3002\u96d6\u652f\u63f4\u6240\u6709\u9577\u5bec\u6bd4\uff0c\u4f46\u5ee3\u544a\u7686\u5c07\u4ee5\u6b63\u65b9\u5f62 1:1 \u5716\u50cf\u986f\u793a\uff0c\u4e14\u9ede\u6309\u5f8c\u7686\u6703\u5c07\u7528\u6236\u5c0e\u5411\u5230\u7db2\u7ad9\u7684\u5546\u54c1\u8a73\u60c5\u9801\u9762\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/04\/318.005.jpeg\" alt=\"Instagram \u5546\u5e97\u5ee3\u544a\" class=\"wp-image-4333\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=1010\">\u96fb\u5546\u5fc5\u770b\uff01Instagram\u8cfc\u7269\u529f\u80fd\u8a2d\u5b9a\u5168\u653b\u7565<\/a>\u3001<a href=\"https:\/\/blog.wenk-media.com\/?p=2272\">Instagram Shop IG\u8cfc\u7269 \uff5c\u5982\u4f55\u5728IG\u4e0a\u6a19\u8a3b\u5546\u54c1\uff1f\u7522\u54c1\u6a19\u7c64\u8a2d\u5b9a\u5b8c\u6574\u6559\u5b78<\/a><a href=\"https:\/\/blog.wenk-media.com\/?p=1778\" class=\"ek-link\">\u3001\u793e\u7fa4\u7d93\u71df\u5fc5\u770b\uff012023\u5e74Instagram\u529f\u80fd\u66f4\u65b0\u5927\u5168<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e86\u89e3\u4ee5\u4e0a Instagram \u5ee3\u544a\u7248\u4f4d\u5c3a\u5bf8\u898f\u683c\u6307\u5357\uff0c\u76f8\u4fe1\u53ef\u4ee5\u5e6b\u52a9\u4f7f\u7528 Instagram \u5ee3\u544a\u7248\u4f4d\u4f86\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u92b7\u552e\u984d\uff0c\u4e26\u63d0\u5347\u5ee3\u544a\u6548\u679c\u3002\u5ee3\u544a\u6548\u679c\u9664\u4e86\u9700\u8981\u5438\u5f15\u6d88\u8cbb\u8005\u7684\u5167\u5bb9\u548c\u8a2d\u8a08\u5916\uff0c\u82e5\u80fd\u7b26\u5408 Instagram \u5ee3\u544a\u7248\u4f4d\u5c3a\u5bf8\u898f\u683c\uff0c\u76f8\u4fe1\u4e5f\u80fd\u5c07\u5ee3\u544a\u5c55\u73fe\u51fa\u6700\u4f73\u7684\u8996\u89ba\u6548\u679c\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\u548c\u589e\u52a0\u53c3\u8207\u5ea6\u3002\u518d\u9069\u7576\u7684\u4f7f\u7528\u6a19\u984c\u3001\u5716\u7247\u3001\u5f71\u7247\u548c\u6587\u5b57\u4f86\u6253\u9020\u5f15\u4eba\u6ce8\u76ee\u7684 Instagram \u5ee3\u544a\uff0c\u8b93\u5ee3\u544a\u812b\u7a4e\u800c\u51fa\uff0c\u9054\u5230\u6700\u4f73\u5ee3\u544a\u6210\u6548\u3002\u82e5\u60f3\u4e86\u89e3\u66f4\u591a\u6700\u65b0 Instagram \u8cc7\u8a0a\u6216\u6b32\u638c\u63e1\u6700\u65b0\u7684\u884c\u92b7\u5feb\u8a0a\u53ca\u7522\u696d\u6d1e\u5bdf\uff0c\u8a18\u5f97\u8981\u9396\u5b9a\u7dad\u80af\u5a92\u9ad4\u3002\u6709\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u7684\u76f8\u95dc\u5c08\u696d\u670d\u52d9\u9700\u6c42\uff0c\u6b61\u8fce\u900f\u904e\u4e0b\u65b9\u8868\u55ae\u6216\u81f4\u96fb\u806f\u7e6b\u6211\u5011\uff01<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/wenk.in\/w04HZVbi\"><img loading=\"lazy\" decoding=\"async\" width=\"5208\" height=\"1500\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/06\/CTA.jpg\" alt=\"\" class=\"wp-image-8835\" style=\"object-fit:contain;width:711px;height:205px\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/wenk.in\/w04fvQFM\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 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