{"id":9702,"date":"2026-07-03T10:09:31","date_gmt":"2026-07-03T02:09:31","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=9702"},"modified":"2026-07-03T10:09:49","modified_gmt":"2026-07-03T02:09:49","slug":"%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e5%be%9e%e7%90%86%e8%ab%96%e3%80%81%e6%bc%8f%e6%96%97%e5%9c%96%e5%88%b0%e5%b8%b6%e5%8b%95%e6%a5%ad%e7%b8%be%e7%9a%84%e5%af%a6","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=9702","title":{"rendered":"\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u5f9e\u7406\u8ad6\u3001\u6f0f\u6597\u5716\u5230\u5e36\u52d5\u696d\u7e3e\u7684\u5be6\u6230\u505a\u6cd5"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2026\/07\/1-2.png\" alt=\"\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u5f9e\u7406\u8ad6\u3001\u6f0f\u6597\u5716\u5230\u5e36\u52d5\u696d\u7e3e\u7684\u5be6\u6230\u505a\u6cd5\" class=\"wp-image-9703\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u54c1\u724c\u505a\u884c\u92b7\u6642\uff0c\u90fd\u6703\u9047\u5230\u540c\u4e00\u500b\u554f\u984c\uff1a\u5ee3\u544a\u6709\u66dd\u5149\u3001\u793e\u7fa4\u6709\u4e92\u52d5\u3001\u7db2\u7ad9\u4e5f\u6709\u6d41\u91cf\uff0c\u4f46\u696d\u7e3e\u5c31\u662f\u6c92\u6709\u660e\u986f\u6210\u9577\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u9019\u4e5f\u662f\u884c\u92b7\u6f0f\u6597\u7684\u50f9\u503c\u6240\u5728\uff0c\u5b83\u662f\u4e00\u500b\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u62c6\u89e3\u9867\u5ba2\u6c7a\u7b56\u3001\u5b89\u6392\u5167\u5bb9\u8207\u5a92\u9ad4\u3001\u8ffd\u8e64\u8f49\u63db\u6210\u6548\u7684\u7b56\u7565\u5de5\u5177\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a4809956a60f\" aria-label=\"\u5167\u5bb9\u76ee\u9304\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a4809956a60f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.wenk-media.com\/?p=9702\/#%E4%B8%80%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" title=\"\u4e00\u3001\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\">\u4e00\u3001\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.wenk-media.com\/?p=9702\/#%E4%BA%8C%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E5%9C%96%E6%80%8E%E9%BA%BC%E7%9C%8B%EF%BC%9F%E5%BE%9E%E4%B8%8A%E5%B1%A4%E5%88%B0%E4%B8%8B%E5%B1%A4%E4%B8%80%E6%AC%A1%E7%90%86%E8%A7%A3\" title=\"\u4e8c\u3001\u884c\u92b7\u6f0f\u6597\u5716\u600e\u9ebc\u770b\uff1f\u5f9e\u4e0a\u5c64\u5230\u4e0b\u5c64\u4e00\u6b21\u7406\u89e3\">\u4e8c\u3001\u884c\u92b7\u6f0f\u6597\u5716\u600e\u9ebc\u770b\uff1f\u5f9e\u4e0a\u5c64\u5230\u4e0b\u5c64\u4e00\u6b21\u7406\u89e3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.wenk-media.com\/?p=9702\/#%E4%B8%89%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E7%90%86%E8%AB%96%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9FAIDA%E3%80%81TOFU_MOFU_BOFU_%E7%94%A8%E5%93%AA%E7%A8%AE%EF%BC%9F\" title=\"\u4e09\u3001\u884c\u92b7\u6f0f\u6597\u7406\u8ad6\u6709\u54ea\u4e9b\uff1fAIDA\u3001TOFU \/ MOFU \/ BOFU \u7528\u54ea\u7a2e\uff1f\">\u4e09\u3001\u884c\u92b7\u6f0f\u6597\u7406\u8ad6\u6709\u54ea\u4e9b\uff1fAIDA\u3001TOFU \/ MOFU \/ BOFU \u7528\u54ea\u7a2e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.wenk-media.com\/?p=9702\/#%E5%9B%9B%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E6%AF%8F%E4%B8%80%E5%B1%A4%E8%A6%81%E5%81%9A%E4%BB%80%E9%BA%BC%EF%BC%9F%E5%85%A7%E5%AE%B9%E3%80%81%E5%AA%92%E9%AB%94%E3%80%81KPI_%E4%B8%80%E6%AC%A1%E7%9C%8B\" title=\"\u56db\u3001\u884c\u92b7\u6f0f\u6597\u6bcf\u4e00\u5c64\u8981\u505a\u4ec0\u9ebc\uff1f\u5167\u5bb9\u3001\u5a92\u9ad4\u3001KPI \u4e00\u6b21\u770b\">\u56db\u3001\u884c\u92b7\u6f0f\u6597\u6bcf\u4e00\u5c64\u8981\u505a\u4ec0\u9ebc\uff1f\u5167\u5bb9\u3001\u5a92\u9ad4\u3001KPI \u4e00\u6b21\u770b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.wenk-media.com\/?p=9702\/#%E4%BA%94%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E5%A6%82%E4%BD%95%E5%AF%A6%E9%9A%9B%E5%B8%B6%E5%8B%95%E6%A5%AD%E7%B8%BE%EF%BC%9F\" title=\"\u4e94\u3001\u884c\u92b7\u6f0f\u6597\u5982\u4f55\u5be6\u969b\u5e36\u52d5\u696d\u7e3e\uff1f\">\u4e94\u3001\u884c\u92b7\u6f0f\u6597\u5982\u4f55\u5be6\u969b\u5e36\u52d5\u696d\u7e3e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.wenk-media.com\/?p=9702\/#%E5%85%AD%E3%80%81%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E5%A6%82%E4%BD%95%E8%A6%8F%E5%8A%83%E8%87%AA%E5%B7%B1%E7%9A%84%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%EF%BC%9F\" title=\"\u516d\u3001\u4e2d\u5c0f\u4f01\u696d\u5982\u4f55\u898f\u5283\u81ea\u5df1\u7684\u884c\u92b7\u6f0f\u6597\uff1f\">\u516d\u3001\u4e2d\u5c0f\u4f01\u696d\u5982\u4f55\u898f\u5283\u81ea\u5df1\u7684\u884c\u92b7\u6f0f\u6597\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.wenk-media.com\/?p=9702\/#%E4%B8%83%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E5%B8%B8%E8%A6%8B%E9%8C%AF%E8%AA%A4\" title=\"\u4e03\u3001\u884c\u92b7\u6f0f\u6597\u5e38\u898b\u932f\u8aa4\">\u4e03\u3001\u884c\u92b7\u6f0f\u6597\u5e38\u898b\u932f\u8aa4<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-66a246206bf95d92f6e9a491578d2915\" style=\"color:#2c4580\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><strong>\u4e00\u3001\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u662f\u7528\u4f86\u63cf\u8ff0\u9867\u5ba2\u5f9e\u8a8d\u8b58\u54c1\u724c\u3001\u7522\u751f\u8208\u8da3\u3001\u8a55\u4f30\u65b9\u6848\u5230\u5b8c\u6210\u8cfc\u8cb7\u7684\u6c7a\u7b56\u6d41\u7a0b\u3002\u5b83\u80fd\u5e6b\u52a9\u54c1\u724c\u5224\u65b7\u4e0d\u540c\u968e\u6bb5\u7684\u9867\u5ba2\u9700\u8981\u4ec0\u9ebc\u5167\u5bb9\u3001\u8a72\u7528\u4ec0\u9ebc\u5a92\u9ad4\u63a5\u89f8\uff0c\u4ee5\u53ca\u5982\u4f55\u7528\u6578\u64da\u627e\u51fa\u6d41\u5931\u9ede\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\uff0c\u82f1\u6587\u662f Marketing Funnel\uff0c\u6307\u7684\u662f\u9867\u5ba2\u5f9e\u300c\u7b2c\u4e00\u6b21\u63a5\u89f8\u54c1\u724c\u300d\u5230\u300c\u5b8c\u6210\u8cfc\u8cb7\u6216\u8f49\u63db\u300d\u7684\u904e\u7a0b\u3002\u56e0\u70ba\u4e00\u958b\u59cb\u63a5\u89f8\u54c1\u724c\u7684\u4eba\u5f88\u591a\uff0c\u4f46\u771f\u6b63\u8d70\u5230\u6210\u4ea4\u7684\u4eba\u6703\u9010\u6f38\u8b8a\u5c11\uff0c\u6240\u4ee5\u5f62\u72c0\u770b\u8d77\u4f86\u50cf\u6f0f\u6597\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u4eca\u5929\u6709 10,000 \u4eba\u770b\u5230\u4f60\u7684\u5ee3\u544a\uff0c\u53ef\u80fd\u53ea\u6709 1,000 \u4eba\u9ede\u9032\u7db2\u7ad9\uff0c300 \u4eba\u52a0\u5165 LINE \u5b98\u65b9\u5e33\u865f\uff0c50 \u4eba\u586b\u5beb\u8868\u55ae\uff0c\u6700\u5f8c 10 \u4eba\u5b8c\u6210\u8cfc\u8cb7\u6216\u9810\u7d04\u3002\u9019\u4e2d\u9593\u6bcf\u4e00\u5c64\u7684\u6d41\u5931\uff0c\u5c31\u662f\u884c\u92b7\u6f0f\u6597\u8981\u5e6b\u4f60\u770b\u6e05\u695a\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-875212491541c2e3ac91191b0af1c304\" style=\"color:#2c4580\"><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E5%9C%96%E6%80%8E%E9%BA%BC%E7%9C%8B%EF%BC%9F%E5%BE%9E%E4%B8%8A%E5%B1%A4%E5%88%B0%E4%B8%8B%E5%B1%A4%E4%B8%80%E6%AC%A1%E7%90%86%E8%A7%A3\"><\/span><strong>\u4e8c\u3001\u884c\u92b7\u6f0f\u6597\u5716\u600e\u9ebc\u770b\uff1f\u5f9e\u4e0a\u5c64\u5230\u4e0b\u5c64\u4e00\u6b21\u7406\u89e3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u5716\u901a\u5e38\u7531\u4e0a\u5c64\u3001\u4e2d\u5c64\u3001\u4e0b\u5c64\u8207\u8cfc\u5f8c\u968e\u6bb5\u7d44\u6210\u3002\u4e0a\u5c64\u8ca0\u8cac\u64f4\u5927\u8a8d\u77e5\uff0c\u4e2d\u5c64\u8ca0\u8cac\u5efa\u7acb\u4fe1\u4efb\uff0c\u4e0b\u5c64\u8ca0\u8cac\u4fc3\u6210\u8f49\u63db\uff0c\u8cfc\u5f8c\u968e\u6bb5\u5247\u7528\u4f86\u63d0\u9ad8\u56de\u8cfc\u8207\u63a8\u85a6\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5e38\u898b\u7684\u884c\u92b7\u6f0f\u6597\u5716\uff0c\u53ef\u4ee5\u5206\u6210\u56db\u500b\u968e\u6bb5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u6f0f\u6597\u968e\u6bb5<\/strong><\/th><th><strong>\u9867\u5ba2\u72c0\u614b<\/strong><\/th><th><strong>\u54c1\u724c\u4efb\u52d9<\/strong><\/th><th><strong>\u5e38\u898b\u76ee\u6a19<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u4e0a\u5c64\u6f0f\u6597 