{"id":5783,"date":"2023-05-23T12:00:54","date_gmt":"2023-05-23T04:00:54","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=5783"},"modified":"2026-03-13T16:14:33","modified_gmt":"2026-03-13T08:14:33","slug":"%e3%80%90-%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7%e4%ba%ba%e5%bf%85%e7%9c%8b-%e3%80%912023-4%e6%9c%88-google-ads-%e6%9b%b4%e6%96%b0%ef%bc%9a-%e6%90%9c%e5%b0%8b%e5%bb%a3%e5%91%8a%e5%8f%af%e4%bd%bf","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=5783","title":{"rendered":"\u3010 Google \u5ee3\u544a\u66f4\u65b0 \u3011\u63a2\u7d22\u5ee3\u544aDiscovery Ads \u5347\u7d1a\u70ba\u9700\u6c42\u958b\u767c\u5ee3\u544a Demand Gen"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2008\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/10\/messageImage_1697426371815.jpg\" alt=\"\" class=\"wp-image-7894\"\/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" 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href=\"https:\/\/blog.wenk-media.com\/?p=5783\/#%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%8F%AF%E5%9C%A8%E5%B8%B3%E6%88%B6%E5%B1%A4%E7%B4%9A%E6%8E%92%E9%99%A4%E9%97%9C%E9%8D%B5%E5%AD%97\" title=\"\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u53ef\u5728\u5e33\u6236\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u53ef\u5728\u5e33\u6236\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blog.wenk-media.com\/?p=5783\/#%E7%B6%B2%E9%A0%81%E5%8B%95%E6%85%8B%E9%A5%8B%E7%B5%A6\" title=\"\u7db2\u9801\u52d5\u614b\u994b\u7d66\">\u7db2\u9801\u52d5\u614b\u994b\u7d66<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/blog.wenk-media.com\/?p=5783\/#%E8%A9%95%E4%BC%B0%E8%BD%89%E6%8F%9B%E5%A2%9E%E5%B9%85\" title=\"\u8a55\u4f30\u8f49\u63db\u589e\u5e45\">\u8a55\u4f30\u8f49\u63db\u589e\u5e45<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/blog.wenk-media.com\/?p=5783\/#%E5%BD%B1%E7%89%87%E8%A3%BD%E4%BD%9C%E5%B7%A5%E5%85%B7\" title=\"\u5f71\u7247\u88fd\u4f5c\u5de5\u5177\">\u5f71\u7247\u88fd\u4f5c\u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/blog.wenk-media.com\/?p=5783\/#%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E7%BE%A4%E7%B5%84%E5%A0%B1%E8%A1%A8\" title=\"\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u5831\u8868\">\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u5831\u8868<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/blog.wenk-media.com\/?p=5783\/#%E9%A0%90%E7%AE%97%E4%BD%BF%E7%94%A8%E9%80%9F%E5%BA%A6%E6%B4%9E%E5%AF%9F\" title=\"\u9810\u7b97\u4f7f\u7528\u901f\u5ea6\u6d1e\u5bdf\">\u9810\u7b97\u4f7f\u7528\u901f\u5ea6\u6d1e\u5bdf<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/blog.wenk-media.com\/?p=5783\/#%E2%98%9EGoogle_%E6%88%90%E6%95%88%E8%A1%A1%E9%87%8F\" title=\" \u261e[Google \u6210\u6548\u8861\u91cf]\"> \u261e[Google \u6210\u6548\u8861\u91cf]<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/blog.wenk-media.com\/?p=5783\/#23%E2%80%9907_%E5%B0%87%E5%81%9C%E7%94%A8%E6%9C%80%E5%88%9D%E9%BB%9E%E6%93%8A%E3%80%81%E7%B7%9A%E6%80%A7%E3%80%81%E6%99%82%E9%96%93%E8%A1%B0%E6%B8%9B%E5%92%8C%E6%A0%B9%E6%93%9A%E6%8E%92%E5%BA%8F%E6%AD%B8%E5%9B%A0%E6%A8%A1%E5%BC%8F\" title=\"23\u201907 \u5c07\u505c\u7528\u6700\u521d\u9ede\u64ca\u3001\u7dda\u6027\u3001\u6642\u9593\u8870\u6e1b\u548c\u6839\u64da\u6392\u5e8f\u6b78\u56e0\u6a21\u5f0f\">23\u201907 \u5c07\u505c\u7528\u6700\u521d\u9ede\u64ca\u3001\u7dda\u6027\u3001\u6642\u9593\u8870\u6e1b\u548c\u6839\u64da\u6392\u5e8f\u6b78\u56e0\u6a21\u5f0f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%98%9EGoogle_%E6%8E%A2%E7%B4%A2%E5%BB%A3%E5%91%8A\"><\/span><strong>\u261e[Google \u63a2\u7d22\u5ee3\u544a]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E6%8E%A2%E7%B4%A2%E5%BB%A3%E5%91%8A_Discovery_Ads_%E5%8D%87%E7%B4%9A%E7%82%BA_Google_%E9%9C%80%E6%B1%82%E9%96%8B%E7%99%BC%E5%BB%A3%E5%91%8A_Demand_Gen\"><\/span><strong>Google<\/strong> \u63a2\u7d22\u5ee3\u544a Discovery Ads \u5347\u7d1a\u70ba <strong>Google<\/strong> \u9700\u6c42\u958b\u767c\u5ee3\u544a Demand Gen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google \u9700\u6c42\u958b\u767c\u5ee3\u544a\u662f\u5168\u65b0\u7684 AI \u6280\u8853\u8f14\u52a9\u5ee3\u544a\u6d3b\u52d5\u3002\u662f\u5c08\u9580\u70ba Google \u548c YouTube \u8996\u89ba\u9ad4\u9a57\u6700\u8c50\u5bcc\u3001\u6700\u5177\u5a1b\u6a02\u6027\u7684\u5ee3\u544a\u5e73\u53f0\u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5\u3002\u54c1\u724c\u53ea\u9700\u63d0\u4f9b\u5716\u7247\u548c\u5f71\u7247\uff0cGoogle \u7684 AI \u5c31\u80fd\u5354\u52a9\u54c1\u724c\u5206\u6790\u6700\u4f73\u6548\u679c\u7684\u6295\u653e\u7b56\u7565\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ee3\u544a\u6d3b\u52d5\u7684\u983b\u9053\u6709 YouTube Shorts\u3001YouTube \u52d5\u614b\u5167\u5ee3\u544a\u3001\u63a2\u7d22\u3001Gmail\u3002<\/li>\n\n\n\n<li>\u53ef\u5354\u52a9\u5c07\u54c1\u724c\u767c\u63ee\u5275\u610f\u88fd\u4f5c\u51fa\u8c50\u5bcc\u7684\u8996\u89ba\u6548\u679c\u5ee3\u544a\u7d20\u6750\uff0c\u9069\u6642\u7684\u767c\u9001\u7d66\u6d88\u8cbb\u8005\uff0c\u4ee5\u6c89\u6d78\u5f0f\u9ad4\u9a57\u5438\u5f15\u6d88\u8cbb\u8005\u6ce8\u610f\u529b\u4e26\u9f13\u52f5\u6d88\u8cbb\u8005\u63a1\u53d6\u884c\u52d5\uff0c\u5c0d\u65bc\u5728\u793e\u7fa4\u5e73\u53f0\u4e0a\u8cfc\u8cb7\u5ee3\u544a\u7684\u54c1\u724c\u800c\u8a00\uff0c\u6709\u52a9\u65bc\u767c\u6398\u4e26\u5438\u5f15\u6d88\u8cbb\u8005\u5b8c\u6210\u8f49\u63db\u3002<\/li>\n\n\n\n<li>Google \u9700\u6c42\u958b\u767c\u5ee3\u544a\u5c07\u5728 YouTube (\u5305\u62ec Shorts)\u3001\u63a2\u7d22\u548c Gmail \u7b49\u4ee5\u5a1b\u6a02\u70ba\u4e3b\u8ef8\u7684\u63a5\u89f8\u9ede\uff0c\u6301\u7e8c\u722d\u53d6\u8f49\u63db\u3001\u4fc3\u6210\u7db2\u7ad9\u9020\u8a2a\u4e26\u9f13\u52f5\u63a1\u53d6\u884c\u52d5 \uff0c\u4f8b\u5982\u8a3b\u518a\u548c\u52a0\u5165\u8cfc\u7269\u8eca\u3002<\/li>\n\n\n\n<li>Demand Gen \u5728\u5ee3\u544a\u6295\u653e\u6642\uff0c\u53ef\u6307\u5b9a\u5177\u9ad4\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u555f\u7528\u76ee\u6a19\u5c0d\u8c61\u81ea\u8a02\u529f\u80fd\uff0c\u80fd\u5920\u6307\u5b9a\u4e0d\u91cd\u8907\u7684\u76ee\u6a19\u5c0d\u8c61\u5340\u9694 \uff0c\u53ef\u7be9\u9078\u51fa\u54c1\u724c\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u5c0b\u627e\u51fa\u8207\u73fe\u6709\u5ba2\u6236\u5177\u6709\u76f8\u4f3c\u7279\u5fb5\u7684\u53d7\u773e\u3002<\/li>\n\n\n\n<li>\u53ef\u6839\u64da\u54c1\u724c\u6b32\u9054\u6210\u7684\u76ee\u6a19\uff0c\u5728\u6b63\u78ba\u7684\u6642\u523b\u9078\u64c7\u540c\u9069\u7684\u76ee\u6a19\u5c0d\u8c61\u3002\u5982\uff0c\u900f\u904e\u5411\u73fe\u6709\u5ba2\u6236\u63d0\u4f9b\u65b0\u7522\u54c1\u6298\u6263\u4f86\u63a8\u52d5\u8f49\u5316\u3002\u6216\u901a\u904e\u7279\u5225\u512a\u60e0\uff0c\u5438\u5f15\u65b0\u7684\u76f8\u4f3c\u53d7\u773e\u9020\u8a2a\u554f\u54c1\u724c\u7db2\u7ad9\uff0c\u9032\u800c\u7522\u751f\u9700\u6c42\u3002<\/li>\n\n\n\n<li>\u5982\u53ef\u6307\u5b9a\u904e\u53bb\u8cfc\u8cb7\u904e\u7684\u6d88\u8cbb\u8005\uff0c\u6216 YouTube \u983b\u9053\u7684\u8a02\u95b1\u7528\u6236\u7b49\u689d\u4ef6\u3002Demand Gen \u6703\u53bb\u5c0b\u627e\u985e\u4f3c\u65bc\u6307\u5b9a\u689d\u4ef6\u7684\u65b0\u5ba2\u3002&nbsp;<\/li>\n\n\n\n<li>\u51fa\u50f9\u65b9\u5f0f\u53ef\u4f7f\u7528\u9ede\u64ca\u6b21\u6578\u3001\u8f49\u63db\u6b21\u6578\u3001\u8f49\u63db\u50f9\u503c\u3002<\/li>\n\n\n\n<li>\u9069\u5408\u6709\u62cd\u651d\u5f71\u97f3\u7d20\u6750\u7684\u54c1\u724c\u5ee3\u544a\u4e3b\uff0c\u6216\u662f\u8207KOL\u6216KOC\u5408\u4f5c\u62cd\u651d\u5f71\u97f3\u7d20\u6750\u7684\u5ee3\u544a\u4e3b\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/10\/1523.001.jpeg\" alt=\"\" class=\"wp-image-7890\"\/><figcaption class=\"wp-element-caption\">\u5716\u7247\u4f86\u6e90\uff1a<\/figcaption><\/figure>\n\n\n\n<p>\u73fe\u5728\u53ef\u958b\u59cb\u5347\u7d1a\u73fe\u6709\u63a2\u7d22\u5ee3\u544a\u81f3\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff0c<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScNc6_ZRNjHaYVnZ-sJ5FxmWrAMagmO5FBj5JBQk-Zcdk2JIQ\/viewform\">\u7533\u8acb\u4f7f\u7528\u9700\u6c42\u958b\u767c\u5ee3\u544a Beta \u7248<\/a>\uff0c\u81ea 2023\/10 \u6708\u8d77\uff0c\u6240\u6709 Google Ads \u5ee3\u544a\u5e33\u6236\u90fd\u80fd\u4f7f\u7528\u9700\u6c42\u958b\u767c\u5ee3\u544a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E9%9C%80%E6%B1%82%E9%96%8B%E7%99%BC%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E7%9A%84%E6%96%B0%E5%8A%9F%E8%83%BD\"><\/span><strong>Google \u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u7684\u65b0\u529f\u80fd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u900f\u904e\u55ae\u4e00\u7684\u5f71\u7247\u548c\u5716\u50cf\u5ee3\u544a\u6d3b\u52d5\uff0c\u5c31\u53ef\u904b\u7528\u5404\u7a2e\u5ee3\u544a\u683c\u5f0f\u4f86\u89f8\u53ca\u76ee\u6a19\u5c0d\u8c61\uff1a\u5305\u62ec\u77ed\u5f71\u7247\u3001\u8f2a\u8f49\u4ecb\u9762\u3001\u6a6b\u5411\u8207\u76f4\u5411\u5716\u7247\u3002<\/li>\n\n\n\n<li>\u5ee3\u544a\u4e3b\u53ea\u9700\u63d0\u4f9b\u7b2c\u4e00\u65b9\u6578\u64da\uff0cGoogle\u5c31\u6703\u8207\u76ee\u6a19\u5c0d\u8c61\u610f\u5716\u3001\u8208\u8da3\u4fe1\u865f\u9032\u884c\u6bd4\u5c0d\uff0c\u6839\u64da\u4ee5\u5f80\u7684\u6d88\u8cbb\u8a18\u9304\u3001\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u6d3b\u52d5\u6216YouTube\u53c3\u8207\u7a0b\u5ea6\u7b49\u8cc7\u8a0a\u3001\u7cbe\u78ba\u7684\u627e\u51fa\u66fe\u8207\u54c1\u724c\u4e92\u52d5\u6d88\u8cbb\u8005\u7684\u985e\u4f3c\u65b0\u5ba2\u3002\uff08\u4f7f\u7528<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13541369\">\u985e\u4f3c\u7684\u793e\u7fa4\u793e\u7fa4<\/a>\u627e\u5230\u66f4\u591a\u6f5b\u5728\u5ba2\u6236\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u53ef\u5c07\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u76ee\u6a19\u8a2d\u70ba\u52aa\u529b\u722d\u53d6\u8f49\u63db\uff0c\u6216\u63a1\u7528\u4ee5\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u7684\u51fa\u50f9\u7b56\u7565\u3002\u82e5\u60f3\u5438\u5f15\u9ad8\u50f9\u503c\u6253\u9020\u5ba2\u6236\u8a2a\u554f\u7db2\u7ad9\uff0c\u5247\u53ef\u63a1\u7528<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268626\">\u52aa\u529b\u722d\u53d6\u9ede\u64ca\u51fa\u50f9<\/a>\uff0c\u5168\u529b\u63d0\u5347\u7db2\u7ad9\u9020\u8a2a\u6b21\u6578\u4e26\u9f13\u52f5\u63a1\u53d6\u884c\u52d5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/10\/1523.002.jpeg\" alt=\"\" class=\"wp-image-7891\"\/><figcaption