{"id":998,"date":"2021-07-09T17:00:00","date_gmt":"2021-07-09T09:00:00","guid":{"rendered":"https:\/\/blog.wenk-media.com\/?p=998"},"modified":"2026-03-13T11:46:46","modified_gmt":"2026-03-13T03:46:46","slug":"instagram%e5%93%81%e7%89%8c%e7%bd%ae%e5%85%a5%e5%85%a7%e5%ae%b9%e6%95%99%e5%ad%b8%ef%bc%8c%e6%95%99%e4%bd%a0%e6%88%90%e7%82%bakol%e5%90%88%e4%bd%9c%e5%a4%a5%e4%bc%b4","status":"publish","type":"post","link":"https:\/\/blog.wenk-media.com\/?p=998","title":{"rendered":"Instagram \u54c1\u724c\u7f6e\u5165\u5167\u5bb9\u6559\u5b78\uff0c\u6559\u4f60\u7c21\u55ae\u6210\u70baKOL\u5408\u4f5c\u5925\u4f34"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" 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href=\"https:\/\/blog.wenk-media.com\/?p=998\/#%E2%98%9EInstagram_%E5%93%81%E7%89%8C%E7%BD%AE%E5%85%A5%E5%85%A7%E5%AE%B9%E5%90%88%E4%BD%9C%E5%A4%A5%E4%BC%B4%E6%A8%99%E7%B1%A4%E5%A6%82%E4%BD%95%E6%96%B0%E5%A2%9E%EF%BC%9F\" title=\"\u261eInstagram \u54c1\u724c\u7f6e\u5165\u5167\u5bb9\u5408\u4f5c\u5925\u4f34\u6a19\u7c64\u5982\u4f55\u65b0\u589e\uff1f\">\u261eInstagram \u54c1\u724c\u7f6e\u5165\u5167\u5bb9\u5408\u4f5c\u5925\u4f34\u6a19\u7c64\u5982\u4f55\u65b0\u589e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.wenk-media.com\/?p=998\/#%E2%98%9EInstagram_%E5%93%81%E7%89%8C%E7%BD%AE%E5%85%A5%E5%85%A7%E5%AE%B9%E5%BB%A3%E5%91%8A%E5%A6%82%E4%BD%95%E6%8A%95%E6%94%BE%EF%BC%9F\" title=\"\u261eInstagram \u54c1\u724c\u7f6e\u5165\u5167\u5bb9\u5ee3\u544a\u5982\u4f55\u6295\u653e\uff1f\">\u261eInstagram \u54c1\u724c\u7f6e\u5165\u5167\u5bb9\u5ee3\u544a\u5982\u4f55\u6295\u653e\uff1f<\/a><\/li><li class='ez-toc-page-1 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wp-block-list\" style=\"font-size:25px\"><li><strong>\u6578\u64da\u4e00\u76ee\u77ad\u7136\uff0c\u65b9\u4fbf\u8a55\u4f30\u6210\u6548\uff1a<\/strong><\/li><\/ul>\n\n\n\n<p>\u7576\u5b8c\u6210\u54c1\u724c\u7f6e\u5165\u5f8c\uff0c\u5373\u80fd\u770b\u898b\u5408\u4f5c\u8cbc\u6587\u7684\u89f8\u53ca\u4eba\u6578\u548c\u4e92\u52d5\u6b21\u6578 (\u8b9a\u3001\u7559\u8a00\u548c\u5206\u4eab\u6b21\u6578)\uff0c\u800c\u91dd\u5c0d\u8cbc\u6587\u7121\u8ad6\u662f\u52a0\u5f37\u63a8\u5ee3\u6216\u662f\u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u4e5f\u80fd\u770b\u5230CPM (\u6bcf\u5343\u6b21\u5ee3\u544a\u66dd\u5149\u6210\u672c)\u548c\u5ee3\u544a\u7e3d\u82b1\u8cbb\uff0c\u8b93\u54c1\u724c\u80fd\u6e96\u78ba\u77e5\u9053\u6210\u6548\u4e26\u8a55\u4f30\u5f80\u5f8c\u5176\u4ed6\u5408\u4f5c\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%E2%98%9EInstagram_%E5%93%81%E7%89%8C%E7%BD%AE%E5%85%A5%E5%85%A7%E5%AE%B9%E5%BB%A3%E5%91%8A%E5%8A%9F%E8%83%BD%E5%A6%82%E4%BD%95%E4%BD%BF%E7%94%A8%EF%BC%9F\"><\/span><strong>\u261eInstagram \u54c1\u724c\u7f6e\u5165\u5167\u5bb9\u5ee3\u544a\u529f\u80fd<strong>\u5982\u4f55\u4f7f\u7528<\/strong>\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/07\/1j4y.4.001.jpeg\" alt=\"\u5982\u4f55\u958b\u555f\u54c1\u724c\u7f6e\u5165\u6b0a\u9650\uff1f\" class=\"wp-image-1001\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/07\/1j4y.4.002.jpeg\" alt=\"\u5982\u4f55\u958b\u555f\u54c1\u724c\u7f6e\u5165\u6b0a\u9650\uff1f\" class=\"wp-image-1002\"\/><\/figure>\n\n\n\n<p>\u54c1\u724c\u7f6e\u5165\u5de5\u5177\u8a2d\u5b9a\u6b65\u9a5f\uff1a<\/p>\n\n\n\n<p>\u2460\u9032\u5165IG\u4e3b\u9801\u9762\u6b65\u9a5f\u2192\u2461\u6253\u958b\u529f\u80fd\u5217\uff0c\u9ede\u9078\u8a2d\u5b9a\u2192 \u2462\u9078\u64c7\u5546\u696d\u2192\u2463\u9ede\u9078\u54c1\u724c\u7f6e\u5165\u5167\u5bb9<\/p>\n\n\n\n<p>\u2464\u8a2d\u5b9a\u54c1\u724c\u7f6e\u5165\u5de5\u5177\u2192\u2465\u78ba\u8a8d\u7b26\u5408\u8cc7\u683c\u2192\u2466\u9ede\u9078\u555f\u7528\u2192\u2467\u5b8c\u6210\u8a2d\u5b9a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%E2%98%9EInstagram_%E5%93%81%E7%89%8C%E7%BD%AE%E5%85%A5%E5%85%A7%E5%AE%B9%E5%90%88%E4%BD%9C%E5%A4%A5%E4%BC%B4%E6%A8%99%E7%B1%A4%E5%A6%82%E4%BD%95%E6%96%B0%E5%A2%9E%EF%BC%9F\"><\/span><strong>\u261eInstagram \u54c1\u724c<strong>\u7f6e\u5165\u5167\u5bb9<\/strong>\u5408\u4f5c\u5925\u4f34\u6a19\u7c64<strong>\u5982\u4f55\u65b0\u589e<\/strong>\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2021\/07\/IG\u7f6e\u5165.004.jpeg\" alt=\"\u5982\u4f55\u65b0\u589e\u5408\u4f5c\u5925\u4f34\u6a19\u7c64\" class=\"wp-image-1005\"\/><\/figure>\n\n\n\n<p>\u2460\u65b0\u589e\u81f3\u9650\u6642\u52d5\u614b\uff1a\u4e0a\u50b3\u6b32\u65b0\u589e\u5408\u4f5c\u5925\u4f34\u6a19\u7c64\u4e4b\u5716\u7247\/\u5f71\u7247\u7d20\u6750\u5f8c\uff0c\u9ede\u9078\ud83d\udd17\uff0c\u5373\u53ef\u65b0\u589e\u5408\u4f5c\u5925\u4f34<\/p>\n\n\n\n<p>\u2461\u65b0\u589e\u81f3\u820a\u6709\u8cbc\u6587\uff1a\u9078\u64c7\u8a72\u7bc7\u8cbc\u6587\u5f8c\uff0c\u9032\u884c\u7de8\u8f2f\uff0c\u53ef\u65bc\u5716\u7247\u4e0a\u65b9\u52a0\u4e0a\u5408\u4f5c\u6a19\u7c64<\/p>\n\n\n\n<p>\u2462\u65b0\u589e\u81f3\u672a\u767c\u5e03\u7684\u8cbc\u6587\uff1a\u4e0a\u50b3\u8cbc\u6587\u7d20\u6750\u5f8c\uff0c\u9032\u5165\u8cbc\u6587\u7684\u9032\u968e\u8a2d\u5b9a\u4e2d\uff0c\u65b0\u589e\u54c1\u724c\u5408\u4f5c\u5925\u4f34<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><span class=\"ez-toc-section\" id=\"%E2%98%9EInstagram_%E5%93%81%E7%89%8C%E7%BD%AE%E5%85%A5%E5%85%A7%E5%AE%B9%E5%BB%A3%E5%91%8A%E5%A6%82%E4%BD%95%E6%8A%95%E6%94%BE%EF%BC%9F\"><\/span><strong>\u261e<strong>Instagram<\/strong><\/strong> <strong>\u54c1\u724c\u7f6e\u5165\u5167\u5bb9\u5ee3\u544a<strong>\u5982\u4f55\u6295\u653e<\/strong>\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u82e5\u60f3\u5c07\u5408\u4f5c<strong>\u54c1\u724c\u7f6e\u5165\u5167\u5bb9<\/strong>\u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u5ee3\u544a\u4e3b\u9700\u5148\u5c07KOL\u7684\u5e33\u865f\u52a0\u9032\u53ef\u4ee5\u6a19\u8a