{"id":7548,"date":"2023-09-19T19:17:00","date_gmt":"2023-09-19T11:17:00","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=7548"},"modified":"2026-03-13T18:02:47","modified_gmt":"2026-03-13T10:02:47","slug":"utm%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f5%e5%88%86%e9%90%98%e5%ad%b8%e6%9c%83%e8%bf%bd%e8%b9%a4%e8%a1%8c%e9%8a%b7%e6%88%90%e6%95%88%e3%80%81%e6%95%b8%e6%93%9a%e8%88%87%e6%b5%81%e9%87%8f","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=7548","title":{"rendered":"UTM\u662f\u4ec0\u9ebc\uff1f5\u5206\u9418\u5b78\u6703\u8ffd\u8e64\u884c\u92b7\u6210\u6548\u3001\u6578\u64da\u8207\u6d41\u91cf"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"628\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/09\/UTM\u662f\u4ec0\u9ebc\uff1f\u5be6\u5fc3-1.png\" alt=\"\" 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u54c1\u724c\u5927\u591a\u7d93\u71df\u591a\u7a2e\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff0c\u53ef\u70ba\u4e0d\u540c\u5e73\u53f0\u5404\u81ea\u7522\u51fa UTM \uff0cUTM \u901a\u5e38\u6703\u518d\u505a\u7e2e\u77ed\u7db2\u5740\u7684\u52d5\u4f5c\uff0c\u4e4b\u5f8c\u5c31\u53ef\u900f\u904e\u5206\u6790\u4e86\u89e3\u5404\u793e\u7fa4\u5e73\u53f0\u7684\u6d41\u91cf\u6578\u64da\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2%E8%BF%BD%E8%B9%A4%E8%A1%8C%E9%8A%B7%E6%B4%BB%E5%8B%95%E7%9A%84%E6%88%90%E6%95%88\"><\/span>2.\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u53ef\u900f\u904e UTM 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utm_term\uff1a<\/strong><br>\u8fa8\u5225\u4ed8\u8cbb\u95dc\u9375\u5b57\u7684\u5ee3\u544a\u5b57\u8a5e\u3002<br>\u4f8b\uff1autm_term=baby_sling<\/p>\n\n\n\n<p><strong>\u2464 utm_content\uff1a<\/strong><br>\u8fa8\u5225A\/B\u6e2c\u8a66\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u8868\u793a\u9023\u5230\u540c\u4e00\u7db2\u5740\u7684\u4e0d\u540c\u5ee3\u544a\u6216\u9023\u7d50\u3002<br>\u4f8b\uff1autm_content=bannerlink,utm_content=textlink<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EF%BC%88%E4%BA%8C%EF%BC%89UTM_%E7%AC%A6%E8%99%9F%E7%9A%84%E6%84%8F%E7%BE%A9\"><\/span><strong>\uff08\u4e8c\uff09UTM \u7b26\u865f\u7684\u610f\u7fa9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/09\/\u200e1049.\u200e002.jpeg\" alt=\"UTM \u7b26\u865f\u4ecb\u7d39\" class=\"wp-image-7550\"\/><\/figure>\n\n\n\n<p>UTM\u53c3\u6578\u5fc5\u9808\u4ee5\u3010 ? \u3011\u958b\u982d\uff0c\u4e26\u4ee5\u3010 &amp; \u3011\u5206\u9694\u53c3\u6578\u3002<br>\u3010 ? \u3011\u4f4d\u65bc\u7db2\u5740 URL \u7d50\u5c3e\uff0c\u662f\u6574\u6bb5 UTM \u53c3\u6578\u7684\u958b\u7aef\uff0c\u7528\u4f86\u544a\u8a34 GA \u4ee5\u4e0b\u662f UTM \u53c3\u6578\u3002<br>\u3010 &amp; \u3011\u7528\u4f86\u5206\u9694\u5404\u500b UTM \u53c3\u6578\u3002\u8868\u793aand\uff0c\u4ee5\u53ca\u7684\u610f\u601d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EF%BC%88%E4%B8%89%EF%BC%89%E4%BD%BF%E7%94%A8_UTM_%E5%8F%83%E6%95%B8%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\"><\/span><strong>\uff08\u4e09\uff09\u4f7f\u7528 UTM \u53c3\u6578\u7684\u6ce8\u610f\u4e8b\u9805<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6bcf\u500b UTM 