class=\"wp-element-caption\">\u5716\u7247\u4f86\u6e90\uff1a<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9700\u6c42\u958b\u767c\u5ee3\u544a\u5229\u7528\u91cd\u65b0\u8a2d\u8a08\u7684\u5de5\u4f5c\u6d41\u7a0b\u548c\u5168\u65b0\u5ee3\u544a\u9810\u544a\u529f\u80fd\uff0c\u53ef\u8f15\u9b06\u67e5\u770b\u5ee3\u544a\u7d20\u6750\u5728\u4e0d\u540c\u5e73\u53f0\u4e0a\u7684\u5448\u73fe\u6548\u679c\u3002\u9084\u53ef\u4ee5\u5229\u7528<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13719071\">A\/B\u5be6\u9a57<\/a>\u529f\u80fd\u6700\u5408\u9069\u7684\u6c7a\u5b9a\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\uff0c\u70ba\u5ee3\u544a\u6d3b\u52d5\u627e\u51fa\u6700\u7406\u60f3\u7684\u7d44\u5408\uff0c\u5b89\u5fc3\u6295\u653e\u5ee3\u544a\u6d3b\u52d5\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E9%9C%80%E6%B1%82%E9%96%8B%E7%99%BC%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%BB%A3%E5%91%8A%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90\"><\/span><strong>Google \u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e8b\u524d\u6e96\u5099\u7d20\u6750\u8cc7\u6e90\uff0c\u6536\u96c6\u5ee3\u544a\u6a19\u984c\u3001\u8aaa\u660e\u3001\u5716\u7247\u548c\u6a19\u8a8c\u7b49\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\uff0c\u53ef\u5354\u52a9\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\u3002\u5efa\u8b70\u9078\u64c7\u6700\u9ad8\u54c1\u8cea\u7684\u5716\u7247\u548c\u5f71\u7247\u7d20\u6750\u8cc7\u6e90\uff0c\u5982\u6587\u5b57\u7cbe\u7c21\u4e14\u4eae\u5ea6\u9069\u5b9c\u7684\u54c1\u724c\u6a19\u8a8c\u53ca\u7cbe\u5f69\u5716\u7247\u3002\u4e5f\u53ef\u91cd\u65b0\u5229\u7528\u5176\u4ed6\u5e73\u53f0\uff0c\u5982\u96fb\u5b50\u90f5\u4ef6\u6216\u793e\u4ea4\u5e73\u53f0\u4e0a\uff0c\u73fe\u6709\u5ee3\u544a\u6d3b\u52d5\u4e2d\u6210\u6548\u6700\u4f73\u7684\u7d20\u6750\u8cc7\u6e90\u548c\u8a0a\u606f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E8%A6%8F%E6%A0%BC%EF%BC%9A\"><\/span><strong>\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u898f\u683c\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5716\u7247 (\u6a6b\u5411 1.91:1\u3001\u6a19\u8a8c 1:1\u3001\u76f4\u5411 4:5\u3001\u6b63\u65b9\u5f62 1:1)<\/li>\n\n\n\n<li>\u6587\u5b57 (\u5ee3\u544a\u6a19\u984c\u3001\u8aaa\u660e\u3001\u6700\u7d42\u5230\u9054\u7db2\u5740\u3001\u5546\u5bb6\u540d\u7a31\u3001\u884c\u52d5\u865f\u53ec)<\/li>\n\n\n\n<li>\u5f71\u7247 (\u6a6b\u5411\u3001\u76f4\u5411\u3001\u6b63\u65b9\u5f62\u3001\u76f4\u5411)<\/li>\n\n\n\n<li>\u8f2a\u8f49\u5ee3\u544a (\u5ee3\u544a\u6a19\u984c\u3001\u8aaa\u660e\u3001\u6700\u7d42\u5230\u9054\u7db2\u5740\u3001\u5546\u5bb6\u540d\u7a31\u3001\u884c\u52d5\u865f\u53ec\u3001\u6a19\u8a8c 1:1\u30012 \u81f3 10 \u5f35\u5716\u7247\u8cc7\u8a0a\u5361)\uff1a\u6a6b\u5411 1.91:1\u3001\u76f4\u5411 4:5\u3001\u6b63\u65b9\u5f62 1:1<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13721750\">\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u9032\u4e00\u6b65\u77ad\u89e3<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13704860\">\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u7d20\u6750\u8cc7\u6e90\u898f\u683c\u548c\u6700\u4f73\u505a\u6cd5<\/a>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E9%9C%80%E6%B1%82%E9%96%8B%E7%99%BC%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E6%88%90%E6%95%88%E8%A9%95%E4%BC%B0%E5%92%8C%E5%A0%B1%E8%A1%A8\"><\/span><strong>Google \u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u8a55\u4f30\u548c\u5831\u8868<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6240\u6709\u500b\u5225\u7d20\u6750\u8cc7\u6e90\/\u683c\u5f0f\u7684\u6d1e\u5bdf\u548c\u5831\u8868\u6307\u6a19<\/li>\n\n\n\n<li>\u54c1\u724c\u63d0\u5347\u3001\u641c\u5c0b\u5347\u5e45\u548c\u8f49\u63db\u5347\u5e45\u8a55\u4f30<\/li>\n\n\n\n<li>\u5ee3\u544a\u7d20\u6750 A\/B \u5be6\u9a57<\/li>\n\n\n\n<li>GMC \u52d5\u614b\u994b\u7d66\u7684\u7522\u54c1\u5c64\u7d1a\u5831\u8868<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E6%8E%A2%E7%B4%A2%E5%BB%A3%E5%91%8A%E5%8D%87%E7%B4%9A_Google_%E9%9C%80%E6%B1%82%E9%96%8B%E7%99%BC%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%BE%8C%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\"><\/span><strong>Google<\/strong> <strong>\u63a2\u7d22\u5ee3\u544a\u5347\u7d1a Google \u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u5f8c\u6ce8\u610f\u4e8b\u9805<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4ee5\u4e0b\u70ba Google \u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u4e0a\u7dda\u6642\u7a0b\u8868\u8207\u6ce8\u610f\u4e8b\u9805\uff0c\u5354\u52a9\u70ba\u5347\u7d1a\u4f5c\u696d\u505a\u597d\u6e96\u5099\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53ef<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScNc6_ZRNjHaYVnZ-sJ5FxmWrAMagmO5FBj5JBQk-Zcdk2JIQ\/viewform\">\u7533\u8acb\u4f7f\u7528<\/a>\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5Beta\u7248\uff0c\u70ba\u63a2\u7d22\u5ee3\u544a\u9032\u884c\u5347\u7d1a\uff1a\u8a3b\u518aBeta\u7248\u5f8c\uff0c\u53ef\u5efa\u7acb\u65b0\u7684\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e26\u5145\u5206\u5229\u7528\u6240\u6709\u6700\u65b0\u529f\u80fd\u3002\u5982\u679c\u6709\u6709\u6548\u7684\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5\uff0c\u8a3b\u518aBeta\u7248\u5f8c\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u9032\u884c\u5ee3\u544a\u5347\u7d1a\u70ba\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e0d\u6703\u9020\u6210\u5ee3\u544a\u6d3b\u52d5\u653e\u9001\u4e2d\u65b7\uff1b\u6240\u6709\u6b77\u4f86\u8cc7\u6599\u548c\u5ee3\u544a\u6d3b\u52d5\u5b78\u7fd2\u6210\u679c\u7121\u7e2b\u5c0d\u63a5\uff0c\u78ba\u4fdd\u9054\u5230\u4e00\u81f4\u7684\u6210\u679c\u3002\u7d42\u7aef\u5229\u7528\u91cd\u65b0\u8a2d\u8a08\u7684\u4f7f\u7528\u8005\u4ecb\u9762\uff0c\u4e26\u904b\u7528\u65b0\u529f\u80fd\u5c0d\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u9032\u884c\u6700\u4f73\u5316\u3002<\/li>\n\n\n\n<li>\u81ea10\u6708\u8d77\uff0c\u6240\u6709Google