3b\u81ea\u5df1\u54c1\u724c\u7684\u6b0a\u9650\u540d\u55ae\u4e2d\uff0c\u800cKOL\u4e5f\u9700\u81f3\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u958b\u555f\u5ee3\u544a\u4e3b\u7684\u6295\u653e\u6b0a\u9650\uff0c\u5373\u53ef\u900f\u904e\u5ee3\u544a\u4e3b\u7684\u5ee3\u544a\u7ba1\u7406\u54e1\u9078\u64c7\u5408\u4f5c\u8cbc\u6587\u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u4e26\u6703\u51fa\u73fe\u85c9\u7531KOL\u5e33\u865f\u6240\u767c\u4f48\u7684\u5ee3\u544a\u5167\u5bb9\u4e86\u3002\u8a73\u7d30\u6b65\u9a5f\u8acb\u53c3\u8003\uff1a<a href=\"https:\/\/business.instagram.com\/a\/branded-content-ads?locale=zh_HK\" class=\"ek-link\">Instagram\u5b98\u65b9\u6559\u5b78<\/a><\/p>\n\n\n\n<p><strong>\u25bc&nbsp;Instagram 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"background-color:#fcb900\" class=\"has-inline-background\"><strong>NEW<\/strong><\/span><br>2023\/ 3 \/14 \u8d77\uff0c <strong>Instagram<\/strong> \u54c1\u724c\u5167\u5bb9\u7f6e\u5165\u5ee3\u544a\u5c07\u5168\u9762\u79fb\u9664\u5ee3\u544a\u4e0a\u7684\u300c\u54c1\u724c\u5408\u4f5c\u300d\u5b57\u6a23\uff0c\u5ee3\u544a\u5c07\u53ea\u4fdd\u7559\u300c\u8d0a\u52a9\u300d\u5b57\u6a23\u3002\u8a72\u66f4\u65b0\u53ea\u91dd\u5c0d\u300c\u54c1\u724c\u7f6e\u5165\u5ee3\u544a\u300d\u3002\u5982\u679c\u539f\u672c\u8cbc\u6587\u662f\u4e00\u822c\u539f\u751f\u7684\u54c1\u724c\u7f6e\u5165\u8cbc\u6587\uff0c\u5247\u300c\u54c1\u724c\u5408\u4f5c\u300d\u5b57\u6a23\u6703\u4fdd\u7559\uff0c\u9664\u975e\u8a72\u8cbc\u6587\u8f49\u70ba\u5ee3\u544a\uff0c\u300c\u54c1\u724c\u5408\u4f5c\u300d\u5b57\u6a23\u5247\u6703\u79fb\u9664\u3002<\/p>\n\n\n\n<p>\u76f8\u4fe1\u770b\u5b8c\u9019\u7bc7\u6587\u7ae0\uff0c\u5927\u5bb6\u5c0d\u65bc\u8207KOL\u6216\u5fae\u7db2\u7d05\u7684\u5408\u4f5c\u65b9\u5f0f\uff0c\u6709\u66f4\u6df1\u7684\u4e86\u89e3\u3002<br>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.wenk-media.com\/?p=2272\">Instagram Shop IG\u8cfc\u7269 \uff5c\u5982\u4f55\u5728IG\u4e0a\u6a19\u8a3b\u5546\u54c1\uff1f\u7522\u54c1\u6a19\u7c64\u8a2d\u5b9a\u5b8c\u6574\u6559\u5b78<\/a><br>\u82e5\u6709\u4efb\u4f55\u53e3\u7891\u64cd\u4f5c\u6216\u662f\u8207\u7db2\u7d05\u5408\u4f5c\u7684\u9700\u6c42\uff0c\u6b61\u8fce\u7acb\u5373\u806f\u7d61\u6211\u5011\uff0c\u5c07\u63d0\u4f9b\u60a8\u6700\u5c08\u696d\u7684\u5efa\u8b70\uff01<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/wenk.in\/w04HZVbi\"><img loading=\"lazy\" decoding=\"async\" width=\"5208\" height=\"1500\" src=\"https:\/\/blog.wenk-media.com\/wp-content\/uploads\/2023\/06\/CTA.jpg\" alt=\"\" class=\"wp-image-8835\" style=\"object-fit:contain;width:711px;height:205px\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/wenk.in\/w04fvQFM\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/wenk.in\/w04GqE66\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 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