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UTM\u3002<\/li><li>\u800c\u4f86\u6e90\u3001\u5a92\u4ecb\u7684\u540d\u7a31\u5efa\u8b70\u7c21\u55ae\u70ba\u4e3b\uff0c\u53ea\u8981\u5728\u5f8c\u7e8c\u7684\u6578\u64da\u5206\u6790\u4e0a\u53ef\u6e96\u78ba\u5224\u65b7\u5373\u53ef\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EF%BC%88%E5%9B%9B%EF%BC%89UTM_URL_%E8%A3%BD%E4%BD%9C_3_%E6%AD%A5%E9%A9%9F\"><\/span><strong>\uff08\u56db\uff09UTM URL \u88fd\u4f5c 3 \u6b65\u9a5f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u6b65\u9a5f1. \u8a2d\u5b9a UTM 5 \u7a2e\u53c3\u6578\u53ca\u6e96\u5099 URL \u7db2\u5740\u9023\u7d50<\/strong><\/p>\n\n\n\n<p>Website URL\uff1ahttps:\/\/blog.wenk-media.com\/<\/p>\n\n\n\n<p>\u2460 utm_source=ig<br>\u2461 utm_medium=story<br>\u2462 utm_campaign=blog<br>\u2463 utm_term=marketing_company<br>\u2464 utm_content=button<\/p>\n\n\n\n<p><strong>\u5c0f\u63d0\u9192\uff1a<\/strong><br>\u82e5\u8981\u900f\u904e Google Analytics 4 (GA4\uff09\u5206\u6790\u4e86\u89e3\u6578\u64da\uff0c<a href=\"https:\/\/support.google.com\/analytics\/answer\/10917952?hl=zh-Hant#zippy=%2C%E6%9C%AC%E6%96%87%E5%85%A7%E5%AE%B9\" class=\"ek-link\">utm_source\u3001utm_medium \u548c utm_campaign \u662f\u5fc5\u7528\u53c3\u6578\uff0c\u4e00\u5b9a\u8981\u52a0\u9032\u7db2\u5740\u3002<\/a>\u53e6\u5916 utm_id \u662f\u5fc5\u8981\u586b\u5165\uff0c\u6307\u5f97\u662f\u5ee3\u544a\u6d3b\u52d5 ID\uff0c\u7528\u4f86\u8fa8\u8b58\u7279\u5b9a\u5ee3\u544a\u6d3b\u52d5\u6216\u4fc3\u92b7\u6d3b\u52d5\u3002\u9019\u662f <a href=\"https:\/\/support.google.com\/analytics\/answer\/10071301\">GA4 \u8cc7\u6599\u532f\u5165<\/a>\u7684\u5fc5\u8981\u91d1\u9470\uff0c\u8a18\u5f97\u4f7f\u7528<a href=\"https:\/\/support.google.com\/analytics\/answer\/10071305\">\u4e0a\u50b3\u5ee3\u544a\u6d3b\u52d5\u8cbb\u7528\u8cc7\u6599<\/a>\u6642\u6240\u7528\u7684 ID\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=3845\" class=\"ek-link\">\u820a\u7248GA\u8ddfGoogle Analytics 4\u5dee\u5225\u662f?\u65b0\u7248\u529f\u80fd\u512a\u52e2\u4e00\u6b21\u770b<\/a><\/p>\n\n\n\n<p><strong>\u6b65\u9a5f2.UTM\u53c3\u6578\u5beb\u5165\u7db2\u5740<\/strong><\/p>\n\n\n\n<p>\u5c07\u4e0a\u8ff0 5 \u7a2e\u53c3\u6578\u4f9d\u5e8f\u653e\u5728\u7db2\u5740\u5f8c\u9762\uff0c\u4e26\u52a0\u4e0a\u3010 ? \u3011\u3001\u3010 &amp; \u3011\u7b26\u865f\u9023\u7d50\u8d77\u4f86\uff0c\u5c31\u88fd\u4f5c\u597d <br>UTM URL \uff1ahttps:\/\/blog.wenk-media.com\/?utm_source=ig&amp;utm_medium=story&amp;utm_campaign=blog&amp;utm_term=marketing_company&amp;utm_content=button<\/p>\n\n\n\n<p>\u82e5\u9084\u662f\u89ba\u5f97\u81ea\u5df1\u8a2d\u5b9a\u53c3\u6578\u592a\u8907\u96dc\uff0c\u4e0d\u78ba\u5b9a\u5982\u4f55\u4f7f\u7528UTM\u53c3\u6578\uff0c\u4e5f\u53ef\u4f7f\u7528 Chrome \u64f4\u5145\u529f\u80fd\u7576\u4e2d\u7684\u5de5\u5177<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-analytics-utm-buil\/gaidpiakchgkapdgbnoglpnbccdepnpk\" class=\"ek-link\">Google Analytics UTM Builder<\/a> \u6216 <a href=\"https:\/\/ga-dev-tools.google\/ga4\/\" class=\"ek-link\">Google Analytics\u7684UTM\u53c3\u6578\u7522\u751f\u5668<\/a> \u5feb\u901f\u751f\u6210UTM URL \uff0c\u4e5f\u76f8\u7576\u65b9\u4fbf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/09\/\u200e1049.\u200e004.jpeg\" alt=\"Google Analytics UTM Builder \" class=\"wp-image-7552\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-analytics-utm-buil\/gaidpiakchgkapdgbnoglpnbccdepnpk\" class=\"ek-link\">Google Analytics UTM Builde<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/09\/\u200e1049.