Ads\u5ee3\u544a\u5ba2\u6236\u90fd\u53ef\u4ee5\u5229\u7528<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13695777\">\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5<\/a>\uff0c\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5\u4e5f\u5c07\u7b26\u5408\u5347\u7b49\u8cc7\u683c\uff1a\u8acb\u806f\u7d61Google\u5e33\u865f\u5718\u968a\u4ee3\u60a8\u5347\u7d1a\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5\u3002\u5982\u76ee\u524d\u6c92\u6709 Google \u5e33\u6236\u5718\u968a\uff0c\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5\u5c07\u572811\u6708\u81ea\u52d5\u5347\u7d1a\uff0c\u5176\u4e2d\u6240\u6709\u6b77\u4f86\u8cc7\u6599\u548c\u5b78\u7fd2\u6210\u679c\u90fd\u6703\u4fdd\u7559\u4e0d\u8b8a\u3002\u5b8c\u6210\u5347\u7d1a\u5f8c\uff0c\u5c31\u53ef\u5229\u7528\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u7684\u65b0\u529f\u80fd\u4f86\u722d\u53d6\u6700\u4f73\u6210\u679c\u3002&nbsp;&nbsp;<\/li>\n\n\n\n<li>\u5176\u9918\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5\u5c07\u5168\u90e8\u81ea2024\u5e74\u521d\u958b\u59cb\u81ea\u52d5\u5347\u7d1a\uff1a\u57282024\u5e741\u6708\u81f33\u6708\u9593\uff0c\u5176\u9918\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5\u5c07\u5168\u90e8\u81ea\u52d5\u5347\u7d1a\u70ba\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u3002<\/li>\n<\/ul>\n\n\n\n<p>Demand Gen \u5f37\u8abf\u7684\u91cd\u9ede\u5c31\u662f\u5f71\u97f3\u3001\u5f71\u97f3\u3001\u5f71\u97f3\u3002YouTube \u6709\u6d77\u91cf\u7684\u7528\u6236\uff0c\u5de8\u5927\u7684\u50b3\u64ad\u529b\uff0c\u6f02\u4eae\u5f71\u97f3\u5e36\u51fa\u7522\u54c1\u7684\u512a\u9ede\uff0c\u4e5f\u512a\u65bc\u5716\u6587\u5f62\u5f0f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%98%9EGoogle_%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A\"><\/span><strong>\u261e[Google \u641c\u5c0b\u5ee3\u544a]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A%E5%8F%AF%E9%96%8B%E5%A7%8B%E4%BD%BF%E7%94%A8%E7%8D%B2%E5%8F%96%E6%96%B0%E5%AE%A2%E7%9B%AE%E6%A8%99%E5%8A%9F%E8%83%BD%EF%BC%88NCA%E5%8A%9F%E8%83%BD%EF%BC%89\"><\/span><strong>\u641c\u5c0b\u5ee3\u544a\u53ef\u958b\u59cb\u4f7f\u7528<strong>\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19<\/strong>\u529f\u80fd\uff08<strong>NCA<\/strong>\u529f\u80fd\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/05\/647.001.jpeg\" alt=\"\u641c\u5c0b\u5ee3\u544a\u53ef\u4f7f\u7528\u958b\u767c\u65b0\u5ba2\u6236\u76ee\u6a19\u529f\u80fd\" class=\"wp-image-5787\" style=\"width:840px;height:472px\" width=\"840\" height=\"472\"\/><figcaption class=\"wp-element-caption\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9B%B4%E6%96%B0%E5%85%A7%E5%AE%B9\"><\/span>\u66f4\u65b0\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u5df2\u63a8\u51fa\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\u6d3b\u52d5\u529f\u80fd\uff0c\u63a1\u7528\u667a\u6167\u51fa\u50f9\u548c\u7b2c\u4e00\u65b9\u8cc7\u6599\uff0c\u53ef\u5354\u52a9\u63d0\u5347\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u4e26\u89f8\u53ca\u65b0\u5ba2\u6236\uff0c\u5145\u5206\u767c\u63ee\u6548\u76ca\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\u53ef\u8207\u4ee5\u50f9\u503c\u70ba\u6e96\u7684\u667a\u6167\u51fa\u50f9\u7b56\u7565\uff08\u5982\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u6216\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u642d\u914d\u4f7f\u7528\uff0c\u5354\u52a9\u512a\u5148\u767c\u89ba\u53ef\u80fd\u5c0d\u81ea\u5bb6\u5546\u5bb6\u66f4\u6709\u50f9\u503c\u7684\u65b0\u5ba2\u6236\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%BA%E8%AD%B0%E8%A6%81%E9%BB%9E\"><\/span>\u5efa\u8b70\u8981\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\u7684\u820a\u5ba2\u540d\u55ae\u70ba\u5e33\u6236\u5c64\u7d1a\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\u63d0\u4f9b\u4ee5\u4e0b\u5169\u7a2e\u6a21\u5f0f\uff0c\u53ef\u5354\u52a9\u9054\u6210\u5ee3\u544a\u6d3b\u52d5\u76ee\u6a19\uff1a<br>1.\u65b0\u5ba2\u6236\u7684\u50f9\u503c<br>\u91dd\u5c0d\u65b0\u5ba2\u6236\u8a2d\u5b9a\u6bd4\u73fe\u6709\u5ba2\u6236\u66f4\u9ad8\u7684\u51fa\u50f9<strong>&nbsp;(\u300c\u65b0\u5ba2\u6236\u7684\u50f9\u503c\u300d\u6a21\u5f0f)<\/strong>\uff1a\u70ba\u5ba2\u6236\u7684\u9996\u6b21\u8cfc\u7269\u8f49\u63db\u50f9\u503c\uff0c\u52a0\u4e0a\u984d\u5916\u7684\u65b0\u7372\u53d6\u65b0\u5ba2\u50f9\u503c\u3002\u5efa\u8b70\u4f7f\u7528\u6b64\u6a21\u5f0f\uff0c\u56e0\u70ba\u9019\u6a23\u53ea\u9700\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5\uff0c\u5c31\u80fd\u76e1\u91cf\u63d0\u9ad8\u6240\u6709\u5ba2\u6236\u5e36\u4f86\u7684\u6536\u76ca\uff0c\u540c\u6642\u70ba\u5546\u5bb6\u5438\u5f15\u66f4\u591a\u65b0\u5ba2\u6236\u3002<br>2.