TOFU<\/td><td>\u525b\u767c\u73fe\u554f\u984c\u6216\u525b\u8a8d\u8b58\u54c1\u724c<\/td><td>\u64f4\u5927\u89f8\u53ca\u3001\u5efa\u7acb\u8a8d\u77e5<\/td><td>\u66dd\u5149\u3001\u6d41\u91cf\u3001\u89c0\u770b<\/td><\/tr><tr><td>\u4e2d\u5c64\u6f0f\u6597 MOFU<\/td><td>\u958b\u59cb\u7814\u7a76\u89e3\u6c7a\u65b9\u6848<\/td><td>\u6559\u80b2\u9867\u5ba2\u3001\u5efa\u7acb\u4fe1\u4efb<\/td><td>\u540d\u55ae\u3001\u4e92\u52d5\u3001\u5167\u5bb9\u4e0b\u8f09<\/td><\/tr><tr><td>\u4e0b\u5c64\u6f0f\u6597 BOFU<\/td><td>\u6b63\u5728\u6bd4\u8f03\u8207\u6e96\u5099\u6c7a\u7b56<\/td><td>\u6392\u9664\u7591\u616e\u3001\u4fc3\u6210\u8f49\u63db<\/td><td>\u8868\u55ae\u3001\u9810\u7d04\u3001\u8cfc\u8cb7<\/td><\/tr><tr><td>\u8cfc\u5f8c\u968e\u6bb5<\/td><td>\u5df2\u5b8c\u6210\u8cfc\u8cb7\u6216\u5408\u4f5c<\/td><td>\u7dad\u7e6b\u95dc\u4fc2\u3001\u63d0\u9ad8\u56de\u8cfc<\/td><td>\u7559\u5b58\u3001\u56de\u8cfc\u3001\u63a8\u85a6<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"1218\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2026\/07\/2.png\" alt=\"\u884c\u92b7\u6f0f\u6597VS\u9867\u5ba2\u65c5\u7a0b\" class=\"wp-image-9705\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u904e\uff0c\u73fe\u4ee3\u9867\u5ba2\u65c5\u7a0b\u4e0d\u4e00\u5b9a\u662f\u7dda\u6027\u7684\u3002Google \u7684 <a href=\"https:\/\/business.google.com\/uk\/think\/consumer-insights\/navigating-purchase-behavior-and-decision-making\/\">Messy Middle \u7814\u7a76<\/a>\u63d0\u5230\uff0c\u6d88\u8cbb\u8005\u5728\u89f8\u767c\u9700\u6c42\u8207\u6700\u5f8c\u8cfc\u8cb7\u4e4b\u9593\uff0c\u6703\u4e0d\u65b7\u5728\u300c\u63a2\u7d22\u300d\u8207\u300c\u8a55\u4f30\u300d\u4e2d\u4f86\u56de\uff1b<a href=\"https:\/\/advertising.amazon.com\/zh-tw\/library\/guides\/marketing-funnel\">Amazon Ads<\/a> \u4e5f\u6307\u51fa\uff0c\u73fe\u4ee3\u6d88\u8cbb\u8005\u4e0d\u4e00\u5b9a\u6703\u4f9d\u5e8f\u5f9e\u8a8d\u77e5\u3001\u610f\u5716\u4e00\u8def\u8d70\u5230\u8cfc\u8cb7\u3002\u56e0\u6b64\uff0c\u884c\u92b7\u6f0f\u6597\u6bd4\u8f03\u9069\u5408\u88ab\u8996\u70ba\u300c\u7ba1\u7406\u6846\u67b6\u300d\uff0c\u800c\u4e0d\u662f\u9867\u5ba2\u4e00\u5b9a\u6703\u7167\u8d70\u7684\u56fa\u5b9a\u8def\u7dda\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-a697034f03048049a026daa1d101b69c\" style=\"color:#2c4580\"><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E7%90%86%E8%AB%96%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9FAIDA%E3%80%81TOFU_MOFU_BOFU_%E7%94%A8%E5%93%AA%E7%A8%AE%EF%BC%9F\"><\/span><strong>\u4e09\u3001\u884c\u92b7\u6f0f\u6597\u7406\u8ad6\u6709\u54ea\u4e9b\uff1fAIDA\u3001TOFU \/ MOFU \/ BOFU \u7528\u54ea\u7a2e\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u5e38\u898b\u884c\u92b7\u6f0f\u6597\u7406\u8ad6\u5305\u542b AIDA \u8207 TOFU \/ MOFU \/ BOFU\u3002AIDA \u9069\u5408\u7406\u89e3\u9867\u5ba2\u5fc3\u7406\u8b8a\u5316\uff0cTOFU \/ MOFU \/ BOFU \u5247\u66f4\u9069\u5408\u898f\u5283\u5167\u5bb9\u3001\u5a92\u9ad4\u8207\u6578\u64da\u6307\u6a19\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e38\u898b\u7684\u884c\u92b7\u6f0f\u6597\u7406\u8ad6\u6709\u5f88\u591a\uff0c\u4f46\u5c0d\u884c\u92b7\u4eba\u8207\u4e2d\u5c0f\u4f01\u696d\u4e3b\u4f86\u8aaa\uff0c\u6700\u5be6\u7528\u7684\u662f\u5169\u7a2e\uff1aAIDA \u8207 TOFU \/ MOFU \/ BOFU\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"1604\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2026\/07\/3.png\" alt=\"\u4e09\u3001\u884c\u92b7\u6f0f\u6597\u7406\u8ad6\u6709\u54ea\u4e9b\uff1fAIDA\u3001TOFU \/ MOFU \/ BOFU \u7528\u54ea\u7a2e\uff1f\" class=\"wp-image-9706\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u662f\u525b\u958b\u59cb\u505a\u884c\u92b7\u6f0f\u6597\uff0c\u4e0d\u9700\u8981\u4e00\u958b\u59cb\u5c31\u628a\u968e\u6bb5\u5207\u5f97\u592a\u7d30\u3002\u5efa\u8b70\u5148\u7528 TOFU\u3001MOFU\u3001BOFU \u4e09\u5c64\u601d\u8003\uff0c\u518d\u4f9d\u7167\u4f60\u7684\u7522\u696d\u8207\u9867\u5ba2\u6c7a\u7b56\u6642\u9593\uff0c\u6c7a\u5b9a\u662f\u5426\u52a0\u5165\u8cfc\u5f8c\u7d93\u71df\u6216\u6703\u54e1\u56de\u8cfc\u968e\u6bb5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u4f4e\u55ae\u50f9\u5546\u54c1\u7684\u6c7a\u7b56\u53ef\u80fd\u5f88\u5feb\uff0c\u6f0f\u6597\u53ef\u4ee5\u77ed\u4e00\u9ede\uff1b\u4f46 B2B \u670d\u52d9\u3001\u91ab\u7642\u3001\u91d1\u878d\u3001\u6559\u80b2\u3001\u623f\u7522\u7b49\u9ad8\u6d89\u5165\u7522\u54c1\uff0c\u9867\u5ba2\u901a\u5e38\u9700\u8981\u66f4\u9577\u6642\u9593\u6bd4\u8f03\uff0cMOFU \u4e2d\u5c64\u6f0f\u6597\u5c31\u6703\u7279\u5225\u91cd\u8981\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-175803692d477766c3ab548367ed4a7e\" style=\"color:#2c4580\"><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E6%AF%8F%E4%B8%80%E5%B1%A4%E8%A6%81%E5%81%9A%E4%BB%80%E9%BA%BC%EF%BC%9F%E5%85%A7%E5%AE%B9%E3%80%81%E5%AA%92%E9%AB%94%E3%80%81KPI_%E4%B8%80%E6%AC%A1%E7%9C%8B\"><\/span><strong>\u56db\u3001\u884c\u92b7\u6f0f\u6597\u6bcf\u4e00\u5c64\u8981\u505a\u4ec0\u9ebc\uff1f\u5167\u5bb9\u3001\u5a92\u9ad4\u3001KPI \u4e00\u6b21\u770b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u6bcf\u4e00\u5c64\u90fd\u6709\u4e0d\u540c\u4efb\u52d9\u3002\u4e0a\u5c64\u770b\u66dd\u5149\u8207\u6d41\u91cf\uff0c\u4e2d\u5c64\u770b\u4e92\u52d5\u8207\u540d\u55ae\uff0c\u4e0b\u5c64\u770b\u8f49\u63db\u7387\u8207\u6210\u4ea4\u6210\u672c\uff0c\u8cfc\u5f8c\u968e\u6bb5\u5247\u770b\u56de\u8cfc\u3001\u7559\u5b58\u8207\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\u3002<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u6f0f\u6597\u968e\u6bb5<\/strong><\/th><th><strong>\u9867\u5ba2\u60f3\u77e5\u9053\u4ec0\u9ebc<\/strong><\/th><th><strong>\u9069\u5408\u5167\u5bb9<\/strong><\/th><th><strong>\u9069\u5408\u5a92\u9ad4<\/strong><\/th><th><strong>\u4e3b\u8981 KPI<\/strong><\/th><\/tr><\/thead><tbody><tr><td>TOFU \u4e0a\u5c64<\/td><td>\u6211\u9047\u5230\u7684\u554f\u984c\u662f\u4ec0\u9ebc\uff1f\u6709\u54ea\u4e9b\u89e3\u6cd5\uff1f<\/td><td>\u90e8\u843d\u683c\u3001\u77ed\u5f71\u97f3\u3001\u793e\u7fa4\u8cbc\u6587\u3001\u61f6\u4eba\u5305<\/td><td>SEO\u3001Meta\u3001YouTube\u3001Google Display<\/td><td>\u66dd\u5149\u3001\u89f8\u53ca\u3001\u7db2\u7ad9\u6d41\u91cf\u3001\u5f71\u7247\u89c0\u770b<\/td><\/tr><tr><td>MOFU \u4e2d\u5c64<\/td><td>\u54ea\u500b\u65b9\u6848\u6bd4\u8f03\u9069\u5408\u6211\uff1f\u9019\u500b\u54c1\u724c\u53ef\u4fe1\u55ce\uff1f<\/td><td>\u6848\u4f8b\u3001\u6bd4\u8f03\u6587\u3001\u767d\u76ae\u66f8\u3001EDM\u3001LINE \u63a8\u64ad<\/td><td>\u518d\u884c\u92b7\u3001Email\u3001LINE \u5b98\u65b9\u5e33\u865f\u3001\u641c\u5c0b\u5ee3\u544a<\/td><td>\u540d\u55ae\u6578\u3001\u4e92\u52d5\u7387\u3001\u5167\u5bb9\u4e0b\u8f09\u3001\u56de\u8a2a\u7387<\/td><\/tr><tr><td>BOFU \u4e0b\u5c64<\/td><td>\u6211\u70ba\u4ec0\u9ebc\u73fe\u5728\u8981\u8cb7\uff1f\u70ba\u4ec0\u9ebc\u9078\u4f60\uff1f<\/td><td>\u5ba2\u6236\u898b\u8b49\u3001FAQ\u3001\u512a\u60e0\u3001\u8aee\u8a62\u9801\u3001\u7522\u54c1\u9801<\/td><td>\u641c\u5c0b\u5ee3\u544a\u3001\u518d\u884c\u92b7\u3001\u5b98\u7db2\u8868\u55ae\u3001\u696d\u52d9\u8ddf\u9032<\/td><td>\u8f49\u63db\u7387\u3001CPA\u3001ROAS\u3001\u6210\u4ea4\u6578<\/td><\/tr><tr><td>\u8cfc\u5f8c\u968e\u6bb5<\/td><td>\u8cb7\u5b8c\u5f8c\u9084\u80fd\u5f97\u5230\u4ec0\u9ebc\uff1f\u503c\u5f97\u518d\u8cb7\u55ce\uff1f<\/td><td>\u6703\u54e1\u5167\u5bb9\u3001\u4f7f\u7528\u6559\u5b78\u3001\u56de\u8cfc\u512a\u60e0\u3001\u6eff\u610f\u5ea6\u8abf\u67e5<\/td><td>CRM\u3001LINE\u3001Email\u3001\u6703\u54e1\u7cfb\u7d71<\/td><td>\u56de\u8cfc\u7387\u3001\u7559\u5b58\u7387\u3001LTV\u3001\u63a8\u85a6\u6578<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u54c1\u724c\u7684\u554f\u984c\u4e0d\u662f\u6c92\u6709\u505a\u884c\u92b7\uff0c\u800c\u662f\u53ea\u505a\u6f0f\u6597\u4e0b\u5c64\u3002\u4f8b\u5982\u53ea\u6295\u300c\u7acb\u5373\u8cfc\u8cb7\u300d\u300c\u514d\u8cbb\u8aee\u8a62\u300d\u300c\u9650\u6642\u512a\u60e0\u300d\u5ee3\u544a\uff0c\u537b\u6c92\u6709\u5728\u524d\u9762\u5efa\u7acb\u4fe1\u4efb\u3002\u9019\u6a23\u96d6\u7136\u53ef\u4ee5\u63a5\u5230\u90e8\u5206\u9ad8\u610f\u5716\u9867\u5ba2\uff0c\u4f46\u9577\u671f\u6703\u8b93\u5ee3\u544a\u6210\u672c\u8d8a\u4f86\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53cd\u904e\u4f86\uff0c\u5982\u679c\u53ea\u505a\u66dd\u5149\u548c\u5167\u5bb9\uff0c\u537b\u6c92\u6709\u8a2d\u8a08\u8868\u55ae\u3001LINE \u52a0\u597d\u53cb\u3001\u518d\u884c\u92b7\u6216\u8aee\u8a62\u5165\u53e3\uff0c\u6d41\u91cf\u4e5f\u5f88\u96e3\u8b8a\u6210\u696d\u7e3e\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-16842c7a2620c10f185d83e1119e1e3d\" style=\"color:#2c4580\"><span class=\"ez-toc-section\" id=\"%E4%BA%94%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E5%A6%82%E4%BD%95%E5%AF%A6%E9%9A%9B%E5%B8%B6%E5%8B%95%E6%A5%AD%E7%B8%BE%EF%BC%9F\"><\/span><strong>\u4e94\u3001\u884c\u92b7\u6f0f\u6597\u5982\u4f55\u5be6\u969b\u5e36\u52d5\u696d\u7e3e\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u8981\u5e36\u52d5\u696d\u7e3e\uff0c\u4e0d\u80fd\u53ea\u770b\u7e3d\u6d41\u91cf\uff0c\u800c\u8981\u62c6\u89e3\u6bcf\u4e00\u5c64\u8f49\u63db\u7387\u3002\u54c1\u724c\u61c9\u5148\u5b9a\u7fa9\u6700\u7d42\u8f49\u63db\u76ee\u6a19\uff0c\u518d\u5b89\u6392\u5404\u968e\u6bb5\u5167\u5bb9\u8207\u5a92\u9ad4\uff0c\u6700\u5f8c\u7528\u6578\u64da\u627e\u51fa\u6f0f\u6c34\u9ede\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u771f\u6b63\u7684\u50f9\u503c\uff0c\u662f\u5e6b\u4f60\u627e\u5230\u696d\u7e3e\u5361\u95dc\u9ede\u3002\u4f60\u53ef\u4ee5\u7167\u4ee5\u4e0b 5 \u500b\u6b65\u9a5f\u64cd\u4f5c\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-72987709db09d37dbe2e83f97e5a8c81\" style=\"color:#6388c5\"><strong>1. \u5148\u5b9a\u7fa9\u6700\u7d42\u8f49\u63db\u76ee\u6a19<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u540c\u54c1\u724c\u7684\u8f49\u63db\u76ee\u6a19\u4e0d\u4e00\u5b9a\u4e00\u6a23\u3002\u96fb\u5546\u53ef\u80fd\u662f\u5b8c\u6210\u8cfc\u8cb7\uff0cB2B \u53ef\u80fd\u662f\u586b\u5beb\u8868\u55ae\uff0c\u91ab\u7642\u8a3a\u6240\u53ef\u80fd\u662f\u9810\u7d04\u8aee\u8a62\uff0c\u6559\u80b2\u54c1\u724c\u53ef\u80fd\u662f\u8ab2\u7a0b\u5831\u540d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4e00\u958b\u59cb\u6c92\u6709\u5b9a\u7fa9\u6e05\u695a\uff0c\u5f8c\u9762\u5c31\u5f88\u96e3\u5224\u65b7\u6bcf\u4e00\u5c64\u6f0f\u6597\u662f\u5426\u6709\u6548\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6a330a8dd913613914320632de520705\" style=\"color:#6388c5\"><strong>2. \u628a\u9867\u5ba2\u554f\u984c\u5c0d\u61c9\u5230\u6bcf\u4e00\u5c64<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u8981\u53ea\u60f3\u300c\u6211\u8981\u8ce3\u4ec0\u9ebc\u300d\uff0c\u800c\u8981\u60f3\u300c\u9867\u5ba2\u5728\u9019\u4e00\u5c64\u6703\u554f\u4ec0\u9ebc\u300d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u6f0f\u6597\u968e\u6bb5<\/strong><\/th><th><strong>\u9867\u5ba2\u5e38\u898b\u554f\u984c<\/strong><\/th><\/tr><\/thead><tbody><tr><td>TOFU<\/td><td>\u6211\u662f\u4e0d\u662f\u6709\u9019\u500b\u554f\u984c\uff1f\u9019\u500b\u554f\u984c\u56b4\u91cd\u55ce\uff1f<\/td><\/tr><tr><td>MOFU<\/td><td>\u6709\u54ea\u4e9b\u89e3\u6c7a\u65b9\u5f0f\uff1f\u6211\u8a72\u600e\u9ebc\u6bd4\u8f03\uff1f<\/td><\/tr><tr><td>BOFU<\/td><td>\u70ba\u4ec0\u9ebc\u9078\u9019\u500b\u54c1\u724c\uff1f\u50f9\u683c\u5408\u7406\u55ce\uff1f\u6709\u6c92\u6709\u6848\u4f8b\uff1f<\/td><\/tr><tr><td>\u8cfc\u5f8c<\/td><td>\u6211\u8a72\u600e\u9ebc\u4f7f\u7528\uff1f\u4e0b\u6b21\u9084\u6709\u4ec0\u9ebc\u670d\u52d9\uff1f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-fd3c2a31636ea8e7e99ad230a67f967b\" style=\"color:#6388c5\"><strong>3. \u70ba\u6bcf\u4e00\u5c64\u5b89\u6392\u5c0d\u61c9\u5167\u5bb9<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\u4f60\u60f3\u63a8\u5ee3\u4e00\u500b\u4fdd\u990a\u54c1\u96fb\u5546\u54c1\u724c\uff0cTOFU \u53ef\u4ee5\u5beb\u300c\u6cb9\u808c\u4fdd\u990a\u9806\u5e8f\u600e\u9ebc\u505a\u300d\u3001\u300c\u590f\u5929\u51fa\u6cb9\u9577\u75d8\u600e\u9ebc\u8fa6\u300d\u9019\u985e\u554f\u984c\u578b\u5167\u5bb9\uff0c\u5148\u8b93\u9084\u6c92\u8a8d\u8b58\u54c1\u724c\u7684\u9867\u5ba2\u767c\u73fe\u81ea\u5df1\u7684\u9700\u6c42\uff1bMOFU \u53ef\u4ee5\u5beb\u300c\u7cbe\u83ef\u6db2\u6210\u5206\u600e\u9ebc\u9078\u300d\u3001\u300cA \u54c1\u724c\u8207 B \u54c1\u724c\u4fdd\u6fd5\u7cbe\u83ef\u6bd4\u8f03\u300d\u3001\u300c\u654f\u611f\u808c\u4f7f\u7528\u5fc3\u5f97\u300d\u4f86\u5efa\u7acb\u4fe1\u4efb\u8207\u6bd4\u8f03\u4f9d\u64da\uff1bBOFU \u5247\u8981\u6709\u6e05\u695a\u7684\u5546\u54c1\u9801\u3001\u771f\u5be6\u8a55\u50f9\u3001\u5e38\u898b\u554f\u984c\u3001\u9650\u6642\u512a\u60e0\u3001\u514d\u904b\u9580\u6abb\u8207\u52a0\u5165\u8cfc\u7269\u8eca\u5f8c\u7684\u518d\u884c\u92b7\u63d0\u9192\uff0c\u8b93\u5df2\u7d93\u6709\u8cfc\u8cb7\u610f\u5716\u7684\u9867\u5ba2\u66f4\u5bb9\u6613\u5b8c\u6210\u4e0b\u55ae\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=9605\">\u96c6\u5ba2\u5f0f\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u5b8c\u6574\u6559\u5b78\uff0b\u5be6\u6230\u7b56\u7565<\/a>\u3001<a href=\"https:\/\/blog.wenk-media.com\/?p=9644\">\u30102026 \u884c\u92b7\u8edf\u9ad4\u63a8\u85a6\u301110\u985e\u6578\u4f4d\u884c\u92b7\u5de5\u5177\u5b8c\u6574\u6bd4\u8f03<\/a><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-a834dc68fbd34c3476d86829e025d5b6\" style=\"color:#6388c5\"><strong>4. \u8a2d\u5b9a\u6bcf\u4e00\u5c64\u7684\u6578\u64da\u6307\u6a19<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u5c64\u4e0d\u8981\u53ea\u770b\u8f49\u63db\uff0c\u4e2d\u5c64\u4e0d\u8981\u53ea\u770b\u6d41\u91cf\uff0c\u4e0b\u5c64\u4e0d\u8981\u53ea\u770b\u66dd\u5149\u3002\u6bcf\u4e00\u5c64\u8981\u6709\u81ea\u5df1\u7684 KPI\uff0c\u624d\u77e5\u9053\u554f\u984c\u5728\u54ea\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c TOFU \u6d41\u91cf\u5f88\u591a\uff0c\u4f46 MOFU \u540d\u55ae\u5f88\u5c11\uff0c\u4ee3\u8868\u5167\u5bb9\u53ef\u80fd\u6c92\u6709\u8a2d\u8a08\u4e0b\u4e00\u6b65\u884c\u52d5\uff1b\u5982\u679c\u540d\u55ae\u5f88\u591a\u4f46 BOFU \u8f49\u63db\u4f4e\uff0c\u53ef\u80fd\u662f\u4fe1\u4efb\u4e0d\u8db3\u3001\u50f9\u683c\u7591\u616e\u6216\u8868\u55ae\u6d41\u7a0b\u592a\u8907\u96dc\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u6642\u5019\u53ef\u4ee5\u642d\u914d GA4\u3001\u5ee3\u544a\u5f8c\u53f0\u3001CRM \u6216<a href=\"https:\/\/blog.wenk-media.com\/?p=9091\"> GA4 Reports<\/a> \u8ffd\u8e64\u4e0d\u540c\u968e\u6bb5\u7684\u6578\u64da\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-c87463554fa7bd16ea70d7288d836a23\" style=\"color:#6388c5\"><strong>5. \u627e\u51fa\u6f0f\u6c34\u9ede\u4e26\u512a\u5316<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u6700\u91cd\u8981\u7684\u52d5\u4f5c\uff0c\u662f\u627e\u51fa\u300c\u54ea\u4e00\u5c64\u6389\u6700\u591a\u4eba\u300d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u6f0f\u6597\u554f\u984c<\/strong><\/th><th><strong>\u53ef\u80fd\u539f\u56e0<\/strong><\/th><th><strong>\u512a\u5316\u65b9\u5411<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u66dd\u5149\u5f88\u591a\uff0c\u9ede\u64ca\u5f88\u5c11<\/td><td>\u6a19\u984c\u3001\u7d20\u6750\u3001\u53d7\u773e\u4e0d\u7cbe\u6e96<\/td><td>\u8abf\u6574\u5ee3\u544a\u7d20\u6750\u8207\u6587\u6848\u5207\u89d2<\/td><\/tr><tr><td>\u9ede\u64ca\u5f88\u591a\uff0c\u505c\u7559\u5f88\u77ed<\/td><td>\u5167\u5bb9\u4e0d\u7b26\u5408\u671f\u5f85<\/td><td>\u512a\u5316\u843d\u5730\u9801\u8207\u5167\u5bb9\u7d50\u69cb<\/td><\/tr><tr><td>\u6d41\u91cf\u5f88\u591a\uff0c\u540d\u55ae\u5f88\u5c11<\/td><td>\u6c92\u6709\u660e\u78ba CTA<\/td><td>\u52a0\u5165\u8868\u55ae\u3001\u4e0b\u8f09\u3001LINE \u52a0\u597d\u53cb<\/td><\/tr><tr><td>\u540d\u55ae\u5f88\u591a\uff0c\u6210\u4ea4\u5f88\u5c11<\/td><td>\u4fe1\u4efb\u4e0d\u8db3\u6216\u7f3a\u5c11\u8ddf\u9032<\/td><td>\u88dc\u6848\u4f8b\u3001FAQ\u3001EDM\u3001\u518d\u884c\u92b7<\/td><\/tr><tr><td>\u6210\u4ea4\u6709\u4e86\uff0c\u56de\u8cfc\u5f88\u5c11<\/td><td>\u7f3a\u5c11\u8cfc\u5f8c\u7d93\u71df<\/td><td>\u5efa\u7acb\u6703\u54e1\u3001LINE \u5206\u773e\u3001\u552e\u5f8c\u5167\u5bb9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-879a162a889b936156d516687cfb27cc\" style=\"color:#2c4580\"><span class=\"ez-toc-section\" id=\"%E5%85%AD%E3%80%81%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E5%A6%82%E4%BD%95%E8%A6%8F%E5%8A%83%E8%87%AA%E5%B7%B1%E7%9A%84%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%EF%BC%9F\"><\/span><strong>\u516d\u3001\u4e2d\u5c0f\u4f01\u696d\u5982\u4f55\u898f\u5283\u81ea\u5df1\u7684\u884c\u92b7\u6f0f\u6597\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u4e2d\u5c0f\u4f01\u696d\u5728\u898f\u5283\u884c\u92b7\u6f0f\u6597\u6642\uff0c\u4e0d\u9700\u8981\u4e00\u958b\u59cb\u5c31\u505a\u5f88\u8907\u96dc\u7684 Martech \u7cfb\u7d71\u3002\u53ef\u4ee5\u5148\u5f9e\u4e00\u500b\u4e3b\u529b\u7522\u54c1\u3001\u4e09\u5c64\u5167\u5bb9\u3001\u4e00\u7d44\u8868\u55ae\u6216 LINE \u5b98\u65b9\u5e33\u865f\u958b\u59cb\uff0c\u9010\u6b65\u5efa\u7acb\u8ffd\u8e64\u8207\u518d\u884c\u92b7\u6a5f\u5236\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0d\u4e2d\u5c0f\u4f01\u696d\u4f86\u8aaa\uff0c\u6700\u5e38\u898b\u7684\u56f0\u5883\u662f\u9810\u7b97\u6709\u9650\u3001\u4eba\u529b\u6709\u9650\uff0c\u4f46\u53c8\u60f3\u540c\u6642\u505a\u793e\u7fa4\u3001\u5ee3\u544a\u3001SEO\u3001LINE \u548c\u5b98\u7db2\u3002\u9019\u6642\u5019\u66f4\u9700\u8981\u884c\u92b7\u6f0f\u6597\uff0c\u56e0\u70ba\u5b83\u80fd\u5e6b\u4f60\u5224\u65b7\u6bcf\u500b\u5de5\u5177\u7684\u4efb\u52d9\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e00\u500b B2B \u670d\u52d9\u54c1\u724c\u70ba\u4f8b\uff0c\u53ef\u4ee5\u9019\u6a23\u898f\u5283\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u968e\u6bb5<\/strong><\/th><th><strong>\u5167\u5bb9\u8207\u64cd\u4f5c<\/strong><\/th><th><strong>\u76ee\u7684<\/strong><\/th><\/tr><\/thead><tbody><tr><td>TOFU<\/td><td>SEO \u6587\u7ae0\u3001LinkedIn \u8cbc\u6587\u3001\u77ed\u5f71\u97f3\u3001\u7522\u696d\u89c0\u9ede<\/td><td>\u8b93\u6f5b\u5728\u5ba2\u6236\u8a8d\u8b58\u554f\u984c\u8207\u54c1\u724c<\/td><\/tr><tr><td>MOFU<\/td><td>\u6848\u4f8b\u6587\u7ae0\u3001\u670d\u52d9\u6bd4\u8f03\u3001\u767d\u76ae\u66f8\u3001EDM<\/td><td>\u5efa\u7acb\u5c08\u696d\u4fe1\u4efb\u8207\u540d\u55ae<\/td><\/tr><tr><td>BOFU<\/td><td>\u670d\u52d9\u9801\u3001\u8aee\u8a62\u8868\u55ae\u3001\u5ba2\u6236\u85a6\u8b49\u3001\u518d\u884c\u92b7\u5ee3\u544a<\/td><td>\u4fc3\u6210\u8a62\u554f\u8207\u6210\u4ea4<\/td><\/tr><tr><td>\u8cfc\u5f8c<\/td><td>\u5c08\u6848\u5831\u544a\u3001\u6578\u64da\u56de\u9867\u3001LINE \/ Email \u7dad\u7e6b<\/td><td>\u63d0\u9ad8\u7e8c\u7d04\u8207\u52a0\u8cfc<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u662f\u96fb\u5546\u54c1\u724c\uff0c\u6f0f\u6597\u5247\u53ef\u4ee5\u9019\u6a23\u898f\u5283\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u968e\u6bb5<\/strong><\/th><th><strong>\u5167\u5bb9\u8207\u64cd\u4f5c<\/strong><\/th><th><strong>\u76ee\u7684<\/strong><\/th><\/tr><\/thead><tbody><tr><td>TOFU<\/td><td>Reels\u3001KOL\u3001\u793e\u7fa4\u5ee3\u544a\u3001SEO \u958b\u7bb1\u6587<\/td><td>\u64f4\u5927\u65b0\u5ba2\u89f8\u53ca<\/td><\/tr><tr><td>MOFU<\/td><td>\u5546\u54c1\u6bd4\u8f03\u3001\u8a55\u50f9\u3001FAQ\u3001LINE \u5b98\u65b9\u5e33\u865f<\/td><td>\u5efa\u7acb\u4fe1\u4efb\u8207\u56de\u8a2a<\/td><\/tr><tr><td>BOFU<\/td><td>\u9650\u6642\u512a\u60e0\u3001\u8cfc\u7269\u8eca\u518d\u884c\u92b7\u3001\u514d\u904b\u9580\u6abb<\/td><td>\u4fc3\u6210\u8cfc\u8cb7<\/td><\/tr><tr><td>\u8cfc\u5f8c<\/td><td>\u6703\u54e1\u5206\u773e\u3001\u56de\u8cfc\u512a\u60e0\u3001\u4f7f\u7528\u6559\u5b78<\/td><td>\u63d0\u5347 LTV<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=9148\">LINE \u5b98\u65b9\u5e33\u865f 5 \u62db\u7d93\u71df\u6307\u5357<\/a>\u3001<a href=\"https:\/\/blog.wenk-media.com\/?p=6141\">CPC\u3001CPM \u662f\u4ec0\u9ebc\uff1f\u5ee3\u544a\u6295\u653e\u5e38\u898b\u8853\u8a9e<\/a>\u3001<a