{"id":9091,"date":"2025-07-23T14:43:29","date_gmt":"2025-07-23T06:43:29","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=9091"},"modified":"2026-03-13T16:49:34","modified_gmt":"2026-03-13T08:49:34","slug":"ga4-%e8%b3%87%e6%96%99%e4%bf%9d%e7%95%99%e6%9c%9f%e9%99%90%e8%b6%85%e9%81%8e14%e5%80%8b%e6%9c%88%ef%bc%81%e8%ae%93%e5%ae%98%e7%b6%b2%e6%95%b8%e6%93%9a%e3%80%8c%e6%b0%b8%e4%b9%85%e7%95%99%e5%ad%98","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=9091","title":{"rendered":"GA4 \u8cc7\u6599\u4fdd\u7559\u671f\u9650\u8d85\u904e14\u500b\u6708\uff01\u8b93\u5b98\u7db2\u6578\u64da\u300c\u6c38\u4e45\u7559\u5b58\u300d\u7684\u5de5\u5177 &#8211; GA4 Reports \u66dd\u5149\uff0c7 \u5927\u5716\u8868\u6e05\u695a\u3001\u6df1\u5165\u89e3\u6790\u5b98\u7db2\u9867\u5ba2\u8868\u73fe"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" 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href=\"https:\/\/blog.wenk-media.com\/?p=9091\/#%E4%BA%8C%E3%80%81GA4_Reports_%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F_7_%E5%A4%A7%E5%8F%AF%E8%A6%96%E5%8C%96%E5%9C%96%E8%A1%A8%E6%AF%94_GA4_%E6%9B%B4%E6%B8%85%E6%99%B0\" title=\"\u4e8c\u3001GA4 Reports \u662f\u4ec0\u9ebc\uff1f 7 \u5927\u53ef\u8996\u5316\u5716\u8868\u6bd4 GA4 \u66f4\u6e05\u6670\">\u4e8c\u3001GA4 Reports \u662f\u4ec0\u9ebc\uff1f 7 \u5927\u53ef\u8996\u5316\u5716\u8868\u6bd4 GA4 \u66f4\u6e05\u6670<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.wenk-media.com\/?p=9091\/#%E4%B8%89%E3%80%81GA4_Reports_%E5%B8%B8%E8%A6%8B%E4%BD%BF%E7%94%A8%E5%95%8F%E9%A1%8C\" title=\"\u4e09\u3001GA4 Reports \u5e38\u898b\u4f7f\u7528\u554f\u984c\">\u4e09\u3001GA4 Reports \u5e38\u898b\u4f7f\u7528\u554f\u984c<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E5%93%81%E7%89%8C%E6%95%B8%E6%93%9A%E7%94%9F%E6%85%8B%E7%B3%BB%E4%B8%AD_GA4_%E6%89%AE%E6%BC%94%E7%9A%84%E8%A7%92%E8%89%B2\"><\/span>\u4e00\u3001\u54c1\u724c\u6578\u64da\u751f\u614b\u7cfb\u4e2d GA4 \u626e\u6f14\u7684\u89d2\u8272<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5927\u591a\u6578\u54c1\u724c\u7684\u884c\u92b7\u4eba\u54e1\uff0c\u5c0d GA4 \u7684\u89d2\u8272\u61c9\u8a72\u5df2\u7d93\u4e0d\u964c\u751f\u2014\u2014\u5b83\u662f\u7528\u4f86\u5206\u6790\u7db2\u7ad9\u4e0a\u9867\u5ba2\u884c\u70ba\u7684\u5de5\u5177\u3002 \u5f9e\u6d41\u91cf\u4f86\u6e90\u3001\u505c\u7559\u9801\u9762\uff0c\u5230\u662f\u5426\u5b8c\u6210\u8f49\u63db\uff0c\u53ea\u8981\u7db2\u7ad9\u6709\u6b63\u78ba\u8a2d\u5b9a GTM\uff0cGA4 \u5c31\u80fd\u628a\u9019\u4e9b\u884c\u70ba\u8a18\u9304\u4e0b\u4f86\u3002<\/p>\n\n\n\n<p>\u4e0d\u904e\uff0cGA4 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\u7684\u521d\u8877\u2014\u2014<strong>\u8b93\u8cc7\u6599\u66f4\u597d\u8b80\u3001\u908f\u8f2f\u66f4\u6e05\u695a\uff0c\u771f\u6b63\u5e6b\u52a9\u54c1\u724c\u7528\u771f\u5be6\u3001\u5b8c\u6574\u7684\u6578\u64da\u512a\u5316\u6c7a\u7b56<\/strong>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81GA4_Reports_%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F_7_%E5%A4%A7%E5%8F%AF%E8%A6%96%E5%8C%96%E5%9C%96%E8%A1%A8%E6%AF%94_GA4_%E6%9B%B4%E6%B8%85%E6%99%B0\"><\/span>\u4e8c\u3001GA4 Reports \u662f\u4ec0\u9ebc\uff1f 7 \u5927\u53ef\u8996\u5316\u5716\u8868\u6bd4 GA4 \u66f4\u6e05\u6670<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u4ecb\u7d39 GA4 Reports \u524d\u9700\u8981\u5148\u8ddf\u5927\u5bb6\u8aaa\u660e\uff0cGA4 Reports \u4e26\u4e0d\u662f Google Analytics \u7684\u9644\u52a0\u6216\u662f\u5916\u639b\u670d\u52d9\uff01GA4 Reports \u662f\u4e00\u5957\u300c\u5c07 GA4 \u7684\u8cc7\u6599\u4f86\u6e90\u81ea\u52d5\u6574\u7406\uff0c\u4e14\u8cc7\u6599\u80fd\u6c38\u4e45\u7559\u5b58\u7684\u5831\u8868\u7cfb\u7d71\u300d\uff0c\u4e14GA4 Reports \u53d6 raw data \u4f86\u9032\u884c\u904b\u7b97\uff0c\u4fdd\u7559\u6240\u6709\u6578\u64da\u63d0\u4f9b\u6700\u5b8c\u6574\u7684\u8a0a\u606f\u3002\u6240\u4ee5\u4e00\u5b9a\u8981\u5148\u78ba\u4fdd GTM \u7684\u5b89\u88dd\u662f\u5426\u6b63\u78ba\uff0cGA4 Reports \u624d\u80fd\u5e6b\u4f60\u628a\u8907\u96dc\u7684\u7db2\u7ad9\u6578\u64da\u6b63\u78ba\u7684\u6574\u7406\u8d77\u4f86\u3002<\/p>\n\n\n\n<p>\ud83d\udccc\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=1144\">\u96fb\u5546\u5fc5\u770b\uff01 GA\u3001GTM 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class=\"wp-block-list\">\n<li>\u907f\u514d\u884c\u92b7\u5718\u968a\u89e3\u8b80\u6307\u6a19\u6578\u64da\u6642\uff0c\u51fa\u73fe\u8a08\u7b97\u4e0a\u7684\u843d\u5dee\u6216\u8aa4\u5dee<\/li>\n\n\n\n<li>GA4 Reports \u53ef\u8996\u5316\u5716\u8868\u5354\u52a9\u964d\u4f4e\u8de8\u90e8\u9580\u6e9d\u901a\u6210\u672c<\/li>\n\n\n\n<li>\u907f\u514d\u4eba\u54e1\u6d41\u52d5\u3001\u4ea4\u63a5\u6642\uff0c\u51fa\u73fe\u8cc7\u8a0a\u843d\u5dee\u3001\u6307\u6a19\u7121\u6cd5\u5c0d\u9f4a\u7b49\u554f\u984c<\/li>\n<\/ul>\n\n\n\n<p>\u76f8\u8f03\u65bc\u5728 GA4 \u88e1\u62c9\u81ea\u8a02\u5831\u8868\u3001\u8a2d\u5b9a\u7dad\u5ea6\u8207\u6307\u6a19\u7684\u7e41\u7463\u6d41\u7a0b\uff0cGA4 Reports \u53ef\u5927\u5e45\u7bc0\u7701\u5206\u6790\u6642\u9593\uff0c<strong>\u5e6b\u52a9\u884c\u92b7\u5718\u968a\u66f4\u5feb\u805a\u7126\u554f\u984c\u3001\u638c\u63e1\u6210\u6548\uff0c\u4e26\u505a\u51fa\u5177\u9ad4\u7684\u512a\u5316\u884c\u52d5\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790\uff1a\u9867\u5ba2\u7684\u4f7f\u7528\u88dd\u7f6e\u3001\u6240\u5728\u5340\u57df\uff0c\u4ee5\u53ca\u5f8c\u7e8c\u4e92\u52d5\u7684\u6642\u6bb5\u9ad8\u5cf0\uff0c\u6df1\u5165\u77ad\u89e3\u8f49\u63db\u4e8b\u4ef6\u3002 \u70ba\u4e86\u5c0d\u61c9\u4e0d\u540c\u985e\u578b\u54c1\u724c\u7684\u95dc\u6ce8\u91cd\u9ede\uff0cGA4 Reports \u7684\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790\u9801\u9762\u5206\u70ba\u5169\u7a2e\u7248\u672c\uff1a<strong>\u96fb\u5546\u7248<\/strong>\u8207<strong>\u975e\u96fb\u5546\u7248<\/strong>\u3002\n<ul class=\"wp-block-list\">\n<li><strong>\u96fb\u5546\u7248\u672c<\/strong>\u6db5\u84cb\u7528\u6236\u5728\u7db2\u7ad9\u4e0a\u7684\u700f\u89bd\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u4e0b\u55ae\u7b49\u8cfc\u7269\u6b77\u7a0b\uff0c\u6709\u52a9\u65bc\u638c\u63e1\u8f49\u63db\u6d41\u7a0b\u4e2d\u6bcf\u4e00\u6b65\u7684\u6548\u76ca\u3002<\/li>\n\n\n\n<li><strong>\u975e\u96fb\u5546\u7248\u672c<\/strong>\u5247\u91dd\u5c0d\u63d0\u4ea4\u8868\u55ae\u3001\u64a5\u6253\u96fb\u8a71\u3001\u6309\u9215\u9ede\u64ca\u7b49\u4e92\u52d5\u884c\u70ba\u9032\u884c\u8ffd\u8e64\uff0c\u4e26\u53ef\u4f9d\u54c1\u724c\u9700\u6c42\u81ea\u5b9a\u7fa9\u4e8b\u4ef6\u3002\u975e\u96fb\u5546\u7248\u672c\u7279\u5225\u9069\u5408\u4f7f\u7528\u5728 <strong style=\"color: initial;\">B2B \u7db2\u7ad9\u3001\u5834\u9928\u63a8\u5ee3\u9801\u3001\u6d3b\u52d5\u5831\u540d\u9801<\/strong><span style=\"color: initial;\">\u7b49\u4ee5\u540d\u55ae\u6536\u96c6\u70ba\u76ee\u6a19\uff0c\u6216\u9700\u8981\u5ba2\u88fd\u5316\u8a2d\u5b9a\u55ae\u4e00\u8ffd\u8e64\u4e8b\u4ef6\u7684\u884c\u92b7\u5834\u666f\uff0c\u5354\u52a9\u7279\u6b8a\u8f49\u63db\u884c\u70ba\u7684\u54c1\u724c\u5b8c\u6574\u9084\u539f\u4f7f\u7528\u8005\u4e92\u52d5\u6b77\u7a0b\u3002<\/span>\u975e\u96fb\u5546\u7248\u672c\u7279\u5225\u9069\u5408\u4f7f\u7528\u5728 B2B \u7db2\u7ad9\u3001\u5834\u9928\u63a8\u5ee3\u9801\u3001\u6d3b\u52d5\u5831\u540d\u9801\u7b49\u4ee5\u540d\u55ae\u6536\u96c6\u70ba\u76ee\u6a19\uff0c\u6216\u9700\u8981\u5ba2\u88fd\u5316\u8a2d\u5b9a\u55ae\u4e00\u8ffd\u8e64\u4e8b\u4ef6\u7684\u884c\u92b7\u5834\u666f\uff0c\u5354\u52a9\u7279\u6b8a\u8f49\u63db\u884c\u70ba\u7684\u54c1\u724c\u5b8c\u6574\u9084\u539f\u4f7f\u7528\u8005\u4e92\u52d5\u6b77\u7a0b\