\u50c5\u9650\u65b0\u5ba2\u6236<br>\u53ea\u91dd\u5c0d\u65b0\u5ba2\u6236\u51fa\u50f9<strong>&nbsp;(\u300c\u50c5\u9650\u65b0\u5ba2\u6236\u300d\u6a21\u5f0f)<\/strong>\uff1a\u53ea\u5411\u5546\u5bb6\u7684\u65b0\u5ba2\u6236\u653e\u9001\u5ee3\u544a (\u5224\u65b7\u4f9d\u64da\u70ba\u904e\u5f80\u8cfc\u8cb7\u6b21\u6578\uff0c\u4ee5\u53ca\u5728 Google Ads \u4e2d\u4e0a\u50b3\u7684\u73fe\u6709\u5ba2\u6236\u540d\u55ae)\u3002\u53ea\u6709\u5728\u64c1\u6709\u7372\u53d6\u65b0\u5ba2\u5c08\u7528\u9810\u7b97\uff0c\u6216\u662f\u653e\u9001\u4ee5\u975e\u8cfc\u8cb7\u8f49\u63db\u70ba\u76ee\u6a19\u7684\u5ee3\u544a\u6d3b\u52d5 (\u4f8b\u5982\u5f85\u958b\u767c\u5ba2\u6236\u7522\u751f) \u6642\uff0c\u624d\u5efa\u8b70\u63a1\u7528\u9019\u500b\u9078\u9805\u3002<br>\u5c0f\u63d0\u9192\uff1a\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\u76ee\u524d\u9069\u7528\u65bc<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817\">\u6700\u9ad8\u6210\u6548<\/a>\u548c\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u3002  <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%84%AA%E9%BB%9E\"><\/span>\u512a\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6210\u6548\n<ul class=\"wp-block-list\">\n<li>\u65b0\u5ba2\u6236\u8f49\u63db\u7684\u6bd4\u91cd\u66f4\u9ad8\uff0c\u56e0\u800c\u80fd\u62d3\u5c55\u696d\u52d9\u4e26\u63d0\u9ad8\u9577\u671f\u6536\u76ca<\/li>\n\n\n\n<li>\u6709\u6548\u4f7f\u7528\u9810\u7b97\u4f86\u958b\u767c\u65b0\u5ba2\u6236\uff0c\u4f7f\u5f97\u7372\u53d6\u65b0\u5ba2\u6210\u672c\u964d\u4f4e<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u6613\u65bc\u8a2d\u5b9a\u548c\u4f7f\u7528<\/li>\n\n\n\n<li>\u53ef\u5728\u5831\u8868\u4e2d\u6bd4\u8f03\u65b0\u5ba2\u6236\u8207\u56de\u8a2a\u5ba2\u6236\u7684\u8f49\u63db<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%98%9EGoogle_%E5%BD%B1%E9%9F%B3%E5%BB%A3%E5%91%8A\"><\/span><strong>\u261e[Google \u5f71\u97f3\u5ee3\u544a]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_%E5%88%8A%E9%A0%AD%E5%BB%A3%E5%91%8A%E6%96%B0%E8%B3%BC%E8%B2%B7%E6%96%B9%E5%BC%8F%E5%8F%8A%E8%A9%95%E4%BC%B0%E6%88%90%E6%95%88%E7%9A%84%E6%96%B0%E6%96%B9%E5%BC%8F\"><\/span><strong>YouTube \u520a\u982d\u5ee3\u544a\u65b0\u8cfc\u8cb7\u65b9\u5f0f\u53ca\u8a55\u4f30\u6210\u6548\u7684\u65b0\u65b9\u5f0f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube \u7684\u9996\u9801\u9802\u7aef\u7248\u4f4d\u5ee3\u544a\u7a31\u70ba\u300c\u520a\u982d\u5ee3\u544a\u300d\uff0c\u9577\u4e45\u4ee5\u4f86\u90fd\u662f\u5ee3\u544a\u5ba2\u6236\u60f3\u5927\u898f\u6a21\u63d0\u5347\u66dd\u5149\u7387\u6642\u7684\u9996\u9078\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/05\/647.002.jpeg\" alt=\"YouTube \u520a\u982d\u5ee3\u544a\u65b0\u8cfc\u8cb7\u65b9\u5f0f\u548c\u8a55\u4f30\u6210\u6548\u7684\u65b0\u65b9\u5f0f\" class=\"wp-image-5788\" style=\"width:838px;height:471px\" width=\"838\" height=\"471\"\/><figcaption class=\"wp-element-caption\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_%E5%88%8A%E9%A0%AD%E5%BB%A3%E5%91%8A%E6%96%B0%E8%B3%BC%E8%B2%B7%E6%96%B9%E5%BC%8F\"><\/span><strong>YouTube \u520a\u982d\u5ee3\u544a\u65b0\u8cfc\u8cb7\u65b9\u5f0f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u70ba\u4e86\u8f14\u52a9\u73fe\u6709\u7684<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9709826\" target=\"_blank\" rel=\"noreferrer noopener\">\u5343\u6b21\u66dd\u5149\u51fa\u50f9 (CPM) \u520a\u982d\u5ee3\u544a<\/a>\uff0c\u56e0\u6b64\u63a8\u51fa&nbsp;<a href=\"https:\/\/blog.google\/products\/ads-commerce\/own-youtubes-main-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube \u6bcf\u5c0f\u6642\u8cbb\u7528 (CPH) \u520a\u982d\u5ee3\u544a<\/a>\u3002\u900f\u904e\u9019\u7a2e\u65b0\u7684\u520a\u982d\u5ee3\u544a\u8cfc\u8cb7\u65b9\u5f0f\uff0c\u5ee3\u544a\u5ba2\u6236\u53ef\u5728\u91cd\u8981\u6642\u523b\u767c\u751f\u4e4b\u524d\u3001\u671f\u9593\u6216\u4e4b\u5f8c\uff0c\u5305\u4e0b\u6240\u6709\u5ee3\u544a\u66dd\u5149\u5546\u6a5f\u3002<\/p>\n\n\n\n<p>\u540c\u6642\u8cb7\u4e0b\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u548c\u6bcf\u5c0f\u6642\u8cbb\u7528\u520a\u982d\u5ee3\u544a\uff0c\u9019\u5169\u7a2e\u5ee3\u544a\u5c31\u80fd\u76f8\u8f14\u76f8\u6210\u3002<br>\u4ee5\u4e0b\u8aaa\u660e\u5982\u4f55\u904b\u7528\u9019\u5169\u7a2e\u5ee3\u544a\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AF%8F%E5%B0%8F%E6%99%82%E8%B2%BB%E7%94%A8_CPH_%E5%88%8A%E9%A0%AD%E5%BB%A3%E5%91%8A%E6%9C%80%E9%81%A9%E5%90%88%E4%B8%8B%E5%88%97%E7%94%A8%E9%80%94\"><\/span><strong>\u6bcf\u5c0f\u6642\u8cbb\u7528 (CPH) \u520a\u982d\u5ee3\u544a\u6700\u9069\u5408\u4e0b\u5217\u7528\u9014<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u91cd\u8981\u6642\u523b\u5ee3\u544a\u6d3b\u52d5 (1 \u5c0f\u6642\u4ee5\u4e0a)<\/li>\n\n\n\n<li>\u5305\u4e0b\u6240\u6709\u5ee3\u544a\u66dd\u5149\u5546\u6a5f<\/li>\n\n\n\n<li>\u6309\u6642\u6578\u4ed8\u8cbb<\/li>\n\n\n\n<li>\u5ba3\u50b3 YouTube \u76f4\u64ad<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8D%83%E6%AC%A1%E6%9B%9D%E5%85%89%E5%87%BA%E5%83%B9_CPM_%E5%88%8A%E9%A0%AD%E5%BB%A3%E5%91%8A%E6%9C%80%E9%81%A9%E5%90%88%E4%B8%8B%E5%88%97%E7%94%A8%E9%80%94\"><\/span><strong>\u5343\u6b21\u66dd\u5149\u51fa\u50f9 (CPM) \u520a\u982d\u5ee3\u544a\u6700\u9069\u5408\u4e0b\u5217\u7528\u9014<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6301\u7e8c\u4ed8\u8cbb\u652f\u63f4\u670d\u52d9 (24 \u5c0f\u6642\u4ee5\u4e0a)<\/li>\n\n\n\n<li>\u6307\u5b9a\u76ee\u6a19\u529f\u80fd<\/li>\n\n\n\n<li>\u6bcf\u5343\u6b21\u66dd\u5149\u6642\u4ed8\u8cbb<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/displayvideo\/answer\/10273315\" target=\"_blank\" rel=\"noreferrer noopener\">DV360 \u4e2d\u7684\u81ea\u52a9\u8cfc\u8cb7\u529f\u80fd<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A9%95%E4%BC%B0%E6%88%90%E6%95%88%E7%9A%84%E6%96%B0%E6%96%B9%E5%BC%8F\"><\/span>\u8a55\u4f30\u6210\u6548\u7684\u65b0\u65b9\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u65b0\u7684\u520a\u982d\u5ee3\u544a\u6210\u6548\u8a55\u4f30\u529f\u80fd\uff1a\u73fe\u5728 Nielsen \u8207 Kantar \u80fd\u5728\u8a55\u4f30\u5408\u4f5c\u5925\u4f34\u5141\u8a31\u7684\u5e02\u5834\uff0c\u4f30\u8a08\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u520a\u982d\u5ee3\u544a\u6d3b\u52d5\u7684\u89f8\u53ca\u7387\u3002Kantar\u3001Dynata \u548c Intage \u53ef\u8a55\u4f30\u54c1\u724c\u63d0\u5347\u7a0b\u5ea6\uff0c\u800c Integral Ad Science (IAS) \u5247\u80fd\u8a55\u4f30\u53ef\u8996\u5ea6\u3002<\/p>\n\n\n\n<p>\u5ee3\u544a\u5ba2\u6236\u73fe\u5728\u4e5f\u80fd\u4f7f\u7528 Google&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9049825\" target=\"_blank\" rel=\"noreferrer noopener\">\u54c1\u724c\u63d0\u5347<\/a>\u6307\u6a19\uff0c\u8a55\u4f30\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u520a\u982d\u5ee3\u544a\u7684\u8cfc\u8cb7\u91cf\u3002Netflix India \u70ba\u8fd1\u671f\u67d0\u500b\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u520a\u982d\u5ee3\u544a\u6d3b\u52d5\u9032\u884c\u4e86 Google \u54c1\u724c\u63d0\u5347\u6e2c\u8a66\uff0c\u767c\u73fe\u54c1\u724c\u8a8d\u77e5\u7684\u7d55\u5c0d\u5347\u5e45\u9054\u5230 5%\uff0c\u76f8\u5c0d\u5347\u5e45\u5247\u6bd4\u5370\u5ea6\u5a1b\u6a02\u7522\u696d\u5e73\u5747\u503c\u9ad8\u51fa 2.5 \u500d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%98%9EGoogle_%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A\"><\/span><strong>\u261e[Google \u6700\u9ad8\u6210\u6548\u5ee3\u544a]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%97%85%E9%81%8A%E7%9B%AE%E6%A8%99%E5%B0%88%E7%94%A8%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95\"><\/span>\u65c5\u904a\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65c5\u5ba2\u73fe\u5728\u64c1\u6709\u7684\u9078\u64c7\u6bd4\u4ee5\u5f80\u66f4\u591a\uff0c\u4e5f\u8d8a\u4f86\u8d8a\u4ef0\u8cf4\u900f\u904e\u5404\u7a2e\u6578\u4f4d\u63a5\u89f8\u9ede\u6536\u96c6\u76f8\u95dc\u8cc7\u8a0a\u3002\u98ef\u5e97\u696d\u8005\u9700\u8981\u5229\u7528\u7c21\u55ae\u7684\u65b9\u5f0f\u8b93\u81ea\u5df1\u812b\u7a4e\u800c\u51fa\uff0c\u9032\u800c\u89f8\u53ca\u5728 Google \u4e0a\u641c\u5c0b\u76f8\u95dc\u8cc7\u8a0a\u7684\u4f7f\u7528\u8005\u3002\u56e0\u6b64\uff0c\u63a8\u51fa <a href=\"https:\/\/blog.google\/products\/ads-commerce\/performance-max-travel-goals\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u65c5\u904a\u76ee\u6a19\u5c08\u7528\u7684\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5<\/a>\uff0c\u958b\u653e\u6240\u6709\u98ef\u5e97\u696d\u8005\u4f7f\u7528\u3002\u9019\u7a2e\u5ee3\u544a\u6d3b\u52d5\u4ee5\u6210\u6548\u51fa\u8272\u7684\u300c<a href=\"https:\/\/blog.google\/products\/ads-commerce\/performance-max-new-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5<\/a>\u300d\u70ba\u57fa\u790e\uff0c\u5f37\u5316\u98ef\u5e97\u5c08\u5c6c\u529f\u80fd\u3002\u53ea\u8981\u904b\u7528 Google \u7684 AI \u6280\u8853\u5efa\u7acb\u4e00\u500b\u6613\u65bc\u8a2d\u5b9a\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u5c31\u80fd\u5728\u4f7f\u7528\u8005\u898f\u5283\u884c\u7a0b\u7684\u91cd\u8981\u6642\u523b\uff0c\u5411\u4f7f\u7528\u8005\u986f\u793a\u76f8\u95dc\u5ee3\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/05\/647.003.jpeg\" alt=\"\u65c5\u904a\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\" class=\"wp-image-5789\" style=\"width:840px;height:472px\" width=\"840\" height=\"472\"\/><figcaption class=\"wp-element-caption\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<p>\u65c5\u904a\u76ee\u6a19\u5c08\u7528\u7684\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u5c07\u9010\u6b65\u958b\u653e\u6240\u6709\u98ef\u5e97\u696d\u8005\u4f7f\u7528\u3002\u5ee3\u544a\u6703\u81ea\u52d5\u5728\u5404\u500b Google \u7ba1\u9053\u548c\u5ee3\u544a\u7a7a\u9593\u4e2d\u653e\u9001\uff0c\u5305\u62ec Google \u5730\u5716\u3001Google \u641c\u5c0b\u3001YouTube \u548c\u98ef\u5e97\u5ee3\u544a\uff08\u5c07\u65bc\u4eca\u5e74\u7a0d\u665a\u63a8\u51fa\uff09\u3002<\/p>\n\n\n\n<p>\u53ef\u4ee5\u904b\u7528\u65c5\u904a\u76ee\u6a19\u5c08\u7528\u7684\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u8f15\u9b06\u64f4\u5927\u98ef\u5e97\u7684\u89f8\u53ca\u7bc4\u570d\uff0c\u5728 Google \u4e0a\u722d\u53d6\u66f4\u591a\u76f4\u63a5\u9810\u8a02\u3002\u9019\u985e\u5ee3\u544a\u6d3b\u52d5\u904b\u7528 Google \u7684 AI \u6280\u8853\uff0c\u53ef\u5354\u52a9\u627e\u51fa\u6f5b\u5728\u623f\u5ba2\uff0c\u4ee5\u53ca\u8f15\u9b06\u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5\u3002\u53ea\u8981\u5b8c\u6210\u4e00\u9805\u7c21\u55ae\u7684\u8a2d\u5b9a\uff0c\u5c31\u80fd\u5efa\u7acb\u591a\u7a2e\u683c\u5f0f\u7684\u5ee3\u544a\uff0c\u4e26\u81ea\u52d5\u5728\u5404\u500b