\u200e003.jpeg\" alt=\"Google Analytics\u7684UTM\u53c3\u6578\u7522\u751f\u5668 \" class=\"wp-image-7551\" width=\"840\" height=\"472\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-analytics-utm-buil\/gaidpiakchgkapdgbnoglpnbccdepnpk\" class=\"ek-link\"><\/a><a href=\"https:\/\/ga-dev-tools.google\/ga4\/\" class=\"ek-link\">Google Analytics\u7684UTM\u53c3\u6578\u7522\u751f\u5668<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>\u6b65\u9a5f3. UTM URL \u7e2e\u7db2\u5740<\/strong><\/p>\n\n\n\n<p>\u82e5\u64d4\u5fc3 UTM URL \u7db2\u5740\u592a\u9577\u4e0d\u597d\u770b\uff0c\u53ef\u5229\u7528\u7e2e\u7db2\u5740\u5de5\u5177\u4f86\u7f8e\u5316\u4e26\u589e\u52a0\u54c1\u724c\u8fa8\u8b58\u5ea6\uff1b\u6216\u6015\u88ab\u8aa4\u8a8d\u6210\u8a50\u9a19\u7db2\u5740\u6216\u662f\u5947\u602a\u7684\u7db2\u7ad9\uff0c\u5c0e\u81f4\u9ede\u64ca\u7db2\u5740\u610f\u9858\u964d\u4f4e\uff0c\u90fd\u975e\u5e38\u63a8\u85a6\u4f7f\u7528 <strong> <a href=\"https:\/\/wenk.io\/\" class=\"ek-link\"><strong>wen<\/strong><\/a><strong><a href=\"https:\/\/wenk.io\/\" class=\"ek-link\">k.io<\/a> <\/strong><\/strong>\u7e2e\u7db2\u5740\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=2695\"><strong>\u7e2e\u7db2\u5740\u54ea\u500b\u597d\u7528\uff1f7\u500b2023\u6700\u5be6\u7528\u7e2e\u5740\u63a8\u85a6\uff01\u4f60\u7528\u904e\u54ea\u500b\uff1f<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/09\/\u200e1049.\u200e005.jpeg\" alt=\"wenk.io\u77ed\u7db2\u5740\" class=\"wp-image-7553\"\/><figcaption>\u5716\u7247\u4f86\u6e90\uff1a<strong><a href=\"https:\/\/wenk.io\/\" class=\"ek-link\"><strong>wen<\/strong><\/a><strong><a href=\"https:\/\/wenk.io\/\" class=\"ek-link\">k.io<\/a> <\/strong><\/strong><\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/wenk.io\/\" class=\"ek-link\"><strong>wenk.<\/strong><\/a><strong><a href=\"https:\/\/wenk.io\/\" class=\"ek-link\">io <\/a><\/strong>\u70ba\u5c08\u70ba\u54c1\u724c\u4e3b\u548c\u884c\u92b7\u696d\u8005\u8a2d\u8a08\u7684\u7e2e\u7db2\u5740\u5de5\u5177\uff0c\u4e3b\u8981\u7279\u8272\u70ba\u652f\u63f4\u591a\u4eba\u5354\u4f5c\u3001\u6578\u64da\u63a1\u96c6\u3001\u6a19\u7c64\u5206\u985e\u548c\u4f7f\u7528\u8005\u8f2a\u5ed3\u5206\u6790\uff0c\u4e14\u652f\u63f4\u81ea\u8a02\u7db2\u57df\u548cSSL\u52a0\u5bc6\u6191\u8b49\uff0c\u7522\u751fHttps\u7db2\u5740\uff0c\u4fdd\u969c\u500b\u8cc7\u5b89\u5168\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81UTM_%E5%A6%82%E4%BD%95%E8%BF%BD%E8%B9%A4%E6%95%B8%E6%93%9A%EF%BC%9F\"><\/span><strong>\u56db\u3001UTM \u5982\u4f55\u8ffd\u8e64\u6578\u64da\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u600e\u9ebc\u5f9e Google Analytics 4 (GA4\uff09\u627e\u5230 UTM \u6d41\u91cf\u6578\u64da\uff1f UTM 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class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/wenk.in\/w04HZVbi\"><img loading=\"lazy\" decoding=\"async\" width=\"5208\" height=\"1500\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/06\/CTA.jpg\" alt=\"\" class=\"wp-image-8835\" style=\"object-fit:contain;width:711px;height:205px\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/wenk.in\/w04fvQFM\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 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