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"832\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2025\/07\/S__57147413_0.png\" alt=\"\" class=\"wp-image-9094\" style=\"width:825px;height:auto\"\/><\/figure>\n\n\n\n<p>\u3010\u96fb\u5546\u7248\u3011\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"878\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2025\/07\/S__57147412_0.jpeg\" alt=\"\" class=\"wp-image-9095\"\/><\/figure>\n\n\n\n<p>\u3010\u975e\u96fb\u5546\u7248\u3011\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>\u6d41\u91cf\u8207\u5167\u5bb9\u5206\u6790\uff1a\u4e0d\u540c\u5a92\u4ecb\/\u4f86\u6e90\u7684\u6d41\u91cf\uff0c\u53ca\u5404\u7db2\u9801\u7684\u53c3\u8207\u72c0\u6cc1\uff0c\u4e26\u4ee5\u6587\u5b57\u96f2\u7684\u65b9\u5f0f\u5448\u73fe\u7ad9\u5167\u9867\u5ba2\u641c\u5c0b\u904e\u7684\u95dc\u9375\u5b57\u3002<\/li>\n\n\n\n<li>\u6642\u6bb5\u884c\u70ba\u5206\u6790\uff1a\u4ee5\u71b1\u5716\u7684\u8868\u683c\u5f62\u5f0f\u5448\u73fe\u9867\u5ba2\u71b1\u9580\u7684\u4e92\u52d5\u3001\u71df\u6536\u6642\u6bb5\uff0c\u9019\u5f35\u5716\u8868\u975e\u5e38\u9069\u5408\u958b\u7acb\u76f4\u64ad\u3001\u9650\u6642\u5feb\u9583\u6d3b\u52d5\u7684\u54c1\u724c\u3002<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u8207\u8f49\u63db\u884c\u70ba\u5206\u6790\uff1a\u8490\u96c6\u91cd\u8981\u7684\u8f49\u63db\u4e8b\u4ef6\uff0c\u50cf\u662f\u71df\u6536\u91d1\u984d\u3001\u92b7\u552e\u6578\u91cf\u3001\u5404\u6d41\u91cf\u4f86\u6e90\u8ca2\u737b\u7684\u92b7\u552e\u6bd4\u4f8b\u3002<\/li>\n\n\n\n<li>\u5546\u54c1\u53ca\u8cfc\u7269\u65c5\u7a0b\u5206\u6790\uff1a\u9664\u4e86\u5404\u9805\u5546\u54c1\u7684\u92b7\u552e\u8868\u73fe\u5916\uff0c\u9019\u9805\u6307\u6a19\u4e5f\u8490\u96c6\u4e86\u9867\u5ba2\u5f9e\u521d\u6b21\u700f\u89bd\u5546\u54c1\u5230\u6700\u7d42\u7d50\u5e33\u7684\u8def\u7a0b\u4e2d\uff0c\u6d41\u5931\u6216\u7559\u5b58\u7684\u6bd4\u4f8b\u3002<\/li>\n\n\n\n<li>\u56de\u8cfc\u8207\u5fe0\u8aa0\u5ea6\u5206\u6790\uff1a\u53ef\u8a08\u7b97\u65b0\u3001\u820a\u9867\u5ba2\u7684\u4f54\u6bd4\uff0c\u4ee5\u53ca\u9996\u8cfc\u548c\u56de\u8cfc\u54c1\u7684\u8868\u73fe\uff0c\u5c0d\u54c1\u724c\u4f86\u8aaa\u53ef\u5373\u6642\u638c\u63e1\u65b0\u3001\u820a\u5ba2\u7684\u5206\u773e\u884c\u92b7\u7b56\u7565\u3002<\/li>\n\n\n\n<li>\u71df\u904b\u7e3d\u89bd\uff1a\u7d71\u5408\u65b0\u820a\u4f7f\u7528\u8005\u8da8\u52e2\u3001\u6d41\u91cf\u8da8\u52e2\u548c\u7e3d\u6536\u76ca\u7684\u5716\u8868\u7e3d\u89bd\u9801\u9762\u3002<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1604\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2025\/07\/S__79929377_1.jpeg\" alt=\"\" class=\"wp-image-9096\"\/><\/figure>\n\n\n\n<p>\u4e0a\u8ff0\u884c\u92b7\u4eba\u54e1\u5e38\u770b\u7684 