Google \u7ba1\u9053\u548c\u5ee3\u544a\u7a7a\u9593\u4e2d\u653e\u9001\u3002\u63a1\u7528\u591a\u5143\u7684\u65b9\u5f0f\u7372\u53d6\u65b0\u623f\u5ba2\uff0c\u4f7f\u7528\u98ef\u5e97\u9078\u64c7\u5668\u5de5\u5177\uff0c\u5373\u53ef\u5728\u5730\u5716\u4e0a\u6311\u9078\u98ef\u5e97\u623f\u6e90\u3002<\/p>\n\n\n\n<p>\u7cfb\u7d71\u6703\u70ba\u98ef\u5e97\u9810\u5148\u586b\u5165\u5404\u7a2e\u683c\u5f0f\u7684\u5ee3\u544a\uff0c\u5176\u4e2d\u5305\u542b\u6587\u6848\u3001\u5716\u7247\u548c\u7db2\u5740\u7b49\u5ee3\u544a\u7d20\u6750\u5143\u7d20\uff0c\u53ef\u4ee5\u4fee\u6539\u4efb\u4f55\u9810\u5148\u586b\u5165\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u4e5f\u53ef\u81ea\u884c\u4e0a\u50b3\u7d20\u6750\u8cc7\u6e90\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E9%AB%98%E6%88%90%E6%95%88%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%8F%AF%E5%9C%A8%E5%B8%B3%E6%88%B6%E5%B1%A4%E7%B4%9A%E6%8E%92%E9%99%A4%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span><strong>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u53ef\u5728\u5e33\u6236\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u53ef\u5728\u5e33\u6236\u5c64\u7d1a\u65b0\u589e\u6392\u9664\u95dc\u9375\u5b57\uff0c\u78ba\u4fdd\u53ea\u5728\u7b26\u5408\u54c1\u724c\u5f62\u8c61\u7684\u4f4d\u7f6e\u986f\u793a\u5ee3\u544a\uff0c\u4e26\u907f\u958b\u4e0d\u60f3\u89f8\u53ca\u7684\u6d41\u91cf\u3002\u6392\u9664\u95dc\u9375\u5b57\u53ef\u4ee5\u70ba\u5ee3\u6cdb\u6bd4\u5c0d\u3001\u8a5e\u7d44\u6bd4\u5c0d\u6216\u5b8c\u5168\u6bd4\u5c0d\uff0c\u5e33\u6236\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57\u6703\u5957\u7528\u5230\u5728\u641c\u5c0b\u3001\u8cfc\u7269\u548c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u6700\u591a\u53ef\u4ee5\u6307\u5b9a 1,000 \u500b\u6392\u9664\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/05\/647.004.jpeg\" alt=\"\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u53ef\u5728\u5e33\u6236\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57\" class=\"wp-image-5790\"\/><figcaption class=\"wp-element-caption\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E9%A0%81%E5%8B%95%E6%85%8B%E9%A5%8B%E7%B5%A6\"><\/span><strong>\u7db2\u9801\u52d5\u614b\u994b\u7d66<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9019\u9805\u529f\u80fd\u9810\u8a08\u65bc\u8fd1\u5e7e\u500b\u6708\u63a8\u51fa\uff0c\u53ef\u5728\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e2d\u52a0\u5165\u7db2\u9801\u52d5\u614b\u994b\u7d66\uff0c\u5354\u52a9 AI \u77ad\u89e3\u54ea\u4e9b\u7db2\u5740\u6700\u91cd\u8981\uff0c\u6216\u6307\u5b9a\u8981\u6bd4\u5c0d\u7684\u7db2\u5740\u3002\u900f\u904e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724897\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55<\/a>\u529f\u80fd\uff0c\u5c07\u53ef\u4e0a\u50b3\u7db2\u9801\u7db2\u5740\u52d5\u614b\u994b\u7d66\uff0c\u9032\u4e00\u6b65\u7e2e\u5c0f\u641c\u5c0b\u7d50\u679c\u7bc4\u570d\u3002\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u529f\u80fd\u555f\u7528\u6642\uff0c\u9019\u9805\u984d\u5916\u7684\u52d5\u614b\u994b\u7d66\u6703\u63d0\u4f9b\u8cc7\u8a0a\u548c\u6307\u793a\uff0c\u8b93 Google \u7684 AI \u7cfb\u7d71\u77e5\u9053\u9019\u4e9b\u7db2\u5740\u5f88\u91cd\u8981 (\u4f46\u4e0d\u6703\u9650\u5236\u7db2\u5740\u6bd4\u5c0d)\u3002\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u529f\u80fd\u505c\u7528\u6642\uff0c\u53ef\u5229\u7528\u7db2\u9801\u52d5\u614b\u994b\u7d66\uff0c\u8f15\u9b06\u5728\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e2d\u5927\u898f\u6a21\u65b0\u589e\u66f4\u591a\u7279\u5b9a\u7db2\u5740\uff0c\u4e26\u9650\u5236\u7cfb\u7d71\u53ea\u6bd4\u5c0d\u9019\u4e9b\u7db2\u5740\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/05\/68.001.jpeg\" alt=\"\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e2d\u52a0\u5165\u7db2\u9801\u52d5\u614b\u994b\u7d66\" class=\"wp-image-5946\"\/><figcaption class=\"wp-element-caption\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A9%95%E4%BC%B0%E8%BD%89%E6%8F%9B%E5%A2%9E%E5%B9%85\"><\/span>\u8a55\u4f30\u8f49\u63db\u589e\u5e45<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u53ef\u85c9\u7531\u57f7\u884c\u5be6\u9a57\uff0c\u770b\u770b\u5728\u76ee\u524d\u7684\u5ee3\u544a\u6d3b\u52d5\u7d44\u5408\u4e2d\u52a0\u5165\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u4e4b\u5f8c\uff0c\u80fd\u5426\u722d\u53d6\u66f4\u591a\u8f49\u63db\u6216\u63d0\u5347\u8f49\u63db\u50f9\u503c\u3002\u4e5f\u53ef\u4ee5\u7528\u5be6\u9a57\u9032\u884c\u6e2c\u8a66\uff0c\u6bd4\u8f03<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2454022\" target=\"_blank\" rel=\"noreferrer noopener\">\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5<\/a>\u8207\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u770b\u6210\u6548\u662f\u5426\u6709\u6240\u6539\u5584\uff0c\u4ee5\u53ca\u662f\u5426\u61c9\u63db\u6389\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5\u3002\u5982\u679c\u9664\u4e86\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5 