href=\"https:\/\/blog.wenk-media.com\/?p=8698\">\u5982\u4f55\u8a55\u4f30\u5ee3\u544a\u6210\u6548\uff1f<\/a><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-801f5ff1e4f9b1215e62776866b1e6a8\" style=\"color:#2c4580\"><span class=\"ez-toc-section\" id=\"%E4%B8%83%E3%80%81%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E5%B8%B8%E8%A6%8B%E9%8C%AF%E8%AA%A4\"><\/span><strong>\u4e03\u3001\u884c\u92b7\u6f0f\u6597\u5e38\u898b\u932f\u8aa4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u5e38\u898b\u884c\u92b7\u6f0f\u6597\u932f\u8aa4\u5305\u542b\u53ea\u505a\u66dd\u5149\u4e0d\u505a\u8f49\u63db\u3001\u53ea\u6295\u4e0b\u5c64\u5ee3\u544a\u3001\u6c92\u6709\u4e2d\u5c64\u57f9\u990a\u3001KPI \u8a2d\u932f\u3001\u6c92\u6709\u8ffd\u8e64\u6578\u64da\uff0c\u4ee5\u53ca\u6210\u4ea4\u5f8c\u6c92\u6709\u505a\u7559\u5b58\u8207\u56de\u8cfc\u3002<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-604dc26edd26f8cdcce5eb83e42387e1\" style=\"color:#6388c5\"><strong>\u932f\u8aa4\u4e00\uff1a\u53ea\u8ffd\u6d41\u91cf\uff0c\u4e0d\u8a2d\u8a08\u4e0b\u4e00\u6b65<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u6587\u7ae0\u3001\u793e\u7fa4\u8cbc\u6587\u6216\u5ee3\u544a\u770b\u8d77\u4f86\u6210\u6548\u5f88\u597d\uff0c\u4f46\u6c92\u6709\u5c0e\u5230\u8868\u55ae\u3001LINE\u3001\u96fb\u5b50\u5831\u6216\u7522\u54c1\u9801\uff0c\u6700\u5f8c\u6d41\u91cf\u5c31\u6d41\u5931\u4e86\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-752d74837c6d4863e9fd3861cf8e6ea2\" style=\"color:#6388c5\"><strong>\u932f\u8aa4\u4e8c\uff1a\u53ea\u6295\u4e0b\u5c64\u8f49\u63db\u5ee3\u544a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u54c1\u724c\u77e5\u540d\u5ea6\u4e0d\u8db3\u3001\u5167\u5bb9\u4fe1\u4efb\u4e0d\u5920\uff0c\u76f4\u63a5\u8981\u6c42\u8cfc\u8cb7\u6216\u8aee\u8a62\uff0c\u8f49\u63db\u6210\u672c\u901a\u5e38\u6703\u8d8a\u4f86\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-c7c69e2281ca782f845f53d9775df924\" style=\"color:#6388c5\"><strong>\u932f\u8aa4\u4e09\uff1a\u5ffd\u7565\u4e2d\u5c64\u6f0f\u6597<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u5c64\u6f0f\u6597\u662f\u5f88\u591a\u54c1\u724c\u6700\u5f31\u7684\u4e00\u6bb5\u3002\u9867\u5ba2\u5df2\u7d93\u77e5\u9053\u4f60\uff0c\u4f46\u9084\u6c92\u4fe1\u4efb\u4f60\u3002\u9019\u6642\u5019\u9700\u8981\u6848\u4f8b\u3001\u6bd4\u8f03\u3001FAQ\u3001\u6559\u5b78\u5167\u5bb9\uff0c\u800c\u4e0d\u662f\u4e00\u76f4\u63a8\u92b7\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-c0fa00cd203a4f23da1eddfba50d5806\" style=\"color:#6388c5\"><strong>\u932f\u8aa4\u56db\uff1a\u6bcf\u4e00\u5c64\u90fd\u770b\u540c\u4e00\u500b KPI<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TOFU \u770b ROAS\uff0c\u5bb9\u6613\u4f4e\u4f30\u54c1\u724c\u66dd\u5149\u50f9\u503c\uff1bBOFU \u53ea\u770b\u66dd\u5149\uff0c\u5247\u7121\u6cd5\u5224\u65b7\u6210\u4ea4\u6548\u7387\u3002\u6bcf\u4e00\u5c64\u61c9\u8a72\u6709\u4e0d\u540c KPI\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-5dbade9fd1222af2d546d16e9c70d3ce\" style=\"color:#6388c5\"><strong>\u932f\u8aa4\u4e94\uff1a\u6210\u4ea4\u5f8c\u5c31\u4e0d\u7d93\u71df<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cfc\u5f8c\u968e\u6bb5\u6703\u5f71\u97ff\u56de\u8cfc\u3001\u63a8\u85a6\u8207\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\u3002\u5c24\u5176\u5728\u5ee3\u544a\u6210\u672c\u4e0a\u5347\u7684\u60c5\u6cc1\u4e0b\uff0c\u820a\u5ba2\u7d93\u71df\u6703\u6bd4\u4e0d\u65b7\u958b\u767c\u65b0\u5ba2\u66f4\u6709\u9577\u671f\u50f9\u503c\u3002<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/wenk.in\/w04HZVbi\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"720\" 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class=\"wp-block-social-link-label screen-reader-text\">\u9023\u7d50<\/span><\/a><\/li><\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u672c\u7bc7\u89e3\u6790\u884c\u92b7\u6f0f\u6597\u7406\u8ad6\u3001\u884c\u92b7\u6f0f\u6597\u5716\u5404\u968e\u6bb5\u5dee\u7570\uff0c\u4e26\u5f9e\u5167\u5bb9\u7b56\u7565\u3001\u5a92\u9ad4\u914d\u7f6e\u3001KPI 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