7 \u5927\u91cd\u8981\u4f7f\u7528\u8005\u884c\u70ba\u9762\u5411\uff0c\u90fd\u80fd\u5728 GA4 Reports \u5167\u90fd\u80fd\u6e05\u695a\u770b\u5230\u6578\u64da\u7684\u8868\u73fe\uff0c\u9664\u4e86\u6295\u653e\u7dda\u4e0a\u5ee3\u544a\u7684\u53d7\u773e\u53ef\u8ffd\u8e64\u5916\uff0c\u91dd\u5c0d\u5916\u90e8\u6d41\u91cf\u7684\u7528\u6236\u4e5f\u80fd\u89c0\u5bdf\u5230\u4ed6\u5011\u7684\u6d88\u8cbb\u3001\u4e92\u52d5\u884c\u70ba\u3002GA4 Reports \u53ef\u4ee5\u5206\u6790\u5168\u7db2\u7ad9\u6d41\u91cf\u7684\u6d88\u8cbb\u3001\u4e92\u52d5\u884c\u70ba\uff0c\u9664\u4e86\u53ef\u8ffd\u8e64\u5ee3\u544a\u6d41\u91cf\u6210\u6548\u5916\uff0c\u4e5f\u80fd\u52a0\u5165\u81ea\u7136\u6d41\u91cf\u9032\u884c\u7db2\u7ad9\u884c\u70ba\u5206\u6790\uff0c\u4f5c\u70ba\u5ee3\u544a\u512a\u5316\uff08Meta ads \/ Google ads \/ LINE LAP ads \u7b49\u5a92\u9ad4\uff09\u7684\u4f9d\u64da\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81GA4_Reports_%E5%B8%B8%E8%A6%8B%E4%BD%BF%E7%94%A8%E5%95%8F%E9%A1%8C\"><\/span>\u4e09\u3001GA4 Reports \u5e38\u898b\u4f7f\u7528\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1. <strong>\u7db2\u7ad9\u9867\u5ba2\u6578\u64da\u91cf\u9ad4\u8981\u9054\u5230\u591a\u5c11\uff0c\u518d\u5c0e\u5165\u7cfb\u7d71\u6703\u6bd4\u8f03\u597d\uff1f<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p>\u4e0d\u7ba1\u7576\u524d\u7684\u7db2\u7ad9\u6d41\u91cf\u662f\u591a\u5c11\uff0c\u5118\u7ba1\u4f60\u53ea\u662f\u525b\u5275\u5efa\u597d\u96fb\u5546\u5e73\u53f0\u96f6\u6578\u64da\uff0c\u5982\u679c\u672a\u4f86\u60f3\u8981\u771f\u6b63\u4f7f\u7528\u3001\u5206\u6790\u6578\u64da\uff0c\u5c31\u61c9\u8a72\u53ca\u65e9\u958b\u59cb\u7d2f\u7a4d\uff0c\u624d\u4e0d\u6703\u65e5\u5f8c\u767c\u73fe\u60f3\u7528\u7684\u6642\u5019\u6c92\u6709\u6578\u64da\u53ef\u4ee5\u904b\u7528\uff01\u540c\u6642\u4e5f\u6703\u5efa\u8b70\u54c1\u724c\u5236\u5b9a\u4e00\u5957\u516c\u7528\u7684 UTM \u53c3\u6578\u547d\u540d\u898f\u5247\uff0c\u5728 GA4 Reports \u4e0a\u5c31\u80fd\u66f4\u6e05\u695a\u5283\u5206\u5404\u6307\u6a19\u6210\u6548\u7684\u6578\u64da\u7531\u4f55\u800c\u4f86\uff08\u54ea\u4e00\u500b\u4f86\u6e90\u3001\u6d3b\u52d5\u3001\u5ee3\u544a\u7b49\uff09\uff0c\u907f\u514d\u9020\u6210\u4f86\u6e90\u6df7\u4e82\u3002\u540c\u6642\u4e5f\u9808\u78ba\u4fdd GTM 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