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noopener\">\u8f49\u63db\u6642\u9593\u5dee\u6216\u5ef6\u9072<\/a>\uff0c\u78ba\u4fdd\u5168\u76e4\u77ad\u89e3\u5ee3\u544a\u6210\u6548\u3002\u624d\u80fd\u53d6\u5f97\u53ef\u4fe1\u7684\u8cc7\u6599\uff0c\u4e26\u64da\u6b64\u5224\u65b7\u662f\u5426\u8981\u5168\u9762\u5c0e\u5165\u65b0\u7684\u5ee3\u544a\u6d3b\u52d5\u3002\u8acb\u53c3\u95b1<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13290885\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u4f73\u505a\u6cd5\u6307\u5357<\/a>\uff0c\u9032\u4e00\u6b65\u77ad\u89e3\u5982\u4f55\u4f7f\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5be6\u9a57\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BD%B1%E7%89%87%E8%A3%BD%E4%BD%9C%E5%B7%A5%E5%85%B7\"><\/span><strong>\u5f71\u7247\u88fd\u4f5c\u5de5\u5177<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f7f\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u300c\u7d20\u6750\u8cc7\u6e90\u300d\u90e8\u5206\u7684<a href=\"https:\/\/ads.google.com\/aw\/video\/builder\" target=\"_blank\" rel=\"noreferrer noopener\">\u5f71\u7247\u88fd\u4f5c\u5de5\u5177<\/a>\uff0c\u8f15\u9b06\u88fd\u4f5c\u9ad8\u54c1\u8cea\u7684\u5f71\u7247\u7d20\u6750\u8cc7\u6e90 (\u5148\u524d\u53ea\u80fd\u5728\u7d20\u6750\u8cc7\u6e90\u5eab\u4f7f\u7528\u8a72\u5de5\u5177)\u3002\u53ef\u5148\u9810\u89bd\u5f71\u7247\u518d\u4e0a\u50b3\u5230 YouTube\uff0c\u5c31\u80fd\u958b\u59cb\u5728\u5ee3\u544a\u6d3b\u52d5\u4e2d\u4f7f\u7528\u8a72\u5f71\u7247\u3002\u6311\u9078\u9069\u7528\u65bc\u5f71\u7247\u7684\u9ad8\u756b\u8cea\u76f8\u95dc\u5716\u7247\u3002\u5efa\u8b70\u76e1\u53ef\u80fd\u4e0a\u50b3\u6700\u591a\u7684\u76f8\u95dc\u7d20\u6750\u8cc7\u6e90\uff0c\u4e26\u4f7f\u7528\u5404\u7a2e\u7bc4\u672c\u7d44\u5408\u88fd\u4f5c\u591a\u90e8\u5f71\u7247\u3002\u9019\u6a23 AI \u7cfb\u7d71\u624d\u80fd\u6839\u64da\u7279\u5b9a\u76ee\u6a19\u5c0d\u8c61\u548c\u60c5\u5883\uff0c\u5f9e\u5404\u5f0f\u5404\u6a23\u7684\u9078\u64c7\u4e2d\u6311\u51fa\u6700\u5408\u9069\u7684\u5f71\u7247\u3002\u7bc4\u672c\u7684\u6bd4\u4f8b\u6216\u683c\u5f0f (\u5373\u6a6b\u5411\u548c\u76f4\u5411) \u4e5f\u5404\u4e0d\u76f8\u540c\u3002\u76e1\u53ef\u80fd\u63d0\u4f9b\u4e0d\u540c\u683c\u5f0f\u7684\u5f71\u7247\uff0c\u624d\u80fd\u5728\u66f4\u591a\u7684\u76f8\u95dc\u520a\u767b\u4f4d\u7f6e\u986f\u793a\u5ee3\u544a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B4%A0%E6%9D%90%E8%B3%87%E6%BA%90%E7%BE%A4%E7%B5%84%E5%A0%B1%E8%A1%A8\"><\/span><strong>\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u5831\u8868<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5831\u8868\u8fd1\u671f\u63a8\u51fa\uff0c\u5c46\u6642\u5373\u53ef\u5728\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u5c64\u7d1a\u67e5\u770b\u8f49\u63db\u6b21\u6578\u3001\u8f49\u63db\u50f9\u503c\u548c\u8cbb\u7528\u7b49\u5404\u7a2e\u6307\u6a19\u3002\u5584\u7528\u5168\u65b0\u5831\u8868\u548c\u6d1e\u5bdf\uff0c\u8f15\u9b06\u638c\u63e1\u6210\u6548\u3002\u9019\u9805\u8cc7\u6599\u6709\u52a9\u77ad\u89e3\u5404\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u5c0d\u6574\u9ad4\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u7684\u5f71\u97ff\u3002\u5982\u8981\u63d0\u9ad8\u7279\u5b9a\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u7684\u8f49\u63db\u91cf\uff0c\u9700\u8981\u52a0\u5165\u66f4\u591a\u7d20\u6750\u8cc7\u6e90\u3002\u5982\u8981\u63d0\u9ad8\u5ee3\u544a\u6d3b\u52d5\u7684\u8f49\u63db\u91cf\uff0c\u5efa\u8b70\u65b0\u589e\u5176\u4ed6\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u3002\u5c07\u7d20\u6750\u8cc7\u6e90\u548c\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u52a0\u5165\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0cGoogle 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u53ef\u81ea\u52d5\u767c\u6398\u6709\u52a9\u65bc\u6539\u5584\u9810\u7b97\u548c\u6210\u6548\u7684\u6a5f\u6703\uff0c\u4e26\u986f\u793a\u5ee3\u544a\u6d3b\u52d5\u5df2\u652f\u51fa\u548c\u9810\u8a08\u652f\u51fa\u7684\u8cbb\u7528\uff0c\u4ee5\u53ca\u76ee\u524d\u548c\u9810\u6e2c\u7684\u8f49\u63db\u6210\u6548\u3002\u53c3\u8003\u9019\u9805\u6d1e\u5bdf\u5206\u6790\uff0c\u5373\u53ef\u5feb\u901f\u638c\u63e1\u5ee3\u544a\u6d3b\u52d5\u7684\u653e\u9001\u901f\u5ea6\uff0c\u4ee5\u53ca\u662f\u5426\u6709\u6a5f\u6703\u8abf\u6574\u6216\u91cd\u65b0\u5206\u914d\u9810\u7b97\uff0c\u4ee5\u5229\u722d\u53d6\u66f4\u591a\u8f49\u63db\u3002\u9084\u53ef\u4ee5\u53d6\u5f97\u5c08\u5c6c\u7684<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u4f73\u5316\u5efa\u8b70<\/a>\uff0c\u8b93\u9810\u7b97\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002<\/p>\n\n\n\n<p>\u53c3\u95b1<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11189316\" target=\"_blank\" rel=\"noreferrer noopener\">\u5b8c\u6574\u6307\u5357<\/a>\uff0c\u9032\u4e00\u6b65\u77ad\u89e3\u66f4\u591a\u6700\u4f73\u505a\u6cd5\uff0c\u5145\u5206\u767c\u63ee\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u6548\u76ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%98%9EGoogle_%E6%88%90%E6%95%88%E8%A1%A1%E9%87%8F\"><\/span><strong> <strong>\u261e[Google <\/strong>\u6210\u6548\u8861\u91cf]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23%E2%80%9907_%E5%B0%87%E5%81%9C%E7%94%A8%E6%9C%80%E5%88%9D%E9%BB%9E%E6%93%8A%E3%80%81%E7%B7%9A%E6%80%A7%E3%80%81%E6%99%82%E9%96%93%E8%A1%B0%E6%B8%9B%E5%92%8C%E6%A0%B9%E6%93%9A%E6%8E%92%E5%BA%8F%E6%AD%B8%E5%9B%A0%E6%A8%A1%E5%BC%8F\"><\/span><strong>23\u201907 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